<!DOCTYPE html><html lang="zh-CN"><head><title>如何推动转化率优化和业务增长？ - Shopify 中国</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="转化率优化是通过研究和实验推动业务增长的过程。本文结合世界顶级专家的建议，分享了转化率优化和业务增长的含义及其运作方法。"/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="如何推动转化率优化和业务增长？ - Shopify 中国"/><meta property="og:description" content="转化率优化是通过研究和实验推动业务增长的过程。本文结合世界顶级专家的建议，分享了转化率优化和业务增长的含义及其运作方法。"/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430"/><meta property="twitter:image" content="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430"/><meta property="og:url" content="https://www.shopify.com/zh/blog/19-cro-growth-expert-tips"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="如何推动转化率优化和业务增长？ - Shopify 中国"/><meta property="twitter:description" content="转化率优化是通过研究和实验推动业务增长的过程。本文结合世界顶级专家的建议，分享了转化率优化和业务增长的含义及其运作方法。"/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/b/shopify-brochure2-assets/5949cd393a8375a896fd0a9b74307666.woff2"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-CWE7XG10.css"/><link rel="icon" href="https://cdn.shopify.com/shopifycloud/web/assets/v1/favicon-default-6cbad9de243dbae3.ico" type="image/x-icon"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/zh/blog/19-cro-growth-expert-tips"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/></head><body class="overscroll-y-none"><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">跳至内容</a></div><div class="relative"><header class="font-sans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="lg:w-[125px] mr-12 w-[98px] shrink-0"><a href="/zh" data-component-name="logo-home"><svg fill="none" role="img" viewBox="0 0 225 64" class="w-full" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M77.8396 35.5887C75.9238 34.5346 74.9155 33.6813 74.9155 32.4766C74.9155 30.9205 76.2767 29.9668 78.4446 29.9668C80.9653 29.9668 83.1835 31.0209 83.1835 31.0209L84.948 25.6499C84.948 25.6499 83.3348 24.395 78.5454 24.395C71.8907 24.395 67.2525 28.2099 67.2525 33.5307C67.2525 36.5425 69.4204 38.8515 72.294 40.508C74.6131 41.8131 75.4197 42.7668 75.4197 44.1221C75.4197 45.5778 74.2602 46.7323 72.0923 46.7323C68.8658 46.7323 65.8409 45.0758 65.8409 45.0758L63.9756 50.4468C63.9756 50.4468 66.7988 52.304 71.4874 52.304C78.3437 52.304 83.2339 48.9409 83.2339 42.9174C83.3348 39.6044 80.814 37.2954 77.8396 35.5887Z" fill="black"></path><path d="M105.165 24.2946C101.787 24.2946 99.1654 25.9009 97.0984 28.3103L96.9976 28.2601L99.9216 13.0005H92.2586L84.8477 51.8021H92.4602L94.981 38.5503C95.9893 33.5307 98.5604 30.4687 100.98 30.4687C102.694 30.4687 103.35 31.6232 103.35 33.2797C103.35 34.3338 103.249 35.5887 102.997 36.6428L100.123 51.8523H107.736L110.71 36.1911C111.063 34.5346 111.265 32.577 111.265 31.2217C111.366 26.8546 109.147 24.2946 105.165 24.2946Z" fill="black"></path><path d="M128.607 24.2944C119.431 24.2944 113.331 32.5266 113.331 41.7125C113.331 47.5854 116.961 52.354 123.817 52.354C132.841 52.354 138.891 44.3227 138.891 34.936C138.942 29.4646 135.766 24.2944 128.607 24.2944ZM124.876 46.4811C122.254 46.4811 121.196 44.2725 121.196 41.5117C121.196 37.1446 123.464 30.067 127.598 30.067C130.321 30.067 131.178 32.376 131.178 34.6348C131.178 39.3533 128.909 46.4811 124.876 46.4811Z" fill="black"></path><path d="M158.452 24.2944C153.31 24.2944 150.386 28.8121 150.386 28.8121H150.285L150.739 24.7462H143.983C143.63 27.507 143.025 31.6733 142.42 34.8356L137.127 62.5438H144.74L146.857 51.2999H147.008C147.008 51.2999 148.571 52.3038 151.495 52.3038C160.469 52.3038 166.317 43.1682 166.317 33.9321C166.317 28.8623 164.048 24.2944 158.452 24.2944ZM151.193 46.6317C149.226 46.6317 148.067 45.5274 148.067 45.5274L149.327 38.4497C150.235 33.7313 152.705 30.5689 155.327 30.5689C157.646 30.5689 158.351 32.7274 158.351 34.7352C158.351 39.6042 155.427 46.6317 151.193 46.6317Z" fill="black"></path><path d="M177.206 13.4019C174.786 13.4019 172.82 15.3093 172.82 17.8191C172.82 20.0779 174.232 21.634 176.4 21.634H176.501C178.87 21.634 180.937 20.0277 180.987 17.2168C181.038 14.9579 179.525 13.4019 177.206 13.4019Z" fill="black"></path><path d="M166.519 51.8021H174.182L179.374 24.897H171.661L166.519 51.8021Z" fill="black"></path><path d="M198.734 24.8468H193.44L193.692 23.5919C194.146 20.9817 195.658 18.6727 198.23 18.6727C199.591 18.6727 200.649 19.0742 200.649 19.0742L202.162 13.1511C202.162 13.1511 200.851 12.4985 198.028 12.4985C195.306 12.4985 192.634 13.2515 190.567 15.0083C187.945 17.217 186.735 20.3793 186.13 23.5919L185.928 24.8468H182.399L181.29 30.5691H184.819L180.786 51.8021H188.399L192.432 30.5691H197.675L198.734 24.8468Z" fill="black"></path><path d="M217.084 24.897C217.084 24.897 212.295 36.8436 210.178 43.3691H210.077C209.926 41.2609 208.212 24.897 208.212 24.897H200.196L204.783 49.5934C204.884 50.1456 204.834 50.497 204.632 50.8483C203.725 52.555 202.263 54.2115 200.498 55.4162C199.087 56.4703 197.473 57.1229 196.213 57.5746L198.33 63.9997C199.893 63.6483 203.069 62.3934 205.792 59.8836C209.27 56.6209 212.497 51.6515 215.774 44.8248L225.1 24.897H217.084Z" fill="black"></path><path d="M48.33 12.1452C48.285 11.8315 48.015 11.6522 47.79 11.6522C47.565 11.6522 43.11 11.5626 43.11 11.5626C43.11 11.5626 39.375 7.97718 39.015 7.57382C38.655 7.21527 37.935 7.30491 37.665 7.39454C37.665 7.39454 36.945 7.61863 35.775 7.97718C35.595 7.34973 35.28 6.58782 34.875 5.7811C33.57 3.27129 31.59 1.92676 29.25 1.92676C29.07 1.92676 28.935 1.92676 28.755 1.97157C28.665 1.88194 28.62 1.7923 28.53 1.74749C27.495 0.671855 26.19 0.13404 24.615 0.178858C21.6 0.268494 18.585 2.46457 16.11 6.31891C14.4 9.05281 13.095 12.459 12.69 15.1032C9.225 16.1789 6.795 16.9408 6.705 16.9408C4.95 17.4786 4.905 17.5234 4.68 19.1817C4.59 20.4366 0 55.7979 0 55.7979L38.52 62.431L55.215 58.3077C55.17 58.3077 48.375 12.459 48.33 12.1452ZM33.84 8.60463C32.94 8.87354 31.95 9.18726 30.87 9.5458C30.87 8.02199 30.645 5.87073 29.97 4.07802C32.265 4.43656 33.39 7.036 33.84 8.60463ZM28.845 10.1284C26.82 10.7559 24.615 11.4282 22.41 12.1004C23.04 9.72508 24.21 7.39454 25.65 5.82592C26.19 5.24328 26.955 4.61583 27.81 4.25729C28.71 6.00519 28.89 8.47017 28.845 10.1284ZM24.705 2.19566C25.425 2.19566 26.01 2.33012 26.505 2.68866C25.695 3.09202 24.885 3.71947 24.165 4.5262C22.23 6.58782 20.745 9.76989 20.16 12.8623C18.315 13.445 16.515 13.9828 14.895 14.4758C15.975 9.59062 20.07 2.33012 24.705 2.19566Z" fill="#95BF47"></path><path d="M47.7895 11.6526C47.5645 11.6526 43.1095 11.563 43.1095 11.563C43.1095 11.563 39.3745 7.97755 39.0145 7.57419C38.8795 7.43973 38.6995 7.3501 38.5195 7.3501V62.4313L55.2145 58.3081C55.2145 58.3081 48.4195 12.4593 48.3745 12.1456C48.2845 11.8319 48.0145 11.6526 47.7895 11.6526Z" fill="#5E8E3E"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="white"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></a></div><nav class="lg:flex hidden h-full" aria-label="主导航" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="解决方案-toggle-open" aria-controls="解决方案DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">解决方案</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="解决方案DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-开店" class="text-t7 inline-block">开店</span></div><ul class="pb-2" aria-labelledby="subNavItem-开店"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/start"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">创业开店<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">打造您的品牌</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/website-builder"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">创建您的网站<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在线商店编辑器</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/?locale=zh-CN" aria-label="外部来源：自定义您的商店 . 商店模板"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">自定义您的商店<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商店模板</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/?locale=zh-CN" aria-label="外部来源：查找企业应用 . Shopify App Store"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">查找企业应用<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/domains"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">拥有您自己的域名<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">域名和托管</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">探索免费业务工具<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">用于业务运营的工具</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-销售" class="text-t7 inline-block">销售</span></div><ul class="pb-2" aria-labelledby="subNavItem-销售"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F19-cro-growth-expert-tips&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F19-cro-growth-expert-tips&amp;signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/zh" data-component-name="logo-home"><svg fill="none" role="img" viewBox="0 0 56 64" class="w-8 h-9" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M48.33 12.1452C48.285 11.8315 48.015 11.6522 47.79 11.6522C47.565 11.6522 43.11 11.5626 43.11 11.5626C43.11 11.5626 39.375 7.97718 39.015 7.57382C38.655 7.21527 37.935 7.30491 37.665 7.39454C37.665 7.39454 36.945 7.61863 35.775 7.97718C35.595 7.34973 35.28 6.58782 34.875 5.7811C33.57 3.27129 31.59 1.92676 29.25 1.92676C29.07 1.92676 28.935 1.92676 28.755 1.97157C28.665 1.88194 28.62 1.7923 28.53 1.74749C27.495 0.671855 26.19 0.13404 24.615 0.178858C21.6 0.268494 18.585 2.46457 16.11 6.31891C14.4 9.05281 13.095 12.459 12.69 15.1032C9.225 16.1789 6.795 16.9408 6.705 16.9408C4.95 17.4786 4.905 17.5234 4.68 19.1817C4.59 20.4366 0 55.7979 0 55.7979L38.52 62.431L55.215 58.3077C55.17 58.3077 48.375 12.459 48.33 12.1452ZM33.84 8.60463C32.94 8.87354 31.95 9.18726 30.87 9.5458C30.87 8.02199 30.645 5.87073 29.97 4.07802C32.265 4.43656 33.39 7.036 33.84 8.60463ZM28.845 10.1284C26.82 10.7559 24.615 11.4282 22.41 12.1004C23.04 9.72508 24.21 7.39454 25.65 5.82592C26.19 5.24328 26.955 4.61583 27.81 4.25729C28.71 6.00519 28.89 8.47017 28.845 10.1284ZM24.705 2.19566C25.425 2.19566 26.01 2.33012 26.505 2.68866C25.695 3.09202 24.885 3.71947 24.165 4.5262C22.23 6.58782 20.745 9.76989 20.16 12.8623C18.315 13.445 16.515 13.9828 14.895 14.4758C15.975 9.59062 20.07 2.33012 24.705 2.19566Z" fill="#95BF47"></path><path d="M47.7895 11.6526C47.5645 11.6526 43.1095 11.563 43.1095 11.563C43.1095 11.563 39.3745 7.97755 39.0145 7.57419C38.8795 7.43973 38.6995 7.3501 38.5195 7.3501V62.4313L55.2145 58.3081C55.2145 58.3081 48.4195 12.4593 48.3745 12.1456C48.2845 11.8319 48.0145 11.6526 47.7895 11.6526Z" fill="#5E8E3E"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="white"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/zh/blog" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">博客</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/zh/blog/topics/新手上路" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">新手上路</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/zh/blog/topics/营销指南" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">营销指南</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/zh/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">最新文章</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="id_更多_3" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">更多<svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></button><div id="id_更多_3" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/成功案例" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">成功案例</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/平台动态" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">平台动态</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/合作伙伴" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">合作伙伴</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/选品攻略" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">选品攻略</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">查看所有主题</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><div class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation">搜索<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/zh/blog/19-cro-growth-expert-tips" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value="" data-discover="true"><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-shade-50" type="text" name="header-search" autoComplete="off" placeholder="搜索" value=""/><button class="lg:hidden p-6 -mr-6" aria-label="Search icon"><svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-shade-50">输入您正在查找的内容<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="hidden lg:block p-2 cursor-pointer ml-auto"><svg viewBox="0 0 20 20" class="size-5"><path d="M12.72 13.78a.75.75 0 1 0 1.06-1.06l-2.72-2.72 2.72-2.72a.75.75 0 0 0-1.06-1.06l-2.72 2.72-2.72-2.72a.75.75 0 0 0-1.06 1.06l2.72 2.72-2.72 2.72a.75.75 0 1 0 1.06 1.06l2.72-2.72 2.72 2.72Z"></path></svg></div></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><a href="/zh/login?ui_locales=zh-CN" class="whitespace-nowrap">登录</a><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-2 justify-start"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F19-cro-growth-expert-tips&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div></div></div></div></div><svg class="sr-only" aria-hidden="true"><defs><linearGradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></linearGradient><linearGradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></linearGradient><linearGradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></linearGradient><clipPath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clipPath><linearGradient id="paint0_linear_1_569" x1="6.12412" y1="7.32529" x2="16.6923" y2="17.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint1_linear_1_569" x1="18.4621" y1="6.91041" x2="12.5203" y2="17.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_589" x1="7.59808" y1="8.96" x2="28.4853" y2="30.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint1_linear_41_589" x1="18.4622" y1="6.91041" x2="12.7852" y2="12.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_568" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white" stop-opacity="0"></stop></linearGradient><radialGradient id="paint1_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-96.3402) scale(54.3323 72.1138)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-15.5615) scale(82.0061 39.4114)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_568" x1="15.1241" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_568" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_612" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_612" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_612" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_651" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_651" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_651" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_588" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_588" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_588" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_588" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_625" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_625" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="19-cro-growth-expert-tips" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">立即使用 Shopify 开展销售</p><p class="richtext max-w-[680px] text-sm mb-4">立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F19-cro-growth-expert-tips&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a><a href="/zh" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">详细了解</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/19-cro-growth-expert-tips"/><meta itemProp="dateModified" content="2025-04-06T06:54:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/营销指南" class="no-underline hover:text-link-light-hover topic-link">营销指南</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">如何推动转化率优化和业务增长？</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">转化率优化是通过研究和实验推动业务增长的过程。本文结合世界顶级专家的建议，分享了转化率优化和业务增长的含义及其运作方法。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年4月6日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430&amp;originalWidth=1848&amp;originalHeight=782" alt="来自专家的转化率优化和业务增长的建议" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">转化率优化和增长是什么？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">如何推动转化率优化和业务增长：从四个方面着手</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">立即运用转化率优化和业务增长的技巧</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">转化率优化和业务增长——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F19-cro-growth-expert-tips&amp;signup_types%5B%5D=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&amp;_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&amp;_h2]:text-t4 [&amp;_h2]:mt-12 [&amp;_h2]:mb-6 [&amp;_h2]:text-black [&amp;_h2]:font-medium [&amp;_.heading--2]:text-t5 [&amp;_.heading--2]:text-black [&amp;_.heading--2]:font-aktivgroteskextended [&amp;_.heading--2]:mb-6 [&amp;_.heading--2]:font-medium [&amp;_h3]:text-t5 [&amp;_h3]:mt-12 [&amp;_h3]:mb-4 [&amp;_h3]:text-black [&amp;_h4]:text-t6 [&amp;_h4]:mt-12 [&amp;_h4]:mb-4 [&amp;_h4]:text-black [&amp;_h5]:text-t7 [&amp;_p]:mb-6 [&amp;_hr]:mb-6 [&amp;_a]:text-black [&amp;_a]:font-medium [&amp;_a]:underline [&amp;_a:hover]:no-underline [&amp;_sup_a]:no-underline [&amp;_sup_a:hover]:underline [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-8 [&amp;_a&gt;img]:h-[revert-layer] [&amp;_img]:my-12 [&amp;_a&gt;img]:inline-block [&amp;_figure&gt;img]:mb-0 [&amp;_figure]:mb-12 [&amp;_img]:inline-block [&amp;_ul]:list-disc [&amp;_ul]:space-y-3 [&amp;_ul]:pl-6 [&amp;_ul]:mb-6 [&amp;_ul_li]:pl-4 [&amp;_ol]:list-decimal [&amp;_ol]:space-y-3 [&amp;_ol]:pl-6 [&amp;_ol]:mb-6 [&amp;_ol_li]:pl-4 [&amp;_ol_li::marker]:font-bold [&amp;_iframe]:max-w-full [&amp;_figcaption]:mb-12 [&amp;_figcaption]:text-center [&amp;_figcaption]:text-xs [&amp;_figcaption]:sm:text-sm [&amp;_figcaption]:mt-1 [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_.heading--4]:font-aktivgroteskextended [&amp;_.heading--4]:text-2xl [&amp;_.heading--4]:text-black [&amp;_.heading--4]:font-medium [&amp;_.heading--4]:tracking-[-.02em] [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-9 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap [&amp;_.green]:text-[green] [&amp;_.red]:text-[red] [&amp;_.pros]:bg-[#eafaea] [&amp;_.pros]:rounded-[10px] [&amp;_.pros]:p-5 [&amp;_.pros_h3]:mt-2 [&amp;_.cons]:bg-[#ffebe6] [&amp;_.cons]:rounded-[10px] [&amp;_.cons]:p-5 [&amp;_.cons_h3]:mt-2 [&amp;_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.pros]:flex-[1_0_100%] [&amp;_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.cons]:flex-[1_0_100%] [&amp;_.pros_.grid-container]:grid [&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_.aspect-video_iframe]:mt-0 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>“对于你所在的领域，你最想让电商<a href="/zh/blog/entrepreneurial-mindset" target="_blank">创业</a>者了解的是什么？”这是向19位世界级的<a href="/zh/blog/conversion-rate-optimization" target="_blank">转化率优化（CRO）</a>和业务增长专家提出的问题。</p>
<p>这些专家包括擅长业务增长的肖恩·埃利斯（Sean Ellis）和诺亚·卡根（Noah Kagan），以及乔安娜·维比（Joanna Wiebe）和皮普·拉贾（Peep Laja）等转化率优化方面的传奇人物。</p>
<p>在花费时间和金钱获取流量之前，可以先看看这些专家对<a href="/zh/blog/calculate-conversion-rate" target="_blank">转化率</a>优化的看法。优化网站，将更多的访客转化为客户，即使不<a href="/zh/blog/how-to-increase-website-traffic" target="_blank">增加网站流量</a>，也能增加收入。</p><div id="text-cta" class="hidden lg:block"></div>
<p>优化网站的时机从不嫌早。接下来，本文将探讨转化率优化和增长的含义及其运作方法，并分享世界顶尖专家关于优化和增长的见解。</p>

<h2 id="1">转化率优化和增长是什么？</h2>
<p><a href="/zh/blog/ecommerce-conversion-rate" target="_blank">转化率</a>优化和增长通常被认为是战术层面的：</p>
<p>每个人都在寻找可以快速实现10倍增长的金点子。这里调整一下按钮文案，那里换个颜色。</p>
<p>虽然战术和增长黑客可能看起来比系统化流程更吸引人，但专家们更依赖于后者。为什么？因为电商销售的世界高度依赖于背景。</p>
<p>例如，<a href="/zh/blog/amazon-dropshipping" target="_blank">亚马逊</a>或百思买的成功策略可能不适用于你。你不能简单地引入他人的解决方案并期望它们能解决你店铺的问题。</p>
<p>CXL Institute（CXL学院）的皮普·拉贾（Peep Laja）敦促那些刚接触转化率优化的人依赖系统化流程：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">皮普·拉贾（Peep Laja），CXL Institute</p>
<p>“许多刚接触转化率优化的人认为这只是一系列战术或检查清单。当然，有最佳实践，但那只是你开始的地方，而不是结束的地方。“转化率优化是通过研究和实验推动增长的过程，这两个组成部分是转化率优化的基础。研究帮助我们理解访客及其行为。而实验可以帮助我们找到已有问题的最佳解决方案。”</p>
</div>
<p>每个人的流程略有不同，但大致如下：</p>
<ol>
<li>对你独特的网站进行定性和定量研究，找出问题。</li>
<li>利用你的研究提出测试和实验的想法。</li>
<li>使用ICE（（影响、信心、易用性））或<a href="https://conversionxl.com/blog/better-way-prioritize-ab-tests/" rel="nofollow noopener noreferrer" target="_blank">PXL</a>（英文）等优先级方法对这些测试和实验想法进行优先排序。</li>
<li>开始进行最高优先级的测试或实验。</li>
<li>分析测试或实验的结果。</li>
<li>记录或归档测试或实验的结果。</li>
<li>利用最近的测试或实验的洞察力提出更聪明的测试和实验想法。</li>
</ol>
<p>这个过程强调了洞察力和持续学习的重要性。它还使你的<a href="/zh" target="_blank">在线商店</a>成为焦点。因此，你是在学习什么对你的商店和受众有效，而不是对百思买及其受众有效。</p>
<p>战术和增长黑客的问题在于它们没有考虑背景。尽管系统化的过程可能没有那么令人兴奋，但它确实考虑了这一点。</p>
<h2 id="2">如何推动转化率优化和业务增长：从四个方面着手</h2>
<ol>
<li><a href="#5">文案写作</a></li>
<li><a href="#6">心理学</a></li>
<li><a href="#7">测试</a></li>
<li><a href="#8">用户体验（UX）</a></li>
</ol>
<p>提高转化率所需技能和特质涉及多种学科。克雷格·沙利文（Craig Sullivan）几年前写过一篇名为“成功优化者的11个特质（The 11 Traits of the Successful Optimiser）”的文章，其中就涵盖了从谦逊到统计学等各个方面。</p>
<p>接下来，本文将重点关注以下核心学科中的转化率优化技巧：</p>
<h3 id="5">1. 文案写作</h3>
<p><a href="/zh/blog/copywriting" target="_blank">文案写作</a>是撰写说服性和销售性文字的艺术与科学。</p>
<p>来自<a href="https://copyhackers.com/" rel="nofollow noopener noreferrer" target="_blank">Copy Hackers</a>和<a href="http://www.airstory.co/" target="_blank">Airstory</a>的乔安娜·维比（Joanna Wiebe）最想让人们了解的关于文案写作事情，是文案写作与其他转化率优化的学科一样，都以数据为基础：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">乔安娜·维比，来自Copy Hackers和Airstory</p>
<p>“文案写作与其他转化率优化的学科一样，以数据为驱动。文案写作者会向分析团队提问，查看研究团队的原始数据，参与<a href="/zh/blog/ecommerce-ux" target="_blank">用户体验（UX）</a>团队的框架设计讨论，并与首席转化率优化专家一起探讨假设。“文案写作者不会盯着空白的屏幕，想出华丽的语言；他们会在客户声音数据中找到引人注目的文案，并在页面、电子邮件和整个漏斗中战略性地组织这些文案。他们会热衷于消费<a href="/zh/blog/the-complete-guide-to-ab-testing" target="_blank">A/B测试</a>结果，并对驱动人们行为的原因充满好奇。我们的工作更多的是科学而非艺术。”</p>
</div>
<p>来自自<a href="http://swaycopy.com/" target="_blank">Sway Copy</a>乔什·加罗法洛（Josh Garofalo）也同意，文案写作不仅仅是写作：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">乔什·加罗法洛，来自Sway Copy</p>
<p>“对于文案写作者，以及那些在雇佣优秀文案写作者方面有经验的人来说，‘文案写作者’这个词意义重大。你可能会认为文案撰写者大部分时间都在写文案。这个词本身似乎暗示了这就是我们唯一的工作，而且那些提供廉价服务且承诺快速交付的文案撰写者进一步强化了这种误解。“但任何一个有实力的文案撰写者会在终于开始写作时感到兴奋，因为这意味着他们的工作快要完成了。没错，在你开始撰写文案之前，还有大量的工作需要完成。“因为你的产品是市场上众多解决方案中的一种，所以你需要以一种让特定的方式，吸引客户注意。你的产品是由真实的人购买的，他们有特定的想法、感受和表达方式，你需要以一种与这些受众产生共鸣的方式进行写作。你之前曾尝试向这个受众销售——你需要了解什么有效，什么无效，及其原因。在写出真正能销售的文案之前，有许多问题需要回答。“确实，填满你的页面并不需要太长时间，但填满正确的文字却需要付出很多努力。”</p>
</div>
<p>因此，虽然文案写作看起来像是一种创造性写作的练习，但实际上它更具科学性。正如乔安娜和乔什所提到的，撰写有效的文案需要大量的研究和对有价值数据的探索，以便将用户和访客转化为付费客户。</p>
<p>来自<a href="https://casestudybuddy.com/" rel="nofollow noopener noreferrer" target="_blank">Case Study Buddy</a>乔尔·克莱特基（Joel Klettke）也同意文案写作的研究过程至关重要，特别是在捕捉客户声音时：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">乔尔·克莱特基，来自Case Study Buddy</p>
<p>“我希望更多的人理解，如果你没有对客户声音和客户在网站上的行为进行深入地研究，就无法进行有效的文案写作。如果有人声称可以提供转化文案服务，但却没有向你发送包含详细研究计划的提案，那么，他们并不是在做转化文案，他们只是在猜测。“我还希望更多的人理解，转化文案写作不仅涉及文字，还与用户体验及这些文字的展示方式紧密相连。你必须将转化文案写作与用户体验和设计工作联系起来。否则，这些孤立的学科将朝着不同的方向发展。”</p>
</div>
<p>在进行电商文案的研究时，有以下要点：</p>
<ol>
<li>定义你的<a href="/zh" target="_blank">目标受众</a>和<a href="/zh/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell" target="_blank">细分市场（利基市场）</a>。定义你的目标和你想要回答的问题列表。</li>
<li>进行定性研究，包括内部访谈、客户访谈、调查等。</li>
<li>找出并记录研究中的规律。哪些词语和短语特别突出？哪些反对意见、产品、好处和问题不断出现？</li>
<li>定义信息层次结构和线框图。根据你的研究，最重要的信息是什么？用它来创建一个线框图，清晰地展示你的文案。</li>
</ol>
<p>这是一个耗时的过程，但网站上的文字是一大销售工具，因此在这方面投入时间会得到更好的<a href="/zh" target="_blank">产品页面</a>，从而提升转化率。</p>
<p>此外，转化率研究中获得的客户洞察可以用于业务的其他领域。例如，你可以利用反复出现的问题来改进你的<a href="/zh" target="_blank">常见问题解答页面</a>或实时聊天的自动回复。</p>
<p>研究还有助于定义背景。你的访客在客户生命周期的不同阶段对你的文案有什么期待？</p>
<p>来自<a href="https://makementionmedia.com/" rel="nofollow noopener noreferrer" target="_blank">Make Mention Media</a>珍·哈维斯（Jen Havice）详细说明：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">珍·哈维斯，来自Make Mention Media</p>
<p>“大多数人在构思营销文案时，往往忽视了背景。这个<a href="/zh/blog/email-marketing-best-practices" target="_blank">电子邮件</a>或网站文案如何融入更大的客户旅程？这段文案是否满足了个人的期望，并帮助他们实现目标？“如果不考虑这些问题，企业往往会看不到积极的结果。因此，在页面上放任何文字之前，进行客户研究是第一步，包括访谈、调查、用户测试和热图等内容。“我总是告诉人们，要从头到尾优化整个漏斗或旅程，这点同样适用于文案。了解你的潜在客户和现有客户需要在何时何地看到什么信息，就已经解决了一半以上的问题。”</p>
</div>
<p>你可以利用你的研究来理解客户旅程，并从头到尾优化它。为什么这么做如此重要？为了在各个方面提高转化率，你的文案需要服务并说服很多来自不同阶段的访客。</p>
<p>例如，你可能熟悉五个意识阶段：</p>
<ul>
<li>
<strong>无意识：</strong>访客不知道问题、解决方案或你的产品。</li>
<li>
<strong>问题意识：</strong>访客知道自己有问题，但不知道有解决方案。</li>
<li>
<strong>解决方案意识：</strong>访客知道自己想要的结果，但不知道你的产品可以提供该结果。</li>
<li>
<strong>产品意识：</strong>访客知道你在销售什么，但不确定是否适合他。</li>
<li>
<strong>更多意识：</strong>访客知道你和你的产品，只需了解细节。</li>
</ul>
<p>在时刻，店铺里的文案都应该试图吸引并说服来自上述五个阶段的人。如果网站和<a href="/zh/blog/landing-page-design" target="_blank">着陆页</a>没有针对性，则很难提高转化率。</p>
<p>还有不同的动机和意图层次。可能有人对问题的感受比较强烈，有人的感受则比较弱。可能有人准备购买，有人刚开始研究产品。理解背景可以让你写出更好的文案。</p>
<p>例如，在合适的上下文中，幽默可以成为一个很好的说服工具。来自<a href="https://punchlinecopy.com/" rel="nofollow noopener noreferrer" target="_blank">Punchline Conversion Copywriting</a>莉安娜·帕奇（Lianna Patch）认为，优秀的文案可以促进销售，而无聊的文案则会扼杀销售（以及客户关系）：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">莉安娜·帕奇，来自Punchline Conversion Copywriting</p>
<p>“我相信其他人会提到进行定性客户研究的重要性，这是转化文案写作的基础。我想花一点时间来聊聊幽默。我希望更多的人知道，幽默可以作为一种战略工具，<a href="/zh/blog/customer-relationship" target="_blank">与客户建立关系</a>、<a href="/zh/blog/customer-trust-new-business" target="_blank">信任</a>、<a href="/zh/blog/loyalty-program" target="_blank">忠诚</a>和善意。“虽然许多人确实知道这一点，但很多人会说，‘哦，这不适合我的商店。’但幽默并不是一刀切的！一定有适合你品牌（除非你卖棺材，可能吧）的幽默，当你在合适的时机开个玩笑时，会对培养客户起到推动作用。”</p>
</div>
<p>想想这一点。你更愿意和那个有个性并能让你发笑的店内销售员交谈，还是和那个只告诉你“你需要知道什么，现在快走”的销售员交谈？</p>
<p>莉安娜·帕奇常用的幽默电商网站文案的例子来自<a href="https://chubbiesshorts.com/" rel="nofollow noopener noreferrer" target="_blank">Chubbies</a>：</p>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/chubbies_15858c97-a917-4991-8b74-a1103f0c1ad9.jpg?v=1744182907" alt="穿着圣诞老人上衣和同色系短裤的人在奔跑。">
<figcaption>时机已到，立即购买节日短裤吧（THE TIME HAS COME, SHOP THE HOLIDAY SHORTS）！</figcaption>
</figure>
</div>
<p>但也有很多商店在文案中巧妙地融入幽默，比如<a href="https://www.moosejaw.com/" rel="nofollow noopener noreferrer" target="_blank">Moosejaw</a>：</p>
<div style="text-align: center;">
<figure><img alt="Moosejaw的文案写作" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/moosejaw.jpg?v=1744182908" style="float: none;" class="border block--bordered" loading="lazy">
<figcaption>文案大意：嘿，我们迎来了25周年纪念！这个重要的“25”周年。我们成立于1992年，那时候触摸手机屏幕还毫无反应，我觉得恐龙还在地球上漫步呢。为了庆祝这个特别的日子，我们为你提供最高可达30%的折扣，或者全场单件商品享受20%的折扣（部分商品除外），使用优惠码：ANNISALE。哦，顺便说一句，欢迎给我们买点银质礼品。以下是我们真正喜欢的一些东西。请将礼物寄至：Attn Lola at Moosejaw, 32200 North Avis,Madison Heights,MI 48071（Moosejaw公司地址）</figcaption>
</figure>
</div>
<p>还有<a href="https://www.woot.com/" rel="nofollow noopener noreferrer" target="_blank">Woot.com</a>：</p>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/woot.jpg?v=1744182908" alt="Woot.com的文案写作" loading="lazy">
<figcaption>这是为喜欢礼物的人准备的礼物（GIFTS for people who like GIFTS）。</figcaption>
</figure>
</div>
<p>这样“实事求是”的销售员没有问题，但没有人会因为他的实用性和逻辑而再次光临商店。即使是偶尔插入幽默，也会帮助你与访客和客户建立关系，从而提高转化率。</p>
<h3 id="6"><strong>2. 心理学</strong></h3>
<p>一想到转化率优化和业务增长时，你的思维可能自然会转向测试、统计和分析这些定量方面的研究。然而，在文案写作时，定性研究同样重要。</p>
<p>来自<a href="https://reforge.com/" rel="nofollow noopener noreferrer" target="_blank">Reforge.com</a>的布莱恩·巴尔福（Brian Balfour）对使用<a href="/zh/blog/5-psychological-design-tactics-that-make-brains-tick-and-visitors-click" target="_blank">心理学</a>优化转化率有以下建议：</p>
<p><strong>布莱恩·巴尔福，来自</strong><a href="https://reforge.com/" rel="nofollow noopener noreferrer" target="_blank"><strong>Reforge.com</strong></a></p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">布莱恩·巴尔福，来自<a href="https://reforge.com/" rel="nofollow noopener noreferrer" target="_blank"><strong>Reforge.com</strong></a></p>
<p>“我认为大多数人都明白，文案写作需要定量研究，但在这个过程中，我认为我们失去了对访客心理的关注。他们为什么会采取某种行动？是什么激励了他们？我们如何奖励他们？然后，我们如何将这些答案在我们的产品、着陆页、<a href="/zh/blog/email-marketing-metrics" target="_blank">电子邮件</a>、广告等中体现出来？将这种技能与定量研究结合起来很少见，但却十分有效。”</p>
</div>
<p>这就是所有文案写作研究派上用场的地方。了解你的客户是谁，为什么他们会采取行动（或不行动），是什么激励了他们等，这样可以让你在各个方面都处于优势地位。你不仅能够提高转化率，还能在<a href="/zh/blog/inventory-management" target="_blank">库存</a>、<a href="/zh/blog/international-shipping" target="_blank">运输</a>、<a href="/zh/blog/pricing-strategies" target="_blank">定价</a>、<a href="/zh/blog/promotion-code" target="_blank">促销</a>等方面做出更明智的决策。</p>
<p>正如来自<a href="http://getuplift.co/" target="_blank">GetUplift.co</a>塔莉亚·沃尔夫（Talia Wolf）所说的，这一切都始于你对客户的真正理解：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">塔莉亚·沃尔夫，来自GetUplift.co</p>
<p>“我希望营销人员理解能理解的一点是，这不仅仅关乎数据或特定的营销技能。“你可以拥有世界上所有的数据、所有的新工具、流程和框架，但如果你不理解你的客户，深入她的内心，创造出她想要的体验，你永远无法获得想要的结果。“主要是你如何做调整来满足客户的需求。真正提高转化率和业务的唯一方法就是以客户为中心。”</p>
</div>
<p>一旦了解了网站访客和客户的心理，就可以利用心理学的其他元素来提高网站转化率，包括：</p>
<ul>
<li><a href="/zh/blog/13-cognitive-biases-ecommerce" target="_blank">认知偏见：有几十种偏见影响着访客和客户所做的每一个决定。你可以利用这些偏见来更有效地说服他们。</a></li>
<li><a href="/zh/blog/emotional-persuasion" target="_blank">情感说服：人类大脑极其情绪化，诉诸情感而不仅是逻辑可能会更有效。</a></li>
<li><a href="/zh/blog/13-persuasion-techniques" target="_blank">说服：了解大脑如何运作，如何做出决策，如何比较选项等，可以让你在销售中处于优势。</a></li>
</ul>
<p>不仅是理解访客和客户的思维方式，还要将这种知识与对说服的理解结合起来，说服他们采取你想要他们采取的行动。</p>
<p>优化转化率的核心是说服访客改变自己的行为，以符合你的利益。来自<a href="https://konversionskraft.de/" rel="nofollow noopener noreferrer" target="_blank">Web Arts</a>的安德烈·莫里斯（Andre Morys）解释道：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">安德烈·莫里斯，来自Web Arts</p>
<p>“我希望更多的人能理解，转化率优化不仅是调整网站，而是要改变行为。一般而言，我会先查看新客户的优化待办事项，这些待办事项充满了伪假设，根本不会产生任何效果。“‘当我们把按钮移到左边时，人们会买得更多’，这不是假设，这是一个臆想。一个好的假设解释了为什么改变某个元素会影响客户的行为。”</p>
</div>
<p>利用你对用户行为和人类心理的理解来设计能够改变行为的测试。</p>
<p>例如，将按钮颜色从蓝色改为绿色，远不如去掉一个次要的<a href="/zh/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work" target="_blank">行动号召</a>用语更有意义，后者可以让分心的访客重新聚焦在更有价值的“加入购物车”按钮上。</p>
<p>心理学，和文案写作一样，往往会被新接触转化率优化的人视为创造性练习。然而，心理学与其他学科一样，以数据为基础，并能直接影响你的最终利润。</p>
<h3 id="7"><strong>3. 测试</strong></h3>
<p>测试文案、着陆页设计和其他网站元素可以帮助你提高电商转化率。但深入测试之前，来自<a href="https://flowjo.co/" rel="nofollow noopener noreferrer" target="_blank">FlowJo</a>的蒂芙尼·达斯尔瓦（Tiffany daSilva）建议先建立一个坚实的营销基础：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">蒂芙尼·达斯尔瓦，来自FlowJo</p>
<p>“在打下坚实的营销基础之前，不要开展转化率优化和业务增长的工作。在开始测试之前，我总会确保<a href="/zh/blog/seo-checklist-online-store" target="_blank">SEO</a>、PPC（按点击付费）和<a href="/zh/blog/email-marketing-best-practices" target="_blank">电子邮件策略</a>足够坚实。“我从技术上查看网站，确保我们的网站能被搜索引擎正确索引，我进行<a href="/zh/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce" target="_blank">关键词研究</a>，可以发现新的内容机会，并开始构建这些页面。我确保我的PPC活动有有效的着陆页和<a href="/zh/blog/ecommerce-keyword-research" target="_blank">关键词</a>集，并尽可能优化广告设置。“然后，我确保我的<a href="/zh/blog/seo-marketing" target="_blank">SEO</a>和PPC活动与一个有效的滴灌活动相连接。“把所有一切设置好后，就可以开始真正地测试所制定的策略，然后逐步改进。人们常常让我帮他们制定一个能够让他们公司增长100%的测试，而他们没有意识到，自己已经站在埋藏的宝藏上，只需挖掘即可。”</p>
</div>
<p>这里的结论是，在开始改善转化漏斗之前，需要一个强大的起点。潜在问题往往会在表面之下等待解决。</p>
<p>问问自己：</p>
<ul>
<li>我的搜索引擎优化做得怎么样？我的网站是否被谷歌正确索引？</li>
<li>我是否错过了任何主要的关键词机会？</li>
<li>我的所有PPC广告活动是否都有有效的着陆页？</li>
<li>我是否尽力优化了PPC活动的所有设置？</li>
<li>我所有的<a href="/zh/blog/small-business-seo" target="_blank">SEO</a>和PPC活动是否与有意义的滴灌电子邮件活动相结合？</li>
<li>我的<a href="/zh/blog/email-marketing-metrics" target="_blank">电子邮件</a>送达率如何？</li>
<li>我的邮件是否在激励用户的行动？</li>
<li>我的网站可以在所有浏览器上加载吗？</li>
<li>我的网站可以在所有设备上加载吗？</li>
</ul>
<p>测试需要一定量的流量。进行<a href="/zh/blog/ab-testing-examples" target="_blank">A/B测试</a>之前，必须提前使用<a href="https://www.evanmiller.org/ab-testing/sample-size.html" rel="nofollow noopener noreferrer" target="_blank">在线计算器</a>（英文界面，可使用浏览器的翻译功能将其转化为中文界面）计算样本量：</p>
<div style="text-align: center;"><img style="float: none;" alt="样本量计算器" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/online_calculator.png?v=1744182908" loading="lazy"></div>
<p>在这个场景中，当前转化率为3%，要想在此基础上提升至少10%，则需要51,486人看到变体A，51,486人看到变体B。</p>
<p>如果想让转化率提升至少5%，会发生什么：</p>
<div style="text-align: center;"><img style="float: none;" alt="样本量计算器" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/online_calculator-2.png?v=1744182908" loading="lazy"></div>
<p>如你所见，进行A/B测试需要相当多的流量，而这个数字会随着最低可检测效果的降低而增加。因此，你想检测的效果越小，你需要的流量就越多。</p>
<p>这意味着两件事：</p>
<ol>
<li>并不是每个人都有能力进行测试。</li>
<li>能够进行测试的人不想在影响较小的测试上浪费时间和流量。</li>
</ol>
<p>为了在测试前拥有一个强大的基础，要将业务的各方面调整到最佳位置。</p>
<p>所有这些研究和基础设置可以帮你打好基础，但无论是以正式测试、快速修复还是非正式实验的形式，行动起来必须是优先级。来自<a href="http://klientboost.com/" target="_blank">KlientBoost</a>的约翰·丹（Johnathan Dane）解释道：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">约翰·丹，来自KlientBoost</p>
<p>“我希望人们能对自己的核心专长少一些浪漫。你必须平衡时间和速度。很多时候，再多的研究也只能在业务增长方面带来微小的改善，要想带来大的改善，关键爱你在于执行，观察结果，然后调整。“我希望更多的人了解优先级的重要性。如果井坏了，不要修理水槽。”</p>
</div>
<div style="text-align: center;"><img style="float: none;" alt="有意义的指标" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/meaningful_metrics.png?v=1744182908" loading="lazy"></div>
<p>“营销比人们想象的更全面，如果你从右到左而不是传统的从左到右工作（采用从目标或结果出发的反向思考方式，而不是传统的从起点到终点的思维方式），总会有更多的增长。”</p>
<p>“在进行转化率研究或头脑风暴的会议后，你可能会淹没在许多增长和优化的想法里。问题变成了，‘我应该先做什么？’”</p>
<p>这就是优先级发挥作用的地方。不要让你最感兴趣（或最偏见）的想法占据上风，而要使用优先级方法来决定先做什么，使用ICE（影响、信心、易用性）方法就非常流行。</p>
<p>约翰还提到了保持与金钱接近的重要性。与其朝着金钱（流量、转化、销售）努力，不如从金钱（销售、转化、流量）出发，反向工作。</p>
<p>来自<a href="http://eightyeightagency.com/" target="_blank">Eighty-Eight</a>的埃琳·伯里（Erin Bury）解释了如何从适当的绩效测量开始：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">埃琳·伯里，来自Eighty-Eight</p>
<p>“即使不是数据驱动的营销人员，也仍然可以找到方法来衡量营销工作带来的影响。以<a href="/zh/blog/influencer-marketing" target="_blank">网红营销</a>为例，在<a href="/zh/blog/instagram-influencer-marketing" target="_blank">Instagram</a>或其他<a href="/zh/blog/social-media-influencer" target="_blank">社交渠道上与网红互动</a>，是将你的产品展示给大量参与受众的好方法，在很多情况下，这种方法可以带来销售。“重点在于，跟踪网红推广的影响，了解哪些人正在推动流量和销售，哪些人没有，可以通过几种方式做到这一点。首先，你可以给每个网红分配独特的促销代码，用来跟踪使用该代码的购物者。“其次，你可以使用<a href="/zh/blog/utm-parameters" target="_blank">UTM</a>代码创建独特链接，如果他们在X、Facebook或其他渠道上分享链接，你可以看到每个链接上有多少访问量。“最后，你也可以<a href="/zh/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store" target="_blank">创建一个联盟计划</a>，这样，当人们点网红的链接访问你的商店时，他们可以获得销售提成，你也可以追踪这些购买。即使你所进行的活动并非以数据为中心，如Facebook广告活动，你仍然可以跟踪指标来衡量效果，并评估是否应该在未来继续投资类似的活动。”</p>
</div>
<p>决定测量什么时，请以金钱为起点，然后反向工作。皮普曾说过：“如果你想提高转化率，让一切都免费。”你的转化率会飙升，但收入会暴跌。</p>
<p>确保你的测量准确，并确保它们尽可能接近金钱。尽管优化转化漏斗顶部（例如电子邮件打开率、页面浏览量）更容易，但对收入的影响较小。</p>
<p>抵制出于虚荣心而测量指标的冲动！</p>
<p>谈到测试中的人类偏见，还有一个叫做确认偏见的东西，来自Web Arts的安德烈·莫里斯（Andre Morys）提醒你要留意：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">安德烈·莫里斯，来自Web Arts</p>
<p>“要理解，大多数实验的结果都是错误的。仍然有太多实验是为了证明某人是对的或某人是错的。“在大多数情况下，A/B测试的执行者会在结果令人满意并符合他们的观点时停止测试。心理学家称这种现象为‘确认偏见’，大多数优化者都遭受其害。“要想避免这种情况，你可以严格区分提出测试想法的人和决定何时停止实验的人。”</p>
</div>
<p>例如，如果你怀疑更改产品页面可以增加加入购物车的数量，你更有可能为了确认你的假设而影响测试结果。例如，你可能会提前停止测试，延长运行时间，或者错误解读结果等。</p>
<p>因此，你应该将测试运行至少两个商业周期，或者直到达到你预先计算的样本量。然后，还要避免在测试运行时“窥探”。</p>
<p>要小心测试工具！许多工具会告诉你测试已完成，因为统计显著性已达到，这可能导致你提前停止测试。统计显著性本身并不真正表明测试的有效性，不要上当。</p>
<p>最后，来自<a href="https://hubspot.com/" rel="nofollow noopener noreferrer" target="_blank">HubSpot</a>的亚历克斯·比尔凯特（Alex Birkett）提醒优化者要意识到叙事谬误（这也是一种认知偏见）及其对测试分析的影响：</p>
<p><strong>亚历克斯·比尔凯特，来自HubSpot</strong></p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">亚历克斯·比尔凯特，来自HubSpot</p>
<p>“你无法真正解释某个东西为什么赢或输。“是的，你可以理论化，并通过一个框架、视角或启发式的方式查看你的实验结果，这似乎可以清晰地解释胜利或失败。然而，这实际上只是你在事后为自己简化事情而讲的故事（他们称之为叙事谬误）。“例如，你可能会告诉自己，某个使用推荐横幅的体验获胜是因为‘我们的受众在决策时需要确定性，而这种社会认同有助于弥补这一差距’，这可能是对的，但同样可以解释为，‘我们受众的注意力被转移到了页面上关键产品之外的元素上，而这个推荐横幅有助于引导他们的注意力回到正确的地方。’同样的测试，相同的结果，不同的故事。“这有什么意义？我们为什么不能只讲故事，这有什么害处？“害处在于，证据会朝着确认偏见的方向堆积。当你对自己的预测能力建立起足够的信心时，你往往会避免进行某些测试，因为这些测试并不符合你已经构建起来的关于你的受众和转化率优化计划的叙事。‘这个变体不会有效，因为蓝色与悲伤相关，而我们的受众需要用充满活力的颜色来激励购买’，这并不是排除实验变体的有效理由。“安德鲁·安德森（Andrew Anderson）在一篇文章中说过这句话：‘如果某件事情‘明显’是错误的，或者某件事情将会有效，‘’因为……，遇上以上两种时刻，就是你自己的大脑关闭的时刻，就是从做正确的事情变成做感觉最好的事情的时刻。’“我的例子非常简单，但它们想说明一点：要谦虚，不要过度关注测试背后的解释或故事。你要做的，是关注程序的效率和投资回报率，以及改进方法。”</p>
</div>
<p>你对什么有效、什么无效及其原因的叙述很重要，但是仅意识到影响你的电商网站访客和客户的认知偏见还不够。你也会受到这些认知偏见的影响，如果不小心，它们会渗透到你的测试结果中。</p>
<h3 id="8"><strong>4. 用户体验（UX）</strong></h3>
<p>当你想改善商店的用户体验时，启发式分析大有帮助。这意味着，你要逐页浏览你的网站，并根据一组因素进行评估。</p>
<p>你可以参考以下因素：</p>
<ul>
<li>
<strong>动机：</strong>是什么影响访客采取行动（或不采取行动）？</li>
<li>
<strong>摩擦：</strong>什么是困难的，给客户造成了障碍？</li>
<li>
<strong>干扰：</strong>什么分散了对主要号召性用语的注意力？</li>
<li>
<strong>相关性：</strong>什么是无关的或不合适的？</li>
<li>
<strong>清晰度：</strong>什么是不清晰或过于复杂的？</li>
</ul>
<p>用户体验与上述其他三种学科相结合。而且，与其他学科一样，以客户为中心的用户体验方法是最佳的。来自<a href="https://orbitmedia.com/" rel="nofollow noopener noreferrer" target="_blank">Orbit Media</a>的安迪·克雷斯托迪纳（Andy Crestodina）的转化率优化技巧很好地总结了这一点：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" style="text-align: left;">
<p class="heading--4">安迪·克雷斯托迪纳，来自Orbit Media</p>
<p>“未解答的问题会扼杀转化。因此，转化率优化的首要任务是了解客户的主要问题，并在页面上回答这些问题。以下是客户主要问题来源的列表，从最好到最差排序：</p>
<ol>
<li>直接与客户交谈</li>
<li>与跟客户交谈的销售人员交谈</li>
<li>阅读聊天记录</li>
<li>网站搜索 &gt; Google Analytics（谷歌分析）中的搜索词报告</li>
<li>关键词研究</li>
</ol>
<p>“一旦你有了自己的问题列表，优先排序逐一回答这些问题。接下来，用证据支持这些答案，并确保号召性用语突出且引人注目。</p>
<p><img alt="Orbit Media模型" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/orbit_media.png?v=1744182908" style="float: none;" loading="lazy"></p>
<p>“转化关乎同理心和清晰度。具体信息、强有力的证据和明确的号召性用语！”</p>
</div>
<p>同样，所有用于文案写作目的的定性转化率研究都在被重复利用。</p>
<p>安迪强调了清晰度的重要性，这是五个启发式因素之一，对于提高你的电商转化率至关重要。找出每个产品或着陆页为访客提供的价值，以及每个页面上最重要的号召性用语，是个好主意。</p>
<p>明确你能为他们做什么（价值）以及他们能为自己做什么（号召性用语）至关重要。一个页面，一个目标。其他任何东西都是干扰，这对你或你的访客都没有好处。</p>
<p>在传达价值时，来自<a href="http://gimmegrowth.com/" target="_blank">GIMME GROWTH</a>的多米尼克·科里尔（Dominic Coryell）建议问自己，访客能得到什么：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">多米尼克·科里尔，来自GIMME GROWTH</p>
<p>“我希望更多的人，包括我自己，有时能真正理解，如果我就是访客，如果有人要求我做某事之前，能想想‘对我有什么好处’。“以‘分享给朋友’为例。很多人把分享按钮放在所有地方。我经常问自己，‘有什么值得分享的？我是否错过了什么值得分享的内容？我为什么要分享这个？’“如果我们在放这些按钮之前记得问自己‘我为什么要分享这个？’，我们就能解密用户体验，避免让用户界面变得杂乱。“我认为分享按钮往往是因为营销人员认为‘为什么不呢？如果我能让一些人分享，那就太好了！’这确实是对的，我也这样做过。但后来我发现没有人分享，我就觉得我的产品很糟糕。问题在于我没有考虑到分享对访客的价值。“激励是什么？人们会认为我掌握了他们不知道的知识吗？（即，我是一个好的知识来源）。我能获得提前访问的权限吗？我能得到经济奖励吗？“如果你找不到分享的价值，有两个选择：不要添加按钮，或者，在你的分享信息中加入小猫的图片。小猫总是值得分享，所以当你犹豫不决时...”</p>
</div>
<p>这其中的道理远远超出了分享按钮，主要有两个方面：</p>
<ol>
<li>过于关注每个页面每个元素为访客提供的价值。</li>
<li>除非某个元素具有重要目的，否则不要将其放在产品或着陆页上。</li>
</ol>
<p>你必须首先为访客服务。每个页面的每个元素都应该是有目的的，并能提供价值，包括你的号召性用语和产品。</p>
<p>现在，用户体验特别有趣，因为有很多流传多年的最佳实践。有些有价值，有些则不然。</p>
<p>来自<a href="https://apps.shopify.com/sumome?utm_source=post&amp;utm_medium=blog&amp;utm_term=859734025" target="_blank">Sumo</a>的诺亚·卡根（Noah Kagan）的转化率优化技巧提醒优化者关注网站的“首屏”部分：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">诺亚·卡根，来自Sumo</p>
<p>“在你的网站首屏上要非常有目的性。这是网站的黄金地段。与其使用一张花哨的图片，不如使用一个清晰的行动号召（CTA）来获取潜在客户或促进销售。最后，要不断测试不同的CTA，以改善最终结果。”</p>
</div>
<p>如果你不熟悉，“首屏”指的是在不滚动的情况下可见的网站部分。这是报纸时代的遗留物。可以想象，关于首屏区域重要性的讨论已经存在了许多年。</p>
<p>在这种情况下，最佳实践经受住了时间的考验。</p>
<p>首屏部分仍然极其重要，尤其是在着陆页、定价页、结账页和其他电商网站的核心页面上。<a href="https://nngroup.com/articles/page-fold-manifesto" rel="nofollow noopener noreferrer" target="_blank">Nielsen Norman Group最近发现</a>，用户对首屏以上和以下的信息处理的平均差异为84%，考虑到不断变化的环境，这样的差异依然让人印象深刻。例如，随着移动设备的兴起，人们所了解的“首屏”发生了很大变化。</p>
<p>如你所见，最佳实践并不固有地糟糕。它们实际上可以作为一个很好的起点，正如皮普在文章开头提到的。但重要的是要理解它们背后的<em>原因</em>。</p>
<p>例如，你知道人们不滚动，因此，你把所有重要信息都放在首屏上，这是不对的。实际上，最近的一项研究发现，<a href="http://data.wurfl.io/MOVR/pdf/2015_q2/MOVR_2015_q2.pdf" target="_blank">11%的移动用户</a>在页面加载后四秒内开始滚动。</p>
<p>这不是90年代，人们确实会滚动。他们甚至会点击你首屏以下的号召性用语。那么，首屏为什么仍然重要呢？因为首屏的内容设定了舞台，为即将到来的内容和质量设定了期望。</p>
<p>来自<a href="https://digitalmarketer.com/" rel="nofollow noopener noreferrer" target="_blank">DigitalMarketer</a>贾斯廷·朗多（Justin Rondeau）也支持选择最佳实践：</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">贾斯廷·朗多，来自DigitalMarketer</p>
<p>“这可能有点争议，但我真的希望，转化率优化和业务增长领域内部和外部的人都了解并承认最佳实践并没有你想的那么糟糕，或被教导的那么糟糕。“当然，你不应该盲目应用最佳实践并期待看到巨大的提升。然而，依赖于‘你必须测试这个’来了解任何事情是耗时且危险的。“简单来说，对于大多数公司来说，他们每年可以进行的实验数量是有限的。如果他们必须测试所有内容，那么就什么都做不成。因此，需要有某种标准作为起点。这个起点就是……你猜对了：最佳实践。“想想看。‘最佳实践’这个术语实际上只是‘常见实践’的同义词。常见的东西是熟悉的，熟悉的体验比不熟悉的体验更容易开展。“同样，我并不是说我们应该以某种‘一刀切’的方法来开展所有最佳实践。你可以将最佳实践作为起点，建立基线，然后在真正有意义的测试方法的基础上进行定制。“你在寻找异常结果。你想将你所在行业的平均转化率翻倍、三倍，甚至四倍。为了做到这一点，你至少需要有一个熟悉且可用的基础来开始。在这个起点上，你可以进行所有有趣的流程和技巧，从而找到适合你业务的异常值。最佳实践并没有你想的那么糟糕（或被教导的那么糟糕）。”</p>
</div>
<p>只要你理解最佳实践背后的原因，并知道它随着时间而不断演变，它就可以是有用的。特别是在你网站流量还不够多，无法进行有效测试，也没有足够机会去深入研究转化率时，最佳实践能为你提供宝贵的指导。</p>
<p>学习了文案写作、心理学、测试和用户体验这四个方面的转化率优化技巧后，还需要了解几个基本规则，请听听专家的看法。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">肖恩·埃利斯，来自GrowthHackers</p>
<p>来自<a href="https://growthhackers.com/" rel="nofollow noopener noreferrer" target="_blank">GrowthHackers</a>的肖恩·埃利斯（Sean Ellis）解释道：</p>
<p>“我希望更多的人知道，转化率优化的理论比较容易理解，但在实践中，组织惯性使大多数公司无法围绕最具杠杆效应的机会进行实验。如果不解决组织团队方面的挑战，大多数人会对他们的转化率优化和业务增长结果感到失望。”</p>
</div>
<p>如果不将转化率优化和业务增长作为电商公司的核心业务，就无法看到预期的结果。以实验的心态看待所有事物是关键。</p>
<p>事实上，这种实验心态应该超越网站本身。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">保罗·鲁克，来自PRWD</p>
<p>来自<a href="https://prwd.co.uk/" rel="nofollow noopener noreferrer" target="_blank">PRWD</a>的保罗·鲁克（Paul Rouke）解释道：</p>
<p>“转化率优化是将公司带入21世纪的一个重要途径。现在，观众的权力比以往任何时候都大，因此，公司需要调整工作方式。“是的，优化转化率有利于提高关键的绩效指标，可以使获取客户的成本更具性价比，进而增加收入。这个优化仅需微调网站。我曾称之为公司的‘最大增长杠杆’，当我在全球分享这个信息时，重点只放在金钱上。我意识到，这个说法依然成立，但它的意义远不止于此。“转化率优化通常是将实验和以客户为中心的思维引入公司核心的第一步。它始于<a href="/zh/blog/ecommerce-marketing-personalization" target="_blank">网站个性化</a>，然后渗透到业务其他部分的日常工作中。我们现在与一些公司合作，他们在产品层面上拥有这种实验心态：他们不是成为一种以产品为导向的企业，期望受众‘接受’，而是以实验参数逐步推出产品，让受众的反馈影响下一步的路线图。“这意味着，通过优化转化率来实现增长不仅仅是为了赚钱，而是为了与目标受众建立起建设性和富有成效的对话。这是以客户为中心的商业优化。“我们向公司建议了转化率优化的4个核心要点，我们发现，专注于提高这四个要点分数的公司，其增长速度超过了竞争对手。”</p>
</div>
<p>保罗提到的转化率优化的四个核心要点是：</p>
<ol>
<li>
<strong>战略 + 文化：</strong>你公司的优化方法。</li>
<li>
<strong>工具 + 技术：</strong>在优化过程中使用的工具。</li>
<li>
<strong>人员 + 技能：</strong>推动优化过程所需的技能。</li>
<li>
<strong>过程 + 方法论：</strong>优化过程本身。</li>
</ol>
<p>请注意，这四个转化率优化要点都可以超越你的在线商店，影响你业务的多个方面，如产品或客户服务。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">乔什·加罗法洛</p>
<p>另一个重要的观点是，关注转化率和增长总是好的。许多人认为，他们必须首先关注增加现有流量，转化率优化是在流量增长之后的事情。</p>
<p>而来自<a href="http://swaycopy.com/" target="_blank">Sway Copy</a>乔什·加罗法洛（Josh Garofalo）却认为，应该考虑将转化率优化放在流量增长之前：</p>
<p>“太多企业花费过多的资金试图填补他们的漏斗。现在，他们通过将流量引入在线商店获得销售。那么，增加销售的最佳途径就是增加流量，对吗？“也许是这样，但并不总是如此。如果你的漏斗深处存在问题，先解决这些问题，然后再将大量流量引入你的漏斗（或者同时进行这两者）才是值得的。“例如，你是否把交易邮件当作附带事项，还是会因为客户会打开它们而用心制作？你的邮件是根据你自己制定的某个时间表发送的，还是使用像Customer.io这样的工具，根据每个客户在你的商店中所做（或未做）的事情发送触发邮件？你是否过度执着于你的主页和广告文案，还是在优化接近购买环节的文案？你的结账过程是否复杂，还是你已经尽可能简化了购买流程？“通过整理更接近交易的页面和流程，你可以在相同的流量下获得更多的销售，并在你打开流量洪流的闸门时获得更多的销售。”</p>
</div>
<p>确实，你需要一定量的流量来进行适当的测试（本文稍后会深入探讨这个问题）。然而，转化率优化和业务增长远不止测试。</p>
<p>将越来越多的人引导到一个“漏水”的网站或着陆页上是一个临时解决方案，是一个权宜之计。</p>
<p>只要可以优化转化率，就可以在不增加流量的情况下享受收入的增长。之后，当你决定专注于增加流量时，你获取的访客将更有价值，因为他们中较少的人会“漏出”。此时，如果你在为广告付费，则再好不过。</p>
<h2 id="3">立即运用转化率优化和业务增长的技巧</h2>
<p>专家们确实提供了很多关于转化率优化和业务增长的技巧，涵盖了文案写作、心理学、测试和用户体验四个方面。运用这些知识，你知道如何超越增长黑客和战术，采用系统化流程，为你的电子商务商店的转化率带来<em>真正</em>的结果。</p>
<p>优化网站和着陆页从不嫌早，这样可以避免不断填补“漏水的桶”。然而，上述所讨论的内容甚至还没有触及转化率优化的表面。</p>
<p>在这四个学科以及构成转化率优化和业务增长的许多其他学科中，还有许多其他转化率课程等待探索。但这正是这个行业如此令人兴奋的原因。</p>
<p>首先，在电商运营中运用这些转化率优化和业务增长的课程。然后，继续迭代和学习。在探索的过程中，请记住：转化率优化和业务增长是为所有人准备的，包括在电商领域创业的新手。</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemscope="" itemtype="https://schema.org/FAQPage">
<h2 id="4">转化率优化和业务增长——常见问题</h2>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">转化率优化和业务增长的关键要素是什么？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<ol>
<li>
文案写作 </li>
<li>
心理学 </li>
<li>
测试 </li>
<li>
用户体验（UX） </li>
</ol>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">转化率优化和业务增长的工作经常会忽略什么？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>组织惯性使大多数公司无法围绕最具杠杆效应的转化率优化机会进行实验。如果没有团队的支持，大多数人会对他们的转化率优化和业务增长结果感到失望。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">转化优化和业务增长的实验应该持续多久？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>转化率优化和业务增长的测试至少持续两个商业周期，或者达到预先计算的样本量为止。</p>
</div>
</div>
</div>
</div>
</div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>SS</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年4月6日</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">分享文章</div><ul id=":R5ed4ll5:" class="flex gap-4 mt-4" data-component-name="social"><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-facebook-:R5ed4ll5:" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F19-cro-growth-expert-tips" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="外部来源： Facebook （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg><span id="blog-social-icon-facebook-:R5ed4ll5:" class="sr-only">Facebook</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-twitter-:R5ed4ll5:" href="https://twitter.com/intent/tweet?text=如何推动转化率优化和业务增长？&amp;url=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F19-cro-growth-expert-tips&amp;via=Shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="外部来源： Twitter （在新窗口中打开）"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg><span id="blog-social-icon-twitter-:R5ed4ll5:" class="sr-only">Twitter</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-linkedin-:R5ed4ll5:" href="https://www.linkedin.com/shareArticle?mini=true&amp;source=Shopify&amp;title=如何推动转化率优化和业务增长？&amp;url=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F19-cro-growth-expert-tips" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="外部来源： LinkedIn （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg><span id="blog-social-icon-linkedin-:R5ed4ll5:" class="sr-only">LinkedIn</span></a></li></ul></div></div></div><div class="col-span-4 xs:col-span-12 lg:col-span-3 col-start-1 hidden lg:block relative" data-component-name="blog-right-sidebar"><div class="tablet-xl:pt-10 desktop:pt-16 pb-6 absolute h-full max-h-full tot-0 left-0"><div class="h-full overflow-hidden" id="blog-side-banners-col"><div class="gap-x-1 flex flex-wrap font-bold text-lg text-legacy-gray-90 !font-sans"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年4月6日</time></div><div id="blog-side-banners"><div class="mt-[640px] border-t border-shade-30 pt-6 hidden" data-priority="2" data-component-name="blog-CTA-sidebar-email"><p class="richtext text-xl mb-2 font-aktivgroteskextended">随时掌握 Shopify 最新动态</p><p class="richtext text-sm mb-4">免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p><form action="/zh/blog/api/subscribe" id=":Rcrd4ll5H2:" method="post"><div id=":Rcrd4ll5:" data-component-name="waitlist-form-input-wrapper" class="[&amp;_input]:rounded-full [&amp;_input]:border-shade-3 [&amp;_input]:mb-1 [&amp;_input]:pl-4 [&amp;_input]:border-solid [&amp;_input]:border [&amp;_input]:border-shade-30 [&amp;_input]:text-xs tablet-xl:[&amp;_input]:text-base [&amp;_div]:text-xs tablet-xl:[&amp;_div]:text-base [&amp;_button]:bg-black [&amp;_button]:text-white [&amp;_button]:h-14 [&amp;_button]:text-lg [&amp;_button]:text-lg [&amp;_button]:hover:bg-[#3f3f46]  [&amp;_button]:active:bg-[#71717a]"><label for="email-input-:Rcrd4ll5H1:" class="sr-only">输入电子邮件地址</label><input id="email-input-:Rcrd4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/19-cro-growth-expert-tips"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Rtcrd4ll5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。</p></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">利用 POS，把握所有销售商机。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F19-cro-growth-expert-tips&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">开始免费试用</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg opacity-body pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form action="/zh/blog/api/subscribe" id=":R3q4ll5H2:" method="post" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/19-cro-growth-expert-tips"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F19-cro-growth-expert-tips&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div></div><div class="hidden -top-24 mb-lg [&amp;_label]:text-sm [&amp;_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 17.468 5.1424 17.5182 4.94075 19.1747C4.7895 20.4296 0.151367 55.7676 0.151367 55.7676L38.2647 62.3433V7.37862C37.9623 7.37862 37.811 7.42882 37.7102 7.42882ZM28.8876 10.1394C26.8711 10.7418 24.6528 11.4445 22.485 12.0971C23.09 9.73784 24.2999 7.37862 25.7115 5.82255C26.2661 5.27039 27.0223 4.61784 27.8794 4.21627C28.7364 6.02333 28.9381 8.48294 28.8876 10.1394ZM24.7537 2.20843C25.4595 2.20843 26.0644 2.35902 26.5686 2.66019C25.7619 3.06176 24.9553 3.71431 24.1991 4.46725C22.2833 6.52529 20.8213 9.73784 20.2163 12.7998C18.4014 13.352 16.5865 13.9041 14.9228 14.4061C16.0319 9.58725 20.1155 2.30882 24.7537 2.20843ZM18.9056 29.8163C19.1072 33.0288 27.6273 33.7316 28.1314 41.3112C28.4843 47.2845 24.9553 51.3504 19.8634 51.6516C13.7129 52.0531 10.3351 48.439 10.3351 48.439L11.6459 42.9174C11.6459 42.9174 15.0237 45.4774 17.746 45.2767C19.5105 45.1763 20.1659 43.7206 20.1155 42.7167C19.8634 38.5002 12.9062 38.7512 12.4525 31.8241C12.0492 26.0014 15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/about" aria-label="关于我们" data-component-name="关于我们">关于我们</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="招贤纳士" data-component-name="招贤纳士">招贤纳士</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="外部来源：投资者" data-component-name="投资者">投资者</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="外部来源：新闻媒体" data-component-name="新闻媒体">新闻媒体</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/partners" aria-label="合作伙伴" data-component-name="合作伙伴">合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/affiliates" aria-label="联盟" data-component-name="联盟">联盟</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/legal" aria-label="法律" data-component-name="法律">法律</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="外部来源：服务状态" data-component-name="服务状态">服务状态</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="支持"><h2 class="text-base font-bold text-white">支持</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/zh-CN/support/login" aria-label="外部来源：商家支持" data-component-name="商家支持">商家支持</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助中心" data-component-name="帮助中心">帮助中心</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="外部来源：聘请合作伙伴" data-component-name="聘请合作伙伴">聘请合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&amp;itterm=global-footer" aria-label="外部来源：Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community-zh-CN/ct-p/zh-cn?utm_campaign=footer&amp;utm_content=zh-cn&amp;utm_medium=web&amp;utm_source=shopify" aria-label="外部来源：Shopify 社区" data-component-name="shopify-社区">Shopify 社区</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="开发人员"><h2 class="text-base font-bold text-white">开发人员</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="外部来源：Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="外部来源：API 文档" data-component-name="a-p-i-文档">API 文档</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="外部来源：Dev Degree 计划" data-component-name="dev-degree-计划">Dev Degree 计划</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="产品"><h2 class="text-base font-bold text-white">产品</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="外部来源：Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="外部来源：Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/enterprise" aria-label="Shopify 企业版" data-component-name="shopify-企业版">Shopify 企业版</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="解决方案"><h2 class="text-base font-bold text-white">解决方案</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/online" aria-label="在线商店建站工具" data-component-name="在线商店建站工具">在线商店建站工具</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/website/builder" aria-label="建站工具" data-component-name="建站工具">建站工具</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white/20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-zinc-900 text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/hk-en/blog/19-cro-growth-expert-tips?country=hk&amp;lang=en" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Denmark</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="da" href="/dk/blog/19-cro-growth-expert-tips?country=dk&amp;lang=da" data-component-name="region-dk-language-da">Dansk</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canada</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ca/blog/19-cro-growth-expert-tips?country=ca&amp;lang=en" data-component-name="region-ca-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">South Africa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/blog/19-cro-growth-expert-tips?country=za&amp;lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/blog/19-cro-growth-expert-tips?country=in&amp;lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/id/blog/19-cro-growth-expert-tips?country=id&amp;lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Türkiye</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="tr" href="/tr/blog/19-cro-growth-expert-tips?country=tr&amp;lang=tr" data-component-name="region-tr-language-tr">Türkçe</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ng/blog/19-cro-growth-expert-tips?country=ng&amp;lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Brazil</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pt" href="/br/blog/19-cro-growth-expert-tips?country=br&amp;lang=pt" data-component-name="region-br-language-pt">Português</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Germany</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/de/blog/19-cro-growth-expert-tips?country=de&amp;lang=de" data-component-name="region-de-language-de">Deutsch</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italy</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="it" href="/it/blog/19-cro-growth-expert-tips?country=it&amp;lang=it" data-component-name="region-it-language-it">Italiano</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Norway</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nb" href="/no/blog/19-cro-growth-expert-tips?country=no&amp;lang=nb" data-component-name="region-no-language-nb">Norge</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Czech Republic</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="cs" href="/cz/blog/19-cro-growth-expert-tips?country=cz&amp;lang=cs" data-component-name="region-cz-language-cs">Čeština</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapore</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/sg/blog/19-cro-growth-expert-tips?country=sg&amp;lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">New Zealand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nz/blog/19-cro-growth-expert-tips?country=nz&amp;lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Japan</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="ja" href="/jp/blog/19-cro-growth-expert-tips?country=jp&amp;lang=ja" data-component-name="region-jp-language-ja">日本語</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">France</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fr" href="/fr/blog/19-cro-growth-expert-tips?country=fr&amp;lang=fr" data-component-name="region-fr-language-fr">Français</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Poland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pl" href="/pl/blog/19-cro-growth-expert-tips?country=pl&amp;lang=pl" data-component-name="region-pl-language-pl">Polski</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Thailand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="th" href="/th/blog/19-cro-growth-expert-tips?country=th&amp;lang=th" data-component-name="region-th-language-th">ไทย</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/au/blog/19-cro-growth-expert-tips?country=au&amp;lang=en" data-component-name="region-au-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Ireland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ie/blog/19-cro-growth-expert-tips?country=ie&amp;lang=en" data-component-name="region-ie-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Sweden</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="sv" href="/se/blog/19-cro-growth-expert-tips?country=se&amp;lang=sv" data-component-name="region-se-language-sv">Svenska</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/blog/19-cro-growth-expert-tips?country=us&amp;lang=en" data-component-name="region-us-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/es/blog/19-cro-growth-expert-tips?country=us&amp;lang=es" data-component-name="region-us-language-es">Español (Intl.)</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="zh-Hans" href="/zh/blog/19-cro-growth-expert-tips?country=us&amp;lang=zh" data-component-name="region-us-language-zh-Hans">简体中文</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Finland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fi" href="/fi/blog/19-cro-growth-expert-tips?country=fi&amp;lang=fi" data-component-name="region-fi-language-fi">Suomi</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">UK</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/uk/blog/19-cro-growth-expert-tips?country=gb&amp;lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Netherlands</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nl" href="/nl/blog/19-cro-growth-expert-tips?country=nl&amp;lang=nl" data-component-name="region-nl-language-nl">Nederlands</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Philippines</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ph/blog/19-cro-growth-expert-tips?country=ph&amp;lang=en" data-component-name="region-ph-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Portugal</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pt" href="/pt/blog/19-cro-growth-expert-tips?country=pt&amp;lang=pt" data-component-name="region-pt-language-pt">Português</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Korea</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="ko" href="/kr/blog/19-cro-growth-expert-tips?country=kr&amp;lang=ko" data-component-name="region-kr-language-ko">한국어</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Malaysia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/my/blog/19-cro-growth-expert-tips?country=my&amp;lang=en" data-component-name="region-my-language-en">English</a></span></div></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-zinc-900 text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="区域导航" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Choose a region &amp; language</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="关闭区域导航" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/hk-en/blog/19-cro-growth-expert-tips?country=hk&amp;lang=en" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Denmark</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="da" href="/dk/blog/19-cro-growth-expert-tips?country=dk&amp;lang=da" data-component-name="region-dk-language-da">Dansk</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canada</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ca/blog/19-cro-growth-expert-tips?country=ca&amp;lang=en" data-component-name="region-ca-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">South Africa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/blog/19-cro-growth-expert-tips?country=za&amp;lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/blog/19-cro-growth-expert-tips?country=in&amp;lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/id/blog/19-cro-growth-expert-tips?country=id&amp;lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Türkiye</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="tr" href="/tr/blog/19-cro-growth-expert-tips?country=tr&amp;lang=tr" data-component-name="region-tr-language-tr">Türkçe</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ng/blog/19-cro-growth-expert-tips?country=ng&amp;lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Brazil</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pt" href="/br/blog/19-cro-growth-expert-tips?country=br&amp;lang=pt" data-component-name="region-br-language-pt">Português</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Germany</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/de/blog/19-cro-growth-expert-tips?country=de&amp;lang=de" data-component-name="region-de-language-de">Deutsch</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italy</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="it" href="/it/blog/19-cro-growth-expert-tips?country=it&amp;lang=it" data-component-name="region-it-language-it">Italiano</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Norway</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nb" href="/no/blog/19-cro-growth-expert-tips?country=no&amp;lang=nb" data-component-name="region-no-language-nb">Norge</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Czech Republic</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="cs" href="/cz/blog/19-cro-growth-expert-tips?country=cz&amp;lang=cs" data-component-name="region-cz-language-cs">Čeština</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapore</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/sg/blog/19-cro-growth-expert-tips?country=sg&amp;lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">New Zealand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nz/blog/19-cro-growth-expert-tips?country=nz&amp;lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Japan</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="ja" href="/jp/blog/19-cro-growth-expert-tips?country=jp&amp;lang=ja" data-component-name="region-jp-language-ja">日本語</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">France</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fr" href="/fr/blog/19-cro-growth-expert-tips?country=fr&amp;lang=fr" data-component-name="region-fr-language-fr">Français</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Poland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pl" href="/pl/blog/19-cro-growth-expert-tips?country=pl&amp;lang=pl" data-component-name="region-pl-language-pl">Polski</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Thailand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="th" href="/th/blog/19-cro-growth-expert-tips?country=th&amp;lang=th" data-component-name="region-th-language-th">ไทย</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/au/blog/19-cro-growth-expert-tips?country=au&amp;lang=en" data-component-name="region-au-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Ireland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ie/blog/19-cro-growth-expert-tips?country=ie&amp;lang=en" data-component-name="region-ie-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Sweden</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="sv" href="/se/blog/19-cro-growth-expert-tips?country=se&amp;lang=sv" data-component-name="region-se-language-sv">Svenska</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/blog/19-cro-growth-expert-tips?country=us&amp;lang=en" data-component-name="region-us-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/es/blog/19-cro-growth-expert-tips?country=us&amp;lang=es" data-component-name="region-us-language-es">Español (Intl.)</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="zh-Hans" href="/zh/blog/19-cro-growth-expert-tips?country=us&amp;lang=zh" data-component-name="region-us-language-zh-Hans">简体中文</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Finland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fi" href="/fi/blog/19-cro-growth-expert-tips?country=fi&amp;lang=fi" data-component-name="region-fi-language-fi">Suomi</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">UK</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/uk/blog/19-cro-growth-expert-tips?country=gb&amp;lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Netherlands</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nl" href="/nl/blog/19-cro-growth-expert-tips?country=nl&amp;lang=nl" data-component-name="region-nl-language-nl">Nederlands</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Philippines</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ph/blog/19-cro-growth-expert-tips?country=ph&amp;lang=en" data-component-name="region-ph-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Portugal</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pt" href="/pt/blog/19-cro-growth-expert-tips?country=pt&amp;lang=pt" data-component-name="region-pt-language-pt">Português</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Korea</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="ko" href="/kr/blog/19-cro-growth-expert-tips?country=kr&amp;lang=ko" data-component-name="region-kr-language-ko">한국어</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Malaysia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/my/blog/19-cro-growth-expert-tips?country=my&amp;lang=en" data-component-name="region-my-language-en">English</a></span></div></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/legal/terms" data-component-name="服务条款">服务条款</a></li><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/legal/privacy" data-component-name="隐私政策">隐私政策</a></li><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/sitemap" data-component-name="站点地图">站点地图</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="外部来源：Facebook （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="外部来源：Twitter （在新窗口中打开）"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.youtube.com/user/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label="外部来源：YouTube （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label="外部来源：Instagram （在新窗口中打开）"><svg viewBox="0 0 18 18"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.tiktok.com/@shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok" aria-label="外部来源：TikTok （在新窗口中打开）"><svg viewBox="0 0 30 30"><path fill-rule="evenodd" clip-rule="evenodd" d="M15 30C23.2843 30 30 23.2843 30 15C30 6.71573 23.2843 0 15 0C6.71573 0 0 6.71573 0 15C0 23.2843 6.71573 30 15 30ZM17.9679 11.937C19.1423 12.7643 20.551 13.2076 21.9952 13.2041V10.3838C21.2138 10.3841 20.4497 10.1579 19.7979 9.73365C19.3398 9.44298 18.9467 9.06336 18.6427 8.61802C18.3387 8.17268 18.1302 7.67098 18.0299 7.1436C17.9873 6.90737 17.9669 6.66779 17.9689 6.42789H15.0829V17.7069C15.0829 18.2146 14.92 18.7094 14.6173 19.1206C14.3146 19.5317 13.8877 19.8382 13.3975 19.9962C12.9073 20.1543 12.3789 20.1558 11.8878 20.0006C11.3966 19.8454 10.9679 19.5414 10.6627 19.1321C10.3576 18.7227 10.1916 18.2289 10.1886 17.7211C10.1856 17.2134 10.3456 16.7177 10.6458 16.3048C10.946 15.8919 11.3711 15.583 11.8604 15.4221C12.3496 15.2612 12.878 15.2566 13.37 15.409V12.5068C12.2944 12.3595 11.1987 12.539 10.2295 13.0213C9.26031 13.5037 8.46383 14.2658 7.94658 15.2058C7.42933 16.1458 7.21597 17.2188 7.33504 18.2814C7.4541 19.344 7.89992 20.3455 8.61286 21.1519C9.3258 21.9583 10.2719 22.5312 11.3246 22.794C12.3772 23.0568 13.4863 22.997 14.5035 22.6225C15.5207 22.2479 16.3975 21.5766 17.0166 20.6983C17.6357 19.82 17.9676 18.7766 17.9679 17.7075V11.937Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.linkedin.com/company/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="外部来源：LinkedIn （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.pinterest.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-pinterest" aria-label="外部来源：Pinterest （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M15 30c-1.5 0-2.9-.2-4.3-.6.6-.9 1.2-2 1.5-3.2.2-.7 1-4.1 1-4.1.5 1 2 1.9 3.7 1.9 4.8 0 8.1-4.4 8.1-10.3 0-4.4-3.8-8.6-9.5-8.6-7.1-.1-10.6 5-10.6 9.3 0 2.6 1 4.9 3.1 5.7.3.1.7 0 .8-.4.1-.2.2-.9.3-1.2.1-.4 0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"></path></svg></a></li></ul></div></section></footer></div><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-DMYFJ3Mm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-DRPj25cB.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-CbQhHpGx.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-Ba9GCldF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-B4EEIzVC.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/TwoColumn-C5EX_S86.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-D6kW0t5w.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-dq7uUXvg.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SectionHeader-CzUPXpvs.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-Dqa6pomn.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Footer-AIbQ0ZD-.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-lUy6tKf3.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-DIofJX3t.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/preload-font-zn-lKmyu.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-C_4ny2DR.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-DhVZGTeL.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-BxJb3dTW.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-CV5JEakv.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AuthorImage-B0hXkt7s.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-QivoVWtC.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AutoResponsiveImage-0ZEMZj5h.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-CdgkGfLO.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useTranslations-mzlkG0nB.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/isSymbol-DY2vhuqF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-BqSghsmj.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useRetailMessagesExperiment-Be9DEal_.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArrowRight-CPte4wJ5.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Modal-Bw-gVl0i.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Close-BhyNLISR.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-DGEXowyU.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-5hfgT9Te.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-D-f3RV7P.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-BcTQJjZ8.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-BnNgZD7P.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogSubNav-BqqsSg57.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-BV5zFPeG.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-C_hcrCLu.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeroVideo-vuUot4nO.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-D8xFXLqA.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ContactFormModal-DPhaTQXl.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/formatCurrency-B_WZlmf-.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBrowserUrl-C9dq3Dcy.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Message-BHPk2jmh.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useFormAttributionTracking-BlVrWuGT.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Card-CbzvmzOr.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CfUcZUmm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useCopyWithCitationCb-CEaEjwJ1.js"/><script>window.__reactRouterContext = {"basename":"/","future":{"unstable_middleware":false,"unstable_optimizeDeps":false,"unstable_splitRouteModules":false,"unstable_viteEnvironmentApi":false},"ssr":true,"isSpaMode":false};window.__reactRouterContext.stream = new ReadableStream({start(controller){window.__reactRouterContext.streamController = controller;}}).pipeThrough(new TextEncoderStream());</script><script type="module" async="">;
import * as route0 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-CbQhHpGx.js";
import * as route1 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-DIofJX3t.js";
import * as route2 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-C_4ny2DR.js";
  window.__reactRouterManifest = {
  "entry": {
    "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-DMYFJ3Mm.js",
    "imports": [
      "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
      "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
      "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-DRPj25cB.js"
    ],
    "css": []
  },
  "routes": {
    "root": {
      "id": "root",
      "path": "",
      "hasAction": false,
      "hasLoader": true,
      "hasClientAction": false,
      "hasClientLoader": false,
      "hasClientMiddleware": false,
      "hasErrorBoundary": true,
      "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-CbQhHpGx.js",
      "imports": [
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-DRPj25cB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-Ba9GCldF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-B4EEIzVC.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/TwoColumn-C5EX_S86.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-D6kW0t5w.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-dq7uUXvg.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SectionHeader-CzUPXpvs.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-Dqa6pomn.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Footer-AIbQ0ZD-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-lUy6tKf3.js"
      ],
      "css": []
    },
    "($locale)~~layout": {
      "id": "($locale)~~layout",
      "parentId": "root",
      "path": ":locale?",
      "hasAction": false,
      "hasLoader": true,
      "hasClientAction": false,
      "hasClientLoader": false,
      "hasClientMiddleware": false,
      "hasErrorBoundary": false,
      "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-DIofJX3t.js",
      "imports": [
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/preload-font-zn-lKmyu.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-B4EEIzVC.js"
      ],
      "css": []
    },
    "($locale)/blog/$article": {
      "id": "($locale)/blog/$article",
      "parentId": "($locale)~~layout",
      "path": "blog/:article",
      "hasAction": false,
      "hasLoader": true,
      "hasClientAction": false,
      "hasClientLoader": false,
      "hasClientMiddleware": false,
      "hasErrorBoundary": false,
      "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-C_4ny2DR.js",
      "imports": [
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-DhVZGTeL.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-BxJb3dTW.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-D6kW0t5w.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-Ba9GCldF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-CV5JEakv.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AuthorImage-B0hXkt7s.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-QivoVWtC.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AutoResponsiveImage-0ZEMZj5h.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-CdgkGfLO.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useTranslations-mzlkG0nB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/isSymbol-DY2vhuqF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-BqSghsmj.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useRetailMessagesExperiment-Be9DEal_.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-dq7uUXvg.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArrowRight-CPte4wJ5.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-lUy6tKf3.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-DRPj25cB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Modal-Bw-gVl0i.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Close-BhyNLISR.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-DGEXowyU.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-5hfgT9Te.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-D-f3RV7P.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-BcTQJjZ8.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-BnNgZD7P.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogSubNav-BqqsSg57.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Footer-AIbQ0ZD-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-BV5zFPeG.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-C_hcrCLu.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeroVideo-vuUot4nO.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-D8xFXLqA.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ContactFormModal-DPhaTQXl.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/formatCurrency-B_WZlmf-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBrowserUrl-C9dq3Dcy.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Message-BHPk2jmh.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useFormAttributionTracking-BlVrWuGT.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Card-CbzvmzOr.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CfUcZUmm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useCopyWithCitationCb-CEaEjwJ1.js"
      ],
      "css": []
    },
    "pages/shopify.com/:locale?": {
      "id": "pages/shopify.com/:locale?",
      "parentId": "($locale)~~layout",
      "index": true,
      "hasAction": true,
      "hasLoader": true,
      "hasClientAction": false,
      "hasClientLoader": false,
      "hasClientMiddleware": false,
      "hasErrorBoundary": false,
      "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-D-rNqDTs.js",
      "imports": [
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-C7tq8vnU.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-Ba9GCldF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Footer-AIbQ0ZD-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-dq7uUXvg.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/EmailForm-CwyBjfKo.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Message-BHPk2jmh.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-BBJ-IOzH.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArrowRight-CPte4wJ5.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-D6kW0t5w.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/isSymbol-DY2vhuqF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-CU_uaNyt.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CfUcZUmm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Modal-Bw-gVl0i.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-DRPj25cB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Close-BhyNLISR.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/formatCurrency-B_WZlmf-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-DGEXowyU.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-lUy6tKf3.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SectionHeader-CzUPXpvs.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/TwoColumn-C5EX_S86.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AutoResponsiveImage-0ZEMZj5h.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeroVideo-vuUot4nO.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useTranslations-mzlkG0nB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/usePlusSignupUrl-Zc6jXcFz.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Check-BHCI8Jqu.js"
      ],
      "css": []
    },
    "($locale)/blog": {
      "id": "($locale)/blog",
      "parentId": "($locale)~~layout",
      "path": "blog",
      "hasAction": true,
      "hasLoader": true,
      "hasClientAction": false,
      "hasClientLoader": false,
      "hasClientMiddleware": false,
      "hasErrorBoundary": false,
      "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-CGBE7Qel.js",
      "imports": [
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-Ba9GCldF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Footer-AIbQ0ZD-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogSubNav-BqqsSg57.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-CV5JEakv.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Hero-zaAsLZGE.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-BV5zFPeG.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-D-f3RV7P.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-BnNgZD7P.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ThreePane-Cv6ZQGIP.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-BidJOQMa.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SimpleSectionsIndex-6qNh8tuj.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-C_hcrCLu.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-D8xFXLqA.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useCopyWithCitationCb-CEaEjwJ1.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useTranslations-mzlkG0nB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-BqSghsmj.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-QivoVWtC.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AutoResponsiveImage-0ZEMZj5h.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-CdgkGfLO.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArrowRight-CPte4wJ5.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-dq7uUXvg.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-BcTQJjZ8.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-DGEXowyU.js"
      ],
      "css": []
    }
  },
  "url": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/manifest-eab468ce.js",
  "version": "eab468ce"
};
  window.__reactRouterRouteModules = {"root":route0,"($locale)~~layout":route1,"($locale)/blog/$article":route2};

import("https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-DMYFJ3Mm.js");</script></body></html><!--$--><script>window.__reactRouterContext.streamController.enqueue("[{\"_1\":2,\"_4934\":-5,\"_446\":-5},\"loaderData\",{\"_3\":4,\"_1775\":1776,\"_1955\":1956},\"root\",{\"_5\":6,\"_1743\":1744},\"globalTranslations\",{\"_7\":8,\"_1194\":1195,\"_150\":1197},\"zh-CN\",{\"_9\":10},\"global\",{\"_11\":12,\"_13\":14,\"_99\":100,\"_116\":117,\"_128\":129,\"_209\":210,\"_241\":242,\"_255\":256,\"_262\":263,\"_273\":274,\"_326\":327,\"_328\":329,\"_330\":286,\"_51\":331,\"_332\":333,\"_336\":337,\"_310\":311,\"_73\":347,\"_350\":351,\"_378\":379,\"_430\":431,\"_432\":433,\"_434\":435,\"_436\":437,\"_438\":439,\"_440\":441,\"_442\":443,\"_444\":445,\"_454\":455,\"_457\":458,\"_461\":462,\"_29\":1032},\"argoPlaceholder\",\"3\",\"ariaLabels\",{\"_15\":16,\"_17\":18,\"_29\":30,\"_37\":38,\"_47\":48,\"_51\":52,\"_53\":54,\"_60\":61,\"_62\":63,\"_67\":68,\"_69\":70,\"_71\":72,\"_73\":74,\"_75\":76,\"_77\":78,\"_79\":80,\"_89\":90,\"_91\":92},\"close\",\"关闭\",\"carousel\",{\"_19\":20,\"_21\":22,\"_23\":24,\"_25\":26,\"_27\":28},\"name\",\"轮播\",\"slide\",\"幻灯片\",\"xOfY\",\"第 {x} 页，共 {y} 页\",\"play\",\"播放轮播\",\"pause\",\"暂停轮播\",\"footer\",{\"_31\":32,\"_33\":34,\"_35\":36},\"regionsNav\",\"区域导航\",\"regionsClose\",\"关闭区域导航\",\"newWindow\",\"在新窗口中打开外部网站\",\"header\",{\"_39\":40,\"_41\":42,\"_43\":44,\"_45\":46},\"mobileNavMenu\",\"菜单\",\"mainNav\",\"主导航\",\"secondaryNav\",\"相关页面\",\"skipToContent\",\"跳至内容\",\"headerLight\",{\"_49\":50},\"dismissIcon\",\"忽略横幅\",\"learnMore\",\"详细 了解{title}\",\"link\",{\"_55\":56,\"_35\":57,\"_58\":59},\"external\",\"外部来源：\",\" （在新窗口中打开）\",\"label\",\"{{external}}{{title}}{{newWindow}}\",\"logoGroup\",\"logo\",\"modal\",{\"_15\":64,\"_65\":66},\"关闭模态窗口\",\"pip\",\"画中画\",\"next\",\"下一页\",\"previous\",\"上一页\",\"current\",\"当前\",\"pagination\",{\"_69\":70,\"_67\":68},\"shopifyLogo\",\"Shopify logo\",\"shopifyPartnersLogo\",\"Shopify 合作伙伴 logo\",\"testimonial\",{\"_81\":82,\"_83\":84,\"_67\":85,\"_69\":86,\"_25\":87,\"_27\":88},\"controls\",\"浏览客户推荐语\",\"plural\",\"客户推荐语\",\"下一则推荐语\",\"上一则推荐语\",\"播放推荐语\",\"暂停推荐语\",\"videoModal\",\"视频\",\"video\",{\"_25\":93,\"_27\":94,\"_95\":96,\"_97\":98},\"播放视频\",\"暂停视频\",\"mute\",\"将视频静音\",\"unmute\",\"取消视频静音\",\"incentivesPromoBanner\",{\"_101\":102,\"_103\":104},\"gpv_acquisition_incentive_flag\",\"立即加入，在开展销售的前六个月可获得高达 \u003ca id=\\\"showTermsLink\\\" target=\\\"_blank\\\" data-component-name=\\\"sales-bonus-terms\\\" href=\\\"{{incentiveTerms}}\\\"/ style=\\\"color: inherit; font-weight: normal\\\"\u003e5,000 美元的现金折扣\u003c/a\u003e。\",\"retail\",{\"_105\":106,\"_107\":108,\"_109\":110,\"_111\":112,\"_113\":114,\"_115\":112},\"spRateTermsLink\",\"\u0026nbsp\u003ca id=\\\"spIncentivesTermsLink\\\" target=\\\"_blank\\\" class=\\\"!font-normal\\\" target=\\\"_blank\\\" data-component-name=\\\"sp-incentive-terms\\\" href=\\\"{{incentiveTerms}}\\\"/\u003e须遵守适用条款\u003c/a\u003e\",\"subscriptionIncentive\",\"特别优惠：畅享 POS Pro 六个月，每月仅需 {{incentivePrice}}\",\"spRateIncentive\",\"前 {{length}} 月信用卡面对面销售交易可享手续费优惠 {{rate}}%，最高 {{gpvLimit}} 美元。\",\"spRateIncentiveTerms\",\"须遵守适用条款\",\"cardReaderDiscountIncentive\",\"选择套餐即可领取免费读卡器。\",\"cardReaderDiscountIncentiveTerms\",\"cookiesNotice\",{\"_118\":119,\"_120\":121,\"_122\":123,\"_124\":125,\"_126\":127},\"acceptAllButtonText\",\"全部接受\",\"activeConsentContentHtml\",\"我们的 Cookie（和其他类似技术）具有多种用途，包括改善您在我们网站上的体验以及广告和分析。点击“全部接受”以接受这些用途。阅读我们的 \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie 政策\u003c/a\u003e了解更多信息。\",\"buttonText\",\"确定\",\"contentHtml\",\"Shopify 使用 Cookie 提供必要的网站功能并改进您的体验。使用我们的网站即表示您同意我们的\u003ca href=\\\"{{legalPrivacyPath}}\\\"\u003e隐私政策\u003c/a\u003e和 \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie 政策\u003c/a\u003e。\",\"rejectAllButtonText\",\"全部拒绝\",\"countries\",{\"_130\":131,\"_132\":133,\"_134\":135,\"_136\":137,\"_138\":139,\"_140\":141,\"_142\":143,\"_144\":145,\"_146\":147,\"_148\":149,\"_150\":151,\"_152\":153,\"_154\":155,\"_156\":157,\"_158\":159,\"_160\":161,\"_162\":163,\"_164\":165,\"_166\":167,\"_168\":169,\"_170\":171,\"_172\":173,\"_174\":175,\"_176\":177,\"_178\":179,\"_180\":181,\"_182\":183,\"_184\":185,\"_186\":187,\"_188\":189,\"_190\":191,\"_192\":193,\"_194\":195,\"_196\":197,\"_198\":199,\"_200\":201,\"_202\":203,\"_204\":151,\"_205\":206,\"_207\":208},\"at\",\"奥地利\",\"au\",\"澳大利亚\",\"be\",\"比利时\",\"br\",\"巴西\",\"ca\",\"加拿大\",\"ch\",\"瑞士\",\"cn\",\"中国\",\"co\",\"哥伦比亚\",\"cz\",\"捷克共和国\",\"dk\",\"丹麦\",\"en\",\"美国\",\"es\",\"西班牙\",\"de\",\"德国\",\"fi\",\"芬兰\",\"fr\",\"法国\",\"gb\",\"英国\",\"hk\",\"中国香港特别行政区\",\"id\",\"印度尼西亚\",\"ie\",\"爱尔兰\",\"in\",\"印度\",\"it\",\"意大利\",\"jp\",\"日本\",\"kr\",\"韩国\",\"my\",\"马来西亚\",\"mx\",\"墨西哥\",\"ng\",\"尼日利亚\",\"nl\",\"荷兰\",\"no\",\"挪威\",\"nz\",\"新西兰\",\"ph\",\"菲律宾\",\"pl\",\"波兰\",\"pt\",\"葡萄牙\",\"se\",\"瑞典\",\"sg\",\"新加坡\",\"th\",\"泰国\",\"tr\",\"土耳其\",\"tw\",\"中国台湾\",\"us\",\"vn\",\"越南\",\"za\",\"南非\",\"languages\",{\"_211\":212,\"_213\":214,\"_154\":215,\"_150\":216,\"_152\":217,\"_156\":218,\"_158\":219,\"_170\":220,\"_221\":222,\"_223\":224,\"_225\":226,\"_182\":227,\"_190\":228,\"_192\":229,\"_230\":229,\"_231\":232,\"_198\":233,\"_200\":234,\"_235\":236,\"_237\":238,\"_239\":240},\"cs\",\"捷克语\",\"da\",\"丹麦语\",\"德语\",\"英语\",\"西班牙语\",\"芬兰语\",\"法语\",\"意大利语\",\"ja\",\"日语\",\"ko\",\"韩语\",\"nb\",\"书面挪威语\",\"荷兰语\",\"波兰语\",\"葡萄牙语\",\"pt-PT\",\"sv\",\"瑞典语\",\"泰国语\",\"土耳其语\",\"vi\",\"越南语\",\"zh-Hans\",\"简体中文\",\"zh-Hant\",\"繁体中文\",\"downloadApp\",{\"_243\":244,\"_245\":246,\"_247\":248,\"_249\":250,\"_251\":252,\"_253\":254},\"androidAlt\",\"到 Google Play 下载 Shopify 应用\",\"androidUrl\",\"https://shopify.com/install/android\",\"iosAlt\",\"到 Apple App Store 下载 Shopify 应用\",\"iosUrl\",\"https://shopify.com/install/mobile\",\"qrCodeAlt\",\"扫描二维码下载\",\"qrTitle\",\"扫描安装\",\"downloadposApp\",{\"_243\":257,\"_245\":258,\"_247\":259,\"_249\":260,\"_251\":252,\"_253\":261},\"到 Google Play 下载 Shopify POS 移动应用\",\"https://play.google.com/store/apps/details?id=com.shopify.pos\",\"到 Apple App Store 下载 Shopify POS 移动应用\",\"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644\",\"扫描或点击下方安装\",\"forms\",{\"_264\":265},\"fields\",{\"_266\":267},\"country\",{\"_58\":268,\"_269\":270,\"_271\":272},\"国家/地区\",\"placeholder\",\"单选\",\"error\",\"请选择国家/地区\",\"globalNav\",{\"_275\":276,\"_277\":278,\"_279\":280,\"_281\":282,\"_283\":284,\"_285\":286,\"_287\":288,\"_289\":290,\"_291\":292,\"_293\":290,\"_294\":295,\"_296\":295,\"_297\":298,\"_299\":300,\"_301\":302,\"_303\":304,\"_305\":302,\"_306\":307,\"_308\":309,\"_322\":323,\"_324\":325},\"applyText\",\"申请抢先体验\",\"applyTextPlain\",\"申请体验\",\"getStarted\",\"开始使用\",\"headerPdfCta\",\"下载文档\",\"headerPdfCtaLink\",\"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf\",\"homeUrl\",\"{{home}}\",\"loginGetStartedText\",\"登录并开始使用\",\"loginText\",\"登录\",\"loginUrl\",\"/login\",\"signinText\",\"signupText\",\"开始免费试用\",\"signupTextStartFree\",\"signupTextFree\",\"免费注册\",\"signupTextPlain\",\"注册\",\"searchText\",\"搜索\",\"searchPlaceholder\",\"输入您正在查找的内容\",\"searchPlaceholderMobile\",\"signUpButtonText\",\"联系我们\",\"sharedBottomBar\",{\"_310\":311,\"_312\":313,\"_314\":315,\"_316\":317,\"_318\":319,\"_320\":321},\"shopify\",\"Shopify\",\"shopifyDesc\",\"面向创业家和中小型企业的平台\",\"plus\",\"Plus\",\"plusDesc\",\"适合持续增长的数字品牌的商务解决方案\",\"enterprise\",\"企业版\",\"enterpriseDesc\",\"面向全球最大型品牌的解决方案\",\"edition\",\"25 年冬 Edition\",\"contactSalesText\",\"咨询销售人员\",\"showLess\",\"收起\",\"showMore\",\"展开\",\"home\",\"详细了解\",\"plans\",{\"_334\":335},\"pricingFaqAnswerWithDiscount\",\"如果您选择 Basic、Grow 或 Advanced 的年度订阅套餐，我们会提供 25% 的折扣。如果您选择 3 年期 Shopify Plus 套餐，我们会提供月度折扣和较低的可变在线平台费。\",\"sell\",{\"_37\":338,\"_339\":340,\"_341\":342,\"_343\":344,\"_345\":346},\"了解您的选项\",\"title\",\"能够帮助您销售 {{vertical}} 的应用\",\"subheading\",\"其他商家在使用的一些热门应用\",\"seeRecommendedApps\",\"查看更多推荐应用\",\"by\",\"作者：{{partner}}\",{\"_348\":349},\"page\",\"页面\",\"signup\",{\"_122\":295,\"_352\":295,\"_353\":307,\"_354\":355,\"_58\":356,\"_269\":357,\"_358\":359,\"_360\":361,\"_362\":363,\"_364\":365,\"_366\":367},\"buttonTextStartFree\",\"plusButtonText\",\"buttonText_fr\",\"推出您的商店\",\"电子邮件地址\",\"输入您的电子邮件地址\",\"disclaimerHtml\",\"免费试用 Shopify {{trialLength}} 天，无需提供信用卡信息。输入您的电子邮件地址，即表示您同意接收来自\u0026nbsp;Shopify 的营销电子邮件。\",\"disclaimerNoLengthHtml\",\"无需提供信用卡信息。输入您的电子邮件地址，即表示您同意接收来自\u0026nbsp;Shopify 的营销电子邮件。\",\"testimonialButtonText\",\"免费试用 Shopify {{trialLength}} 天\",\"freeTrialCtaHtml\",\"免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具和服务。\",\"signupPaidTrialPromo\",{\"_368\":369,\"_370\":371,\"_372\":373,\"_374\":375,\"_376\":377},\"default_one\",\"免费试用 {{trialLength}} 天，试用期结束后首月只需 {{paidTrialAmount}}。\",\"default_other\",\"免费试用，试用期结束后前 {{count}} 个月只需 {{paidTrialAmount}}/月。\",\"disclaimer\",\"输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。\",\"disclaimerNoEmail_one\",\"还没有 Shopify 商店？\u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003e免费试用，试用期结束后首月只需 {{paidTrialAmount}}/月。\u003c/a\u003e\",\"disclaimerNoEmail_other\",\"还没有 Shopify 商店？\u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003e免费试用，试用期结束后前 {{count}} 个月只需 {{paidTrialAmount}}/月。\u003c/a\u003e\",\"social\",{\"_380\":381,\"_390\":391,\"_395\":396,\"_409\":410,\"_413\":414,\"_417\":418,\"_421\":422,\"_426\":427},\"facebook\",{\"_382\":383,\"_384\":385,\"_386\":387,\"_388\":389},\"text\",\"Facebook\",\"url\",\"https://www.facebook.com/shopify\",\"url_de\",\"https://www.facebook.com/shopifyDE\",\"url_jp\",\"https://www.facebook.com/ShopifyJP\",\"twitter\",{\"_382\":392,\"_384\":393,\"_388\":394},\"Twitter\",\"https://twitter.com/shopify\",\"https://twitter.com/ShopifyJP\",\"youtube\",{\"_382\":397,\"_384\":398,\"_386\":399,\"_400\":401,\"_402\":403,\"_388\":404,\"_405\":406,\"_407\":408},\"YouTube\",\"https://www.youtube.com/user/shopify\",\"https://www.youtube.com/c/ShopifyDeutsch\",\"url_fr\",\"https://www.youtube.com/c/ShopifyFrançais\",\"url_it\",\"https://www.youtube.com/c/ShopifyItaliano\",\"https://www.youtube.com/c/ShopifyJapan\",\"url_nl\",\"https://www.youtube.com/c/ShopifyNederlands\",\"url_br\",\"https://www.youtube.com/c/ShopifyBrasil\",\"instagram\",{\"_382\":411,\"_384\":412},\"Instagram\",\"https://www.instagram.com/shopify/\",\"tiktok\",{\"_382\":415,\"_384\":416},\"TikTok\",\"https://www.tiktok.com/@shopify\",\"linkedin\",{\"_382\":419,\"_384\":420},\"LinkedIn\",\"https://www.linkedin.com/company/shopify\",\"pinterest\",{\"_382\":423,\"_384\":424,\"_388\":425},\"Pinterest\",\"https://www.pinterest.com/shopify/\",\"https://www.pinterest.com/shopifyjp/\",\"email\",{\"_382\":428,\"_384\":429},\"电子邮件\",\"mailto:\",\"tableOfContents\",\"目录\",\"totalApps\",6000,\"totalThemes\",70,\"supportedLanguages\",50,\"totalGateways\",100,\"totalStores\",1700000,\"uptime\",99.98,\"waitlistForm\",{\"_446\":447,\"_452\":453,\"_269\":357,\"_122\":300},\"errors\",{\"_448\":449,\"_450\":451},\"general\",\"出现错误，请稍后重试\",\"emailFormat\",\"电子邮件格式不正确\",\"successMessage\",\"完成\",\"editionsEyebrow\",{\"_382\":456},\"Shopify Editions | 2025 年冬季版现已推出\",\"sectionErrorBoundary\",{\"_459\":460},\"message\",\"由于技术问题，此内容无法加载\",\"nav\",{\"_463\":464,\"_465\":466,\"_467\":468,\"_469\":470,\"_471\":472,\"_473\":474,\"_475\":476,\"_477\":478,\"_479\":480,\"_481\":482,\"_483\":484,\"_485\":486,\"_487\":488,\"_489\":490,\"_491\":492,\"_493\":494,\"_495\":496,\"_497\":498,\"_499\":500,\"_501\":502,\"_503\":504,\"_505\":506,\"_507\":508,\"_509\":510,\"_511\":512,\"_513\":514,\"_515\":516,\"_517\":518,\"_519\":520,\"_521\":522,\"_523\":524,\"_525\":526,\"_527\":528,\"_529\":530,\"_531\":532,\"_533\":534,\"_535\":536,\"_537\":538,\"_539\":540,\"_541\":542,\"_543\":544,\"_545\":546,\"_547\":548,\"_549\":550,\"_551\":319,\"_552\":321,\"_553\":554,\"_555\":556,\"_557\":558,\"_559\":560,\"_561\":562,\"_563\":564,\"_565\":566,\"_567\":568,\"_569\":570,\"_571\":572,\"_573\":574,\"_575\":576,\"_577\":578,\"_579\":580,\"_581\":582,\"_583\":584,\"_585\":586,\"_587\":588,\"_589\":590,\"_591\":592,\"_593\":594,\"_595\":596,\"_597\":598,\"_599\":323,\"_600\":601,\"_602\":603,\"_604\":605,\"_606\":607,\"_608\":609,\"_610\":611,\"_612\":613,\"_380\":614,\"_615\":616,\"_617\":618,\"_619\":620,\"_621\":622,\"_623\":624,\"_625\":626,\"_627\":628,\"_629\":630,\"_631\":632,\"_633\":634,\"_635\":636,\"_637\":638,\"_639\":640,\"_641\":642,\"_643\":644,\"_645\":646,\"_647\":648,\"_649\":650,\"_651\":652,\"_279\":295,\"_653\":307,\"_654\":655,\"_656\":655,\"_657\":658,\"_659\":660,\"_661\":662,\"_663\":664,\"_665\":666,\"_667\":668,\"_669\":670,\"_671\":672,\"_673\":674,\"_675\":676,\"_677\":678,\"_679\":680,\"_681\":682,\"_683\":684,\"_409\":411,\"_685\":686,\"_687\":688,\"_689\":690,\"_691\":692,\"_693\":694,\"_695\":696,\"_697\":698,\"_699\":500,\"_700\":701,\"_702\":703,\"_704\":705,\"_706\":707,\"_708\":709,\"_710\":711,\"_712\":713,\"_714\":715,\"_716\":717,\"_718\":719,\"_720\":721,\"_722\":723,\"_724\":725,\"_726\":727,\"_728\":729,\"_730\":731,\"_732\":733,\"_734\":735,\"_736\":737,\"_738\":739,\"_740\":741,\"_742\":743,\"_744\":745,\"_746\":747,\"_748\":749,\"_750\":751,\"_752\":753,\"_754\":755,\"_756\":757,\"_758\":759,\"_760\":761,\"_762\":763,\"_764\":765,\"_766\":767,\"_768\":769,\"_770\":771,\"_772\":773,\"_774\":775,\"_776\":769,\"_777\":778,\"_779\":280,\"_780\":781,\"_314\":315,\"_782\":783,\"_784\":785,\"_786\":787,\"_788\":789,\"_790\":791,\"_792\":793,\"_794\":795,\"_796\":797,\"_798\":799,\"_800\":801,\"_802\":803,\"_804\":805,\"_806\":807,\"_808\":809,\"_810\":811,\"_812\":813,\"_814\":815,\"_816\":817,\"_818\":819,\"_820\":821,\"_822\":823,\"_824\":825,\"_103\":826,\"_827\":828,\"_829\":830,\"_831\":832,\"_833\":834,\"_835\":836,\"_837\":838,\"_336\":839,\"_840\":841,\"_842\":843,\"_844\":845,\"_846\":847,\"_848\":849,\"_850\":851,\"_852\":853,\"_854\":851,\"_855\":856,\"_857\":858,\"_859\":860,\"_861\":862,\"_863\":864,\"_865\":866,\"_867\":638,\"_868\":869,\"_870\":743,\"_871\":741,\"_872\":873,\"_874\":875,\"_876\":877,\"_878\":879,\"_880\":881,\"_882\":883,\"_884\":626,\"_885\":319,\"_886\":887,\"_888\":319,\"_889\":317,\"_890\":793,\"_891\":892,\"_893\":894,\"_895\":896,\"_897\":898,\"_350\":300,\"_378\":899,\"_900\":901,\"_902\":903,\"_904\":905,\"_906\":907,\"_908\":909,\"_910\":911,\"_912\":913,\"_914\":915,\"_916\":917,\"_918\":919,\"_920\":921,\"_922\":923,\"_924\":925,\"_926\":927,\"_928\":929,\"_930\":931,\"_932\":933,\"_934\":935,\"_413\":415,\"_936\":937,\"_938\":90,\"_939\":940,\"_941\":942,\"_943\":944,\"_945\":946,\"_947\":948,\"_949\":950,\"_395\":397,\"_951\":952,\"_953\":954,\"_955\":956,\"_957\":958,\"_959\":960,\"_961\":962,\"_963\":964,\"_965\":966,\"_967\":968,\"_969\":970,\"_971\":944,\"_972\":973,\"_974\":975,\"_976\":977,\"_318\":319,\"_978\":979,\"_980\":981,\"_982\":983,\"_9\":984,\"_985\":986,\"_987\":290,\"_988\":989,\"_990\":991,\"_992\":993,\"_994\":995,\"_996\":997,\"_998\":999,\"_1000\":1001,\"_1002\":1003,\"_1004\":1005,\"_1006\":1007,\"_1008\":1009,\"_1010\":841,\"_1011\":648,\"_1012\":476,\"_1013\":1014,\"_1015\":1016,\"_1017\":1018,\"_1019\":1020,\"_1021\":1022,\"_1023\":295,\"_1024\":1025,\"_1026\":1027,\"_1028\":1029,\"_1030\":1031},\"about\",\"关于 Shopify\",\"academy\",\"Shopify Academy\",\"allFeatures\",\"所有功能\",\"allProducts\",\"所有产品\",\"allProductsDescription\",\"探索所有 Shopify 产品和功能\",\"appStore\",\"查找企业应用\",\"appStoreDescription\",\"Shopify App Store\",\"appBannerMessage\",\"随时随地开展销售的得力助手\",\"appButtonText\",\"获取应用\",\"b2b\",\"批发和直销\",\"b2bDescription\",\"B2B（企业对企业）\",\"balance\",\"Balance\",\"banking\",\"银行\",\"billPay\",\"账单支付\",\"blog\",\"博客\",\"blogEnterprise\",\"企业博客\",\"blogMerchants\",\"商家博客\",\"blogRetail\",\"零售博客\",\"borrowing\",\"借贷\",\"branding\",\"品牌营销\",\"brandingDescriptionV2\",\"从零开始打造您的品牌\",\"brandingFlyoutDescription\",\"打造专业的品牌形象，让客户与您的业务建立联系\",\"build\",\"打造\",\"burst\",\"免费的图库照片\",\"businessEncyclopedia\",\"商业百科全书\",\"businessFunding\",\"安全的商业融资\",\"businessFundingDescription\",\"Shopify Capital\",\"businessGrowth\",\"业务增长\",\"businessGrowthDescription\",\"扩大业务规模\",\"businessNameGenerator\",\"公司名字生成器 \",\"businessPlanTemplate\",\"商业计划模板\",\"businessTypes\",\"业务类型\",\"buyButton\",\"Buy Button\",\"buyButtonDescription\",\"将现有网站或博客转变为在线商店\",\"buyButtonSubnav\",\"详细了解 Buy Button\",\"capital\",\"融资\",\"capitalLoansAndCashAdvances\",\"大型零售商融资\",\"capitalSmallBusiness\",\"小型企业融资\",\"cdiscount\",\"Cdiscount\",\"changelog\",\"更改日志\",\"changelogDescription\",\"近期更新的信息来源\",\"checkoutDescription\",\"提供便捷顺畅的结账体验\",\"checkoutDescriptionV2\",\"世界一流的结账服务\",\"checkoutV2\",\"为客户结账\",\"commerceComponents\",\"commerceComponentsDescription\",\"community\",\"社区\",\"communityEvents\",\"社区活动\",\"compareToPlus\",\"与 Plus 比较\",\"compass\",\"业务课程\",\"compassDescription\",\"向久经考验的专家学习取经\",\"calculator\",\"成本计算器\",\"credit\",\"抵扣额\",\"ctaAlt\",\"免费试用\",\"docs\",\"文档\",\"customerInsights\",\"了解您的受众\",\"customerInsightsDescription\",\"获得客户洞察\",\"customization\",\"自定义\",\"domainsAndHosting\",\"拥有您自己的域名\",\"domainsAndHostingDescription\",\"域名和托管\",\"dropshipping\",\"代发货\",\"ecommerce\",\"在线商店\",\"ecommerceDescription\",\"在线商店编辑器\",\"ecommerceSeo\",\"电子商务 SEO\",\"ecommerceSeoDescription\",\"提升您的搜索排名\",\"ecommerceV2\",\"创建您的网站\",\"editionsAll\",\"所有 Editions\",\"editionsAllDescription\",\"过往 Shopify Editions 存档\",\"editionsCurrent\",\"24 年夏 Edition\",\"editionsLast\",\"editionsLastDescription\",\"超过 150 项最新的产品更新\",\"emailMarketing\",\"电子邮件营销\",\"encyclopedia\",\"百科\",\"essentialTools\",\"基本工具\",\"examples\",\"示例\",\"exchange\",\"待售网站\",\"experts\",\"专家\",\"Facebook Shops\",\"facebookAds\",\"Facebook 广告\",\"facebookInstagram\",\"Facebook \u0026 Instagram\",\"faq\",\"常见问题解答\",\"features\",\"功能\",\"financesManagement\",\"管理财务并获取融资\",\"financesManagementDescription\",\"Shopify Finance\",\"flow\",\"电子商务自动化\",\"flowDescription\",\"Shopify Flow\",\"flowV2\",\"自动化运行您的业务\",\"forums\",\"Shopify 社区\",\"founderStories\",\"创始人故事\",\"founderStoriesDescription\",\"向成功的商家学习取经\",\"fraudProtection\",\"欺诈防护\",\"freeBusinessTools\",\"探索免费业务工具\",\"freeBusinessToolsDescription\",\"用于业务运营的工具\",\"freeTools\",\"免费工具\",\"fulfillment\",\"发货\",\"fulfillmentDescription\",\"Shopify Fulfillment Network\",\"fulfillmentV2\",\"将发货和退货外包出去\",\"getInTouch\",\"google\",\"Google\",\"googleSmart\",\"googleYoutube\",\"Google \u0026 YouTube\",\"guides\",\"指南\",\"hardware\",\"硬件\",\"hardwareStore\",\"硬件商店\",\"helpAndSupport\",\"帮助和支持\",\"helpAndSupportDescription\",\"获取全天候支持\",\"helpCenter\",\"帮助中心\",\"howToGuides\",\"操作指南\",\"howToGuidesDescription\",\"阅读深入的业务指南\",\"impressumGenerator\",\"版本说明生成器\",\"inbox\",\"业务聊天\",\"inboxDescription\",\"将访客转化为客户\",\"inboxDescriptionV2\",\"Shopify Inbox\",\"inboxV2\",\"与客户聊天\",\"installments\",\"分期付款\",\"internationalSales\",\"国际销售\",\"internationalSalesDescription\",\"面向全球销售\",\"inventoryOrderManagement\",\"管理您的库存和订单\",\"inventoryOrderManagementDescription\",\"库存和订单管理\",\"joinNow\",\"立即加入\",\"learn\",\"学习\",\"lending\",\"linkInBioTool\",\"“个人简介链接”工具\",\"logoMaker\",\"logo 制作器\",\"manage\",\"管理\",\"manageEverything\",\"管理一切事宜\",\"manageYourBusiness\",\"管理您的业务\",\"manageYourBusinessDescription\",\"跟踪销售、订单和分析\",\"market\",\"市场\",\"marketDescription\",\"推广业务\",\"marketDescriptionV2\",\"触达和留住客户\",\"marketing\",\"营销\",\"marketingAutomation\",\"营销自动化\",\"marketingDescription\",\"制定营销计划\",\"marketingTools\",\"营销工具\",\"marketingToolsDescription\",\"广告、电子邮件宣传活动等等\",\"marketplaces\",\"在线市场\",\"markets\",\"跨境电商\",\"marketsDescription\",\"使用跨境销售工具，打入新市场，触达更多客户\",\"measureYourPerformance\",\"衡量效果\",\"measureYourPerformanceDescription\",\"分析和报告\",\"midMarket\",\"中型市场\",\"migrateToShopify\",\"迁移到 Shopify\",\"migrateToShopifyDescription\",\"与其他平台比较\",\"mobileApp\",\"移动应用\",\"mobileAppDescription\",\"实时响应\",\"moneyManagement\",\"更快收款\",\"moneyManagementDescription\",\"Shopify Balance\",\"more\",\"更多\",\"newsroom\",\"新闻中心\",\"newsroomDescription\",\"所有公司新闻和新闻发布\",\"onlineFlyoutDescription\",\"寻找域名、浏览图库并扩大自己的品牌影响力\",\"onlinePresence\",\"在线形象\",\"onlineStoreDescription\",\"使用电商网站进行在线销售\",\"omnichannel\",\"全渠道销售\",\"orderManagementAndFulfillment\",\"订单管理与配送\",\"overview\",\"概览\",\"partners\",\"合作伙伴\",\"payments\",\"付款处理\",\"paymentsDescription\",\"设置付款表单\",\"paymentsOverview\",\"paymentsV2\",\"接受在线付款\",\"pillarDropdownCta\",\"ping\",\"Shopify Ping\",\"plusPricing\",\"Plus 定价\",\"podcasts\",\"播客\",\"pointOfSaleDescription\",\"POS（销售终端）\",\"pointOfSaleV2\",\"线下销售\",\"popularTopics\",\"热门主题\",\"pos\",\"Shopify POS\",\"posPricing\",\"POS 定价\",\"posSystemSmallBusiness\",\"小型企业 POS\",\"posMultiStore\",\"多商店 POS\",\"posInventorySystem\",\"POS 库存系统\",\"posAndroid\",\"Android POS\",\"posIpad\",\"iPad POS\",\"posApp\",\"POS 应用\",\"posSoftware\",\"POS 软件\",\"pricingOverview\",\"定价概述\",\"productSourcing\",\"产品采购\",\"productSourcingDescription\",\"寻找适合销售的产品\",\"productsToSell\",\"待售产品\",\"qrCodeGenerator\",\"二维码生成器\",\"rakuten\",\"Rakuten\",\"research\",\"研究\",\"resources\",\"资源\",\"零售 POS\",\"retailDescription\",\"在零售店、快闪店及其他场所卖货\",\"salesChannels\",\"销售渠道\",\"salesChannelsDescription\",\"触达数百万购物者并提升销售额\",\"salesChannelsDescriptionV2\",\"社交和市场渠道\",\"salesChannelsV2\",\"跨渠道销售\",\"segmentation\",\"客户群\",\"销售\",\"sellEverywhere\",\"开展全渠道销售\",\"sellOnline\",\"在线销售\",\"sellOnlineDescription\",\"拓展在线业务\",\"sellYourProducts\",\"销售您的产品\",\"sellYourProductsDescription\",\"线上或线下销售\",\"shippingDescription\",\"发货更快\",\"shippingDescriptionV2\",\"Shopify Shipping\",\"shippingV2\",\"inventoryDescription\",\"库存管理\",\"shop\",\"Shop\",\"shopPay\",\"Shop Pay\",\"shopifyBlog\",\"Shopify 博客\",\"shopifyBlogDescription\",\"商业策略建议\",\"shopifyCaseStudies\",\"案例分析\",\"shopifyCaseStudiesDescription\",\"shopifyComparison\",\"Shopify 比较\",\"shopifyComparisonDescription\",\"shopifyMigration\",\"shopifyMigrationDescription\",\"迁移检查清单、指南和工具\",\"shopifyDevelopers\",\"Shopify 开发人员\",\"shopifyDevelopersDescription\",\"借助 Shopify 强大的 API 进行开发\",\"shopifyEditionsDescription\",\"全新的创新 Shopify 产品\",\"shopifyEmail\",\"培养客户\",\"shopifyEmailDescription\",\"Shopify Email\",\"shopifyFinance\",\"shopifyGold\",\"shopifyOnlineStore\",\"Shopify 在线商店\",\"shopifyPlus\",\"shopifyPlusDescription\",\"shopifyPointOfSale\",\"shopifySite\",\"shopify.com\",\"shopifyVsBigCommerce\",\"Shopify 与 BigCommerce 对比\",\"shopifyVsSalesforce\",\"Shopify 与 Salesforce 对比\",\"shopifyVsSquare\",\"Shopify 与 Square 对比\",\"社交媒体\",\"socialDescription\",\"社交媒体集成\",\"socialMediaStrategy\",\"社交媒体策略\",\"socialMediaStrategyDescription\",\"在社交中达成交易\",\"socialV2\",\"通过社交媒体进行营销\",\"solutions\",\"解决方案\",\"staffManagement\",\"员工管理\",\"start\",\"开店\",\"startYourBusiness\",\"创业开店\",\"startYourBusinessDescription\",\"打造您的品牌\",\"stockPhotography\",\"图库照片\",\"storeSetup\",\"商店设置\",\"storeSetupDescription\",\"使用 Shopify 强大的功能开始卖货\",\"storeThemes\",\"商店模板\",\"storeThemesDescription\",\"自定义您的商店\",\"successStories\",\"成功故事\",\"tax\",\"税款\",\"termLoans\",\"定期贷款\",\"themeStore\",\"模板商店\",\"upgradeToPlus\",\"升级到 Plus\",\"videos\",\"walmart\",\"Walmart Marketplace\",\"waysToSell\",\"销售方式\",\"webAddress\",\"域名\",\"whatIsShopify\",\"什么是 Shopify？\",\"whatIsShopifyDescription\",\"我们的商务平台是如何运作的\",\"whatsNew\",\"最新动态\",\"____newNavKeysBelowDoNotReorder____\",\"\",\"advertisingCampaigns\",\"广告和宣传活动\",\"ai\",\"人工智能\",\"analytics\",\"分析\",\"b2b2\",\"B2B\",\"back\",\"返回\",\"buildYourWebsite\",\"构建您的网站\",\"checkout\",\"结账\",\"customizeExtendShopify\",\"自定义和扩展 Shopify\",\"discounts\",\"折扣\",\"domains\",\"draftOrdersFunctions\",\"草稿订单可与 Functions 搭配使用\",\"editions\",\"Editions\",\"emailCustomerChat\",\"电子邮件和客户聊天\",\"extendCustomerAccounts\",\"使用应用扩展客户账户\",\"financesFunding\",\"财务与融资\",\"getPaid\",\"便捷收款\",\"全球\",\"latestUpdates\",\"最新更新\",\"login\",\"marketingAnalytics\",\"营销与分析\",\"nonStopInnovation\",\"持续不断的创新\",\"nonStopInnovationDesc\",\"每六个月，Shopify 都会推出上百个功能和升级。\",\"online\",\"在线\",\"ordersInventory\",\"订单与库存\",\"payments2\",\"支付\",\"pointOfSale\",\"POS\",\"posBundles\",\"Shopify POS 可与套装搭配使用\",\"pricing\",\"定价\",\"products\",\"产品\",\"runYourBusiness\",\"运营您的业务\",\"sellAnywhere\",\"shipping\",\"shopifyAppStore\",\"shopifyAppStoreDesc\",\"最大的商务生态系统\",\"shopifyDev\",\"Shopify.dev\",\"shopifyDevDesc\",\"开发人员文档、CLI 以及更多\",\"shopifyEditions\",\"Shopify Editions\",\"socialMarketplaces\",\"社交媒体与市场\",\"startFreeTrial\",\"taxes\",\"税费\",\"themes\",\"模板\",\"websiteBuilder\",\"建站工具\",\"workflowAutomation\",\"工作流自动化\",{\"_463\":1033,\"_1034\":464,\"_1035\":1036,\"_1037\":1038,\"_1039\":1040,\"_1041\":1042,\"_1043\":1044,\"_1045\":1046,\"_1047\":1048,\"_1049\":1050,\"_1051\":1052,\"_1053\":1054,\"_521\":522,\"_509\":510,\"_527\":528,\"_533\":534,\"_551\":1055,\"_1056\":1057,\"_1058\":1059,\"_1060\":307,\"_1061\":1062,\"_1063\":1064,\"_1065\":268,\"_1066\":1067,\"_1068\":1069,\"_1070\":1071,\"_1072\":1073,\"_1074\":1075,\"_1076\":944,\"_971\":944,\"_581\":1077,\"_583\":584,\"_1078\":1079,\"_1080\":1081,\"_1082\":1083,\"_426\":428,\"_608\":609,\"_612\":1084,\"_1085\":1029,\"_621\":622,\"_633\":634,\"_647\":648,\"_1086\":1087,\"_1088\":1089,\"_661\":662,\"_1090\":1091,\"_1092\":1093,\"_1094\":1095,\"_1096\":1097,\"_1098\":1099,\"_1100\":1101,\"_1102\":1103,\"_1104\":1105,\"_1106\":1107,\"_1108\":1109,\"_1110\":1111,\"_772\":999,\"_1112\":1113,\"_1114\":1115,\"_1000\":1001,\"_1116\":622,\"_808\":809,\"_1117\":1118,\"_1119\":1120,\"_1121\":1122,\"_1006\":1007,\"_822\":823,\"_824\":1123,\"_1124\":1001,\"_842\":843,\"_1125\":1126,\"_1127\":1128,\"_1129\":650,\"_1011\":1130,\"_857\":858,\"_859\":860,\"_310\":311,\"_1131\":466,\"_1132\":1133,\"_1134\":1084,\"_1135\":1136,\"_885\":319,\"_1137\":1138,\"_888\":1139,\"_1140\":1141,\"_378\":1142,\"_1143\":1144,\"_908\":909,\"_1145\":1027,\"_924\":925,\"_1146\":1147,\"_1148\":1149,\"_1150\":1151,\"_1026\":1027,\"_1152\":646,\"_1153\":1154,\"_1155\":1156,\"_91\":90,\"_1157\":1158,\"_1159\":952,\"_1160\":1161,\"_473\":1162,\"_491\":492,\"_1163\":1164,\"_541\":542,\"_1165\":1166,\"_1167\":1168,\"_1169\":1170,\"_1171\":1172,\"_1173\":1174,\"_1175\":1176,\"_645\":646,\"_659\":660,\"_669\":670,\"_1177\":1093,\"_1178\":1179,\"_1180\":1181,\"_754\":755,\"_770\":771,\"_1182\":1183,\"_1184\":825,\"_1185\":1186,\"_1019\":1020,\"_1187\":1188,\"_1189\":1123,\"_1190\":1191,\"_1192\":1193,\"_934\":935,\"_945\":946},\"关于我们\",\"aboutShopify\",\"accessibility\",\"辅助功能\",\"affiliateProgram\",\"联盟计划\",\"apiDocs\",\"API 文档\",\"appDemo\",\"应用演示\",\"appDeveloperProgram\",\"应用开发者\",\"ar\",\"Shopify AR\",\"blogTopics\",\"博客主题\",\"brand\",\"品牌\",\"buildBlack\",\"打造非裔品牌\",\"buildNative\",\"打造本土品牌\",\"Commerce Components\",\"company\",\"公司\",\"companyInfo\",\"公司简介\",\"contact\",\"contactShopify\",\"联系 Shopify\",\"countrySelect\",\"更改您所在的国家或地区。\",\"countrySelectHeading\",\"regionLanguageSelectLong\",\"选择地区和语言\",\"regionLanguageSelectShort\",\"选择地区\",\"devDegree\",\"Dev Degree 计划\",\"developers\",\"开发人员\",\"documentation\",\"Shopify 帮助中心\",\"domainNames\",\"代发货业务\",\"ecommerceHosting\",\"电子商务托管\",\"ecommerceSoftware\",\"电商软件\",\"economicGrowth\",\"经济增长\",\"Shopify 合作伙伴\",\"featureTour\",\"gaming\",\"游戏\",\"globalImpact\",\"全球影响力\",\"heading\",\"更多资源\",\"hireAnExpert\",\"聘请合作伙伴\",\"leadership\",\"领导团队\",\"linkpop\",\"Linkpop\",\"logoGenerator\",\"Logo 制作器\",\"managePrivacy\",\"管理隐私\",\"merchantSupport\",\"商家支持\",\"mobileCommerce\",\"移动商务\",\"onlineStore\",\"电商网站\",\"onlineStoreBuilder\",\"在线商店建站工具\",\"partnerProgram\",\"合作伙伴计划\",\"phoneNumber\",\"1-888-329-0139\",\"platform\",\"平台\",\"posFeatures\",\"pressAndMedia\",\"新闻媒体\",\"pressReleases\",\"新闻发布\",\"privacyChoices\",\"隐私选择\",\"支持\",\"sellInStore\",\"sellOnlineTour\",\"在线零售\",\"setUp\",\"设置\",\"sfn\",\"运费\",\"shopifyAcademy\",\"shopifyEvents\",\"Shopify 活动\",\"shopifyExperts\",\"shopifyForEnterprise\",\"Shopify 企业版\",\"shopifyLite\",\"Shopify Lite\",\"Shopify Plus\",\"shoppingCart\",\"购物车\",\"社交平台\",\"socialImpact\",\"社会影响力\",\"storeDesign\",\"support\",\"全天候支持\",\"supportLimited\",\"客户支持\",\"themeSupport\",\"模板支持\",\"tools\",\"topics\",\"主题\",\"trustSealsAccessibilityText\",\"放心使用 Shopify。我们的平台已通过以下机构的评估和认证：\",\"videoTutorials\",\"视频教程\",\"____newFooterKeysBelowDoNotReorder____\",\"affiliates\",\"联盟\",\"应用商店\",\"careers\",\"招贤纳士\",\"communityForum\",\"社区论坛\",\"compareShopify\",\"比较 Shopify\",\"cookieSettings\",\"Cookie 设置\",\"courses\",\"课程\",\"developerDocs\",\"开发人员文档\",\"ecosystem\",\"生态系统\",\"hireAPartner\",\"investors\",\"投资者\",\"legal\",\"法律\",\"privacyPolicy\",\"隐私政策\",\"resources2\",\"serviceStatus\",\"服务状态\",\"sitemap\",\"站点地图\",\"support2\",\"sustainability\",\"可持续发展\",\"termsOfService\",\"服务条款\",\"zh\",{\"_9\":1196},{},{\"_9\":1198},{\"_11\":12,\"_13\":1199,\"_99\":1243,\"_116\":1251,\"_128\":1257,\"_209\":1297,\"_241\":1319,\"_255\":1324,\"_262\":1328,\"_273\":1334,\"_326\":1356,\"_328\":1357,\"_330\":286,\"_51\":1358,\"_332\":1359,\"_336\":1361,\"_310\":311,\"_73\":1367,\"_350\":1369,\"_378\":1383,\"_430\":1393,\"_432\":433,\"_434\":435,\"_436\":437,\"_438\":439,\"_440\":441,\"_442\":443,\"_444\":1394,\"_454\":1400,\"_457\":1402,\"_461\":1404,\"_29\":1660},{\"_15\":1200,\"_17\":1201,\"_29\":1205,\"_37\":1209,\"_47\":1214,\"_51\":1216,\"_53\":1217,\"_60\":1220,\"_62\":1221,\"_67\":1224,\"_69\":1225,\"_71\":1226,\"_73\":1227,\"_75\":76,\"_77\":1230,\"_79\":1231,\"_89\":91,\"_91\":1238},\"Close\",{\"_19\":17,\"_21\":21,\"_23\":1202,\"_25\":1203,\"_27\":1204},\"{x} of {y}\",\"Play carousel\",\"Pause carousel\",{\"_31\":1206,\"_33\":1207,\"_35\":1208},\"Region Navigation\",\"Close Region Navigation\",\"Opens an external site in a new window\",{\"_39\":1210,\"_41\":1211,\"_43\":1212,\"_45\":1213},\"Menu\",\"Main\",\"Related pages\",\"Skip to Content\",{\"_49\":1215},\"Dismiss banner\",\"Learn more about {title}\",{\"_55\":1218,\"_35\":1219,\"_58\":59},\"External source: \",\" (Opens in a new window)\",\"Logos\",{\"_15\":1222,\"_65\":1223},\"Close modal\",\"Picture in picture\",\"Next\",\"Previous\",\"Current\",{\"_69\":1228,\"_67\":1229},\"Previous page\",\"Next page\",\"Shopify partners logo\",{\"_81\":1232,\"_83\":1233,\"_67\":1234,\"_69\":1235,\"_25\":1236,\"_27\":1237},\"Navigate testimonials\",\"Testimonials\",\"Next Testimonial\",\"Previous Testimonial\",\"Play Testimonial\",\"Pause Testimonial\",{\"_25\":1239,\"_27\":1240,\"_95\":1241,\"_97\":1242},\"Play video\",\"Pause video\",\"Mute video\",\"Unmute video\",{\"_101\":1244,\"_103\":1245},\"Join today and get up to \u003ca id=\\\"showTermsLink\\\" target=\\\"_blank\\\" data-component-name=\\\"sales-bonus-terms\\\" href=\\\"{{incentiveTerms}}\\\"/ style=\\\"color: inherit; font-weight: normal\\\"\u003e$5,000 in cash rebates\u003c/a\u003e on your first six months of sales\",{\"_105\":1246,\"_107\":1247,\"_109\":1248,\"_111\":1249,\"_113\":1250,\"_115\":1249},\"\u0026nbsp\u003ca id=\\\"spIncentivesTermsLink\\\" target=\\\"_blank\\\" class=\\\"!font-normal\\\" target=\\\"_blank\\\" data-component-name=\\\"sp-incentive-terms\\\" href=\\\"{{incentiveTerms}}\\\"/\u003eTerms apply\u003c/a\u003e\",\"Special offer: get 6 months of POS Pro for {{incentivePrice}}/month\",\"Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.\",\"Terms apply\",\"Get a free card reader when you pick a plan.\",{\"_118\":1252,\"_120\":1253,\"_122\":1254,\"_124\":1255,\"_126\":1256},\"Accept all\",\"We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \\\"Accept all\\\" to accept these uses. Read more in our \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie Policy\u003c/a\u003e.\",\"OK\",\"Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our \u003ca href=\\\"{{legalPrivacyPath}}\\\"\u003ePrivacy Policy\u003c/a\u003e and our \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie Policy\u003c/a\u003e.\",\"Reject all\",{\"_130\":1258,\"_132\":1259,\"_134\":1260,\"_136\":1261,\"_138\":1262,\"_140\":1263,\"_142\":1264,\"_144\":1265,\"_146\":1266,\"_148\":1267,\"_150\":1268,\"_152\":1269,\"_154\":1270,\"_156\":1271,\"_158\":1272,\"_160\":1273,\"_162\":1274,\"_164\":1275,\"_166\":1276,\"_168\":1277,\"_170\":1278,\"_172\":1279,\"_174\":1280,\"_176\":1281,\"_178\":1282,\"_180\":1283,\"_182\":1284,\"_184\":1285,\"_186\":1286,\"_188\":1287,\"_190\":1288,\"_192\":1289,\"_194\":1290,\"_196\":1291,\"_198\":1292,\"_200\":1293,\"_202\":1294,\"_204\":1268,\"_205\":1295,\"_207\":1296},\"Austria\",\"Australia\",\"Belgium\",\"Brazil\",\"Canada\",\"Switzerland\",\"China\",\"Colombia\",\"Czech Republic\",\"Denmark\",\"USA\",\"Spain\",\"Germany\",\"Finland\",\"France\",\"UK\",\"Hong Kong SAR\",\"Indonesia\",\"Ireland\",\"India\",\"Italy\",\"Japan\",\"Korea\",\"Malaysia\",\"Mexico\",\"Nigeria\",\"Netherlands\",\"Norway\",\"New Zealand\",\"Philippines\",\"Poland\",\"Portugal\",\"Sweden\",\"Singapore\",\"Thailand\",\"Türkiye\",\"Taiwan\",\"Vietnam\",\"South Africa\",{\"_211\":1298,\"_213\":1299,\"_154\":1300,\"_150\":1301,\"_152\":1302,\"_156\":1303,\"_158\":1304,\"_170\":1305,\"_221\":1306,\"_223\":1307,\"_225\":1308,\"_182\":1309,\"_190\":1310,\"_192\":1311,\"_230\":1312,\"_231\":1313,\"_198\":1314,\"_200\":1315,\"_235\":1316,\"_237\":1317,\"_239\":1318},\"Czech\",\"Danish\",\"German\",\"English\",\"Spanish\",\"Finnish\",\"French\",\"Italian\",\"Japanese\",\"Korean\",\"Norwegian Bokmål\",\"Dutch\",\"Polish\",\"Portuguese\",\"Portuguese Portugal\",\"Swedish\",\"Thai\",\"Turkish\",\"Vietnamese\",\"Chinese Simplified\",\"Chinese Traditional\",{\"_243\":1320,\"_245\":246,\"_247\":1321,\"_249\":250,\"_251\":1322,\"_253\":1323},\"Get the Shopify app on Google Play\",\"Download the Shopify app on the Apple App Store\",\"QR code to download from\",\"Scan to install\",{\"_243\":1325,\"_245\":258,\"_247\":1326,\"_249\":260,\"_251\":1322,\"_253\":1327},\"Get the Shopify POS Mobile app on Google Play\",\"Download the Shopify POS Mobile app on the Apple App Store\",\"Scan or click below to install\",{\"_264\":1329},{\"_266\":1330},{\"_58\":1331,\"_269\":1332,\"_271\":1333},\"Country\",\"Select one\",\"Please select a country\",{\"_275\":1335,\"_277\":1336,\"_279\":1337,\"_281\":1338,\"_283\":284,\"_285\":286,\"_287\":1339,\"_289\":1340,\"_291\":292,\"_293\":1341,\"_294\":1342,\"_296\":1343,\"_297\":1344,\"_299\":1345,\"_301\":1346,\"_303\":1347,\"_305\":1346,\"_306\":1348,\"_308\":1349,\"_322\":1354,\"_324\":1355},\"Apply for early access\",\"Apply for access\",\"Get started\",\"Download document\",\"Log in to get started\",\"Log in\",\"Sign in\",\"Start free trial\",\"Start for free\",\"Sign up free\",\"Sign up\",\"Search\",\"Type something you're looking for\",\"Get in touch\",{\"_310\":311,\"_312\":1350,\"_314\":315,\"_316\":1351,\"_318\":1352,\"_320\":1353},\"Platform for entrepreneurs \u0026 SMBs\",\"A commerce solution for growing digital brands\",\"Enterprise\",\"Solutions for the world’s largest brands\",\"Winter ’25 Edition\",\"Talk to sales\",\"Show less\",\"Show more\",\"Learn more\",{\"_334\":1360},\"We offer a 25% discount for yearly subscriptions if you choose the Basic, Grow, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees.\",{\"_37\":1362,\"_339\":1363,\"_341\":1364,\"_343\":1365,\"_345\":1366},\"Explore your options\",\"Apps that help you sell {{vertical}}\",\"Some popular apps other merchants use\",\"See more recommended apps\",\"By {{partner}}\",{\"_348\":1368},\"Page\",{\"_122\":1342,\"_352\":1343,\"_353\":1348,\"_354\":1370,\"_58\":1371,\"_269\":1372,\"_358\":1373,\"_360\":1374,\"_362\":1375,\"_364\":1376,\"_366\":1377},\"Launch your store\",\"Email address\",\"Enter your email address\",\"Try Shopify free for {{trialLength}} days, no credit card\u0026nbsp;required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.\",\"No credit card required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.\",\"Try Shopify free for {{trialLength}} days\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your\u0026nbsp;business.\",{\"_368\":1378,\"_370\":1379,\"_372\":1380,\"_374\":1381,\"_376\":1382},\"Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.\",\"Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\",\"By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.\",\"Don’t have a Shopify store? \u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003eStart free, then get your first month for {{paidTrialAmount}}.\u003c/a\u003e\",\"Don’t have a Shopify store? \u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003eStart for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\u003c/a\u003e\",{\"_380\":1384,\"_390\":1385,\"_395\":1386,\"_409\":1387,\"_413\":1388,\"_417\":1389,\"_421\":1390,\"_426\":1391},{\"_382\":383,\"_384\":385,\"_386\":387,\"_388\":389},{\"_382\":392,\"_384\":393,\"_388\":394},{\"_382\":397,\"_384\":398,\"_386\":399,\"_400\":401,\"_402\":403,\"_388\":404,\"_405\":406,\"_407\":408},{\"_382\":411,\"_384\":412},{\"_382\":415,\"_384\":416},{\"_382\":419,\"_384\":420},{\"_382\":423,\"_384\":424,\"_388\":425},{\"_382\":1392,\"_384\":429},\"Email\",\"Table of Contents\",{\"_446\":1395,\"_452\":1398,\"_269\":1372,\"_122\":1399},{\"_448\":1396,\"_450\":1397},\"Something went wrong, try again later\",\"Email is formatted incorrectly\",\"Done\",\"Signup\",{\"_382\":1401},\"Shopify Editions | Winter ’25 is live\",{\"_459\":1403},\"This content is not loading due to a technical problem\",{\"_463\":1405,\"_465\":466,\"_467\":1406,\"_469\":1407,\"_471\":1408,\"_473\":1409,\"_475\":1410,\"_477\":1411,\"_479\":1412,\"_481\":1413,\"_483\":1414,\"_485\":486,\"_487\":1415,\"_489\":1416,\"_491\":1417,\"_493\":1418,\"_495\":1419,\"_497\":1420,\"_499\":1421,\"_501\":1422,\"_503\":1423,\"_505\":1424,\"_507\":1425,\"_509\":1426,\"_511\":1427,\"_513\":1428,\"_515\":516,\"_517\":1429,\"_519\":1430,\"_521\":1431,\"_523\":1432,\"_525\":1433,\"_527\":528,\"_529\":1434,\"_531\":1435,\"_533\":1436,\"_535\":1437,\"_537\":1438,\"_539\":540,\"_541\":1439,\"_543\":1440,\"_545\":1441,\"_547\":1442,\"_549\":1443,\"_551\":1352,\"_552\":1444,\"_553\":1445,\"_555\":1446,\"_557\":1447,\"_559\":1448,\"_561\":1449,\"_563\":1450,\"_565\":1451,\"_567\":1452,\"_569\":1453,\"_571\":1454,\"_573\":1455,\"_575\":1456,\"_577\":1457,\"_579\":1458,\"_581\":1459,\"_583\":1460,\"_585\":1461,\"_587\":1462,\"_589\":1463,\"_591\":1464,\"_593\":1465,\"_595\":1466,\"_597\":1467,\"_599\":1354,\"_600\":1468,\"_602\":1469,\"_604\":1470,\"_606\":1471,\"_608\":1472,\"_610\":1473,\"_612\":1474,\"_380\":614,\"_615\":1475,\"_617\":618,\"_619\":1476,\"_621\":1477,\"_623\":1478,\"_625\":626,\"_627\":1479,\"_629\":630,\"_631\":1480,\"_633\":1481,\"_635\":1482,\"_637\":1483,\"_639\":1484,\"_641\":1485,\"_643\":1486,\"_645\":1487,\"_647\":1488,\"_649\":650,\"_651\":1489,\"_279\":1342,\"_653\":1348,\"_654\":655,\"_656\":655,\"_657\":1490,\"_659\":1491,\"_661\":1492,\"_663\":1493,\"_665\":1494,\"_667\":1495,\"_669\":1496,\"_671\":1497,\"_673\":1498,\"_675\":1499,\"_677\":1500,\"_679\":1501,\"_681\":682,\"_683\":1502,\"_409\":411,\"_685\":1503,\"_687\":1504,\"_689\":1505,\"_691\":1506,\"_693\":1507,\"_695\":1508,\"_697\":1509,\"_699\":1510,\"_700\":1511,\"_702\":1512,\"_704\":1513,\"_706\":1514,\"_708\":1515,\"_710\":1516,\"_712\":1517,\"_714\":1518,\"_716\":1519,\"_718\":1520,\"_720\":1521,\"_722\":1522,\"_724\":1523,\"_726\":1524,\"_728\":1525,\"_730\":1526,\"_732\":1527,\"_734\":1528,\"_736\":1529,\"_738\":1530,\"_740\":1531,\"_742\":1532,\"_744\":1533,\"_746\":1534,\"_748\":1535,\"_750\":751,\"_752\":1536,\"_754\":1537,\"_756\":1538,\"_758\":1539,\"_760\":1540,\"_762\":1541,\"_764\":1542,\"_766\":1543,\"_768\":1544,\"_770\":1545,\"_772\":1546,\"_774\":1547,\"_776\":1544,\"_777\":1548,\"_779\":1337,\"_780\":781,\"_314\":315,\"_782\":1549,\"_784\":1550,\"_786\":1551,\"_788\":1552,\"_790\":1553,\"_792\":793,\"_794\":1554,\"_796\":1555,\"_798\":1556,\"_800\":1557,\"_802\":803,\"_804\":805,\"_806\":1558,\"_808\":1559,\"_810\":1560,\"_812\":1561,\"_814\":1562,\"_816\":1563,\"_818\":1564,\"_820\":821,\"_822\":1565,\"_824\":1566,\"_103\":1567,\"_827\":1568,\"_829\":1569,\"_831\":1570,\"_833\":1571,\"_835\":1572,\"_837\":1573,\"_336\":1574,\"_840\":1575,\"_842\":1576,\"_844\":1577,\"_846\":1578,\"_848\":1579,\"_850\":1580,\"_852\":853,\"_854\":1581,\"_855\":1582,\"_857\":858,\"_859\":860,\"_861\":1583,\"_863\":1584,\"_865\":1585,\"_867\":1483,\"_868\":1586,\"_870\":1587,\"_871\":1531,\"_872\":1588,\"_874\":1589,\"_876\":1590,\"_878\":1591,\"_880\":1592,\"_882\":883,\"_884\":626,\"_885\":1352,\"_886\":1593,\"_888\":1352,\"_889\":1351,\"_890\":1594,\"_891\":892,\"_893\":1595,\"_895\":1596,\"_897\":1597,\"_350\":1345,\"_378\":1598,\"_900\":1599,\"_902\":1600,\"_904\":1601,\"_906\":1602,\"_908\":1603,\"_910\":1604,\"_912\":1605,\"_914\":1606,\"_916\":1607,\"_918\":1608,\"_920\":1609,\"_922\":1610,\"_924\":1611,\"_926\":1612,\"_928\":1613,\"_930\":1614,\"_932\":1615,\"_934\":1616,\"_413\":415,\"_936\":1617,\"_938\":1618,\"_939\":940,\"_941\":1619,\"_943\":1620,\"_945\":1621,\"_947\":1622,\"_949\":1623,\"_395\":397,\"_951\":952,\"_953\":1624,\"_955\":1625,\"_957\":1626,\"_959\":960,\"_961\":1627,\"_963\":1628,\"_965\":1629,\"_967\":1630,\"_969\":1631,\"_971\":1632,\"_972\":1633,\"_974\":975,\"_976\":1634,\"_318\":1352,\"_978\":1635,\"_980\":1636,\"_982\":1637,\"_9\":1638,\"_985\":1639,\"_987\":1340,\"_988\":1640,\"_990\":1641,\"_992\":1642,\"_994\":1643,\"_996\":1644,\"_998\":1645,\"_1000\":1646,\"_1002\":1647,\"_1004\":1648,\"_1006\":1649,\"_1008\":1650,\"_1010\":1651,\"_1011\":1652,\"_1012\":476,\"_1013\":1653,\"_1015\":1016,\"_1017\":1654,\"_1019\":1020,\"_1021\":1655,\"_1023\":1342,\"_1024\":1656,\"_1026\":1657,\"_1028\":1658,\"_1030\":1659},\"About Shopify\",\"All features\",\"All Products\",\"Explore all Shopify products \u0026 features\",\"Find business apps\",\"Shopify app store\",\"Your store in your pocket\",\"Get the app\",\"Sell wholesale \u0026 direct\",\"Business-to-business (B2B)\",\"Banking\",\"Bill Pay\",\"Blog\",\"Enterprise Blog\",\"Merchant Blog\",\"Retail Blog\",\"Borrowing\",\"Branding\",\"Build your brand from scratch\",\"Look professional and help customers connect with your business\",\"Build\",\"Free stock photos\",\"Business encyclopedia\",\"Secure business funding\",\"Business growth\",\"Scale your business\",\"Business name generator \",\"Business plan template\",\"Business Types\",\"Transform an existing website or blog into an online store\",\"Explore Buy Button\",\"Capital\",\"Large retailer funding\",\"Small business funding\",\"Changelog\",\"Your source for recent updates\",\"Provide fast, smooth checkout experiences\",\"World-class checkout\",\"Check out customers\",\"Solutions for the world's largest brands\",\"Community\",\"Community Events\",\"Compare to Plus\",\"Business courses\",\"Learn from proven experts\",\"Cost calculator\",\"Credit\",\"Free Trial\",\"Docs\",\"Know your audience\",\"Gain customer insights\",\"Customization\",\"Own your site domain\",\"Domains \u0026 hosting\",\"Dropshipping\",\"Online store\",\"Online store editor\",\"Ecommerce SEO\",\"Improve your search ranking\",\"Create your website\",\"All Editions\",\"Archive of past Shopify Editions\",\"Summer ’24 Edition\",\"The latest 150+ product updates\",\"Email marketing\",\"Encyclopedia\",\"Essential tools\",\"Examples\",\"Websites for sale\",\"Experts\",\"Facebook Ads\",\"FAQ\",\"Features\",\"Manage your finances \u0026 access funding\",\"Ecommerce automation\",\"Automate your business\",\"Shopify Community\",\"Founder stories\",\"Learn from successful merchants\",\"Fraud Protection\",\"Explore free business tools\",\"Tools to run your business\",\"Free tools\",\"Fulfillment\",\"Outsource fulfillment \u0026 returns\",\"Google \u0026 Youtube\",\"Guides\",\"Hardware\",\"Hardware store\",\"Help and support\",\"Get 24/7 support\",\"Help Center\",\"How-to guides\",\"Read in-depth business guides\",\"Impressum-Generator\",\"Business chat\",\"Turn browsers into buyers\",\"Chat with customers\",\"Installments\",\"International sales\",\"Sell globally\",\"Manage your stock \u0026 orders\",\"Inventory \u0026 order management\",\"Join Now\",\"Learn\",\"Lending\",\"Link in bio tool\",\"Logo maker\",\"Manage\",\"Manage everything\",\"Manage your business\",\"Track sales, orders \u0026 analytics\",\"Market\",\"Market your business\",\"Reach \u0026 retain customers\",\"Marketing\",\"Marketing automation\",\"Build a marketing plan\",\"Marketing tools\",\"Ads, email campaigns, and more\",\"Online marketplaces\",\"International commerce\",\"Reach buyers in new markets with international selling tools\",\"Measure your performance\",\"Analytics and Reporting\",\"Mid-market\",\"Migrate to Shopify\",\"Compare to other platforms\",\"Mobile app\",\"Respond in real time\",\"Get paid faster\",\"More\",\"Newsroom\",\"All company news and press releases\",\"Find a domain, explore stock images, and amplify your brand\",\"Online presence\",\"Sell online with an ecommerce website\",\"Omnichannel selling\",\"Order management and delivery\",\"Overview\",\"Partners\",\"Payment processing\",\"Set up forms of payment\",\"Accept online payments\",\"Plus Pricing\",\"Podcasts\",\"Point of Sale (POS)\",\"Sell in person\",\"Popular topics\",\"POS Pricing\",\"Small business POS\",\"Multi-store POS\",\"POS inventory system\",\"POS App\",\"POS Software\",\"Pricing overview\",\"Product sourcing\",\"Find products to sell\",\"Products to sell\",\"QR code generator\",\"Research\",\"Resources\",\"Retail POS\",\"Sell at retail locations, pop-ups, and beyond\",\"Sales channels\",\"Reach millions of shoppers and boost sales\",\"Channels for social \u0026 marketplaces\",\"Sell across channels\",\"Customer groups\",\"Sell\",\"Sell everywhere\",\"Sell online\",\"Grow your business online\",\"Sell your products\",\"Sell online or in person\",\"Fulfill orders faster\",\"Ship orders faster\",\"Inventory management\",\"Shopify blog\",\"Business strategy tips\",\"Case Studies\",\"Shopify comparison\",\"Comparison with other platforms\",\"Migration checklists, guides and tools\",\"Shopify Developers\",\"Build with Shopify's powerful APIs\",\"New, innovative Shopify products\",\"Nurture customers\",\"Shopify Online store\",\"Shopify Point of Sale\",\"Shopify vs. BigCommerce\",\"Shopify vs. Salesforce\",\"Shopify vs. Square\",\"Social media\",\"Social media integrations\",\"Social media strategy\",\"Turn social into sales\",\"Market across social\",\"Solutions\",\"Staff management\",\"Start\",\"Start your business\",\"Build your brand\",\"Stock photography\",\"Store set up\",\"Use Shopify’s powerful features to start selling\",\"Store themes\",\"Customize your store\",\"Success stories\",\"Tax\",\"Term Loans\",\"Theme store\",\"Upgrade to Plus\",\"Videos\",\"Ways to sell\",\"Domain name\",\"What is Shopify?\",\"How our commerce platform works\",\"What’s new\",\"Advertising \u0026 Campaigns\",\"AI\",\"Analytics\",\"Back\",\"Build your website\",\"Checkout\",\"Customize \u0026 extend Shopify\",\"Discounts\",\"Domains\",\"Draft orders works with functions\",\"Email \u0026 Customer Chat\",\"Extend customer accounts with apps\",\"Finances \u0026 Funding\",\"Get paid\",\"Global\",\"Latest updates\",\"Marketing \u0026 analytics\",\"Non-stop innovation\",\"Every six months, Shopify rolls out hundreds of features and upgrades.\",\"Online\",\"Orders \u0026 Inventory\",\"Payments\",\"Point of Sale\",\"Shopify POS works with bundles\",\"Pricing\",\"Products\",\"Run your business\",\"Sell anywhere\",\"Shipping\",\"Largest commerce ecosystem\",\"Dev docs, CLI, and more\",\"Social \u0026 Marketplaces\",\"Taxes\",\"Themes\",\"Website Builder\",\"Workflow Automation\",{\"_463\":1661,\"_1034\":1405,\"_1035\":1662,\"_1037\":1663,\"_1039\":1664,\"_1041\":1665,\"_1043\":1666,\"_1045\":1046,\"_1047\":1667,\"_1049\":1668,\"_1051\":1669,\"_1053\":1670,\"_521\":1671,\"_509\":1672,\"_527\":528,\"_533\":1436,\"_551\":1055,\"_1056\":1673,\"_1058\":1674,\"_1060\":1675,\"_1061\":1676,\"_1063\":1677,\"_1065\":1678,\"_1066\":1679,\"_1068\":1680,\"_1070\":1681,\"_1072\":1682,\"_1074\":1683,\"_1076\":1684,\"_971\":1632,\"_581\":1685,\"_583\":1686,\"_1078\":1687,\"_1080\":1688,\"_1082\":1689,\"_426\":1392,\"_608\":1472,\"_612\":1690,\"_1085\":1658,\"_621\":1477,\"_633\":1481,\"_647\":1488,\"_1086\":1691,\"_1088\":1692,\"_661\":1492,\"_1090\":1693,\"_1092\":1694,\"_1094\":1695,\"_1096\":1097,\"_1098\":1696,\"_1100\":1697,\"_1102\":1698,\"_1104\":1699,\"_1106\":1700,\"_1108\":1701,\"_1110\":1702,\"_772\":1645,\"_1112\":1113,\"_1114\":1703,\"_1000\":1646,\"_1116\":1477,\"_808\":1559,\"_1117\":1704,\"_1119\":1705,\"_1121\":1706,\"_1006\":1649,\"_822\":1565,\"_824\":1707,\"_1124\":1646,\"_842\":1708,\"_1125\":1709,\"_1127\":1710,\"_1129\":650,\"_1011\":1652,\"_857\":858,\"_859\":860,\"_310\":311,\"_1131\":466,\"_1132\":1711,\"_1134\":1690,\"_1135\":1712,\"_885\":1352,\"_1137\":1138,\"_888\":1139,\"_1140\":1713,\"_378\":1714,\"_1143\":1715,\"_908\":1603,\"_1145\":1657,\"_924\":1716,\"_1146\":1717,\"_1148\":1718,\"_1150\":1719,\"_1026\":1657,\"_1152\":1720,\"_1153\":1721,\"_1155\":1722,\"_91\":1723,\"_1157\":1724,\"_1159\":952,\"_1160\":1725,\"_473\":1726,\"_491\":1417,\"_1163\":1727,\"_541\":1439,\"_1165\":1728,\"_1167\":1729,\"_1169\":1730,\"_1171\":1731,\"_1173\":1732,\"_1175\":1733,\"_645\":1487,\"_659\":1491,\"_669\":1683,\"_1177\":1734,\"_1178\":1735,\"_1180\":1736,\"_754\":1537,\"_770\":1545,\"_1182\":1737,\"_1184\":1566,\"_1185\":1738,\"_1019\":1020,\"_1187\":1739,\"_1189\":1707,\"_1190\":1740,\"_1192\":1741,\"_934\":1742,\"_945\":1621},\"About\",\"Accessibility\",\"Affiliate Program\",\"API Documentation\",\"App Demo\",\"App Developers\",\"Blog Topics\",\"Brand\",\"Build Black\",\"Build Native\",\"Business Name Generator \",\"Free Stock Photos\",\"Company\",\"Company Info\",\"Contact\",\"Contact Shopify\",\"Change your country or region.\",\"Country/region\",\"Choose a region \u0026 language\",\"Choose a region\",\"Dev Degree\",\"Developers\",\"Shopify Help Center\",\"Domain Names\",\"Dropshipping Business\",\"Online Store\",\"Ecommerce Hosting\",\"Ecommerce Software\",\"Economic Growth\",\"Shopify Partners\",\"Gaming\",\"Global Impact\",\"More resources\",\"Hire a Partner\",\"Leadership\",\"Logo Maker\",\"Manage Privacy\",\"Merchant Support\",\"Mobile Commerce\",\"Ecommerce Website\",\"Online Store Builder\",\"Partner Program\",\"Platform\",\"Press and Media\",\"Press Releases\",\"Privacy Choices\",\"Support\",\"Sell Online\",\"Online Retail\",\"Setup\",\"Shopify Events\",\"Shopify for Enterprise\",\"Shopping Cart\",\"Social\",\"Social Impact\",\"Store Themes\",\"24/7 support\",\"Customer Support\",\"Theme Support\",\"Free Tools\",\"Topics\",\"Use Shopify with confidence. Our platform has been assessed and certified by:\",\"Video\",\"Video Tutorials\",\"Affiliates\",\"App Store\",\"Careers\",\"Community Forum\",\"Compare Shopify\",\"Cookie settings\",\"Courses\",\"Developer docs\",\"Ecosystem\",\"Hire a partner\",\"Investors\",\"Legal\",\"Privacy policy\",\"Service status\",\"Sitemap\",\"Sustainability\",\"Terms of service\",\"Theme Store\",\"site\",[\"SingleFetchClassInstance\",1745],{\"_1746\":1747,\"_1748\":1749,\"_1750\":237,\"_1751\":7,\"_1752\":-7,\"_1753\":1754,\"_621\":1755,\"_1771\":1194,\"_1772\":237,\"_1773\":-7,\"_1774\":-7},\"domain\",\"zh.shopify.com\",\"countryCode\",\"US\",\"hreflang\",\"locale\",\"baseEnDomain\",\"currencyCode\",\"USD\",[1756,491,1757,1758,1759,654,1760,1761,1762,314,1763,1764,1765,792,1766,1011,1767,1768,1769,1770,103],\"adword_credits\",\"chip_swipe_reader\",\"ebay\",\"facebook_instagram\",\"limited_pages\",\"lite_plan\",\"starter_plan\",\"localized_help_center\",\"payments_online\",\"payments_swipe\",\"pos_retail\",\"sitemap_blog\",\"sitemap_tools\",\"google_buy\",\"global_page_title\",\"pathPrefix\",\"languageCode\",\"preferredLanguage\",\"inactive\",\"($locale)~~layout\",{\"_1777\":1778,\"_1951\":-5,\"_1952\":1953,\"_1954\":-7},\"mainNavData\",[1779,1901,1905,1947],{\"_1780\":909,\"_1781\":1782,\"_1787\":1788},\"content\",\"data\",{\"_1783\":1784,\"_1785\":1786},\"gaEvent\",\"Main Nav\",\"gaAction\",\"Online Solutions\",\"navItems\",[1789,1819,1847,1868,1887],{\"_1780\":913,\"_1781\":1790,\"_1792\":1793,\"_1794\":1795,\"_1796\":507,\"_1787\":1797},{\"_1783\":1784,\"_1785\":1791},\"Build Nav\",\"columnStart\",1,\"columnSpan\",3,\"icon\",[1798,1804,1807,1810,1813,1816],{\"_1780\":915,\"_384\":1799,\"_1800\":1801,\"_1781\":1802,\"_1803\":917},\"/zh/start\",\"separated\",true,{\"_1783\":1784,\"_1785\":1605},\"description\",{\"_1780\":592,\"_384\":1805,\"_1781\":1806,\"_1803\":586},\"/zh/website-builder\",{\"_1783\":1784,\"_1785\":1464},{\"_1780\":927,\"_384\":1808,\"_1781\":1809,\"_1803\":925},\"https://themes.shopify.com/?locale=zh-CN\",{\"_1783\":1784,\"_1785\":1612},{\"_1780\":474,\"_384\":1811,\"_1781\":1812,\"_1803\":476},\"https://apps.shopify.com/?locale=zh-CN\",{\"_1783\":1784,\"_1785\":1409},{\"_1780\":578,\"_384\":1814,\"_1781\":1815,\"_1803\":580},\"/zh/domains\",{\"_1783\":1784,\"_1785\":1457},{\"_1780\":642,\"_384\":1817,\"_1781\":1818,\"_1803\":644},\"/zh/tools\",{\"_1783\":1784,\"_1785\":1485},{\"_1780\":839,\"_1781\":1820,\"_1792\":1822,\"_1794\":1795,\"_1796\":336,\"_1787\":1823},{\"_1783\":1784,\"_1785\":1821},\"Sell Nav\",4,[1824,1827,1830,1834,1837,1840,1844],{\"_1780\":847,\"_384\":1825,\"_1800\":1801,\"_1781\":1826,\"_1803\":849},\"/zh/sell\",{\"_1783\":1784,\"_1785\":1578},{\"_1780\":843,\"_384\":1828,\"_1781\":1829,\"_1803\":845},\"/zh/online\",{\"_1783\":1784,\"_1785\":1576},{\"_1780\":836,\"_384\":1831,\"_1781\":1832,\"_1803\":832},\"/zh/channels\",{\"_1783\":1784,\"_1785\":1833},\"Sell on across channels\",{\"_1780\":789,\"_384\":1835,\"_1781\":1836,\"_1803\":787},\"/zh/pos\",{\"_1783\":1784,\"_1785\":1552},{\"_1780\":690,\"_384\":1838,\"_1781\":1839,\"_1803\":688},\"/zh/international\",{\"_1783\":1784,\"_1785\":1505},{\"_1780\":482,\"_384\":1841,\"_1781\":1842,\"_1803\":484},\"/zh/plus/solutions/b2b-ecommerce\",{\"_1783\":1784,\"_1785\":1843},\"Sell wholesale and direct\",{\"_1780\":778,\"_384\":1845,\"_1781\":1846,\"_1803\":775},\"/zh/payments\",{\"_1783\":1784,\"_1785\":1548},{\"_1780\":713,\"_1781\":1848,\"_1792\":1850,\"_1794\":1795,\"_1796\":712,\"_1787\":1851},{\"_1783\":1784,\"_1785\":1849},\"Market Nav\",7,[1852,1855,1858,1861,1864],{\"_1780\":715,\"_384\":1853,\"_1800\":1801,\"_1781\":1854,\"_1803\":717},\"/zh/marketing\",{\"_1783\":1784,\"_1785\":1518},{\"_1780\":907,\"_384\":1856,\"_1781\":1857,\"_1803\":901},\"/zh/facebook-instagram\",{\"_1783\":1784,\"_1785\":1602},{\"_1780\":684,\"_384\":1859,\"_1781\":1860,\"_1803\":682},\"/zh/inbox\",{\"_1783\":1784,\"_1785\":677},{\"_1780\":881,\"_384\":1862,\"_1781\":1863,\"_1803\":883},\"/zh/email-marketing\",{\"_1783\":1784,\"_1785\":883},{\"_1780\":572,\"_384\":1865,\"_1781\":1866,\"_1803\":574},\"/zh/segmentation\",{\"_1783\":1784,\"_1785\":1867},\"Know your customers\",{\"_1780\":705,\"_1781\":1869,\"_1792\":1871,\"_1794\":1795,\"_1796\":704,\"_1787\":1872},{\"_1783\":1784,\"_1785\":1870},\"Manage Nav\",10,[1873,1876,1880,1883],{\"_1780\":709,\"_384\":1874,\"_1800\":1801,\"_1781\":1875,\"_1803\":711},\"/zh/manage\",{\"_1783\":1784,\"_1785\":1515},{\"_1780\":735,\"_384\":1877,\"_1781\":1878,\"_1803\":737},\"/zh/analytics\",{\"_1783\":1784,\"_1785\":1879},\"Measure your Performance\",{\"_1780\":851,\"_384\":1881,\"_1781\":1882,\"_1803\":853},\"/zh/shipping\",{\"_1783\":1784,\"_1785\":1581},{\"_1780\":692,\"_384\":1884,\"_1781\":1885,\"_1803\":694},\"/zh/orders\",{\"_1783\":1784,\"_1785\":1886},\"Organize inventory and orders\",{\"_1888\":1801,\"_1792\":1793,\"_1794\":1889,\"_1787\":1890},\"aside\",12,[1891,1894,1897],{\"_1780\":875,\"_384\":1892,\"_1781\":1893,\"_1803\":877,\"_1794\":1795},\"https://shopify.dev\",{\"_1783\":1784,\"_1785\":1589},{\"_1780\":315,\"_384\":1895,\"_1781\":1896,\"_1803\":317,\"_1794\":1795},\"/zh/plus\",{\"_1783\":1784,\"_1785\":1139},{\"_1780\":470,\"_384\":1898,\"_1781\":1899,\"_1803\":472,\"_1794\":1795},\"/zh/products\",{\"_1783\":1784,\"_1785\":1900},\"All products\",{\"_1780\":1005,\"_384\":1902,\"_1781\":1903},\"/zh/pricing\",{\"_1783\":1784,\"_1785\":1904},\"Pricing Nav\",{\"_1780\":825,\"_1781\":1906,\"_1787\":1908},{\"_1783\":1784,\"_1785\":1907},\"Resources Nav\",[1909,1919,1931],{\"_1780\":666,\"_1781\":1910,\"_1792\":1793,\"_1794\":1795,\"_1796\":665,\"_1787\":1912},{\"_1783\":1784,\"_1785\":1911},\"Help and support Nav\",[1913,1916],{\"_1780\":666,\"_384\":1914,\"_1781\":1915,\"_1803\":668},\"https://help.shopify.com/zh-CN/\",{\"_1783\":1784,\"_1785\":1494},{\"_1780\":862,\"_384\":1917,\"_1781\":1918,\"_1803\":864},\"/zh/blog\",{\"_1783\":1784,\"_1785\":1583},{\"_1780\":791,\"_1781\":1920,\"_1792\":1822,\"_1794\":1922,\"_1923\":1801,\"_1796\":790,\"_1787\":1924},{\"_1783\":1784,\"_1785\":1921},\"Popular topics Nav\",6,\"splitColumns\",[1925,1928],{\"_1780\":946,\"_384\":1926,\"_1781\":1927,\"_1803\":948},\"/zh/blog/what-is-shopify\",{\"_1783\":1784,\"_1785\":1621},{\"_1780\":903,\"_384\":1929,\"_1781\":1930,\"_1803\":905},\"/zh/blog/topics/social-media-optimization\",{\"_1783\":1784,\"_1785\":1600},{\"_1780\":607,\"_1781\":1932,\"_1792\":1871,\"_1794\":1795,\"_1888\":1801,\"_1796\":606,\"_1787\":1934},{\"_1783\":1784,\"_1785\":1933},\"Essential tools Nav\",[1935,1938,1941,1944],{\"_1780\":703,\"_384\":1936,\"_1781\":1937},\"/zh/tools/logo-maker\",{\"_1783\":1784,\"_1785\":1512},{\"_1780\":919,\"_384\":1939,\"_1781\":1940},\"https://www.shopify.com/stock-photos\",{\"_1783\":1784,\"_1785\":1608},{\"_1780\":524,\"_384\":1942,\"_1781\":1943},\"/zh/blog/business-plan-template\",{\"_1783\":1784,\"_1785\":1432},{\"_1780\":701,\"_384\":1945,\"_1781\":1946},\"https://www.linkpop.com/\",{\"_1783\":1784,\"_1785\":1511},{\"_1780\":319,\"_384\":1948,\"_1781\":1949},\"/zh/enterprise\",{\"_1783\":1784,\"_1785\":1950},\"Upmarket Enterprise CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2003\":1989,\"_124\":2004,\"_2005\":2006,\"_2007\":2008,\"_2022\":491,\"_2023\":2024,\"_2707\":1977,\"_2708\":2709,\"_2710\":2711,\"_2712\":2713,\"_2714\":2715,\"_384\":2716,\"_2717\":2716,\"_2718\":892,\"_2719\":952,\"_2720\":2721,\"_2722\":2723,\"_2724\":952,\"_2725\":952,\"_1743\":1744,\"_2726\":2727,\"_2728\":-7,\"_2729\":2730,\"_2998\":2999,\"_1969\":3000,\"_3001\":1953,\"_3002\":3003,\"_4906\":-7,\"_1004\":4907},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_164\":1968,\"_1969\":1970,\"_339\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_124\":1987,\"_1988\":1989,\"_1990\":1991,\"_1992\":1993,\"_1995\":1996,\"_1997\":1977,\"_1998\":1979,\"_1999\":952,\"_2000\":2001,\"_2002\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_19\":1964,\"_1965\":1966,\"_1967\":1801},\"ArticleAuthor\",\"Shopify Staff\",\"avatarUrl\",\"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/568705024022\",\"handle\",\"19-cro-growth-expert-tips\",\"如何推动转化率优化和业务增长？\",\"publishedAt\",\"2025-04-06T06:54:00Z\",\"image\",{\"_1959\":1976,\"_384\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Conversion_Rate_Optimization_Tips_from_19_Experts.jpg?v=1744183430\",\"altText\",\"来自专家的转化率优化和业务增长的建议\",\"width\",1848,\"height\",970,\"tags\",[1986],\"营销指南\",\"\u003cp\u003e“对于你所在的领域，你最想让电商\u003ca href=\\\"/zh/blog/entrepreneurial-mindset\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e创业\u003c/a\u003e者了解的是什么？”这是向19位世界级的\u003ca href=\\\"/zh/blog/conversion-rate-optimization\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e转化率优化（CRO）\u003c/a\u003e和业务增长专家提出的问题。\u003c/p\u003e\\n\u003cp\u003e这些专家包括擅长业务增长的肖恩·埃利斯（Sean Ellis）和诺亚·卡根（Noah Kagan），以及乔安娜·维比（Joanna Wiebe）和皮普·拉贾（Peep Laja）等转化率优化方面的传奇人物。\u003c/p\u003e\\n\u003cp\u003e在花费时间和金钱获取流量之前，可以先看看这些专家对\u003ca href=\\\"/zh/blog/calculate-conversion-rate\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e转化率\u003c/a\u003e优化的看法。优化网站，将更多的访客转化为客户，即使不\u003ca href=\\\"/zh/blog/how-to-increase-website-traffic\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e增加网站流量\u003c/a\u003e，也能增加收入。\u003c/p\u003e\\n\u003cp\u003e优化网站的时机从不嫌早。接下来，本文将探讨转化率优化和增长的含义及其运作方法，并分享世界顶尖专家关于优化和增长的见解。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e转化率优化和增长是什么？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e如何推动转化率优化和业务增长：从四个方面着手\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e立即运用转化率优化和业务增长的技巧\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e转化率优化和业务增长——常见问题\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003e转化率优化和增长是什么？\u003c/h2\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/ecommerce-conversion-rate\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e转化率\u003c/a\u003e优化和增长通常被认为是战术层面的：\u003c/p\u003e\\n\u003cp\u003e每个人都在寻找可以快速实现10倍增长的金点子。这里调整一下按钮文案，那里换个颜色。\u003c/p\u003e\\n\u003cp\u003e虽然战术和增长黑客可能看起来比系统化流程更吸引人，但专家们更依赖于后者。为什么？因为电商销售的世界高度依赖于背景。\u003c/p\u003e\\n\u003cp\u003e例如，\u003ca href=\\\"/zh/blog/amazon-dropshipping\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e亚马逊\u003c/a\u003e或百思买的成功策略可能不适用于你。你不能简单地引入他人的解决方案并期望它们能解决你店铺的问题。\u003c/p\u003e\\n\u003cp\u003eCXL Institute（CXL学院）的皮普·拉贾（Peep Laja）敦促那些刚接触转化率优化的人依赖系统化流程：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e皮普·拉贾（Peep Laja），CXL Institute\u003c/p\u003e\\n\u003cp\u003e“许多刚接触转化率优化的人认为这只是一系列战术或检查清单。当然，有最佳实践，但那只是你开始的地方，而不是结束的地方。“转化率优化是通过研究和实验推动增长的过程，这两个组成部分是转化率优化的基础。研究帮助我们理解访客及其行为。而实验可以帮助我们找到已有问题的最佳解决方案。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e每个人的流程略有不同，但大致如下：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e对你独特的网站进行定性和定量研究，找出问题。\u003c/li\u003e\\n\u003cli\u003e利用你的研究提出测试和实验的想法。\u003c/li\u003e\\n\u003cli\u003e使用ICE（（影响、信心、易用性））或\u003ca href=\\\"https://conversionxl.com/blog/better-way-prioritize-ab-tests/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePXL\u003c/a\u003e（英文）等优先级方法对这些测试和实验想法进行优先排序。\u003c/li\u003e\\n\u003cli\u003e开始进行最高优先级的测试或实验。\u003c/li\u003e\\n\u003cli\u003e分析测试或实验的结果。\u003c/li\u003e\\n\u003cli\u003e记录或归档测试或实验的结果。\u003c/li\u003e\\n\u003cli\u003e利用最近的测试或实验的洞察力提出更聪明的测试和实验想法。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e这个过程强调了洞察力和持续学习的重要性。它还使你的\u003ca href=\\\"/zh\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e在线商店\u003c/a\u003e成为焦点。因此，你是在学习什么对你的商店和受众有效，而不是对百思买及其受众有效。\u003c/p\u003e\\n\u003cp\u003e战术和增长黑客的问题在于它们没有考虑背景。尽管系统化的过程可能没有那么令人兴奋，但它确实考虑了这一点。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e如何推动转化率优化和业务增长：从四个方面着手\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e文案写作\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e心理学\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e测试\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e用户体验（UX）\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e提高转化率所需技能和特质涉及多种学科。克雷格·沙利文（Craig Sullivan）几年前写过一篇名为“成功优化者的11个特质（The 11 Traits of the Successful Optimiser）”的文章，其中就涵盖了从谦逊到统计学等各个方面。\u003c/p\u003e\\n\u003cp\u003e接下来，本文将重点关注以下核心学科中的转化率优化技巧：\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e1. 文案写作\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/copywriting\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e文案写作\u003c/a\u003e是撰写说服性和销售性文字的艺术与科学。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://copyhackers.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eCopy Hackers\u003c/a\u003e和\u003ca href=\\\"http://www.airstory.co/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eAirstory\u003c/a\u003e的乔安娜·维比（Joanna Wiebe）最想让人们了解的关于文案写作事情，是文案写作与其他转化率优化的学科一样，都以数据为基础：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e乔安娜·维比，来自Copy Hackers和Airstory\u003c/p\u003e\\n\u003cp\u003e“文案写作与其他转化率优化的学科一样，以数据为驱动。文案写作者会向分析团队提问，查看研究团队的原始数据，参与\u003ca href=\\\"/zh/blog/ecommerce-ux\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e用户体验（UX）\u003c/a\u003e团队的框架设计讨论，并与首席转化率优化专家一起探讨假设。“文案写作者不会盯着空白的屏幕，想出华丽的语言；他们会在客户声音数据中找到引人注目的文案，并在页面、电子邮件和整个漏斗中战略性地组织这些文案。他们会热衷于消费\u003ca href=\\\"/zh/blog/the-complete-guide-to-ab-testing\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eA/B测试\u003c/a\u003e结果，并对驱动人们行为的原因充满好奇。我们的工作更多的是科学而非艺术。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e来自自\u003ca href=\\\"http://swaycopy.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSway Copy\u003c/a\u003e乔什·加罗法洛（Josh Garofalo）也同意，文案写作不仅仅是写作：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e乔什·加罗法洛，来自Sway Copy\u003c/p\u003e\\n\u003cp\u003e“对于文案写作者，以及那些在雇佣优秀文案写作者方面有经验的人来说，‘文案写作者’这个词意义重大。你可能会认为文案撰写者大部分时间都在写文案。这个词本身似乎暗示了这就是我们唯一的工作，而且那些提供廉价服务且承诺快速交付的文案撰写者进一步强化了这种误解。“但任何一个有实力的文案撰写者会在终于开始写作时感到兴奋，因为这意味着他们的工作快要完成了。没错，在你开始撰写文案之前，还有大量的工作需要完成。“因为你的产品是市场上众多解决方案中的一种，所以你需要以一种让特定的方式，吸引客户注意。你的产品是由真实的人购买的，他们有特定的想法、感受和表达方式，你需要以一种与这些受众产生共鸣的方式进行写作。你之前曾尝试向这个受众销售——你需要了解什么有效，什么无效，及其原因。在写出真正能销售的文案之前，有许多问题需要回答。“确实，填满你的页面并不需要太长时间，但填满正确的文字却需要付出很多努力。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e因此，虽然文案写作看起来像是一种创造性写作的练习，但实际上它更具科学性。正如乔安娜和乔什所提到的，撰写有效的文案需要大量的研究和对有价值数据的探索，以便将用户和访客转化为付费客户。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://casestudybuddy.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eCase Study Buddy\u003c/a\u003e乔尔·克莱特基（Joel Klettke）也同意文案写作的研究过程至关重要，特别是在捕捉客户声音时：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e乔尔·克莱特基，来自Case Study Buddy\u003c/p\u003e\\n\u003cp\u003e“我希望更多的人理解，如果你没有对客户声音和客户在网站上的行为进行深入地研究，就无法进行有效的文案写作。如果有人声称可以提供转化文案服务，但却没有向你发送包含详细研究计划的提案，那么，他们并不是在做转化文案，他们只是在猜测。“我还希望更多的人理解，转化文案写作不仅涉及文字，还与用户体验及这些文字的展示方式紧密相连。你必须将转化文案写作与用户体验和设计工作联系起来。否则，这些孤立的学科将朝着不同的方向发展。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在进行电商文案的研究时，有以下要点：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e定义你的\u003ca href=\\\"/zh\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e目标受众\u003c/a\u003e和\u003ca href=\\\"/zh/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e细分市场（利基市场）\u003c/a\u003e。定义你的目标和你想要回答的问题列表。\u003c/li\u003e\\n\u003cli\u003e进行定性研究，包括内部访谈、客户访谈、调查等。\u003c/li\u003e\\n\u003cli\u003e找出并记录研究中的规律。哪些词语和短语特别突出？哪些反对意见、产品、好处和问题不断出现？\u003c/li\u003e\\n\u003cli\u003e定义信息层次结构和线框图。根据你的研究，最重要的信息是什么？用它来创建一个线框图，清晰地展示你的文案。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e这是一个耗时的过程，但网站上的文字是一大销售工具，因此在这方面投入时间会得到更好的\u003ca href=\\\"/zh\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e，从而提升转化率。\u003c/p\u003e\\n\u003cp\u003e此外，转化率研究中获得的客户洞察可以用于业务的其他领域。例如，你可以利用反复出现的问题来改进你的\u003ca href=\\\"/zh\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e常见问题解答页面\u003c/a\u003e或实时聊天的自动回复。\u003c/p\u003e\\n\u003cp\u003e研究还有助于定义背景。你的访客在客户生命周期的不同阶段对你的文案有什么期待？\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://makementionmedia.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eMake Mention Media\u003c/a\u003e珍·哈维斯（Jen Havice）详细说明：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e珍·哈维斯，来自Make Mention Media\u003c/p\u003e\\n\u003cp\u003e“大多数人在构思营销文案时，往往忽视了背景。这个\u003ca href=\\\"/zh/blog/email-marketing-best-practices\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e电子邮件\u003c/a\u003e或网站文案如何融入更大的客户旅程？这段文案是否满足了个人的期望，并帮助他们实现目标？“如果不考虑这些问题，企业往往会看不到积极的结果。因此，在页面上放任何文字之前，进行客户研究是第一步，包括访谈、调查、用户测试和热图等内容。“我总是告诉人们，要从头到尾优化整个漏斗或旅程，这点同样适用于文案。了解你的潜在客户和现有客户需要在何时何地看到什么信息，就已经解决了一半以上的问题。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你可以利用你的研究来理解客户旅程，并从头到尾优化它。为什么这么做如此重要？为了在各个方面提高转化率，你的文案需要服务并说服很多来自不同阶段的访客。\u003c/p\u003e\\n\u003cp\u003e例如，你可能熟悉五个意识阶段：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e无意识：\u003c/strong\u003e访客不知道问题、解决方案或你的产品。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e问题意识：\u003c/strong\u003e访客知道自己有问题，但不知道有解决方案。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e解决方案意识：\u003c/strong\u003e访客知道自己想要的结果，但不知道你的产品可以提供该结果。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e产品意识：\u003c/strong\u003e访客知道你在销售什么，但不确定是否适合他。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e更多意识：\u003c/strong\u003e访客知道你和你的产品，只需了解细节。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e在时刻，店铺里的文案都应该试图吸引并说服来自上述五个阶段的人。如果网站和\u003ca href=\\\"/zh/blog/landing-page-design\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e着陆页\u003c/a\u003e没有针对性，则很难提高转化率。\u003c/p\u003e\\n\u003cp\u003e还有不同的动机和意图层次。可能有人对问题的感受比较强烈，有人的感受则比较弱。可能有人准备购买，有人刚开始研究产品。理解背景可以让你写出更好的文案。\u003c/p\u003e\\n\u003cp\u003e例如，在合适的上下文中，幽默可以成为一个很好的说服工具。来自\u003ca href=\\\"https://punchlinecopy.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePunchline Conversion Copywriting\u003c/a\u003e莉安娜·帕奇（Lianna Patch）认为，优秀的文案可以促进销售，而无聊的文案则会扼杀销售（以及客户关系）：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e莉安娜·帕奇，来自Punchline Conversion Copywriting\u003c/p\u003e\\n\u003cp\u003e“我相信其他人会提到进行定性客户研究的重要性，这是转化文案写作的基础。我想花一点时间来聊聊幽默。我希望更多的人知道，幽默可以作为一种战略工具，\u003ca href=\\\"/zh/blog/customer-relationship\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e与客户建立关系\u003c/a\u003e、\u003ca href=\\\"/zh/blog/customer-trust-new-business\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e信任\u003c/a\u003e、\u003ca href=\\\"/zh/blog/loyalty-program\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e忠诚\u003c/a\u003e和善意。“虽然许多人确实知道这一点，但很多人会说，‘哦，这不适合我的商店。’但幽默并不是一刀切的！一定有适合你品牌（除非你卖棺材，可能吧）的幽默，当你在合适的时机开个玩笑时，会对培养客户起到推动作用。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e想想这一点。你更愿意和那个有个性并能让你发笑的店内销售员交谈，还是和那个只告诉你“你需要知道什么，现在快走”的销售员交谈？\u003c/p\u003e\\n\u003cp\u003e莉安娜·帕奇常用的幽默电商网站文案的例子来自\u003ca href=\\\"https://chubbiesshorts.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eChubbies\u003c/a\u003e：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/chubbies_15858c97-a917-4991-8b74-a1103f0c1ad9.jpg?v=1744182907\\\" alt=\\\"穿着圣诞老人上衣和同色系短裤的人在奔跑。\\\"\u003e\\n\u003cfigcaption\u003e时机已到，立即购买节日短裤吧（THE TIME HAS COME, SHOP THE HOLIDAY SHORTS）！\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e但也有很多商店在文案中巧妙地融入幽默，比如\u003ca href=\\\"https://www.moosejaw.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eMoosejaw\u003c/a\u003e：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Moosejaw的文案写作\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/moosejaw.jpg?v=1744182908\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\"\u003e\\n\u003cfigcaption\u003e文案大意：嘿，我们迎来了25周年纪念！这个重要的“25”周年。我们成立于1992年，那时候触摸手机屏幕还毫无反应，我觉得恐龙还在地球上漫步呢。为了庆祝这个特别的日子，我们为你提供最高可达30%的折扣，或者全场单件商品享受20%的折扣（部分商品除外），使用优惠码：ANNISALE。哦，顺便说一句，欢迎给我们买点银质礼品。以下是我们真正喜欢的一些东西。请将礼物寄至：Attn Lola at Moosejaw, 32200 North Avis,Madison Heights,MI 48071（Moosejaw公司地址）\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e还有\u003ca href=\\\"https://www.woot.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eWoot.com\u003c/a\u003e：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/woot.jpg?v=1744182908\\\" alt=\\\"Woot.com的文案写作\\\"\u003e\\n\u003cfigcaption\u003e这是为喜欢礼物的人准备的礼物（GIFTS for people who like GIFTS）。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e这样“实事求是”的销售员没有问题，但没有人会因为他的实用性和逻辑而再次光临商店。即使是偶尔插入幽默，也会帮助你与访客和客户建立关系，从而提高转化率。\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e2. 心理学\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e一想到转化率优化和业务增长时，你的思维可能自然会转向测试、统计和分析这些定量方面的研究。然而，在文案写作时，定性研究同样重要。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://reforge.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReforge.com\u003c/a\u003e的布莱恩·巴尔福（Brian Balfour）对使用\u003ca href=\\\"/zh/blog/5-psychological-design-tactics-that-make-brains-tick-and-visitors-click\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e心理学\u003c/a\u003e优化转化率有以下建议：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e布莱恩·巴尔福，来自\u003c/strong\u003e\u003ca href=\\\"https://reforge.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eReforge.com\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e布莱恩·巴尔福，来自\u003ca href=\\\"https://reforge.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eReforge.com\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e“我认为大多数人都明白，文案写作需要定量研究，但在这个过程中，我认为我们失去了对访客心理的关注。他们为什么会采取某种行动？是什么激励了他们？我们如何奖励他们？然后，我们如何将这些答案在我们的产品、着陆页、\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e电子邮件\u003c/a\u003e、广告等中体现出来？将这种技能与定量研究结合起来很少见，但却十分有效。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e这就是所有文案写作研究派上用场的地方。了解你的客户是谁，为什么他们会采取行动（或不行动），是什么激励了他们等，这样可以让你在各个方面都处于优势地位。你不仅能够提高转化率，还能在\u003ca href=\\\"/zh/blog/inventory-management\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e库存\u003c/a\u003e、\u003ca href=\\\"/zh/blog/international-shipping\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e运输\u003c/a\u003e、\u003ca href=\\\"/zh/blog/pricing-strategies\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e定价\u003c/a\u003e、\u003ca href=\\\"/zh/blog/promotion-code\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e促销\u003c/a\u003e等方面做出更明智的决策。\u003c/p\u003e\\n\u003cp\u003e正如来自\u003ca href=\\\"http://getuplift.co/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eGetUplift.co\u003c/a\u003e塔莉亚·沃尔夫（Talia Wolf）所说的，这一切都始于你对客户的真正理解：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e塔莉亚·沃尔夫，来自GetUplift.co\u003c/p\u003e\\n\u003cp\u003e“我希望营销人员理解能理解的一点是，这不仅仅关乎数据或特定的营销技能。“你可以拥有世界上所有的数据、所有的新工具、流程和框架，但如果你不理解你的客户，深入她的内心，创造出她想要的体验，你永远无法获得想要的结果。“主要是你如何做调整来满足客户的需求。真正提高转化率和业务的唯一方法就是以客户为中心。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e一旦了解了网站访客和客户的心理，就可以利用心理学的其他元素来提高网站转化率，包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/13-cognitive-biases-ecommerce\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e认知偏见：有几十种偏见影响着访客和客户所做的每一个决定。你可以利用这些偏见来更有效地说服他们。\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/emotional-persuasion\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e情感说服：人类大脑极其情绪化，诉诸情感而不仅是逻辑可能会更有效。\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/13-persuasion-techniques\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e说服：了解大脑如何运作，如何做出决策，如何比较选项等，可以让你在销售中处于优势。\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e不仅是理解访客和客户的思维方式，还要将这种知识与对说服的理解结合起来，说服他们采取你想要他们采取的行动。\u003c/p\u003e\\n\u003cp\u003e优化转化率的核心是说服访客改变自己的行为，以符合你的利益。来自\u003ca href=\\\"https://konversionskraft.de/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eWeb Arts\u003c/a\u003e的安德烈·莫里斯（Andre Morys）解释道：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e安德烈·莫里斯，来自Web Arts\u003c/p\u003e\\n\u003cp\u003e“我希望更多的人能理解，转化率优化不仅是调整网站，而是要改变行为。一般而言，我会先查看新客户的优化待办事项，这些待办事项充满了伪假设，根本不会产生任何效果。“‘当我们把按钮移到左边时，人们会买得更多’，这不是假设，这是一个臆想。一个好的假设解释了为什么改变某个元素会影响客户的行为。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e利用你对用户行为和人类心理的理解来设计能够改变行为的测试。\u003c/p\u003e\\n\u003cp\u003e例如，将按钮颜色从蓝色改为绿色，远不如去掉一个次要的\u003ca href=\\\"/zh/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e行动号召\u003c/a\u003e用语更有意义，后者可以让分心的访客重新聚焦在更有价值的“加入购物车”按钮上。\u003c/p\u003e\\n\u003cp\u003e心理学，和文案写作一样，往往会被新接触转化率优化的人视为创造性练习。然而，心理学与其他学科一样，以数据为基础，并能直接影响你的最终利润。\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e3. 测试\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e测试文案、着陆页设计和其他网站元素可以帮助你提高电商转化率。但深入测试之前，来自\u003ca href=\\\"https://flowjo.co/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eFlowJo\u003c/a\u003e的蒂芙尼·达斯尔瓦（Tiffany daSilva）建议先建立一个坚实的营销基础：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e蒂芙尼·达斯尔瓦，来自FlowJo\u003c/p\u003e\\n\u003cp\u003e“在打下坚实的营销基础之前，不要开展转化率优化和业务增长的工作。在开始测试之前，我总会确保\u003ca href=\\\"/zh/blog/seo-checklist-online-store\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e、PPC（按点击付费）和\u003ca href=\\\"/zh/blog/email-marketing-best-practices\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e电子邮件策略\u003c/a\u003e足够坚实。“我从技术上查看网站，确保我们的网站能被搜索引擎正确索引，我进行\u003ca href=\\\"/zh/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e关键词研究\u003c/a\u003e，可以发现新的内容机会，并开始构建这些页面。我确保我的PPC活动有有效的着陆页和\u003ca href=\\\"/zh/blog/ecommerce-keyword-research\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e关键词\u003c/a\u003e集，并尽可能优化广告设置。“然后，我确保我的\u003ca href=\\\"/zh/blog/seo-marketing\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e和PPC活动与一个有效的滴灌活动相连接。“把所有一切设置好后，就可以开始真正地测试所制定的策略，然后逐步改进。人们常常让我帮他们制定一个能够让他们公司增长100%的测试，而他们没有意识到，自己已经站在埋藏的宝藏上，只需挖掘即可。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e这里的结论是，在开始改善转化漏斗之前，需要一个强大的起点。潜在问题往往会在表面之下等待解决。\u003c/p\u003e\\n\u003cp\u003e问问自己：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e我的搜索引擎优化做得怎么样？我的网站是否被谷歌正确索引？\u003c/li\u003e\\n\u003cli\u003e我是否错过了任何主要的关键词机会？\u003c/li\u003e\\n\u003cli\u003e我的所有PPC广告活动是否都有有效的着陆页？\u003c/li\u003e\\n\u003cli\u003e我是否尽力优化了PPC活动的所有设置？\u003c/li\u003e\\n\u003cli\u003e我所有的\u003ca href=\\\"/zh/blog/small-business-seo\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e和PPC活动是否与有意义的滴灌电子邮件活动相结合？\u003c/li\u003e\\n\u003cli\u003e我的\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e电子邮件\u003c/a\u003e送达率如何？\u003c/li\u003e\\n\u003cli\u003e我的邮件是否在激励用户的行动？\u003c/li\u003e\\n\u003cli\u003e我的网站可以在所有浏览器上加载吗？\u003c/li\u003e\\n\u003cli\u003e我的网站可以在所有设备上加载吗？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e测试需要一定量的流量。进行\u003ca href=\\\"/zh/blog/ab-testing-examples\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eA/B测试\u003c/a\u003e之前，必须提前使用\u003ca href=\\\"https://www.evanmiller.org/ab-testing/sample-size.html\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e在线计算器\u003c/a\u003e（英文界面，可使用浏览器的翻译功能将其转化为中文界面）计算样本量：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"样本量计算器\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/online_calculator.png?v=1744182908\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e在这个场景中，当前转化率为3%，要想在此基础上提升至少10%，则需要51,486人看到变体A，51,486人看到变体B。\u003c/p\u003e\\n\u003cp\u003e如果想让转化率提升至少5%，会发生什么：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"样本量计算器\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/online_calculator-2.png?v=1744182908\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e如你所见，进行A/B测试需要相当多的流量，而这个数字会随着最低可检测效果的降低而增加。因此，你想检测的效果越小，你需要的流量就越多。\u003c/p\u003e\\n\u003cp\u003e这意味着两件事：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e并不是每个人都有能力进行测试。\u003c/li\u003e\\n\u003cli\u003e能够进行测试的人不想在影响较小的测试上浪费时间和流量。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e为了在测试前拥有一个强大的基础，要将业务的各方面调整到最佳位置。\u003c/p\u003e\\n\u003cp\u003e所有这些研究和基础设置可以帮你打好基础，但无论是以正式测试、快速修复还是非正式实验的形式，行动起来必须是优先级。来自\u003ca href=\\\"http://klientboost.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eKlientBoost\u003c/a\u003e的约翰·丹（Johnathan Dane）解释道：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e约翰·丹，来自KlientBoost\u003c/p\u003e\\n\u003cp\u003e“我希望人们能对自己的核心专长少一些浪漫。你必须平衡时间和速度。很多时候，再多的研究也只能在业务增长方面带来微小的改善，要想带来大的改善，关键爱你在于执行，观察结果，然后调整。“我希望更多的人了解优先级的重要性。如果井坏了，不要修理水槽。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"有意义的指标\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/meaningful_metrics.png?v=1744182908\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e“营销比人们想象的更全面，如果你从右到左而不是传统的从左到右工作（采用从目标或结果出发的反向思考方式，而不是传统的从起点到终点的思维方式），总会有更多的增长。”\u003c/p\u003e\\n\u003cp\u003e“在进行转化率研究或头脑风暴的会议后，你可能会淹没在许多增长和优化的想法里。问题变成了，‘我应该先做什么？’”\u003c/p\u003e\\n\u003cp\u003e这就是优先级发挥作用的地方。不要让你最感兴趣（或最偏见）的想法占据上风，而要使用优先级方法来决定先做什么，使用ICE（影响、信心、易用性）方法就非常流行。\u003c/p\u003e\\n\u003cp\u003e约翰还提到了保持与金钱接近的重要性。与其朝着金钱（流量、转化、销售）努力，不如从金钱（销售、转化、流量）出发，反向工作。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"http://eightyeightagency.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eEighty-Eight\u003c/a\u003e的埃琳·伯里（Erin Bury）解释了如何从适当的绩效测量开始：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e埃琳·伯里，来自Eighty-Eight\u003c/p\u003e\\n\u003cp\u003e“即使不是数据驱动的营销人员，也仍然可以找到方法来衡量营销工作带来的影响。以\u003ca href=\\\"/zh/blog/influencer-marketing\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e网红营销\u003c/a\u003e为例，在\u003ca href=\\\"/zh/blog/instagram-influencer-marketing\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eInstagram\u003c/a\u003e或其他\u003ca href=\\\"/zh/blog/social-media-influencer\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e社交渠道上与网红互动\u003c/a\u003e，是将你的产品展示给大量参与受众的好方法，在很多情况下，这种方法可以带来销售。“重点在于，跟踪网红推广的影响，了解哪些人正在推动流量和销售，哪些人没有，可以通过几种方式做到这一点。首先，你可以给每个网红分配独特的促销代码，用来跟踪使用该代码的购物者。“其次，你可以使用\u003ca href=\\\"/zh/blog/utm-parameters\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eUTM\u003c/a\u003e代码创建独特链接，如果他们在X、Facebook或其他渠道上分享链接，你可以看到每个链接上有多少访问量。“最后，你也可以\u003ca href=\\\"/zh/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e创建一个联盟计划\u003c/a\u003e，这样，当人们点网红的链接访问你的商店时，他们可以获得销售提成，你也可以追踪这些购买。即使你所进行的活动并非以数据为中心，如Facebook广告活动，你仍然可以跟踪指标来衡量效果，并评估是否应该在未来继续投资类似的活动。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e决定测量什么时，请以金钱为起点，然后反向工作。皮普曾说过：“如果你想提高转化率，让一切都免费。”你的转化率会飙升，但收入会暴跌。\u003c/p\u003e\\n\u003cp\u003e确保你的测量准确，并确保它们尽可能接近金钱。尽管优化转化漏斗顶部（例如电子邮件打开率、页面浏览量）更容易，但对收入的影响较小。\u003c/p\u003e\\n\u003cp\u003e抵制出于虚荣心而测量指标的冲动！\u003c/p\u003e\\n\u003cp\u003e谈到测试中的人类偏见，还有一个叫做确认偏见的东西，来自Web Arts的安德烈·莫里斯（Andre Morys）提醒你要留意：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e安德烈·莫里斯，来自Web Arts\u003c/p\u003e\\n\u003cp\u003e“要理解，大多数实验的结果都是错误的。仍然有太多实验是为了证明某人是对的或某人是错的。“在大多数情况下，A/B测试的执行者会在结果令人满意并符合他们的观点时停止测试。心理学家称这种现象为‘确认偏见’，大多数优化者都遭受其害。“要想避免这种情况，你可以严格区分提出测试想法的人和决定何时停止实验的人。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e例如，如果你怀疑更改产品页面可以增加加入购物车的数量，你更有可能为了确认你的假设而影响测试结果。例如，你可能会提前停止测试，延长运行时间，或者错误解读结果等。\u003c/p\u003e\\n\u003cp\u003e因此，你应该将测试运行至少两个商业周期，或者直到达到你预先计算的样本量。然后，还要避免在测试运行时“窥探”。\u003c/p\u003e\\n\u003cp\u003e要小心测试工具！许多工具会告诉你测试已完成，因为统计显著性已达到，这可能导致你提前停止测试。统计显著性本身并不真正表明测试的有效性，不要上当。\u003c/p\u003e\\n\u003cp\u003e最后，来自\u003ca href=\\\"https://hubspot.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eHubSpot\u003c/a\u003e的亚历克斯·比尔凯特（Alex Birkett）提醒优化者要意识到叙事谬误（这也是一种认知偏见）及其对测试分析的影响：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e亚历克斯·比尔凯特，来自HubSpot\u003c/strong\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e亚历克斯·比尔凯特，来自HubSpot\u003c/p\u003e\\n\u003cp\u003e“你无法真正解释某个东西为什么赢或输。“是的，你可以理论化，并通过一个框架、视角或启发式的方式查看你的实验结果，这似乎可以清晰地解释胜利或失败。然而，这实际上只是你在事后为自己简化事情而讲的故事（他们称之为叙事谬误）。“例如，你可能会告诉自己，某个使用推荐横幅的体验获胜是因为‘我们的受众在决策时需要确定性，而这种社会认同有助于弥补这一差距’，这可能是对的，但同样可以解释为，‘我们受众的注意力被转移到了页面上关键产品之外的元素上，而这个推荐横幅有助于引导他们的注意力回到正确的地方。’同样的测试，相同的结果，不同的故事。“这有什么意义？我们为什么不能只讲故事，这有什么害处？“害处在于，证据会朝着确认偏见的方向堆积。当你对自己的预测能力建立起足够的信心时，你往往会避免进行某些测试，因为这些测试并不符合你已经构建起来的关于你的受众和转化率优化计划的叙事。‘这个变体不会有效，因为蓝色与悲伤相关，而我们的受众需要用充满活力的颜色来激励购买’，这并不是排除实验变体的有效理由。“安德鲁·安德森（Andrew Anderson）在一篇文章中说过这句话：‘如果某件事情‘明显’是错误的，或者某件事情将会有效，‘’因为……，遇上以上两种时刻，就是你自己的大脑关闭的时刻，就是从做正确的事情变成做感觉最好的事情的时刻。’“我的例子非常简单，但它们想说明一点：要谦虚，不要过度关注测试背后的解释或故事。你要做的，是关注程序的效率和投资回报率，以及改进方法。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你对什么有效、什么无效及其原因的叙述很重要，但是仅意识到影响你的电商网站访客和客户的认知偏见还不够。你也会受到这些认知偏见的影响，如果不小心，它们会渗透到你的测试结果中。\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e4. 用户体验（UX）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e当你想改善商店的用户体验时，启发式分析大有帮助。这意味着，你要逐页浏览你的网站，并根据一组因素进行评估。\u003c/p\u003e\\n\u003cp\u003e你可以参考以下因素：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e动机：\u003c/strong\u003e是什么影响访客采取行动（或不采取行动）？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e摩擦：\u003c/strong\u003e什么是困难的，给客户造成了障碍？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e干扰：\u003c/strong\u003e什么分散了对主要号召性用语的注意力？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e相关性：\u003c/strong\u003e什么是无关的或不合适的？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e清晰度：\u003c/strong\u003e什么是不清晰或过于复杂的？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e用户体验与上述其他三种学科相结合。而且，与其他学科一样，以客户为中心的用户体验方法是最佳的。来自\u003ca href=\\\"https://orbitmedia.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eOrbit Media\u003c/a\u003e的安迪·克雷斯托迪纳（Andy Crestodina）的转化率优化技巧很好地总结了这一点：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\" style=\\\"text-align: left;\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e安迪·克雷斯托迪纳，来自Orbit Media\u003c/p\u003e\\n\u003cp\u003e“未解答的问题会扼杀转化。因此，转化率优化的首要任务是了解客户的主要问题，并在页面上回答这些问题。以下是客户主要问题来源的列表，从最好到最差排序：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e直接与客户交谈\u003c/li\u003e\\n\u003cli\u003e与跟客户交谈的销售人员交谈\u003c/li\u003e\\n\u003cli\u003e阅读聊天记录\u003c/li\u003e\\n\u003cli\u003e网站搜索 \u0026gt; Google Analytics（谷歌分析）中的搜索词报告\u003c/li\u003e\\n\u003cli\u003e关键词研究\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e“一旦你有了自己的问题列表，优先排序逐一回答这些问题。接下来，用证据支持这些答案，并确保号召性用语突出且引人注目。\u003c/p\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Orbit Media模型\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/orbit_media.png?v=1744182908\\\" style=\\\"float: none;\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e“转化关乎同理心和清晰度。具体信息、强有力的证据和明确的号召性用语！”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e同样，所有用于文案写作目的的定性转化率研究都在被重复利用。\u003c/p\u003e\\n\u003cp\u003e安迪强调了清晰度的重要性，这是五个启发式因素之一，对于提高你的电商转化率至关重要。找出每个产品或着陆页为访客提供的价值，以及每个页面上最重要的号召性用语，是个好主意。\u003c/p\u003e\\n\u003cp\u003e明确你能为他们做什么（价值）以及他们能为自己做什么（号召性用语）至关重要。一个页面，一个目标。其他任何东西都是干扰，这对你或你的访客都没有好处。\u003c/p\u003e\\n\u003cp\u003e在传达价值时，来自\u003ca href=\\\"http://gimmegrowth.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eGIMME GROWTH\u003c/a\u003e的多米尼克·科里尔（Dominic Coryell）建议问自己，访客能得到什么：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e多米尼克·科里尔，来自GIMME GROWTH\u003c/p\u003e\\n\u003cp\u003e“我希望更多的人，包括我自己，有时能真正理解，如果我就是访客，如果有人要求我做某事之前，能想想‘对我有什么好处’。“以‘分享给朋友’为例。很多人把分享按钮放在所有地方。我经常问自己，‘有什么值得分享的？我是否错过了什么值得分享的内容？我为什么要分享这个？’“如果我们在放这些按钮之前记得问自己‘我为什么要分享这个？’，我们就能解密用户体验，避免让用户界面变得杂乱。“我认为分享按钮往往是因为营销人员认为‘为什么不呢？如果我能让一些人分享，那就太好了！’这确实是对的，我也这样做过。但后来我发现没有人分享，我就觉得我的产品很糟糕。问题在于我没有考虑到分享对访客的价值。“激励是什么？人们会认为我掌握了他们不知道的知识吗？（即，我是一个好的知识来源）。我能获得提前访问的权限吗？我能得到经济奖励吗？“如果你找不到分享的价值，有两个选择：不要添加按钮，或者，在你的分享信息中加入小猫的图片。小猫总是值得分享，所以当你犹豫不决时...”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e这其中的道理远远超出了分享按钮，主要有两个方面：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e过于关注每个页面每个元素为访客提供的价值。\u003c/li\u003e\\n\u003cli\u003e除非某个元素具有重要目的，否则不要将其放在产品或着陆页上。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e你必须首先为访客服务。每个页面的每个元素都应该是有目的的，并能提供价值，包括你的号召性用语和产品。\u003c/p\u003e\\n\u003cp\u003e现在，用户体验特别有趣，因为有很多流传多年的最佳实践。有些有价值，有些则不然。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://apps.shopify.com/sumome?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=859734025\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSumo\u003c/a\u003e的诺亚·卡根（Noah Kagan）的转化率优化技巧提醒优化者关注网站的“首屏”部分：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e诺亚·卡根，来自Sumo\u003c/p\u003e\\n\u003cp\u003e“在你的网站首屏上要非常有目的性。这是网站的黄金地段。与其使用一张花哨的图片，不如使用一个清晰的行动号召（CTA）来获取潜在客户或促进销售。最后，要不断测试不同的CTA，以改善最终结果。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果你不熟悉，“首屏”指的是在不滚动的情况下可见的网站部分。这是报纸时代的遗留物。可以想象，关于首屏区域重要性的讨论已经存在了许多年。\u003c/p\u003e\\n\u003cp\u003e在这种情况下，最佳实践经受住了时间的考验。\u003c/p\u003e\\n\u003cp\u003e首屏部分仍然极其重要，尤其是在着陆页、定价页、结账页和其他电商网站的核心页面上。\u003ca href=\\\"https://nngroup.com/articles/page-fold-manifesto\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eNielsen Norman Group最近发现\u003c/a\u003e，用户对首屏以上和以下的信息处理的平均差异为84%，考虑到不断变化的环境，这样的差异依然让人印象深刻。例如，随着移动设备的兴起，人们所了解的“首屏”发生了很大变化。\u003c/p\u003e\\n\u003cp\u003e如你所见，最佳实践并不固有地糟糕。它们实际上可以作为一个很好的起点，正如皮普在文章开头提到的。但重要的是要理解它们背后的\u003cem\u003e原因\u003c/em\u003e。\u003c/p\u003e\\n\u003cp\u003e例如，你知道人们不滚动，因此，你把所有重要信息都放在首屏上，这是不对的。实际上，最近的一项研究发现，\u003ca href=\\\"http://data.wurfl.io/MOVR/pdf/2015_q2/MOVR_2015_q2.pdf\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e11%的移动用户\u003c/a\u003e在页面加载后四秒内开始滚动。\u003c/p\u003e\\n\u003cp\u003e这不是90年代，人们确实会滚动。他们甚至会点击你首屏以下的号召性用语。那么，首屏为什么仍然重要呢？因为首屏的内容设定了舞台，为即将到来的内容和质量设定了期望。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://digitalmarketer.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eDigitalMarketer\u003c/a\u003e贾斯廷·朗多（Justin Rondeau）也支持选择最佳实践：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e贾斯廷·朗多，来自DigitalMarketer\u003c/p\u003e\\n\u003cp\u003e“这可能有点争议，但我真的希望，转化率优化和业务增长领域内部和外部的人都了解并承认最佳实践并没有你想的那么糟糕，或被教导的那么糟糕。“当然，你不应该盲目应用最佳实践并期待看到巨大的提升。然而，依赖于‘你必须测试这个’来了解任何事情是耗时且危险的。“简单来说，对于大多数公司来说，他们每年可以进行的实验数量是有限的。如果他们必须测试所有内容，那么就什么都做不成。因此，需要有某种标准作为起点。这个起点就是……你猜对了：最佳实践。“想想看。‘最佳实践’这个术语实际上只是‘常见实践’的同义词。常见的东西是熟悉的，熟悉的体验比不熟悉的体验更容易开展。“同样，我并不是说我们应该以某种‘一刀切’的方法来开展所有最佳实践。你可以将最佳实践作为起点，建立基线，然后在真正有意义的测试方法的基础上进行定制。“你在寻找异常结果。你想将你所在行业的平均转化率翻倍、三倍，甚至四倍。为了做到这一点，你至少需要有一个熟悉且可用的基础来开始。在这个起点上，你可以进行所有有趣的流程和技巧，从而找到适合你业务的异常值。最佳实践并没有你想的那么糟糕（或被教导的那么糟糕）。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e只要你理解最佳实践背后的原因，并知道它随着时间而不断演变，它就可以是有用的。特别是在你网站流量还不够多，无法进行有效测试，也没有足够机会去深入研究转化率时，最佳实践能为你提供宝贵的指导。\u003c/p\u003e\\n\u003cp\u003e学习了文案写作、心理学、测试和用户体验这四个方面的转化率优化技巧后，还需要了解几个基本规则，请听听专家的看法。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e肖恩·埃利斯，来自GrowthHackers\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://growthhackers.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eGrowthHackers\u003c/a\u003e的肖恩·埃利斯（Sean Ellis）解释道：\u003c/p\u003e\\n\u003cp\u003e“我希望更多的人知道，转化率优化的理论比较容易理解，但在实践中，组织惯性使大多数公司无法围绕最具杠杆效应的机会进行实验。如果不解决组织团队方面的挑战，大多数人会对他们的转化率优化和业务增长结果感到失望。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果不将转化率优化和业务增长作为电商公司的核心业务，就无法看到预期的结果。以实验的心态看待所有事物是关键。\u003c/p\u003e\\n\u003cp\u003e事实上，这种实验心态应该超越网站本身。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e保罗·鲁克，来自PRWD\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://prwd.co.uk/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePRWD\u003c/a\u003e的保罗·鲁克（Paul Rouke）解释道：\u003c/p\u003e\\n\u003cp\u003e“转化率优化是将公司带入21世纪的一个重要途径。现在，观众的权力比以往任何时候都大，因此，公司需要调整工作方式。“是的，优化转化率有利于提高关键的绩效指标，可以使获取客户的成本更具性价比，进而增加收入。这个优化仅需微调网站。我曾称之为公司的‘最大增长杠杆’，当我在全球分享这个信息时，重点只放在金钱上。我意识到，这个说法依然成立，但它的意义远不止于此。“转化率优化通常是将实验和以客户为中心的思维引入公司核心的第一步。它始于\u003ca href=\\\"/zh/blog/ecommerce-marketing-personalization\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e网站个性化\u003c/a\u003e，然后渗透到业务其他部分的日常工作中。我们现在与一些公司合作，他们在产品层面上拥有这种实验心态：他们不是成为一种以产品为导向的企业，期望受众‘接受’，而是以实验参数逐步推出产品，让受众的反馈影响下一步的路线图。“这意味着，通过优化转化率来实现增长不仅仅是为了赚钱，而是为了与目标受众建立起建设性和富有成效的对话。这是以客户为中心的商业优化。“我们向公司建议了转化率优化的4个核心要点，我们发现，专注于提高这四个要点分数的公司，其增长速度超过了竞争对手。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e保罗提到的转化率优化的四个核心要点是：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e战略 + 文化：\u003c/strong\u003e你公司的优化方法。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e工具 + 技术：\u003c/strong\u003e在优化过程中使用的工具。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e人员 + 技能：\u003c/strong\u003e推动优化过程所需的技能。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e过程 + 方法论：\u003c/strong\u003e优化过程本身。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e请注意，这四个转化率优化要点都可以超越你的在线商店，影响你业务的多个方面，如产品或客户服务。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e乔什·加罗法洛\u003c/p\u003e\\n\u003cp\u003e另一个重要的观点是，关注转化率和增长总是好的。许多人认为，他们必须首先关注增加现有流量，转化率优化是在流量增长之后的事情。\u003c/p\u003e\\n\u003cp\u003e而来自\u003ca href=\\\"http://swaycopy.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSway Copy\u003c/a\u003e乔什·加罗法洛（Josh Garofalo）却认为，应该考虑将转化率优化放在流量增长之前：\u003c/p\u003e\\n\u003cp\u003e“太多企业花费过多的资金试图填补他们的漏斗。现在，他们通过将流量引入在线商店获得销售。那么，增加销售的最佳途径就是增加流量，对吗？“也许是这样，但并不总是如此。如果你的漏斗深处存在问题，先解决这些问题，然后再将大量流量引入你的漏斗（或者同时进行这两者）才是值得的。“例如，你是否把交易邮件当作附带事项，还是会因为客户会打开它们而用心制作？你的邮件是根据你自己制定的某个时间表发送的，还是使用像Customer.io这样的工具，根据每个客户在你的商店中所做（或未做）的事情发送触发邮件？你是否过度执着于你的主页和广告文案，还是在优化接近购买环节的文案？你的结账过程是否复杂，还是你已经尽可能简化了购买流程？“通过整理更接近交易的页面和流程，你可以在相同的流量下获得更多的销售，并在你打开流量洪流的闸门时获得更多的销售。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e确实，你需要一定量的流量来进行适当的测试（本文稍后会深入探讨这个问题）。然而，转化率优化和业务增长远不止测试。\u003c/p\u003e\\n\u003cp\u003e将越来越多的人引导到一个“漏水”的网站或着陆页上是一个临时解决方案，是一个权宜之计。\u003c/p\u003e\\n\u003cp\u003e只要可以优化转化率，就可以在不增加流量的情况下享受收入的增长。之后，当你决定专注于增加流量时，你获取的访客将更有价值，因为他们中较少的人会“漏出”。此时，如果你在为广告付费，则再好不过。\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003e立即运用转化率优化和业务增长的技巧\u003c/h2\u003e\\n\u003cp\u003e专家们确实提供了很多关于转化率优化和业务增长的技巧，涵盖了文案写作、心理学、测试和用户体验四个方面。运用这些知识，你知道如何超越增长黑客和战术，采用系统化流程，为你的电子商务商店的转化率带来\u003cem\u003e真正\u003c/em\u003e的结果。\u003c/p\u003e\\n\u003cp\u003e优化网站和着陆页从不嫌早，这样可以避免不断填补“漏水的桶”。然而，上述所讨论的内容甚至还没有触及转化率优化的表面。\u003c/p\u003e\\n\u003cp\u003e在这四个学科以及构成转化率优化和业务增长的许多其他学科中，还有许多其他转化率课程等待探索。但这正是这个行业如此令人兴奋的原因。\u003c/p\u003e\\n\u003cp\u003e首先，在电商运营中运用这些转化率优化和业务增长的课程。然后，继续迭代和学习。在探索的过程中，请记住：转化率优化和业务增长是为所有人准备的，包括在电商领域创业的新手。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"4\\\"\u003e转化率优化和业务增长——常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e转化率优化和业务增长的关键要素是什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n文案写作 \u003c/li\u003e\\n\u003cli\u003e\\n心理学 \u003c/li\u003e\\n\u003cli\u003e\\n测试 \u003c/li\u003e\\n\u003cli\u003e\\n用户体验（UX） \u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e转化率优化和业务增长的工作经常会忽略什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e组织惯性使大多数公司无法围绕最具杠杆效应的转化率优化机会进行实验。如果没有团队的支持，大多数人会对他们的转化率优化和业务增长结果感到失望。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e转化优化和业务增长的实验应该持续多久？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e转化率优化和业务增长的测试至少持续两个商业周期，或者达到预先计算的样本量为止。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"转化率优化是通过研究和实验推动业务增长的过程。本文结合世界顶级专家的建议，分享了转化率优化和业务增长的含义及其运作方法。\",\"excerptHtml\",\"\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003e\u003cb id=\\\"docs-internal-guid-d4b39ae3-7fff-af29-dbc9-039fcc331a1e\\\"\u003e\u003cspan\u003e转化率优化是通过研究和实验推动业务增长的过程。本文结合世界顶级专家的建议，分享了转化率优化和业务增长的含义及其运作方法。\u003c/span\u003e\u003c/b\u003e\u003c/p\u003e\",\"seo\",{\"_1959\":1994,\"_339\":-5,\"_1803\":1989},\"SEO\",\"metafields\",[-5,-5,-5,-5,-5,-5,-5],\"imageUrl\",\"imageAltText\",\"imageClass\",\"modifiedAt\",\"2025年4月6日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e“对于你所在的领域，你最想让电商\u003ca href=\\\"/zh/blog/entrepreneurial-mindset\\\" target=\\\"_blank\\\"\u003e创业\u003c/a\u003e者了解的是什么？”这是向19位世界级的\u003ca href=\\\"/zh/blog/conversion-rate-optimization\\\" target=\\\"_blank\\\"\u003e转化率优化（CRO）\u003c/a\u003e和业务增长专家提出的问题。\u003c/p\u003e\\n\u003cp\u003e这些专家包括擅长业务增长的肖恩·埃利斯（Sean Ellis）和诺亚·卡根（Noah Kagan），以及乔安娜·维比（Joanna Wiebe）和皮普·拉贾（Peep Laja）等转化率优化方面的传奇人物。\u003c/p\u003e\\n\u003cp\u003e在花费时间和金钱获取流量之前，可以先看看这些专家对\u003ca href=\\\"/zh/blog/calculate-conversion-rate\\\" target=\\\"_blank\\\"\u003e转化率\u003c/a\u003e优化的看法。优化网站，将更多的访客转化为客户，即使不\u003ca href=\\\"/zh/blog/how-to-increase-website-traffic\\\" target=\\\"_blank\\\"\u003e增加网站流量\u003c/a\u003e，也能增加收入。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e优化网站的时机从不嫌早。接下来，本文将探讨转化率优化和增长的含义及其运作方法，并分享世界顶尖专家关于优化和增长的见解。\u003c/p\u003e\\n\\n\u003ch2 id=\\\"1\\\"\u003e转化率优化和增长是什么？\u003c/h2\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/ecommerce-conversion-rate\\\" target=\\\"_blank\\\"\u003e转化率\u003c/a\u003e优化和增长通常被认为是战术层面的：\u003c/p\u003e\\n\u003cp\u003e每个人都在寻找可以快速实现10倍增长的金点子。这里调整一下按钮文案，那里换个颜色。\u003c/p\u003e\\n\u003cp\u003e虽然战术和增长黑客可能看起来比系统化流程更吸引人，但专家们更依赖于后者。为什么？因为电商销售的世界高度依赖于背景。\u003c/p\u003e\\n\u003cp\u003e例如，\u003ca href=\\\"/zh/blog/amazon-dropshipping\\\" target=\\\"_blank\\\"\u003e亚马逊\u003c/a\u003e或百思买的成功策略可能不适用于你。你不能简单地引入他人的解决方案并期望它们能解决你店铺的问题。\u003c/p\u003e\\n\u003cp\u003eCXL Institute（CXL学院）的皮普·拉贾（Peep Laja）敦促那些刚接触转化率优化的人依赖系统化流程：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e皮普·拉贾（Peep Laja），CXL Institute\u003c/p\u003e\\n\u003cp\u003e“许多刚接触转化率优化的人认为这只是一系列战术或检查清单。当然，有最佳实践，但那只是你开始的地方，而不是结束的地方。“转化率优化是通过研究和实验推动增长的过程，这两个组成部分是转化率优化的基础。研究帮助我们理解访客及其行为。而实验可以帮助我们找到已有问题的最佳解决方案。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e每个人的流程略有不同，但大致如下：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e对你独特的网站进行定性和定量研究，找出问题。\u003c/li\u003e\\n\u003cli\u003e利用你的研究提出测试和实验的想法。\u003c/li\u003e\\n\u003cli\u003e使用ICE（（影响、信心、易用性））或\u003ca href=\\\"https://conversionxl.com/blog/better-way-prioritize-ab-tests/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePXL\u003c/a\u003e（英文）等优先级方法对这些测试和实验想法进行优先排序。\u003c/li\u003e\\n\u003cli\u003e开始进行最高优先级的测试或实验。\u003c/li\u003e\\n\u003cli\u003e分析测试或实验的结果。\u003c/li\u003e\\n\u003cli\u003e记录或归档测试或实验的结果。\u003c/li\u003e\\n\u003cli\u003e利用最近的测试或实验的洞察力提出更聪明的测试和实验想法。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e这个过程强调了洞察力和持续学习的重要性。它还使你的\u003ca href=\\\"/zh\\\" target=\\\"_blank\\\"\u003e在线商店\u003c/a\u003e成为焦点。因此，你是在学习什么对你的商店和受众有效，而不是对百思买及其受众有效。\u003c/p\u003e\\n\u003cp\u003e战术和增长黑客的问题在于它们没有考虑背景。尽管系统化的过程可能没有那么令人兴奋，但它确实考虑了这一点。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e如何推动转化率优化和业务增长：从四个方面着手\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e文案写作\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e心理学\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e测试\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e用户体验（UX）\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e提高转化率所需技能和特质涉及多种学科。克雷格·沙利文（Craig Sullivan）几年前写过一篇名为“成功优化者的11个特质（The 11 Traits of the Successful Optimiser）”的文章，其中就涵盖了从谦逊到统计学等各个方面。\u003c/p\u003e\\n\u003cp\u003e接下来，本文将重点关注以下核心学科中的转化率优化技巧：\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e1. 文案写作\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/copywriting\\\" target=\\\"_blank\\\"\u003e文案写作\u003c/a\u003e是撰写说服性和销售性文字的艺术与科学。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://copyhackers.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eCopy Hackers\u003c/a\u003e和\u003ca href=\\\"http://www.airstory.co/\\\" target=\\\"_blank\\\"\u003eAirstory\u003c/a\u003e的乔安娜·维比（Joanna Wiebe）最想让人们了解的关于文案写作事情，是文案写作与其他转化率优化的学科一样，都以数据为基础：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e乔安娜·维比，来自Copy Hackers和Airstory\u003c/p\u003e\\n\u003cp\u003e“文案写作与其他转化率优化的学科一样，以数据为驱动。文案写作者会向分析团队提问，查看研究团队的原始数据，参与\u003ca href=\\\"/zh/blog/ecommerce-ux\\\" target=\\\"_blank\\\"\u003e用户体验（UX）\u003c/a\u003e团队的框架设计讨论，并与首席转化率优化专家一起探讨假设。“文案写作者不会盯着空白的屏幕，想出华丽的语言；他们会在客户声音数据中找到引人注目的文案，并在页面、电子邮件和整个漏斗中战略性地组织这些文案。他们会热衷于消费\u003ca href=\\\"/zh/blog/the-complete-guide-to-ab-testing\\\" target=\\\"_blank\\\"\u003eA/B测试\u003c/a\u003e结果，并对驱动人们行为的原因充满好奇。我们的工作更多的是科学而非艺术。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e来自自\u003ca href=\\\"http://swaycopy.com/\\\" target=\\\"_blank\\\"\u003eSway Copy\u003c/a\u003e乔什·加罗法洛（Josh Garofalo）也同意，文案写作不仅仅是写作：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e乔什·加罗法洛，来自Sway Copy\u003c/p\u003e\\n\u003cp\u003e“对于文案写作者，以及那些在雇佣优秀文案写作者方面有经验的人来说，‘文案写作者’这个词意义重大。你可能会认为文案撰写者大部分时间都在写文案。这个词本身似乎暗示了这就是我们唯一的工作，而且那些提供廉价服务且承诺快速交付的文案撰写者进一步强化了这种误解。“但任何一个有实力的文案撰写者会在终于开始写作时感到兴奋，因为这意味着他们的工作快要完成了。没错，在你开始撰写文案之前，还有大量的工作需要完成。“因为你的产品是市场上众多解决方案中的一种，所以你需要以一种让特定的方式，吸引客户注意。你的产品是由真实的人购买的，他们有特定的想法、感受和表达方式，你需要以一种与这些受众产生共鸣的方式进行写作。你之前曾尝试向这个受众销售——你需要了解什么有效，什么无效，及其原因。在写出真正能销售的文案之前，有许多问题需要回答。“确实，填满你的页面并不需要太长时间，但填满正确的文字却需要付出很多努力。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e因此，虽然文案写作看起来像是一种创造性写作的练习，但实际上它更具科学性。正如乔安娜和乔什所提到的，撰写有效的文案需要大量的研究和对有价值数据的探索，以便将用户和访客转化为付费客户。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://casestudybuddy.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eCase Study Buddy\u003c/a\u003e乔尔·克莱特基（Joel Klettke）也同意文案写作的研究过程至关重要，特别是在捕捉客户声音时：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e乔尔·克莱特基，来自Case Study Buddy\u003c/p\u003e\\n\u003cp\u003e“我希望更多的人理解，如果你没有对客户声音和客户在网站上的行为进行深入地研究，就无法进行有效的文案写作。如果有人声称可以提供转化文案服务，但却没有向你发送包含详细研究计划的提案，那么，他们并不是在做转化文案，他们只是在猜测。“我还希望更多的人理解，转化文案写作不仅涉及文字，还与用户体验及这些文字的展示方式紧密相连。你必须将转化文案写作与用户体验和设计工作联系起来。否则，这些孤立的学科将朝着不同的方向发展。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在进行电商文案的研究时，有以下要点：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e定义你的\u003ca href=\\\"/zh\\\" target=\\\"_blank\\\"\u003e目标受众\u003c/a\u003e和\u003ca href=\\\"/zh/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\\\" target=\\\"_blank\\\"\u003e细分市场（利基市场）\u003c/a\u003e。定义你的目标和你想要回答的问题列表。\u003c/li\u003e\\n\u003cli\u003e进行定性研究，包括内部访谈、客户访谈、调查等。\u003c/li\u003e\\n\u003cli\u003e找出并记录研究中的规律。哪些词语和短语特别突出？哪些反对意见、产品、好处和问题不断出现？\u003c/li\u003e\\n\u003cli\u003e定义信息层次结构和线框图。根据你的研究，最重要的信息是什么？用它来创建一个线框图，清晰地展示你的文案。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e这是一个耗时的过程，但网站上的文字是一大销售工具，因此在这方面投入时间会得到更好的\u003ca href=\\\"/zh\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e，从而提升转化率。\u003c/p\u003e\\n\u003cp\u003e此外，转化率研究中获得的客户洞察可以用于业务的其他领域。例如，你可以利用反复出现的问题来改进你的\u003ca href=\\\"/zh\\\" target=\\\"_blank\\\"\u003e常见问题解答页面\u003c/a\u003e或实时聊天的自动回复。\u003c/p\u003e\\n\u003cp\u003e研究还有助于定义背景。你的访客在客户生命周期的不同阶段对你的文案有什么期待？\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://makementionmedia.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eMake Mention Media\u003c/a\u003e珍·哈维斯（Jen Havice）详细说明：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e珍·哈维斯，来自Make Mention Media\u003c/p\u003e\\n\u003cp\u003e“大多数人在构思营销文案时，往往忽视了背景。这个\u003ca href=\\\"/zh/blog/email-marketing-best-practices\\\" target=\\\"_blank\\\"\u003e电子邮件\u003c/a\u003e或网站文案如何融入更大的客户旅程？这段文案是否满足了个人的期望，并帮助他们实现目标？“如果不考虑这些问题，企业往往会看不到积极的结果。因此，在页面上放任何文字之前，进行客户研究是第一步，包括访谈、调查、用户测试和热图等内容。“我总是告诉人们，要从头到尾优化整个漏斗或旅程，这点同样适用于文案。了解你的潜在客户和现有客户需要在何时何地看到什么信息，就已经解决了一半以上的问题。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你可以利用你的研究来理解客户旅程，并从头到尾优化它。为什么这么做如此重要？为了在各个方面提高转化率，你的文案需要服务并说服很多来自不同阶段的访客。\u003c/p\u003e\\n\u003cp\u003e例如，你可能熟悉五个意识阶段：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e无意识：\u003c/strong\u003e访客不知道问题、解决方案或你的产品。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e问题意识：\u003c/strong\u003e访客知道自己有问题，但不知道有解决方案。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e解决方案意识：\u003c/strong\u003e访客知道自己想要的结果，但不知道你的产品可以提供该结果。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e产品意识：\u003c/strong\u003e访客知道你在销售什么，但不确定是否适合他。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e更多意识：\u003c/strong\u003e访客知道你和你的产品，只需了解细节。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e在时刻，店铺里的文案都应该试图吸引并说服来自上述五个阶段的人。如果网站和\u003ca href=\\\"/zh/blog/landing-page-design\\\" target=\\\"_blank\\\"\u003e着陆页\u003c/a\u003e没有针对性，则很难提高转化率。\u003c/p\u003e\\n\u003cp\u003e还有不同的动机和意图层次。可能有人对问题的感受比较强烈，有人的感受则比较弱。可能有人准备购买，有人刚开始研究产品。理解背景可以让你写出更好的文案。\u003c/p\u003e\\n\u003cp\u003e例如，在合适的上下文中，幽默可以成为一个很好的说服工具。来自\u003ca href=\\\"https://punchlinecopy.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePunchline Conversion Copywriting\u003c/a\u003e莉安娜·帕奇（Lianna Patch）认为，优秀的文案可以促进销售，而无聊的文案则会扼杀销售（以及客户关系）：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e莉安娜·帕奇，来自Punchline Conversion Copywriting\u003c/p\u003e\\n\u003cp\u003e“我相信其他人会提到进行定性客户研究的重要性，这是转化文案写作的基础。我想花一点时间来聊聊幽默。我希望更多的人知道，幽默可以作为一种战略工具，\u003ca href=\\\"/zh/blog/customer-relationship\\\" target=\\\"_blank\\\"\u003e与客户建立关系\u003c/a\u003e、\u003ca href=\\\"/zh/blog/customer-trust-new-business\\\" target=\\\"_blank\\\"\u003e信任\u003c/a\u003e、\u003ca href=\\\"/zh/blog/loyalty-program\\\" target=\\\"_blank\\\"\u003e忠诚\u003c/a\u003e和善意。“虽然许多人确实知道这一点，但很多人会说，‘哦，这不适合我的商店。’但幽默并不是一刀切的！一定有适合你品牌（除非你卖棺材，可能吧）的幽默，当你在合适的时机开个玩笑时，会对培养客户起到推动作用。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e想想这一点。你更愿意和那个有个性并能让你发笑的店内销售员交谈，还是和那个只告诉你“你需要知道什么，现在快走”的销售员交谈？\u003c/p\u003e\\n\u003cp\u003e莉安娜·帕奇常用的幽默电商网站文案的例子来自\u003ca href=\\\"https://chubbiesshorts.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eChubbies\u003c/a\u003e：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/chubbies_15858c97-a917-4991-8b74-a1103f0c1ad9.jpg?v=1744182907\\\" alt=\\\"穿着圣诞老人上衣和同色系短裤的人在奔跑。\\\"\u003e\\n\u003cfigcaption\u003e时机已到，立即购买节日短裤吧（THE TIME HAS COME, SHOP THE HOLIDAY SHORTS）！\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e但也有很多商店在文案中巧妙地融入幽默，比如\u003ca href=\\\"https://www.moosejaw.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eMoosejaw\u003c/a\u003e：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Moosejaw的文案写作\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/moosejaw.jpg?v=1744182908\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e文案大意：嘿，我们迎来了25周年纪念！这个重要的“25”周年。我们成立于1992年，那时候触摸手机屏幕还毫无反应，我觉得恐龙还在地球上漫步呢。为了庆祝这个特别的日子，我们为你提供最高可达30%的折扣，或者全场单件商品享受20%的折扣（部分商品除外），使用优惠码：ANNISALE。哦，顺便说一句，欢迎给我们买点银质礼品。以下是我们真正喜欢的一些东西。请将礼物寄至：Attn Lola at Moosejaw, 32200 North Avis,Madison Heights,MI 48071（Moosejaw公司地址）\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e还有\u003ca href=\\\"https://www.woot.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eWoot.com\u003c/a\u003e：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/woot.jpg?v=1744182908\\\" alt=\\\"Woot.com的文案写作\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e这是为喜欢礼物的人准备的礼物（GIFTS for people who like GIFTS）。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e这样“实事求是”的销售员没有问题，但没有人会因为他的实用性和逻辑而再次光临商店。即使是偶尔插入幽默，也会帮助你与访客和客户建立关系，从而提高转化率。\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e2. 心理学\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e一想到转化率优化和业务增长时，你的思维可能自然会转向测试、统计和分析这些定量方面的研究。然而，在文案写作时，定性研究同样重要。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://reforge.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReforge.com\u003c/a\u003e的布莱恩·巴尔福（Brian Balfour）对使用\u003ca href=\\\"/zh/blog/5-psychological-design-tactics-that-make-brains-tick-and-visitors-click\\\" target=\\\"_blank\\\"\u003e心理学\u003c/a\u003e优化转化率有以下建议：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e布莱恩·巴尔福，来自\u003c/strong\u003e\u003ca href=\\\"https://reforge.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eReforge.com\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e布莱恩·巴尔福，来自\u003ca href=\\\"https://reforge.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eReforge.com\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e“我认为大多数人都明白，文案写作需要定量研究，但在这个过程中，我认为我们失去了对访客心理的关注。他们为什么会采取某种行动？是什么激励了他们？我们如何奖励他们？然后，我们如何将这些答案在我们的产品、着陆页、\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e电子邮件\u003c/a\u003e、广告等中体现出来？将这种技能与定量研究结合起来很少见，但却十分有效。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e这就是所有文案写作研究派上用场的地方。了解你的客户是谁，为什么他们会采取行动（或不行动），是什么激励了他们等，这样可以让你在各个方面都处于优势地位。你不仅能够提高转化率，还能在\u003ca href=\\\"/zh/blog/inventory-management\\\" target=\\\"_blank\\\"\u003e库存\u003c/a\u003e、\u003ca href=\\\"/zh/blog/international-shipping\\\" target=\\\"_blank\\\"\u003e运输\u003c/a\u003e、\u003ca href=\\\"/zh/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003e定价\u003c/a\u003e、\u003ca href=\\\"/zh/blog/promotion-code\\\" target=\\\"_blank\\\"\u003e促销\u003c/a\u003e等方面做出更明智的决策。\u003c/p\u003e\\n\u003cp\u003e正如来自\u003ca href=\\\"http://getuplift.co/\\\" target=\\\"_blank\\\"\u003eGetUplift.co\u003c/a\u003e塔莉亚·沃尔夫（Talia Wolf）所说的，这一切都始于你对客户的真正理解：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e塔莉亚·沃尔夫，来自GetUplift.co\u003c/p\u003e\\n\u003cp\u003e“我希望营销人员理解能理解的一点是，这不仅仅关乎数据或特定的营销技能。“你可以拥有世界上所有的数据、所有的新工具、流程和框架，但如果你不理解你的客户，深入她的内心，创造出她想要的体验，你永远无法获得想要的结果。“主要是你如何做调整来满足客户的需求。真正提高转化率和业务的唯一方法就是以客户为中心。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e一旦了解了网站访客和客户的心理，就可以利用心理学的其他元素来提高网站转化率，包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/13-cognitive-biases-ecommerce\\\" target=\\\"_blank\\\"\u003e认知偏见：有几十种偏见影响着访客和客户所做的每一个决定。你可以利用这些偏见来更有效地说服他们。\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/emotional-persuasion\\\" target=\\\"_blank\\\"\u003e情感说服：人类大脑极其情绪化，诉诸情感而不仅是逻辑可能会更有效。\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/13-persuasion-techniques\\\" target=\\\"_blank\\\"\u003e说服：了解大脑如何运作，如何做出决策，如何比较选项等，可以让你在销售中处于优势。\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e不仅是理解访客和客户的思维方式，还要将这种知识与对说服的理解结合起来，说服他们采取你想要他们采取的行动。\u003c/p\u003e\\n\u003cp\u003e优化转化率的核心是说服访客改变自己的行为，以符合你的利益。来自\u003ca href=\\\"https://konversionskraft.de/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eWeb Arts\u003c/a\u003e的安德烈·莫里斯（Andre Morys）解释道：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e安德烈·莫里斯，来自Web Arts\u003c/p\u003e\\n\u003cp\u003e“我希望更多的人能理解，转化率优化不仅是调整网站，而是要改变行为。一般而言，我会先查看新客户的优化待办事项，这些待办事项充满了伪假设，根本不会产生任何效果。“‘当我们把按钮移到左边时，人们会买得更多’，这不是假设，这是一个臆想。一个好的假设解释了为什么改变某个元素会影响客户的行为。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e利用你对用户行为和人类心理的理解来设计能够改变行为的测试。\u003c/p\u003e\\n\u003cp\u003e例如，将按钮颜色从蓝色改为绿色，远不如去掉一个次要的\u003ca href=\\\"/zh/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\\\" target=\\\"_blank\\\"\u003e行动号召\u003c/a\u003e用语更有意义，后者可以让分心的访客重新聚焦在更有价值的“加入购物车”按钮上。\u003c/p\u003e\\n\u003cp\u003e心理学，和文案写作一样，往往会被新接触转化率优化的人视为创造性练习。然而，心理学与其他学科一样，以数据为基础，并能直接影响你的最终利润。\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e3. 测试\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e测试文案、着陆页设计和其他网站元素可以帮助你提高电商转化率。但深入测试之前，来自\u003ca href=\\\"https://flowjo.co/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eFlowJo\u003c/a\u003e的蒂芙尼·达斯尔瓦（Tiffany daSilva）建议先建立一个坚实的营销基础：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e蒂芙尼·达斯尔瓦，来自FlowJo\u003c/p\u003e\\n\u003cp\u003e“在打下坚实的营销基础之前，不要开展转化率优化和业务增长的工作。在开始测试之前，我总会确保\u003ca href=\\\"/zh/blog/seo-checklist-online-store\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e、PPC（按点击付费）和\u003ca href=\\\"/zh/blog/email-marketing-best-practices\\\" target=\\\"_blank\\\"\u003e电子邮件策略\u003c/a\u003e足够坚实。“我从技术上查看网站，确保我们的网站能被搜索引擎正确索引，我进行\u003ca href=\\\"/zh/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\\\" target=\\\"_blank\\\"\u003e关键词研究\u003c/a\u003e，可以发现新的内容机会，并开始构建这些页面。我确保我的PPC活动有有效的着陆页和\u003ca href=\\\"/zh/blog/ecommerce-keyword-research\\\" target=\\\"_blank\\\"\u003e关键词\u003c/a\u003e集，并尽可能优化广告设置。“然后，我确保我的\u003ca href=\\\"/zh/blog/seo-marketing\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e和PPC活动与一个有效的滴灌活动相连接。“把所有一切设置好后，就可以开始真正地测试所制定的策略，然后逐步改进。人们常常让我帮他们制定一个能够让他们公司增长100%的测试，而他们没有意识到，自己已经站在埋藏的宝藏上，只需挖掘即可。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e这里的结论是，在开始改善转化漏斗之前，需要一个强大的起点。潜在问题往往会在表面之下等待解决。\u003c/p\u003e\\n\u003cp\u003e问问自己：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e我的搜索引擎优化做得怎么样？我的网站是否被谷歌正确索引？\u003c/li\u003e\\n\u003cli\u003e我是否错过了任何主要的关键词机会？\u003c/li\u003e\\n\u003cli\u003e我的所有PPC广告活动是否都有有效的着陆页？\u003c/li\u003e\\n\u003cli\u003e我是否尽力优化了PPC活动的所有设置？\u003c/li\u003e\\n\u003cli\u003e我所有的\u003ca href=\\\"/zh/blog/small-business-seo\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e和PPC活动是否与有意义的滴灌电子邮件活动相结合？\u003c/li\u003e\\n\u003cli\u003e我的\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e电子邮件\u003c/a\u003e送达率如何？\u003c/li\u003e\\n\u003cli\u003e我的邮件是否在激励用户的行动？\u003c/li\u003e\\n\u003cli\u003e我的网站可以在所有浏览器上加载吗？\u003c/li\u003e\\n\u003cli\u003e我的网站可以在所有设备上加载吗？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e测试需要一定量的流量。进行\u003ca href=\\\"/zh/blog/ab-testing-examples\\\" target=\\\"_blank\\\"\u003eA/B测试\u003c/a\u003e之前，必须提前使用\u003ca href=\\\"https://www.evanmiller.org/ab-testing/sample-size.html\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e在线计算器\u003c/a\u003e（英文界面，可使用浏览器的翻译功能将其转化为中文界面）计算样本量：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"样本量计算器\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/online_calculator.png?v=1744182908\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e在这个场景中，当前转化率为3%，要想在此基础上提升至少10%，则需要51,486人看到变体A，51,486人看到变体B。\u003c/p\u003e\\n\u003cp\u003e如果想让转化率提升至少5%，会发生什么：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"样本量计算器\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/online_calculator-2.png?v=1744182908\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e如你所见，进行A/B测试需要相当多的流量，而这个数字会随着最低可检测效果的降低而增加。因此，你想检测的效果越小，你需要的流量就越多。\u003c/p\u003e\\n\u003cp\u003e这意味着两件事：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e并不是每个人都有能力进行测试。\u003c/li\u003e\\n\u003cli\u003e能够进行测试的人不想在影响较小的测试上浪费时间和流量。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e为了在测试前拥有一个强大的基础，要将业务的各方面调整到最佳位置。\u003c/p\u003e\\n\u003cp\u003e所有这些研究和基础设置可以帮你打好基础，但无论是以正式测试、快速修复还是非正式实验的形式，行动起来必须是优先级。来自\u003ca href=\\\"http://klientboost.com/\\\" target=\\\"_blank\\\"\u003eKlientBoost\u003c/a\u003e的约翰·丹（Johnathan Dane）解释道：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e约翰·丹，来自KlientBoost\u003c/p\u003e\\n\u003cp\u003e“我希望人们能对自己的核心专长少一些浪漫。你必须平衡时间和速度。很多时候，再多的研究也只能在业务增长方面带来微小的改善，要想带来大的改善，关键爱你在于执行，观察结果，然后调整。“我希望更多的人了解优先级的重要性。如果井坏了，不要修理水槽。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"有意义的指标\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/meaningful_metrics.png?v=1744182908\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e“营销比人们想象的更全面，如果你从右到左而不是传统的从左到右工作（采用从目标或结果出发的反向思考方式，而不是传统的从起点到终点的思维方式），总会有更多的增长。”\u003c/p\u003e\\n\u003cp\u003e“在进行转化率研究或头脑风暴的会议后，你可能会淹没在许多增长和优化的想法里。问题变成了，‘我应该先做什么？’”\u003c/p\u003e\\n\u003cp\u003e这就是优先级发挥作用的地方。不要让你最感兴趣（或最偏见）的想法占据上风，而要使用优先级方法来决定先做什么，使用ICE（影响、信心、易用性）方法就非常流行。\u003c/p\u003e\\n\u003cp\u003e约翰还提到了保持与金钱接近的重要性。与其朝着金钱（流量、转化、销售）努力，不如从金钱（销售、转化、流量）出发，反向工作。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"http://eightyeightagency.com/\\\" target=\\\"_blank\\\"\u003eEighty-Eight\u003c/a\u003e的埃琳·伯里（Erin Bury）解释了如何从适当的绩效测量开始：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e埃琳·伯里，来自Eighty-Eight\u003c/p\u003e\\n\u003cp\u003e“即使不是数据驱动的营销人员，也仍然可以找到方法来衡量营销工作带来的影响。以\u003ca href=\\\"/zh/blog/influencer-marketing\\\" target=\\\"_blank\\\"\u003e网红营销\u003c/a\u003e为例，在\u003ca href=\\\"/zh/blog/instagram-influencer-marketing\\\" target=\\\"_blank\\\"\u003eInstagram\u003c/a\u003e或其他\u003ca href=\\\"/zh/blog/social-media-influencer\\\" target=\\\"_blank\\\"\u003e社交渠道上与网红互动\u003c/a\u003e，是将你的产品展示给大量参与受众的好方法，在很多情况下，这种方法可以带来销售。“重点在于，跟踪网红推广的影响，了解哪些人正在推动流量和销售，哪些人没有，可以通过几种方式做到这一点。首先，你可以给每个网红分配独特的促销代码，用来跟踪使用该代码的购物者。“其次，你可以使用\u003ca href=\\\"/zh/blog/utm-parameters\\\" target=\\\"_blank\\\"\u003eUTM\u003c/a\u003e代码创建独特链接，如果他们在X、Facebook或其他渠道上分享链接，你可以看到每个链接上有多少访问量。“最后，你也可以\u003ca href=\\\"/zh/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\\\" target=\\\"_blank\\\"\u003e创建一个联盟计划\u003c/a\u003e，这样，当人们点网红的链接访问你的商店时，他们可以获得销售提成，你也可以追踪这些购买。即使你所进行的活动并非以数据为中心，如Facebook广告活动，你仍然可以跟踪指标来衡量效果，并评估是否应该在未来继续投资类似的活动。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e决定测量什么时，请以金钱为起点，然后反向工作。皮普曾说过：“如果你想提高转化率，让一切都免费。”你的转化率会飙升，但收入会暴跌。\u003c/p\u003e\\n\u003cp\u003e确保你的测量准确，并确保它们尽可能接近金钱。尽管优化转化漏斗顶部（例如电子邮件打开率、页面浏览量）更容易，但对收入的影响较小。\u003c/p\u003e\\n\u003cp\u003e抵制出于虚荣心而测量指标的冲动！\u003c/p\u003e\\n\u003cp\u003e谈到测试中的人类偏见，还有一个叫做确认偏见的东西，来自Web Arts的安德烈·莫里斯（Andre Morys）提醒你要留意：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e安德烈·莫里斯，来自Web Arts\u003c/p\u003e\\n\u003cp\u003e“要理解，大多数实验的结果都是错误的。仍然有太多实验是为了证明某人是对的或某人是错的。“在大多数情况下，A/B测试的执行者会在结果令人满意并符合他们的观点时停止测试。心理学家称这种现象为‘确认偏见’，大多数优化者都遭受其害。“要想避免这种情况，你可以严格区分提出测试想法的人和决定何时停止实验的人。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e例如，如果你怀疑更改产品页面可以增加加入购物车的数量，你更有可能为了确认你的假设而影响测试结果。例如，你可能会提前停止测试，延长运行时间，或者错误解读结果等。\u003c/p\u003e\\n\u003cp\u003e因此，你应该将测试运行至少两个商业周期，或者直到达到你预先计算的样本量。然后，还要避免在测试运行时“窥探”。\u003c/p\u003e\\n\u003cp\u003e要小心测试工具！许多工具会告诉你测试已完成，因为统计显著性已达到，这可能导致你提前停止测试。统计显著性本身并不真正表明测试的有效性，不要上当。\u003c/p\u003e\\n\u003cp\u003e最后，来自\u003ca href=\\\"https://hubspot.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eHubSpot\u003c/a\u003e的亚历克斯·比尔凯特（Alex Birkett）提醒优化者要意识到叙事谬误（这也是一种认知偏见）及其对测试分析的影响：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e亚历克斯·比尔凯特，来自HubSpot\u003c/strong\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e亚历克斯·比尔凯特，来自HubSpot\u003c/p\u003e\\n\u003cp\u003e“你无法真正解释某个东西为什么赢或输。“是的，你可以理论化，并通过一个框架、视角或启发式的方式查看你的实验结果，这似乎可以清晰地解释胜利或失败。然而，这实际上只是你在事后为自己简化事情而讲的故事（他们称之为叙事谬误）。“例如，你可能会告诉自己，某个使用推荐横幅的体验获胜是因为‘我们的受众在决策时需要确定性，而这种社会认同有助于弥补这一差距’，这可能是对的，但同样可以解释为，‘我们受众的注意力被转移到了页面上关键产品之外的元素上，而这个推荐横幅有助于引导他们的注意力回到正确的地方。’同样的测试，相同的结果，不同的故事。“这有什么意义？我们为什么不能只讲故事，这有什么害处？“害处在于，证据会朝着确认偏见的方向堆积。当你对自己的预测能力建立起足够的信心时，你往往会避免进行某些测试，因为这些测试并不符合你已经构建起来的关于你的受众和转化率优化计划的叙事。‘这个变体不会有效，因为蓝色与悲伤相关，而我们的受众需要用充满活力的颜色来激励购买’，这并不是排除实验变体的有效理由。“安德鲁·安德森（Andrew Anderson）在一篇文章中说过这句话：‘如果某件事情‘明显’是错误的，或者某件事情将会有效，‘’因为……，遇上以上两种时刻，就是你自己的大脑关闭的时刻，就是从做正确的事情变成做感觉最好的事情的时刻。’“我的例子非常简单，但它们想说明一点：要谦虚，不要过度关注测试背后的解释或故事。你要做的，是关注程序的效率和投资回报率，以及改进方法。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你对什么有效、什么无效及其原因的叙述很重要，但是仅意识到影响你的电商网站访客和客户的认知偏见还不够。你也会受到这些认知偏见的影响，如果不小心，它们会渗透到你的测试结果中。\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e4. 用户体验（UX）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e当你想改善商店的用户体验时，启发式分析大有帮助。这意味着，你要逐页浏览你的网站，并根据一组因素进行评估。\u003c/p\u003e\\n\u003cp\u003e你可以参考以下因素：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e动机：\u003c/strong\u003e是什么影响访客采取行动（或不采取行动）？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e摩擦：\u003c/strong\u003e什么是困难的，给客户造成了障碍？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e干扰：\u003c/strong\u003e什么分散了对主要号召性用语的注意力？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e相关性：\u003c/strong\u003e什么是无关的或不合适的？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e清晰度：\u003c/strong\u003e什么是不清晰或过于复杂的？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e用户体验与上述其他三种学科相结合。而且，与其他学科一样，以客户为中心的用户体验方法是最佳的。来自\u003ca href=\\\"https://orbitmedia.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eOrbit Media\u003c/a\u003e的安迪·克雷斯托迪纳（Andy Crestodina）的转化率优化技巧很好地总结了这一点：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" style=\\\"text-align: left;\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e安迪·克雷斯托迪纳，来自Orbit Media\u003c/p\u003e\\n\u003cp\u003e“未解答的问题会扼杀转化。因此，转化率优化的首要任务是了解客户的主要问题，并在页面上回答这些问题。以下是客户主要问题来源的列表，从最好到最差排序：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e直接与客户交谈\u003c/li\u003e\\n\u003cli\u003e与跟客户交谈的销售人员交谈\u003c/li\u003e\\n\u003cli\u003e阅读聊天记录\u003c/li\u003e\\n\u003cli\u003e网站搜索 \u0026gt; Google Analytics（谷歌分析）中的搜索词报告\u003c/li\u003e\\n\u003cli\u003e关键词研究\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e“一旦你有了自己的问题列表，优先排序逐一回答这些问题。接下来，用证据支持这些答案，并确保号召性用语突出且引人注目。\u003c/p\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Orbit Media模型\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/orbit_media.png?v=1744182908\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e“转化关乎同理心和清晰度。具体信息、强有力的证据和明确的号召性用语！”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e同样，所有用于文案写作目的的定性转化率研究都在被重复利用。\u003c/p\u003e\\n\u003cp\u003e安迪强调了清晰度的重要性，这是五个启发式因素之一，对于提高你的电商转化率至关重要。找出每个产品或着陆页为访客提供的价值，以及每个页面上最重要的号召性用语，是个好主意。\u003c/p\u003e\\n\u003cp\u003e明确你能为他们做什么（价值）以及他们能为自己做什么（号召性用语）至关重要。一个页面，一个目标。其他任何东西都是干扰，这对你或你的访客都没有好处。\u003c/p\u003e\\n\u003cp\u003e在传达价值时，来自\u003ca href=\\\"http://gimmegrowth.com/\\\" target=\\\"_blank\\\"\u003eGIMME GROWTH\u003c/a\u003e的多米尼克·科里尔（Dominic Coryell）建议问自己，访客能得到什么：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e多米尼克·科里尔，来自GIMME GROWTH\u003c/p\u003e\\n\u003cp\u003e“我希望更多的人，包括我自己，有时能真正理解，如果我就是访客，如果有人要求我做某事之前，能想想‘对我有什么好处’。“以‘分享给朋友’为例。很多人把分享按钮放在所有地方。我经常问自己，‘有什么值得分享的？我是否错过了什么值得分享的内容？我为什么要分享这个？’“如果我们在放这些按钮之前记得问自己‘我为什么要分享这个？’，我们就能解密用户体验，避免让用户界面变得杂乱。“我认为分享按钮往往是因为营销人员认为‘为什么不呢？如果我能让一些人分享，那就太好了！’这确实是对的，我也这样做过。但后来我发现没有人分享，我就觉得我的产品很糟糕。问题在于我没有考虑到分享对访客的价值。“激励是什么？人们会认为我掌握了他们不知道的知识吗？（即，我是一个好的知识来源）。我能获得提前访问的权限吗？我能得到经济奖励吗？“如果你找不到分享的价值，有两个选择：不要添加按钮，或者，在你的分享信息中加入小猫的图片。小猫总是值得分享，所以当你犹豫不决时...”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e这其中的道理远远超出了分享按钮，主要有两个方面：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e过于关注每个页面每个元素为访客提供的价值。\u003c/li\u003e\\n\u003cli\u003e除非某个元素具有重要目的，否则不要将其放在产品或着陆页上。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e你必须首先为访客服务。每个页面的每个元素都应该是有目的的，并能提供价值，包括你的号召性用语和产品。\u003c/p\u003e\\n\u003cp\u003e现在，用户体验特别有趣，因为有很多流传多年的最佳实践。有些有价值，有些则不然。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://apps.shopify.com/sumome?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=859734025\\\" target=\\\"_blank\\\"\u003eSumo\u003c/a\u003e的诺亚·卡根（Noah Kagan）的转化率优化技巧提醒优化者关注网站的“首屏”部分：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e诺亚·卡根，来自Sumo\u003c/p\u003e\\n\u003cp\u003e“在你的网站首屏上要非常有目的性。这是网站的黄金地段。与其使用一张花哨的图片，不如使用一个清晰的行动号召（CTA）来获取潜在客户或促进销售。最后，要不断测试不同的CTA，以改善最终结果。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果你不熟悉，“首屏”指的是在不滚动的情况下可见的网站部分。这是报纸时代的遗留物。可以想象，关于首屏区域重要性的讨论已经存在了许多年。\u003c/p\u003e\\n\u003cp\u003e在这种情况下，最佳实践经受住了时间的考验。\u003c/p\u003e\\n\u003cp\u003e首屏部分仍然极其重要，尤其是在着陆页、定价页、结账页和其他电商网站的核心页面上。\u003ca href=\\\"https://nngroup.com/articles/page-fold-manifesto\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eNielsen Norman Group最近发现\u003c/a\u003e，用户对首屏以上和以下的信息处理的平均差异为84%，考虑到不断变化的环境，这样的差异依然让人印象深刻。例如，随着移动设备的兴起，人们所了解的“首屏”发生了很大变化。\u003c/p\u003e\\n\u003cp\u003e如你所见，最佳实践并不固有地糟糕。它们实际上可以作为一个很好的起点，正如皮普在文章开头提到的。但重要的是要理解它们背后的\u003cem\u003e原因\u003c/em\u003e。\u003c/p\u003e\\n\u003cp\u003e例如，你知道人们不滚动，因此，你把所有重要信息都放在首屏上，这是不对的。实际上，最近的一项研究发现，\u003ca href=\\\"http://data.wurfl.io/MOVR/pdf/2015_q2/MOVR_2015_q2.pdf\\\" target=\\\"_blank\\\"\u003e11%的移动用户\u003c/a\u003e在页面加载后四秒内开始滚动。\u003c/p\u003e\\n\u003cp\u003e这不是90年代，人们确实会滚动。他们甚至会点击你首屏以下的号召性用语。那么，首屏为什么仍然重要呢？因为首屏的内容设定了舞台，为即将到来的内容和质量设定了期望。\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://digitalmarketer.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eDigitalMarketer\u003c/a\u003e贾斯廷·朗多（Justin Rondeau）也支持选择最佳实践：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e贾斯廷·朗多，来自DigitalMarketer\u003c/p\u003e\\n\u003cp\u003e“这可能有点争议，但我真的希望，转化率优化和业务增长领域内部和外部的人都了解并承认最佳实践并没有你想的那么糟糕，或被教导的那么糟糕。“当然，你不应该盲目应用最佳实践并期待看到巨大的提升。然而，依赖于‘你必须测试这个’来了解任何事情是耗时且危险的。“简单来说，对于大多数公司来说，他们每年可以进行的实验数量是有限的。如果他们必须测试所有内容，那么就什么都做不成。因此，需要有某种标准作为起点。这个起点就是……你猜对了：最佳实践。“想想看。‘最佳实践’这个术语实际上只是‘常见实践’的同义词。常见的东西是熟悉的，熟悉的体验比不熟悉的体验更容易开展。“同样，我并不是说我们应该以某种‘一刀切’的方法来开展所有最佳实践。你可以将最佳实践作为起点，建立基线，然后在真正有意义的测试方法的基础上进行定制。“你在寻找异常结果。你想将你所在行业的平均转化率翻倍、三倍，甚至四倍。为了做到这一点，你至少需要有一个熟悉且可用的基础来开始。在这个起点上，你可以进行所有有趣的流程和技巧，从而找到适合你业务的异常值。最佳实践并没有你想的那么糟糕（或被教导的那么糟糕）。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e只要你理解最佳实践背后的原因，并知道它随着时间而不断演变，它就可以是有用的。特别是在你网站流量还不够多，无法进行有效测试，也没有足够机会去深入研究转化率时，最佳实践能为你提供宝贵的指导。\u003c/p\u003e\\n\u003cp\u003e学习了文案写作、心理学、测试和用户体验这四个方面的转化率优化技巧后，还需要了解几个基本规则，请听听专家的看法。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e肖恩·埃利斯，来自GrowthHackers\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://growthhackers.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eGrowthHackers\u003c/a\u003e的肖恩·埃利斯（Sean Ellis）解释道：\u003c/p\u003e\\n\u003cp\u003e“我希望更多的人知道，转化率优化的理论比较容易理解，但在实践中，组织惯性使大多数公司无法围绕最具杠杆效应的机会进行实验。如果不解决组织团队方面的挑战，大多数人会对他们的转化率优化和业务增长结果感到失望。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果不将转化率优化和业务增长作为电商公司的核心业务，就无法看到预期的结果。以实验的心态看待所有事物是关键。\u003c/p\u003e\\n\u003cp\u003e事实上，这种实验心态应该超越网站本身。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e保罗·鲁克，来自PRWD\u003c/p\u003e\\n\u003cp\u003e来自\u003ca href=\\\"https://prwd.co.uk/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePRWD\u003c/a\u003e的保罗·鲁克（Paul Rouke）解释道：\u003c/p\u003e\\n\u003cp\u003e“转化率优化是将公司带入21世纪的一个重要途径。现在，观众的权力比以往任何时候都大，因此，公司需要调整工作方式。“是的，优化转化率有利于提高关键的绩效指标，可以使获取客户的成本更具性价比，进而增加收入。这个优化仅需微调网站。我曾称之为公司的‘最大增长杠杆’，当我在全球分享这个信息时，重点只放在金钱上。我意识到，这个说法依然成立，但它的意义远不止于此。“转化率优化通常是将实验和以客户为中心的思维引入公司核心的第一步。它始于\u003ca href=\\\"/zh/blog/ecommerce-marketing-personalization\\\" target=\\\"_blank\\\"\u003e网站个性化\u003c/a\u003e，然后渗透到业务其他部分的日常工作中。我们现在与一些公司合作，他们在产品层面上拥有这种实验心态：他们不是成为一种以产品为导向的企业，期望受众‘接受’，而是以实验参数逐步推出产品，让受众的反馈影响下一步的路线图。“这意味着，通过优化转化率来实现增长不仅仅是为了赚钱，而是为了与目标受众建立起建设性和富有成效的对话。这是以客户为中心的商业优化。“我们向公司建议了转化率优化的4个核心要点，我们发现，专注于提高这四个要点分数的公司，其增长速度超过了竞争对手。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e保罗提到的转化率优化的四个核心要点是：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e战略 + 文化：\u003c/strong\u003e你公司的优化方法。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e工具 + 技术：\u003c/strong\u003e在优化过程中使用的工具。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e人员 + 技能：\u003c/strong\u003e推动优化过程所需的技能。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e过程 + 方法论：\u003c/strong\u003e优化过程本身。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e请注意，这四个转化率优化要点都可以超越你的在线商店，影响你业务的多个方面，如产品或客户服务。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e乔什·加罗法洛\u003c/p\u003e\\n\u003cp\u003e另一个重要的观点是，关注转化率和增长总是好的。许多人认为，他们必须首先关注增加现有流量，转化率优化是在流量增长之后的事情。\u003c/p\u003e\\n\u003cp\u003e而来自\u003ca href=\\\"http://swaycopy.com/\\\" target=\\\"_blank\\\"\u003eSway Copy\u003c/a\u003e乔什·加罗法洛（Josh Garofalo）却认为，应该考虑将转化率优化放在流量增长之前：\u003c/p\u003e\\n\u003cp\u003e“太多企业花费过多的资金试图填补他们的漏斗。现在，他们通过将流量引入在线商店获得销售。那么，增加销售的最佳途径就是增加流量，对吗？“也许是这样，但并不总是如此。如果你的漏斗深处存在问题，先解决这些问题，然后再将大量流量引入你的漏斗（或者同时进行这两者）才是值得的。“例如，你是否把交易邮件当作附带事项，还是会因为客户会打开它们而用心制作？你的邮件是根据你自己制定的某个时间表发送的，还是使用像Customer.io这样的工具，根据每个客户在你的商店中所做（或未做）的事情发送触发邮件？你是否过度执着于你的主页和广告文案，还是在优化接近购买环节的文案？你的结账过程是否复杂，还是你已经尽可能简化了购买流程？“通过整理更接近交易的页面和流程，你可以在相同的流量下获得更多的销售，并在你打开流量洪流的闸门时获得更多的销售。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e确实，你需要一定量的流量来进行适当的测试（本文稍后会深入探讨这个问题）。然而，转化率优化和业务增长远不止测试。\u003c/p\u003e\\n\u003cp\u003e将越来越多的人引导到一个“漏水”的网站或着陆页上是一个临时解决方案，是一个权宜之计。\u003c/p\u003e\\n\u003cp\u003e只要可以优化转化率，就可以在不增加流量的情况下享受收入的增长。之后，当你决定专注于增加流量时，你获取的访客将更有价值，因为他们中较少的人会“漏出”。此时，如果你在为广告付费，则再好不过。\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003e立即运用转化率优化和业务增长的技巧\u003c/h2\u003e\\n\u003cp\u003e专家们确实提供了很多关于转化率优化和业务增长的技巧，涵盖了文案写作、心理学、测试和用户体验四个方面。运用这些知识，你知道如何超越增长黑客和战术，采用系统化流程，为你的电子商务商店的转化率带来\u003cem\u003e真正\u003c/em\u003e的结果。\u003c/p\u003e\\n\u003cp\u003e优化网站和着陆页从不嫌早，这样可以避免不断填补“漏水的桶”。然而，上述所讨论的内容甚至还没有触及转化率优化的表面。\u003c/p\u003e\\n\u003cp\u003e在这四个学科以及构成转化率优化和业务增长的许多其他学科中，还有许多其他转化率课程等待探索。但这正是这个行业如此令人兴奋的原因。\u003c/p\u003e\\n\u003cp\u003e首先，在电商运营中运用这些转化率优化和业务增长的课程。然后，继续迭代和学习。在探索的过程中，请记住：转化率优化和业务增长是为所有人准备的，包括在电商领域创业的新手。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"4\\\"\u003e转化率优化和业务增长——常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e转化率优化和业务增长的关键要素是什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n文案写作 \u003c/li\u003e\\n\u003cli\u003e\\n心理学 \u003c/li\u003e\\n\u003cli\u003e\\n测试 \u003c/li\u003e\\n\u003cli\u003e\\n用户体验（UX） \u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e转化率优化和业务增长的工作经常会忽略什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e组织惯性使大多数公司无法围绕最具杠杆效应的转化率优化机会进行实验。如果没有团队的支持，大多数人会对他们的转化率优化和业务增长结果感到失望。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e转化优化和业务增长的实验应该持续多久？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e转化率优化和业务增长的测试至少持续两个商业周期，或者达到预先计算的样本量为止。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"latestArticles\",[],\"contentNavigationLinks\",[2009,2013,2016,2019],{\"_2010\":2011,\"_382\":2012},\"href\",\"#1\",\"转化率优化和增长是什么？\",{\"_2010\":2014,\"_382\":2015},\"#2\",\"如何推动转化率优化和业务增长：从四个方面着手\",{\"_2010\":2017,\"_382\":2018},\"#3\",\"立即运用转化率优化和业务增长的技巧\",{\"_2010\":2020,\"_382\":2021},\"#4\",\"转化率优化和业务增长——常见问题\",\"blogHandle\",\"settings\",{\"_2025\":2026,\"_2034\":2035,\"_2042\":2055,\"_2059\":2060,\"_2202\":2203,\"_2499\":2500,\"_2532\":2533,\"_2653\":2654,\"_2684\":2685,\"_2687\":2688},\"topSectionImages\",[2027,2030,2032],{\"_2028\":2029},\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641\",{\"_2028\":2031},\"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641\",{\"_2028\":2033},\"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641\",\"images\",{\"_2036\":2037,\"_2038\":2039,\"_2040\":2041,\"_2042\":2043,\"_2046\":2047,\"_2048\":2049,\"_2050\":2051},\"guides-modal-default\",\"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg\",\"guides-modal-photography\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg\",\"guides-modal-seo\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg\",\"subscription\",{\"_1974\":2044},{\"_150\":2045},\"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040\",\"rightColSideBannerImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png\",\"rightColSideBannerGetInTouchImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png\",\"articleNavigation\",{\"_2052\":2053},\"banner\",{\"_150\":2054},\"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png\",{\"_2023\":2056},{\"_2057\":2058},\"subscriptionId\",\"DE84EF61-2A02-4778-8807-F01B108DE974\",\"citation\",{\"_2061\":2062,\"_2075\":2076,\"_2121\":2122,\"_2156\":2157,\"_2176\":2177},\"high-ticket-affiliate-programs\",[2063,2066,2069,2072],{\"_382\":2064,\"_384\":2065},\"Zip Recruiter - [High ticket affiliate marketing salary]\",\"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary\",{\"_382\":2067,\"_384\":2068},\"Zip Recruiter - [Affiliate Marketing Salary]\",\"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary\",{\"_382\":2070,\"_384\":2071},\"Smartway - [Affiliate Marketing Smart Way]\",\"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/\",{\"_382\":2073,\"_384\":2074},\"Ryan Robinson - [How I earned $35,218.31 blogging last month]\",\"https://www.ryrob.com/blog-income-report-march-2021/\",\"amazon-affiliate-marketing\",[2077,2080,2083,2086,2089,2092,2095,2097,2100,2103,2106,2109,2112,2115,2118],{\"_382\":2078,\"_384\":2079},\"Datanyze - [Affiliate Networks Software Market Share]\",\"https://www.datanyze.com/market-share/affiliate-networks--69\",{\"_382\":2081,\"_384\":2082},\"Amazon Associates - [Amazon’s affiliate marketing program]\",\"https://affiliate-program.amazon.com/\",{\"_382\":2084,\"_384\":2085},\"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]\",\"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon\",{\"_382\":2087,\"_384\":2088},\"Amazon Associates - [Associates Program Participation Requirements]\",\"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F\",{\"_382\":2090,\"_384\":2091},\"Themenhero - [Men’s Guide For Brands \u0026 Fashion]\",\"https://themenhero.com/\",{\"_382\":2093,\"_384\":2094},\"Zip Recruiter - [Amazon Affiliate Salary]\",\"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary\",{\"_382\":2087,\"_384\":2096},\"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements\",{\"_382\":2098,\"_384\":2099},\"Amazon - [Application Review Process]\",\"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM\",{\"_382\":2101,\"_384\":2102},\"Coffee Brewing Pro - [Coffee Brewing Pro]\",\"https://coffeebrewingpro.com/\",{\"_382\":2104,\"_384\":2105},\"Sprocker Lovers - [Sprocker Lovers]\",\"https://sprockerlovers.com/\",{\"_382\":2107,\"_384\":2108},\"McKinsey \u0026 Company - [What is omnichannel marketing?]\",\"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing\",{\"_382\":2110,\"_384\":2111},\"Package Free Shop - [Package Free Shop]\",\"https://packagefreeshop.com/\",{\"_382\":2113,\"_384\":2114},\"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]\",\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products\",{\"_382\":2116,\"_384\":2117},\"The Every Day Farmhouse - [Homesteading Gift Ideas]\",\"https://theeverydayfarmhouse.com/homesteading-gift-ideas/\",{\"_382\":2119,\"_384\":2120},\"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]\",\"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon\",\"pinterest-affiliate-marketing\",[2123,2126,2129,2132,2135,2138,2141,2144,2147,2150,2153],{\"_382\":2124,\"_384\":2125},\"Pinterest- [Your audience is here]\",\"https://business.pinterest.com/audience/\",{\"_382\":2127,\"_384\":2128},\"Pinterest - [Community guidelines]\",\"https://policy.pinterest.com/en/community-guidelines\",{\"_382\":2130,\"_384\":2131},\"FTC - [Online advertising disclosure guidelines]\",\"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf\",{\"_382\":2133,\"_384\":2134},\"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]\",\"https://www.thewaystowealth.com/author/rjweiss/\",{\"_382\":2136,\"_384\":2137},\"Pinterest - [Pinterest Scheduling]\",\"https://later.com/pinterest-scheduling/\",{\"_382\":2139,\"_384\":2140},\"Hootsuite - [Pinterest Scheduler \u0026 Analytics]\",\"https://www.hootsuite.com/pinterest\",{\"_382\":2142,\"_384\":2143},\"Pinterest - [Rich Pins Help]\",\"https://help.pinterest.com/en/business/article/rich-pins\",{\"_382\":2145,\"_384\":2146},\"Pinterest - [Crochet Community Board]\",\"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/\",{\"_382\":2148,\"_384\":2149},\"Side Hustle Tips - [Side Hustle Tips]\",\"https://www.sidehustle.tips/\",{\"_382\":2151,\"_384\":2152},\"Pinterest - [Pinterest Analytics]\",\"https://analytics.pinterest.com/\",{\"_382\":2154,\"_384\":2155},\"Pinterest - [Creative Best Practices]\",\"https://business.pinterest.com/creative-best-practices\",\"make-money-on-facebook\",[2158,2161,2164,2167,2170,2173],{\"_382\":2159,\"_384\":2160},\"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]\",\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users\",{\"_382\":2162,\"_384\":2163},\"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]\",\"https://blog.hootsuite.com/organic-reach-declining\",{\"_382\":2165,\"_384\":2166},\"Meta - [How to monetize your content on Facebook and Instagram]\",\"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694\",{\"_382\":2168,\"_384\":2169},\"Meta - [Facebook Success Stories]\",\"https://www.facebook.com/business/success?rdr=expss\",{\"_382\":2171,\"_384\":2172},\"Meta - [Eligibility requirements for Facebook Subscriptions]\",\"https://www.facebook.com/business/help/271606753455489?id=558489708108283\",{\"_382\":2174,\"_384\":2175},\"Meta - [How to stay eligible for monetization]\",\"https://www.facebook.com/business/help/903272529876480?id=648321075955172\",\"how-to-patent-an-idea\",[2178,2181,2184,2187,2190,2193,2196,2199],{\"_382\":2179,\"_384\":2180},\"Bitten Design - [Moustache Pacifier]\",\"https://bitten-design.com/products/moustache-pacifier?variant=839047215\",{\"_382\":2182,\"_384\":2183},\"USPTO - [United States Patent and Trademark Office]\",\"https://www.uspto.gov/\",{\"_382\":2185,\"_384\":2186},\"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]\",\"https://www.law.cornell.edu/uscode/text/35/101\",{\"_382\":2188,\"_384\":2189},\"Nolo - [Patent Searching Online]\",\"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html\",{\"_382\":2191,\"_384\":2192},\"USPTO - [Fee schedule]\",\"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule\",{\"_382\":2194,\"_384\":2195},\"USPTO - [First Office Action Estimator]\",\"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator\",{\"_382\":2197,\"_384\":2198},\"USPTO - [MPEP]\",\"http://mpep.uspto.gov/RDMS/detail/manual/MPEP/e8r9/d0e18.xml#/result/RDMS/detail/manual/MPEP/e8r9/d0e133402.xml?q=issue%20fee\u0026start=1\u0026ccb=on\u0026ncb=off\u0026icb=off\u0026fcb=off\u0026ver=e8r9\u0026sort=relevance\u0026syn=adj\u0026cnt=10\u0026results=compact\u0026index=4#highlight\",{\"_382\":2200,\"_384\":2201},\"USPTO - [EFS-Web Guidance and Resources]\",\"https://www.uspto.gov/patents/apply/applying-online/efs-web-guidance-and-resources\",\"subNavVariants\",{\"_150\":2204,\"_170\":2465,\"_158\":2484},{\"_581\":2205,\"_583\":2239,\"_1992\":2379},[2206,2207,2208,2209,2210,2211,2212,2213,2214,2215,2216,2217,2218,2219,2220,2221,2222,2223,2224,2225,2226,2227,2228,2229,2230,2231,2232,2233,2234,2235,2236,2237,2238],\"blog/what-is-dropshipping\",\"blog/how-to-start-dropshipping\",\"blog/dropshipping-suppliers\",\"blog/best-dropshipping-products\",\"blog/dropshipping-guide\",\"blog/dropshipping-websites\",\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"blog/amazon-dropshipping\",\"blog/dropshipping-clothing-suppliers\",\"blog/dropshipping-success\",\"blog/is-dropshipping-worth-it\",\"blog/dropshipping-niches\",\"blog/etsy-dropshipping\",\"blog/ebay-dropshipping\",\"blog/6492023-drop-shipping-the-easiest-way-to-sell-online\",\"blog/automated-dropshipping\",\"blog/dropshipping-software\",\"blog/dropshipping-books\",\"blog/is-dropshipping-legal\",\"blog/dropship-baby-products\",\"blog/dropshipping-jewelry\",\"blog/cbd-dropshipping\",\"blog/dropshipping-tips\",\"blog/private-label-dropshipping\",\"blog/dropshipping-fulfillment\",\"blog/dropshipping-coffee\",\"blog/walmart-dropshipping\",\"blog/the-ultimate-guide-to-dropshipping-furniture\",\"blog/dropshipping-vs-wholesale\",\"blog/ecommerce-vs-dropshipping\",\"blog/dropshipping-podcast\",\"blog/supplement-dropshipping\",\"blog/high-ticket-dropshipping\",[2240,2241,2242,2243,2244,2245,2246,2247,2248,2249,2250,2251,2252,2253,2254,2255,2256,2257,2258,2259,2260,2261,2262,2263,2264,2265,2266,2267,2268,2269,2270,2271,2272,2273,2274,2234,2275,2276,2277,2278,2279,2280,2281,2282,2283,2284,2285,2286,2287,2288,2289,2290,2291,2292,2293,2294,2295,2296,2297,2298,2299,2300,2301,2302,2303,2304,2305,2306,2307,2308,2309,2310,2311,2312,2313,2314,2315,2316,2317,2318,2319,2320,2235,2321,2322,2323,2324,2325,2326,2327,2328,2329,2330,2331,2332,2333,2334,2335,2336,2337,2338,2339,2340,2341,2342,2343,2344,2345,2346,2347,2348,2349,2350,2351,2352,2353,2354,2355,2356,2357,2358,2359,2360,2361,2362,2363,2364,2365,2366,2367,2368,2369,2370,2371,2372,2373,2374,2375,2376,2377,2378],\"blog/101-ecommerce-basics\",\"blog/15006249-warning-are-these-four-ecommerce-conversion-killers-hurting-your-sales\",\"blog/15206517-mobile-now-accounts-for-50-3-of-all-ecommerce-traffic\",\"blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\",\"blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\",\"blog/17921828-dont-fear-analytics-ill-make-it-simple-for-you\",\"blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay\",\"blog/69521733-proceed-to-checkout-the-unexpected-story-of-how-ecommerce-started\",\"blog/7-ways-to-promote-your-amazon-listing\",\"blog/7365564-32-key-performance-indicators-kpis-for-ecommerce\",\"blog/add-ecommerce-to-website\",\"blog/advantages-and-disadvantages-of-ecommerce\",\"blog/amazon-competitors\",\"blog/amazon-handmade-vs-etsy\",\"blog/average-order-value\",\"blog/b2b-ecommerce-websites\",\"blog/basic-ecommerce-metrics\",\"blog/best-ecommerce-books\",\"blog/best-ecommerce-platform-small-business\",\"blog/best-ecommerce-platforms\",\"blog/best-ecommerce-sites\",\"blog/best-ecommerce-website-builder\",\"blog/bfcm-2020\",\"blog/bfcm-checklist\",\"blog/bfcm-data\",\"blog/bfcm-promotion-ideas\",\"blog/bounce-rate\",\"blog/business-model\",\"blog/cheap-ecommerce-platforms\",\"blog/commercial-insurance-for-ecommerce\",\"blog/connective-ecommerce\",\"blog/cpg-ecommerce\",\"blog/cyber-monday\",\"blog/digital-asset-management\",\"blog/digital-commerce\",\"blog/ecommerce-accounting\",\"blog/ecommerce-agency\",\"blog/ecommerce-analytics-tools\",\"blog/ecommerce-app\",\"blog/ecommerce-automation-tools\",\"blog/ecommerce-brands\",\"blog/ecommerce-business-blueprint\",\"blog/ecommerce-business-examples\",\"blog/ecommerce-catalog-management\",\"blog/ecommerce-challenges\",\"blog/ecommerce-checkout\",\"blog/ecommerce-cms\",\"blog/ecommerce-companies\",\"blog/ecommerce-consultants\",\"blog/ecommerce-content-marketing\",\"blog/ecommerce-conversion-rate\",\"blog/ecommerce-crm\",\"blog/ecommerce-cro-audit\",\"blog/ecommerce-data-management\",\"blog/ecommerce-filters\",\"blog/ecommerce-funnel\",\"blog/ecommerce-grocery-companies\",\"blog/ecommerce-infrastructure\",\"blog/ecommerce-integration\",\"blog/ecommerce-jobs\",\"blog/ecommerce-management\",\"blog/ecommerce-manager\",\"blog/ecommerce-marketing\",\"blog/ecommerce-marketing-tools\",\"blog/ecommerce-merchandising\",\"blog/ecommerce-merchant\",\"blog/ecommerce-outsourcing\",\"blog/ecommerce-ppc-management\",\"blog/ecommerce-price-monitoring-tools\",\"blog/ecommerce-product-management\",\"blog/ecommerce-product-recommendation\",\"blog/ecommerce-reporting-tools\",\"blog/ecommerce-schema\",\"blog/ecommerce-security\",\"blog/ecommerce-seo-beginners-guide\",\"blog/ecommerce-software\",\"blog/ecommerce-strategy\",\"blog/ecommerce-testing\",\"blog/ecommerce-tips\",\"blog/ecommerce-transaction-emails\",\"blog/ecommerce-ux-audit\",\"blog/ecommerce-website-cost\",\"blog/ecommerce-website-development\",\"blog/email-marketing\",\"blog/email-marketing-services\",\"blog/etsy-alternatives\",\"blog/etsy-shop-ideas\",\"blog/etsy-shop-names\",\"blog/exit-rate-vs-bounce-rate\",\"blog/forecasting-for-seasonal-businesses\",\"blog/grocery-ecommerce\",\"blog/hard-bounce-vs-soft-bounce\",\"blog/holiday-ecommerce-tools-apps\",\"blog/how-to-buy-wholesale\",\"blog/international-commerce\",\"blog/international-ecommerce\",\"blog/ios14-updates\",\"blog/is-selling-on-etsy-worth-it\",\"blog/machine-learning-in-ecommerce\",\"blog/marketing-analytics\",\"blog/marketing-automation-ecommerce\",\"blog/mobile-commerce\",\"blog/open-source-ecommerce\",\"blog/pure-play-ecommerce\",\"blog/saas-ecommerce\",\"blog/sales-channel\",\"blog/sell-business\",\"blog/sell-on-amazon\",\"blog/sell-on-ebay\",\"blog/sell-online-business\",\"blog/shopify-store-launch-checklist\",\"blog/shopping-cart\",\"blog/shopping-cart-abandonment\",\"blog/small-business-wholesale-suppliers\",\"blog/sms-marketing-for-ecommerce\",\"blog/social-selling-platform\",\"blog/subscription-ecommerce-platform\",\"blog/supply-chain-management-in-ecommerce\",\"blog/topics/backoffice\",\"blog/types-of-ecommerce\",\"blog/web-analytics\",\"blog/what-is-conversational-commerce\",\"blog/what-is-ecommerce\",\"blog/wholesale-accessory-market\",\"blog/wholesale-boutique-clothing\",\"blog/wholesale-business-ideas\",\"blog/wholesale-candle-suppliers\",\"blog/wholesale-clothing-usa\",\"blog/wholesale-clothing-vendors\",\"blog/wholesale-definition\",\"blog/wholesale-distributor\",\"blog/wholesale-essential-oils-suppliers\",\"blog/wholesale-marketplace\",\"blog/wholesale-mens-clothing\",\"blog/wholesale-products-for-resale\",\"blog/wholesale-soap-supplier\",\"blog/wholesale-womens-clothing\",\"blog/wix-alternatives\",\"blog/working-with-big-box-retailers\",[2380,2381,2382,2383,2384,2385,2386,2387,2388,2389,2390,2391,2392,2393,2394,2395,2396,2397,2398,2399,2400,2401,2402,2403,2404,2405,2406,2407,2408,2409,2410,2411,2412,2413,2414,2415,2416,2417,2418,2419,2420,2421,2422,2423,2424,2425,2426,2427,2428,2429,2430,2431,2432,2433,2434,2435,2436,2437,2438,2439,2440,2441,2442,2443,2444,2445,2446,2447,2448,2449,2450,2451,2452,2453,2454,2455,2456,2457,2458,2459,2460,2461,2462,2463,2464],\"blog/copywriting\",\"blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"blog/ecommerce-seo-audit\",\"blog/404-error\",\"blog/anchor-link\",\"blog/anchor-text\",\"blog/backlink-audit\",\"blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"blog/black-hat-seo\",\"blog/ecommerce-keyword-research\",\"blog/content-hub\",\"blog/domain-authority\",\"blog/evergreen-content\",\"blog/free-seo-tools\",\"blog/google-algorithm\",\"blog/google-eat\",\"blog/google-lighthouse\",\"blog/google-search-volume\",\"blog/growth-strategy\",\"blog/how-do-websites-distribute-content\",\"blog/blog-seo\",\"blog/circle-to-search\",\"blog/google-search-console\",\"blog/how-much-does-a-website-cost\",\"blog/how-to-create-a-sitemap\",\"blog/how-to-disavow-backlinks\",\"blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\",\"blog/how-to-get-website-indexed-by-google\",\"blog/how-to-improve-core-web-vitals\",\"blog/how-to-increase-domain-authority\",\"blog/hreflang-sitemap\",\"blog/interactive-content\",\"blog/international-seo\",\"blog/international-seo-strategy\",\"blog/keyword-cannibalization\",\"blog/keyword-difficulty\",\"blog/keyword-research-tools\",\"blog/knowledge-panel\",\"blog/landing-page\",\"blog/link-building-strategies\",\"blog/long-tail-keywords\",\"blog/markup-language\",\"blog/how-to-write-meta-descriptions\",\"blog/mobile-seo\",\"blog/on-page-seo\",\"blog/organic-search\",\"blog/organic-traffic\",\"blog/organic-vs-paid-search\",\"blog/pagerank\",\"blog/search-intent\",\"blog/semantic-search\",\"blog/seo-checklist-online-store\",\"blog/seo-competitor-analysis\",\"blog/seo-content-marketing\",\"blog/seo-content-writing\",\"blog/seo-copywriting\",\"blog/seo-kpis\",\"blog/seo-marketing\",\"blog/seo-ranking\",\"blog/seo-report\",\"blog/seo-strategy\",\"blog/seo-tips\",\"blog/seo-title-tag\",\"blog/seo-tracking\",\"blog/seo-vs-sem\",\"blog/serp\",\"blog/serp-features\",\"blog/site-audit\",\"blog/site-crawler\",\"blog/sitemap\",\"blog/small-business-seo\",\"blog/submit-sitemap-to-google\",\"blog/technical-seo\",\"blog/technical-seo-audit\",\"blog/technical-seo-tools\",\"blog/url-parameters\",\"blog/video-search-engine\",\"blog/video-seo\",\"blog/web-accessibility\",\"blog/website-breadcrumbs\",\"blog/website-seo\",\"blog/what-is-source-code\",\"blog/white-hat-seo\",\"blog/white-hat-vs-black-hat-seo\",\"blog/xml-sitemap\",{\"_581\":2466},[2467,2468,2469,2470,2471,2472,2473,2474,2475,2213,2476,2477,2478,2479,2480,2481,2267,2482,2483],\"blog/guida-al-dropshipping-in-italia\",\"blog/guida-al-dropshipping-con-aliexpress\",\"blog/un-altro-modo-di-fare-dropshipping-importazione-di-mobili\",\"blog/dropshipping-metodo-veloce-e-a-basso-costo-per-testare-nuove-idee-di-prodotto\",\"blog/aspetti-fiscali-dropshipping-italia\",\"blog/migliori-prodotti-dropshipping\",\"blog/fare-dropshipping-questo-lo-voglio\",\"blog/i-10-migliori-dropshipping-software-del-2024\",\"blog/dropshipping-su-ebay\",\"blog/come-fare-dropshipping-con-shopify\",\"blog/fornitori-dropshipping\",\"blog/dropshipping-gioielli\",\"blog/dropshipping-integratori\",\"blog/tiktok-dropshipping\",\"blog/dropshipping-abbigliamento\",\"blog/come-funziona-alibaba\",\"blog/stampa-on-demand\",{\"_581\":2485},[2486,2210,581,2487,2488,2489,2490,2491,2492,2493,2494,2495,2496,2497,2498],\"blog/acheter-en-gros-pour-revendre\",\"blog/vendre-en-dropshipping-avec-aliexpress-le-guide-complet\",\"blog/51907717-alibaba-le-guide-pour-trouver-votre-grossiste-en-ligne-et-acheter-en-toute-securite\",\"blog/55387781-le-guide-complet-pour-trouver-le-produit-ideal-a-vendre-en-ligne\",\"blog/dropshipping-etsy\",\"blog/fournisseur-dropshipping\",\"blog/dropshipping-amazon\",\"blog/dropshipping-ebay\",\"blog/dropshipping-cbd\",\"blog/dropshipping-tiktok\",\"blog/applications-shopify-dropshipping\",\"blog/produit-dropshipping\",\"blog/meilleur-grossiste-en-ligne\",\"helpfulResources\",[2254,2268,2501,2295,2502,2285,2322,2240,2274,2304,2503,2504,2505,2506,2507,2508,2509,2510,2511,2512,2513,2514,2515,2516,2517,2518,2519,2520,2521,2522,2523,2524,2525,2526,2252,2527,2528,2529,2530,2531],\"blog/top-online-shopping-categories\",\"blog/ecommerce-laws\",\"blog/sell-sex-toys\",\"blog/9-dropshipping-coffee-suppliers\",\"blog/sell-books-online\",\"blog/sell-coffee\",\"blog/211022217-sell-vintage-clothing-online\",\"blog/part-time-business-ideas\",\"blog/how-to-start-a-pet-sitting-business\",\"blog/affiliate-marketing-vs-dropshipping\",\"blog/youtube-affiliate-marketing\",\"blog/19495812-22-awesome-t-shirt-templates-and-mockups-for-your-clothing-line\",\"blog/white-label\",\"blog/contact-us-page\",\"blog/diy-ecommerce-store-design-as-a-beginner\",\"blog/competitive-shipping-as-a-small-shop\",\"blog/ecommerce-packaging\",\"blog/shipstation-vs-shopify-shipping\",\"blog/how-to-sell-on-pinterest\",\"blog/thank-your-customers\",\"blog/how-to-write-an-about-us-page\",\"blog/instagram-captions\",\"blog/gaap-vs-ifrs\",\"blog/facebook-ad-sizes\",\"blog/best-free-video-editing-software\",\"blog/instagram-bio\",\"blog/current-asset\",\"blog/types-businesses\",\"blog/sell-woodworking-projects\",\"blog/candle-business\",\"blog/start-skincare-line\",\"marketingBlocks\",{\"_2534\":2535,\"_2537\":2538,\"_2540\":2541,\"_2543\":2544,\"_2546\":2547,\"_2549\":2550,\"_2551\":2552,\"_2554\":2555,\"_2557\":2558,\"_2560\":2561,\"_2563\":2564,\"_2565\":2566,\"_2568\":2569,\"_2570\":2571,\"_2573\":2574,\"_2576\":2577,\"_2579\":2580,\"_2582\":2583,\"_2585\":2586,\"_2588\":2589,\"_2591\":2592,\"_2594\":2595,\"_2596\":2597,\"_2599\":2600,\"_2602\":2603,\"_2605\":2606,\"_2608\":2609,\"_2611\":2612,\"_2613\":2614,\"_2616\":2617,\"_2618\":2619,\"_2621\":2622,\"_2624\":2625,\"_2627\":2628,\"_2630\":2631,\"_2633\":2634,\"_2636\":2637,\"_2638\":2639,\"_2641\":2642,\"_2644\":2645,\"_2647\":2648,\"_2650\":2651},\"shopify_collabs_one\",{\"_2010\":2536},\"https://www.shopify.com/collabs/find-brands?itcat=coreblog\u0026itterm=shopify-collabs-cta\",\"shopify_collabs_two\",{\"_2010\":2539},\"https://apps.shopify.com/collabs?itcat=coreblog\u0026itterm=shopify-collabs-merchant-cta\",\"social_sales_channels\",{\"_2010\":2542},\"https://www.shopify.com/channels?itcat=coreblog\u0026itterm=shopify-sales-channels-cta\",\"sales_channel_google\",{\"_2010\":2545},\"https://www.shopify.com/google?itcat=coreblog\u0026itterm=shopify-google-sales-channel-cta\",\"sales_channel_facebook\",{\"_2010\":2548},\"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026itterm=shopify-facebook-instagram-sales-channel-cta\",\"sales_channel_instagram\",{\"_2010\":2548},\"sales_channel_tiktok_one\",{\"_2010\":2553},\"https://www.shopify.com/sell-on-tiktok?itcat=coreblog\u0026itterm=shopify-tiktok-sales-channel-cta\",\"sales_channel_tiktok_two\",{\"_2010\":2556},\"https://www.shopify.com/sell-on-tiktok\",\"sales_channel_youtube\",{\"_2010\":2559},\"https://www.shopify.com/youtube?itcat=coreblog\u0026itterm=shopify-youtube-sales-channel-cta\",\"shop_pay_one\",{\"_2010\":2562},\"https://www.shopify.com/shop-pay-installments?itcat=coreblog\u0026itterm=shop-pay-installments-cta\",\"shop_pay_two\",{\"_2010\":2562},\"shopify_payments_one\",{\"_2010\":2567},\"https://www.shopify.com/payments?itcat=coreblog\u0026itterm=shopify-payments-cta\",\"shopify_payments_two\",{\"_2010\":2567},\"marketing_tools\",{\"_2010\":2572},\"https://www.shopify.com/marketing-tools\",\"shopify_email\",{\"_2010\":2575},\"https://www.shopify.com/email-marketing?itcat=coreblog\u0026itterm=shopify-email-cta\",\"shopify_audiences\",{\"_2010\":2578},\"https://www.shopify.com/audiences?itcat=coreblog\u0026itterm=shopify-audiences-cta\",\"shopify_segmentation_one\",{\"_2010\":2581},\"https://www.shopify.com/segmentation?itcat=coreblog\u0026itterm=shopify-segmentation-tools-cta\",\"shopify_segmentation_two\",{\"_2010\":2584},\"https://www.shopify.com/segmentation\",\"marketing_automations\",{\"_2010\":2587},\"https://www.shopify.com/marketing-automation?itcat=coreblog\u0026itterm=shopify-marketing-automation-cta\",\"shopify_analytics\",{\"_2010\":2590},\"https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports\",\"shopify_tax_one\",{\"_2010\":2593},\"https://www.shopify.com/tax?itcat=coreblog\u0026itterm=shopify-tax-cta\",\"shopify_tax_two\",{\"_2010\":2593},\"shopify_balance\",{\"_2010\":2598},\"https://www.shopify.com/balance?itcat=coreblog\u0026itterm=shopify-balance-cta\",\"shopify_credit\",{\"_2010\":2601},\"https://www.shopify.com/credit\",\"shopify_capital\",{\"_2010\":2604},\"https://www.shopify.com/capital?itcat=coreblog\u0026itterm=shopify-capital-cta\",\"shopify_subscriptions_app\",{\"_2010\":2607},\"https://apps.shopify.com/shopify-subscriptions\",\"shopify_bundles_app_one\",{\"_2010\":2610},\"https://apps.shopify.com/shopify-bundles\",\"shopify_bundles_app_two\",{\"_2010\":2610},\"inventory_management_one\",{\"_2010\":2615},\"https://www.shopify.com/manage?itcat=coreblog\u0026itterm=shopify-inventory-management-cta\",\"inventory_management_two\",{\"_2010\":2615},\"shopify_order_management\",{\"_2010\":2620},\"https://www.shopify.com/orders?itcat=coreblog\u0026itterm=shopify-order-management-cta\",\"shopify_magic_one\",{\"_2010\":2623},\"https://cdn.shopify.com/static/growthcenter/shopify_magic_overview.pdf\",\"shopify_magic_two\",{\"_2010\":2626},\"https://www.shopify.com/blog/ai-product-descriptions\",\"shopify_inbox_one\",{\"_2010\":2629},\"https://www.shopify.com/inbox?itcat=coreblog\u0026itterm=shopify-inbox-cta\",\"b2b_ecommerce\",{\"_2010\":2632},\"https://www.shopify.com/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026itterm=shopify-b2b-cta\",\"shopify_pos_one\",{\"_2010\":2635},\"https://www.shopify.com/pos?itcat=coreblog\u0026itterm=shopify-pos-cta\",\"shopify_pos_two\",{\"_2010\":2635},\"shopify_managed_markets\",{\"_2010\":2640},\"https://www.shopify.com/international/managed\",\"shopify_partners\",{\"_2010\":2643},\"https://www.shopify.com/partners/directory\",\"shopify_affiliates\",{\"_2010\":2646},\"https://www.shopify.com/affiliates\",\"shopify_ar\",{\"_2010\":2649},\"https://www.shopify.com/ar\",\"loyalty_apps\",{\"_2010\":2652},\"https://apps.shopify.com/categories/store-management-customer-accounts-loyalty-and-rewards\",\"AIArticles\",[2655,2656,2657,2658,2659,2660,2661,2662,2663,2664,2665,2666,2667,2668,2669,2670,2075,2671,2672,2673,2674,2675,2676,2677,2678,2679,2680,2681,2682,2683],\"how-to-start-dropshipping\",\"what-is-dropshipping\",\"dropshipping-suppliers\",\"best-dropshipping-products\",\"make-your-first-sale\",\"trending-products\",\"print-on-demand-companies\",\"start-online-store\",\"dropshipping-websites\",\"117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"shopify-stores\",\"best-affiliate-programs\",\"digital-products\",\"low-investment-business-ideas\",\"amazon-dropshipping\",\"dropshipping-guide\",\"online-business-ideas\",\"best-ecommerce-sites\",\"what-is-shopify\",\"ecommerce-business-blueprint\",\"print-on-demand\",\"passive-income-ideas\",\"start-business-without-money\",\"make-money-online\",\"side-hustle\",\"etsy-alternatives\",\"online-selling-sites\",\"4660242-what-should-i-name-my-online-store\",\"build-a-website\",\"noCTAArticles\",[2686],\"international-import-shipping\",\"heroVideoExperiment\",{\"_2689\":2690,\"_2695\":2696,\"_2699\":2700,\"_2703\":2704},\"treatment\",{\"_2691\":2692,\"_2693\":2694},\"videoId\",\"1k232863zp\",\"imageSrc\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/bb4cef2fa06488c143bb6ce1b99354eb.png?width=800\",\"treatment_2\",{\"_2691\":2697,\"_2693\":2698},\"duhiywg0xb\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/ed5e0ab1e323d0ec47502af45e284e83.png?width=600\",\"treatment_3\",{\"_2691\":2701,\"_2693\":2702},\"0pfj698rzx\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/11c18d89a79b70409ce5b3f7e2a9ebc3.png?width=600\",\"treatment_4\",{\"_2691\":2705,\"_2693\":2706},\"1h38pr9xty\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c01d61d3761f9867395e94faf49595c4.png?width=600\",\"shareImage\",\"availableRegions\",[],\"popularArticles\",[],\"hreflangs\",[],\"retailMessagesExperimentContent\",{},\"https://www.shopify.com/zh/blog/19-cro-growth-expert-tips\",\"canonicalUrl\",\"rootDomain\",\"experimentVariationId\",\"banditAssignments\",[],\"realCountryCode\",\"CN\",\"geoCountryCode\",\"regionCode\",\"fileRoutePath\",\"/blog/$article\",\"pricingSite\",\"regions\",[2731,2744,2751,2758,2771,2777,2783,2789,2796,2802,2809,2816,2822,2829,2835,2842,2853,2860,2866,2872,2879,2894,2899,2906,2912,2918,2924,2931,2938,2946,2952,2960,2966,2972,2977,2985,2992],{\"_58\":2732,\"_1748\":2733,\"_209\":2734},\"台灣\",\"TW\",[2735],{\"_58\":2736,\"_2737\":2732,\"_1771\":202,\"_1750\":2738,\"_1772\":239,\"_2739\":1801,\"_2740\":1953,\"_2010\":2741,\"_2742\":1953,\"_2743\":1953},\"繁體中文\",\"legacyLabel\",\"zh-Hant-TW\",\"selector\",\"published\",\"https://www.shopify.com/tw\",\"isVirtual\",\"isActive\",{\"_58\":1274,\"_1748\":2745,\"_209\":2746},\"HK\",[2747],{\"_58\":1301,\"_2737\":1274,\"_1771\":2748,\"_1750\":2749,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2750,\"_2742\":1953,\"_2743\":1953},\"hk-en\",\"en-HK\",\"https://www.shopify.com/hk-en/blog/19-cro-growth-expert-tips\",{\"_58\":2752,\"_1748\":2753,\"_209\":2754},\"Danmark\",\"DK\",[2755],{\"_58\":2756,\"_2737\":2752,\"_1771\":148,\"_1750\":213,\"_1772\":213,\"_2739\":1801,\"_2740\":1801,\"_2010\":2757,\"_2742\":1953,\"_2743\":1953},\"Dansk\",\"https://www.shopify.com/dk/blog/19-cro-growth-expert-tips\",{\"_58\":1262,\"_1748\":2759,\"_209\":2760},\"CA\",[2761,2765],{\"_58\":1301,\"_2737\":2762,\"_1771\":138,\"_1750\":2763,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2764,\"_2742\":1953,\"_2743\":1953},\"Canada (English)\",\"en-CA\",\"https://www.shopify.com/ca/blog/19-cro-growth-expert-tips\",{\"_58\":2766,\"_2737\":2767,\"_1771\":2768,\"_1750\":2769,\"_1772\":158,\"_2739\":1801,\"_2740\":1953,\"_2010\":2770,\"_2742\":1953,\"_2743\":1953},\"Français\",\"Canada (Français)\",\"ca-fr\",\"fr-CA\",\"https://www.shopify.com/ca-fr\",{\"_58\":1296,\"_1748\":2772,\"_209\":2773},\"ZA\",[2774],{\"_58\":1301,\"_2737\":1296,\"_1771\":207,\"_1750\":2775,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2776,\"_2742\":1953,\"_2743\":1953},\"en-ZA\",\"https://www.shopify.com/za/blog/19-cro-growth-expert-tips\",{\"_58\":1277,\"_1748\":2778,\"_209\":2779},\"IN\",[2780],{\"_58\":1301,\"_2737\":1277,\"_1771\":168,\"_1750\":2781,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2782,\"_2742\":1953,\"_2743\":1953},\"en-IN\",\"https://www.shopify.com/in/blog/19-cro-growth-expert-tips\",{\"_58\":1275,\"_1748\":2784,\"_209\":2785},\"ID\",[2786],{\"_58\":1301,\"_2737\":1275,\"_1771\":164,\"_1750\":2787,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2788,\"_2742\":1953,\"_2743\":1953},\"en-ID\",\"https://www.shopify.com/id/blog/19-cro-growth-expert-tips\",{\"_58\":1265,\"_1748\":2790,\"_209\":2791},\"CO\",[2792],{\"_58\":2793,\"_2737\":1265,\"_1771\":144,\"_1750\":2794,\"_1772\":152,\"_2739\":1801,\"_2740\":1953,\"_2010\":2795,\"_2742\":1953,\"_2743\":1953},\"Español\",\"es-CO\",\"https://www.shopify.com/co\",{\"_58\":1293,\"_1748\":2797,\"_209\":2798},\"TR\",[2799],{\"_58\":2800,\"_2737\":1293,\"_1771\":200,\"_1750\":200,\"_1772\":200,\"_2739\":1801,\"_2740\":1801,\"_2010\":2801,\"_2742\":1953,\"_2743\":1953},\"Türkçe\",\"https://www.shopify.com/tr/blog/19-cro-growth-expert-tips\",{\"_58\":2803,\"_1748\":2804,\"_209\":2805},\"México\",\"MX\",[2806],{\"_58\":2793,\"_2737\":2803,\"_1771\":178,\"_1750\":2807,\"_1772\":152,\"_2739\":1801,\"_2740\":1953,\"_2010\":2808,\"_2742\":1953,\"_2743\":1953},\"es-MX\",\"https://www.shopify.com/mx\",{\"_58\":1258,\"_1748\":2810,\"_209\":2811},\"AT\",[2812],{\"_58\":2813,\"_2737\":1258,\"_1771\":130,\"_1750\":2814,\"_1772\":154,\"_2739\":1801,\"_2740\":1953,\"_2010\":2815,\"_2742\":1953,\"_2743\":1953},\"Deutsch\",\"de-AT\",\"https://www.shopify.com/at\",{\"_58\":1283,\"_1748\":2817,\"_209\":2818},\"NG\",[2819],{\"_58\":1301,\"_2737\":1283,\"_1771\":180,\"_1750\":2820,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2821,\"_2742\":1953,\"_2743\":1953},\"en-NG\",\"https://www.shopify.com/ng/blog/19-cro-growth-expert-tips\",{\"_58\":2823,\"_1748\":2824,\"_209\":2825},\"Brasil\",\"BR\",[2826],{\"_58\":2827,\"_2737\":2823,\"_1771\":136,\"_1750\":192,\"_1772\":192,\"_2739\":1801,\"_2740\":1801,\"_2010\":2828,\"_2742\":1953,\"_2743\":1953},\"Português\",\"https://www.shopify.com/br/blog/19-cro-growth-expert-tips\",{\"_58\":2830,\"_1748\":2831,\"_209\":2832},\"Deutschland\",\"DE\",[2833],{\"_58\":2813,\"_2737\":2830,\"_1771\":154,\"_1750\":154,\"_1772\":154,\"_2739\":1801,\"_2740\":1801,\"_2010\":2834,\"_2742\":1953,\"_2743\":1953},\"https://www.shopify.com/de/blog/19-cro-growth-expert-tips\",{\"_58\":2836,\"_1748\":2837,\"_209\":2838},\"Italia\",\"IT\",[2839],{\"_58\":2840,\"_2737\":2836,\"_1771\":170,\"_1750\":170,\"_1772\":170,\"_2739\":1801,\"_2740\":1801,\"_2010\":2841,\"_2742\":1953,\"_2743\":1953},\"Italiano\",\"https://www.shopify.com/it/blog/19-cro-growth-expert-tips\",{\"_58\":1285,\"_1748\":2843,\"_209\":2844},\"NO\",[2845,2848],{\"_58\":2846,\"_2737\":2846,\"_1771\":184,\"_1750\":225,\"_1772\":225,\"_2739\":1801,\"_2740\":1801,\"_2010\":2847,\"_2742\":1953,\"_2743\":1953},\"Norge\",\"https://www.shopify.com/no/blog/19-cro-growth-expert-tips\",{\"_58\":1301,\"_2737\":2849,\"_1771\":2850,\"_1750\":2851,\"_1772\":150,\"_2739\":1801,\"_2740\":1953,\"_2010\":2852,\"_2742\":1953,\"_2743\":1953},\"Norway (English)\",\"no-en\",\"en-NO\",\"https://www.shopify.com/no-en\",{\"_58\":2854,\"_1748\":2855,\"_209\":2856},\"Česká republika\",\"CZ\",[2857],{\"_58\":2858,\"_2737\":2854,\"_1771\":146,\"_1750\":211,\"_1772\":211,\"_2739\":1801,\"_2740\":1801,\"_2010\":2859,\"_2742\":1953,\"_2743\":1953},\"Čeština\",\"https://www.shopify.com/cz/blog/19-cro-growth-expert-tips\",{\"_58\":1291,\"_1748\":2861,\"_209\":2862},\"SG\",[2863],{\"_58\":1301,\"_2737\":1291,\"_1771\":196,\"_1750\":2864,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2865,\"_2742\":1953,\"_2743\":1953},\"en-SG\",\"https://www.shopify.com/sg/blog/19-cro-growth-expert-tips\",{\"_58\":1286,\"_1748\":2867,\"_209\":2868},\"NZ\",[2869],{\"_58\":1301,\"_2737\":1286,\"_1771\":186,\"_1750\":2870,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2871,\"_2742\":1953,\"_2743\":1953},\"en-NZ\",\"https://www.shopify.com/nz/blog/19-cro-growth-expert-tips\",{\"_58\":173,\"_1748\":2873,\"_209\":2874},\"JP\",[2875],{\"_58\":2876,\"_2737\":173,\"_1771\":172,\"_1750\":2877,\"_1772\":221,\"_2739\":1801,\"_2740\":1801,\"_2010\":2878,\"_2742\":1953,\"_2743\":1953},\"日本語\",\"ja-JP\",\"https://www.shopify.com/jp/blog/19-cro-growth-expert-tips\",{\"_58\":1260,\"_1748\":2880,\"_209\":2881},\"BE\",[2882,2886,2890],{\"_58\":2883,\"_2737\":1260,\"_1771\":134,\"_1750\":2884,\"_1772\":182,\"_2739\":1801,\"_2740\":1953,\"_2010\":2885,\"_2742\":1953,\"_2743\":1953},\"Nederlands\",\"nl-BE\",\"https://www.shopify.com/be\",{\"_58\":1300,\"_2737\":1260,\"_1771\":2887,\"_1750\":2888,\"_1772\":154,\"_2739\":1953,\"_2740\":1953,\"_2010\":2889,\"_2742\":1953,\"_2743\":1953},\"be-de\",\"de-BE\",\"https://www.shopify.com/be-de\",{\"_58\":2766,\"_2737\":1260,\"_1771\":2891,\"_1750\":2892,\"_1772\":158,\"_2739\":1953,\"_2740\":1953,\"_2010\":2893,\"_2742\":1953,\"_2743\":1953},\"be-fr\",\"fr-BE\",\"https://www.shopify.com/be-fr\",{\"_58\":1272,\"_1748\":2895,\"_209\":2896},\"FR\",[2897],{\"_58\":2766,\"_2737\":1272,\"_1771\":158,\"_1750\":158,\"_1772\":158,\"_2739\":1801,\"_2740\":1801,\"_2010\":2898,\"_2742\":1953,\"_2743\":1953},\"https://www.shopify.com/fr/blog/19-cro-growth-expert-tips\",{\"_58\":2900,\"_1748\":2901,\"_209\":2902},\"Polska\",\"PL\",[2903],{\"_58\":2904,\"_2737\":2900,\"_1771\":190,\"_1750\":190,\"_1772\":190,\"_2739\":1801,\"_2740\":1801,\"_2010\":2905,\"_2742\":1953,\"_2743\":1953},\"Polski\",\"https://www.shopify.com/pl/blog/19-cro-growth-expert-tips\",{\"_58\":2907,\"_1748\":2908,\"_209\":2909},\"ไทย\",\"TH\",[2910],{\"_58\":2907,\"_2737\":2907,\"_1771\":198,\"_1750\":198,\"_1772\":198,\"_2739\":1801,\"_2740\":1801,\"_2010\":2911,\"_2742\":1953,\"_2743\":1953},\"https://www.shopify.com/th/blog/19-cro-growth-expert-tips\",{\"_58\":1259,\"_1748\":2913,\"_209\":2914},\"AU\",[2915],{\"_58\":1301,\"_2737\":1259,\"_1771\":132,\"_1750\":2916,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2917,\"_2742\":1953,\"_2743\":1953},\"en-AU\",\"https://www.shopify.com/au/blog/19-cro-growth-expert-tips\",{\"_58\":1276,\"_1748\":2919,\"_209\":2920},\"IE\",[2921],{\"_58\":1301,\"_2737\":1276,\"_1771\":166,\"_1750\":2922,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2923,\"_2742\":1953,\"_2743\":1953},\"en-IE\",\"https://www.shopify.com/ie/blog/19-cro-growth-expert-tips\",{\"_58\":2925,\"_1748\":2926,\"_209\":2927},\"Sverige\",\"SE\",[2928],{\"_58\":2929,\"_2737\":2925,\"_1771\":194,\"_1750\":231,\"_1772\":231,\"_2739\":1801,\"_2740\":1801,\"_2010\":2930,\"_2742\":1953,\"_2743\":1953},\"Svenska\",\"https://www.shopify.com/se/blog/19-cro-growth-expert-tips\",{\"_58\":2932,\"_1748\":2933,\"_209\":2934},\"Schweiz\",\"CH\",[2935],{\"_58\":2813,\"_2737\":2932,\"_1771\":140,\"_1750\":2936,\"_1772\":154,\"_2739\":1801,\"_2740\":1953,\"_2010\":2937,\"_2742\":1953,\"_2743\":1953},\"de-CH\",\"https://www.shopify.com/ch\",{\"_58\":1268,\"_1748\":1749,\"_209\":2939},[2940,2942,2945],{\"_58\":1301,\"_2737\":1268,\"_1771\":952,\"_1750\":150,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2941,\"_2742\":1953,\"_2743\":1953},\"https://www.shopify.com/blog/19-cro-growth-expert-tips\",{\"_58\":2943,\"_2737\":2943,\"_1771\":152,\"_1750\":152,\"_1772\":152,\"_2739\":1801,\"_2740\":1801,\"_2010\":2944,\"_2742\":1953,\"_2743\":1953},\"Español (Intl.)\",\"https://www.shopify.com/es/blog/19-cro-growth-expert-tips\",{\"_58\":238,\"_2737\":238,\"_1771\":1194,\"_1750\":237,\"_1772\":237,\"_2739\":1801,\"_2740\":1801,\"_2010\":2716,\"_2742\":1953,\"_2743\":1801},{\"_58\":2947,\"_1748\":2948,\"_209\":2949},\"Suomi\",\"FI\",[2950],{\"_58\":2947,\"_2737\":2947,\"_1771\":156,\"_1750\":156,\"_1772\":156,\"_2739\":1801,\"_2740\":1801,\"_2010\":2951,\"_2742\":1953,\"_2743\":1953},\"https://www.shopify.com/fi/blog/19-cro-growth-expert-tips\",{\"_58\":2953,\"_1748\":2954,\"_209\":2955},\"United Kingdom\",\"GB\",[2956],{\"_58\":1301,\"_2737\":2953,\"_1771\":2957,\"_1750\":2958,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2959,\"_2742\":1953,\"_2743\":1953},\"uk\",\"en-GB\",\"https://www.shopify.com/uk/blog/19-cro-growth-expert-tips\",{\"_58\":2961,\"_1748\":2962,\"_209\":2963},\"Nederland\",\"NL\",[2964],{\"_58\":2883,\"_2737\":2961,\"_1771\":182,\"_1750\":182,\"_1772\":182,\"_2739\":1801,\"_2740\":1801,\"_2010\":2965,\"_2742\":1953,\"_2743\":1953},\"https://www.shopify.com/nl/blog/19-cro-growth-expert-tips\",{\"_58\":1287,\"_1748\":2967,\"_209\":2968},\"PH\",[2969],{\"_58\":1301,\"_2737\":1287,\"_1771\":188,\"_1750\":2970,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2971,\"_2742\":1953,\"_2743\":1953},\"en-PH\",\"https://www.shopify.com/ph/blog/19-cro-growth-expert-tips\",{\"_58\":1289,\"_1748\":2973,\"_209\":2974},\"PT\",[2975],{\"_58\":2827,\"_2737\":1289,\"_1771\":192,\"_1750\":230,\"_1772\":192,\"_2739\":1801,\"_2740\":1801,\"_2010\":2976,\"_2742\":1953,\"_2743\":1953},\"https://www.shopify.com/pt/blog/19-cro-growth-expert-tips\",{\"_58\":2978,\"_1748\":2979,\"_209\":2980},\"España\",\"ES\",[2981],{\"_58\":2793,\"_2737\":2978,\"_1771\":2982,\"_1750\":2983,\"_1772\":152,\"_2739\":1801,\"_2740\":1953,\"_2010\":2984,\"_2742\":1953,\"_2743\":1953},\"es-es\",\"es-ES\",\"https://www.shopify.com/es-es\",{\"_58\":2986,\"_1748\":2987,\"_209\":2988},\"대한민국\",\"KR\",[2989],{\"_58\":2990,\"_2737\":2986,\"_1771\":174,\"_1750\":223,\"_1772\":223,\"_2739\":1801,\"_2740\":1801,\"_2010\":2991,\"_2742\":1953,\"_2743\":1953},\"한국어\",\"https://www.shopify.com/kr/blog/19-cro-growth-expert-tips\",{\"_58\":1281,\"_1748\":2993,\"_209\":2994},\"MY\",[2995],{\"_58\":1301,\"_2737\":1281,\"_1771\":176,\"_1750\":2996,\"_1772\":150,\"_2739\":1801,\"_2740\":1801,\"_2010\":2997,\"_2742\":1953,\"_2743\":1953},\"en-MY\",\"https://www.shopify.com/my/blog/19-cro-growth-expert-tips\",\"enPath\",\"/blog/19-cro-growth-expert-tips\",\"blog-article\",\"geoPricingIsEnabled\",\"translations\",{\"_7\":3004,\"_1194\":3575,\"_150\":3584},{\"_3005\":3006,\"_3007\":3008,\"_3009\":3010,\"_3011\":3012,\"_3043\":3044,\"_3210\":3211,\"_262\":3233,\"_9\":3532},\"pages/blog/$article/ctas\",{},\"pages/blog/$article/quiz_cta\",{},\"pages/blog/$article/settings\",{},\"pages/blog/blogSubNav\",{\"_11\":3013,\"_3014\":3015},\"0\",\"subNav\",{\"_339\":492,\"_3016\":40,\"_3017\":3018,\"_3019\":3020,\"_3030\":3031},\"pageTitle\",\"overviewText\",\"主页\",\"links\",{\"_3021\":3022,\"_3023\":3024,\"_718\":719,\"_3025\":3026,\"_3027\":753,\"_842\":843,\"_3028\":3029},\"findIdea\",\"寻找灵感\",\"starting\",\"业务起步\",\"latest\",\"最新文章\",\"moreTopics\",\"businessIdeas\",\"商业构想\",\"subLinks\",{\"_659\":660,\"_3032\":3033,\"_3034\":636,\"_3035\":3036,\"_816\":3037,\"_581\":582,\"_3038\":866,\"_3039\":3040,\"_3041\":3042},\"shopify-master\",\"Shopify 播客\",\"founder-stories\",\"how-to-sell-online\",\"电子商务商业技巧\",\"可售产品\",\"caseStudies\",\"entrepreneurship\",\"创业\",\"see-all-topics\",\"查看全部主题\",\"pages/blog/$article/content\",{\"_11\":3013,\"_3045\":3046,\"_2050\":3047,\"_3058\":3059,\"_3068\":3069,\"_3073\":3074,\"_3075\":3076,\"_3090\":3091,\"_3093\":3094,\"_3096\":3097,\"_3113\":3114,\"_3131\":3132,\"_3135\":3136,\"_2042\":3179,\"_2005\":3187,\"_1010\":3191,\"_3196\":3197,\"_3199\":3200,\"_2059\":3201,\"_3203\":3204,\"_3206\":3207},\"articleMetaTitle\",\"{{title}} ({{year}})\",{\"_339\":3048,\"_3049\":3050,\"_3051\":3052,\"_3053\":3054,\"_3055\":3056},\"在这一页\",\"bannerTitle\",\"立即开创您的在线业务。\",\"bannerSubTitle\",\"完全免费。\",\"bannerHint\",\"免费试用 Shopify，无需提供信用卡信息。\",\"coreBlogRetailCtaExp\",{\"_3049\":3057},\"立即实现线上与线下一体化销售。\",\"subscribeBanner\",{\"_339\":3060,\"_1803\":3061,\"_269\":3062,\"_122\":3063,\"_3064\":373,\"_452\":3065},\"随时掌握 Shopify 最新动态\",\"免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"输入电子邮件地址\",\"订阅\",\"hint\",{\"_1090\":3066,\"_124\":3067},\"感谢您的订阅！\",\"请检查您的电子邮件以获取说明。\",\"keepUpWithTerms\",{\"_339\":3070,\"_1803\":3071,\"_3064\":3072},\"创业家通讯\",\"加入数百万自主创业家的行列，直接在您的收件箱中接收商业资源、技巧和励志故事。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。继续操作即表示您同意\u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003e服务条款\u003c/a\u003e以及\u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003e隐私政策\u003c/a\u003e。\",\"popularPostsTitle\",\"热门文章\",\"subscribe\",{\"_446\":3077,\"_3079\":3080},{\"_426\":3078},\"请输入有效的电子邮件地址。\",\"guidesCta\",{\"_3081\":3082,\"_3083\":3084,\"_271\":3089},\"submit\",\"获取更新\",\"success\",{\"_1090\":3085,\"_3086\":3087,\"_3088\":280},\"感谢您的订阅。\",\"subhead\",\"您将很快开始收到免费的营销技巧和资源。与此同时，您可以开始免费试用 Shopify 来打造您的专属商店。\",\"cta\",\"出现错误，请稍后重试。\",\"readMoreLinks\",{\"_339\":3092},\"阅读详细内容\",\"relatedArticle\",{\"_339\":3095},\"相关文章\",\"partnersSignup\",{\"_3098\":3099,\"_3102\":3103,\"_3106\":3107,\"_448\":3111},\"service_partner\",{\"_1090\":3100,\"_1780\":3101,\"_3088\":300},\"加入 Shopify 合作伙伴计划，促进您的业务增长\",\"无论您是提供营销、定制服务还是网站设计和开发服务，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、促进业务增长的各种工具，以及充满激情的商业社区。\",\"app_developer\",{\"_1090\":3104,\"_1780\":3105,\"_3088\":300},\"为 Shopify 商家构建应用\",\"无论您是要为 Shopify App Store 构建应用、提供自定义应用开发服务，还是想寻找扩大用户群的方法，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得教育资源、开发人员预览环境，以及赚取定期收入分成的机会。\",\"affiliate\",{\"_1090\":3108,\"_1780\":3109,\"_3088\":3110},\"加入 Shopify 联盟\",\"通过您的推广，在世界各地激发创业家精神。无论您是 Shopify 合作伙伴计划的现有合作伙伴还是新成员，都可以申请加入 Shopify 联盟，并通过将客户推荐到 Shopify 来赚取佣金。\",\"立即申请\",{\"_1090\":3100,\"_1780\":3112,\"_3088\":300},\"无论您是提供网页设计和开发服务，还是想为 Shopify App Store 构建应用，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、开发人员预览环境和教育资源。\",\"authorSection\",{\"_3115\":3116,\"_3117\":3118,\"_3119\":3120,\"_3121\":3122,\"_3123\":3124,\"_3125\":3126,\"_3127\":3128,\"_3129\":3130},\"headingHtml\",\"分享文章\",\"updatedOn\",\"更新时间\",\"publishedOn\",\"发布时间\",\"updatedOnByAuthor\",\"由 \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e 于 \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e 更新\",\"byAuthor\",\"\u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"byAuthor_withLink\",\"\u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"reviewed\",\"审校：\",\"written\",\"撰稿：\",\"articleHeader\",{\"_3133\":3134},\"blogLink\",{\"_382\":491},\"hero\",{\"_1090\":3137,\"_3086\":3138,\"_1974\":3139,\"_3142\":3143,\"_3145\":3146,\"_3148\":3149,\"_2689\":3152,\"_2695\":3154,\"_3158\":3159,\"_3055\":3162,\"_3164\":3165,\"_3170\":3171,\"_3175\":3176},\"立即使用 Shopify 开展销售\",\"立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。\",{\"_3140\":3141},\"alt\",\"替代文本\",\"button\",{\"_2010\":3144,\"_382\":295},\"{{deeplinkFreeTrial}}\",\"lightButton\",{\"_2010\":3147,\"_382\":331},\"/\",\"pricingButton\",{\"_382\":3150,\"_2010\":3151},\"查看套餐\",\"{{site, url(path: '/pricing')}}\",{\"_1090\":3153,\"_3086\":365,\"_382\":331,\"_2010\":3147},\"下一个大企业家就是您！\",{\"_1090\":3155,\"_3086\":3156,\"_382\":331,\"_2010\":3157},\"将您梦想中的业务变为现实\",\"Shopify 拥有您建立、经营和扩展业务所需的一切。只等您踏出第一步。\",\"https://help.shopify.com/en/manual/intro-to-shopify\",\"articleVideoExp\",{\"_3160\":3161},\"lightButtonText\",\"Shopify 如何运作\",{\"_1090\":3057,\"_3086\":3163},\"探索集合一切线下和线上销售所需功能的 POS 系统。\",\"aboutShopifyExp\",{\"_2689\":3166,\"_2695\":3168},{\"_382\":464,\"_2010\":3167},\"{{site, url(path: '/about-shopify')}}\",{\"_382\":3169,\"_2010\":3167},\"查看功能和套餐\",\"whatIsShopifyIntExp\",{\"_2689\":3172,\"_2695\":3174},{\"_382\":331,\"_2010\":3173},\"{{site, url(path: '/blog/what-is-shopify')}}\",{\"_382\":331,\"_2010\":3167},\"dropShippingCtaCoreBlogExp\",{\"_1090\":3177,\"_3086\":365,\"_382\":331,\"_2010\":3178},\"立即使用 Shopify 开启代发货业务\",\"{{site, url(path: '/dropshipping')}}\",{\"_1090\":3060,\"_3086\":3180,\"_372\":3181,\"_3182\":3183},\"订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。\",\"conversionCta\",{\"_382\":3063,\"_3184\":3185,\"_452\":3186},\"emailPlaceholder\",\"在此处输入电子邮件地址\",{\"_1090\":3066,\"_124\":3067},{\"_1090\":3188,\"_53\":3189},\"Shopify 最新动态\",{\"_382\":3190},\"查看全部\",{\"_3115\":3192,\"_3193\":3194,\"_3142\":3195,\"_358\":3054},\"使用 Shopify 开展全渠道销售\",\"subheadHtml\",\"随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。\",{\"_382\":295,\"_2010\":3144},\"textCta\",{\"_2010\":3144,\"_382\":3198},\"点击此处，立即使用 Shopify 开始在线销售\",\"rightColSideBannerTitle\",\"利用 POS，把握所有销售商机。\",{\"_37\":3202},\"资料来源\",\"aiSummary\",{\"_122\":3205},\"AI 摘要\",\"getInTouchBanner\",{\"_339\":3208,\"_122\":307,\"_3209\":307},\"\u003ctitle\u003e获得独特的 POS，享受\u003chighlight\u003e更多\u003c/highlight\u003e便利\u003c/title\u003e\",\"imageAlt\",\"pages/blog/$article/guide_ctas\",{\"_3079\":3212},{\"_62\":3213,\"_1006\":3216,\"_3222\":3223,\"_1992\":3228},{\"_3086\":3214,\"_372\":3215},\"最后一步：填写该表格，点击下方按钮，马上领取该攻略。\",\"为避免一切形式的垃圾广告邮件，我们将会保证您邮箱地址的私密性与安全性。\",{\"_1090\":3217,\"_1780\":3218,\"_3088\":3219,\"_3220\":3221},\"免费领取选品攻略：如何为自己的在线商店寻找一款可盈利的产品\",\"为打造自己的品牌激动不已，却不知从何入手？这部完整攻略教你如何寻找高销售潜力的最新趋势产品。\",\"立即获取免费攻略\",\"modal_headline\",\"《选品攻略》将直接发送至您的邮箱。\",\"trust\",{\"_1090\":3224,\"_1780\":3225,\"_3088\":3226,\"_3220\":3227},\"免费领取：Shopify 商店信任清单\",\"Shopify 研发团队对北美消费者进行一系列深入采访，以分析在线消费时客户信任的形成过程。该清单是对这些调查分析的总结，旨在帮助企业主了解在线商店体验中有助于建立客户信任的重要环节，以及需要避免的客户信任误区。\",\"立即获取清单\",\"《Shopify 商店信任清单》将直接发送至您的邮箱。\",{\"_1090\":3229,\"_1780\":3230,\"_3088\":3231,\"_3220\":3232},\"免费下载：电商SEO 清单\",\"想让自己的网站在搜索结果中排名靠前？现在就来领取一份免费SEO清单吧。\",\"立即领取免费攻略\",\"《电商SEO 清单》将直接发送至您的邮箱。\",{\"_3234\":3235,\"_3316\":3317,\"_1060\":3328,\"_3337\":3338,\"_3081\":3343,\"_3347\":3348,\"_3530\":3531},\"webinar\",{\"_3236\":3237,\"_3238\":3239,\"_19\":3240,\"_426\":3243,\"_3246\":3247,\"_339\":3250,\"_1056\":3253,\"_3256\":3257,\"_3260\":3261,\"_3266\":3267,\"_3283\":3284,\"_3298\":3299,\"_3301\":3302,\"_3310\":3311,\"_3313\":3314},\"error_heading\",\"抱歉，我们在完成您的注册时遇到了一些问题。\",\"error_message_html\",\"请发送电子邮件至 \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e 或稍后重试。\",{\"_58\":3241,\"_271\":3242},\"全名\",\"请输入您的全名\",{\"_58\":3244,\"_271\":3245},\"公司电子邮件地址\",\"请输入有效的电子邮件地址\",\"phone\",{\"_58\":3248,\"_271\":3249},\"公司电话号码\",\"请输入您的公司电话号码\",{\"_58\":3251,\"_271\":3252},\"职位名称\",\"请输入您的职位名称\",{\"_58\":3254,\"_271\":3255},\"公司名\",\"请输入您的公司名称\",\"website\",{\"_58\":3258,\"_271\":3259},\"网站 URL\",\"请输入您的网站 URL\",\"accessCode\",{\"_58\":3262,\"_271\":3263,\"_3264\":3265},\"访问代码\",\"请输入访问代码以继续操作\",\"authError\",\"访问代码不正确。请重试\",\"annualRevenue\",{\"_58\":3268,\"_271\":3269,\"_3270\":3271},\"年收入额\",\"请输入您的公司年收入额\",\"options\",{\"_3272\":270,\"_3273\":3274,\"_3275\":3276,\"_3277\":3278,\"_3279\":3280,\"_3281\":3282},\"DEFAULT\",\"UNKNOWN\",\"不知道\",\"UNDER_1M\",\"100 万美元及以下\",\"BETWEEN_1M_30M\",\"100 万 - 3000 万美元\",\"BETWEEN_30M_100M\",\"3000 万 - 1 亿美元\",\"OVER_100M\",\"1 亿美元以上\",\"annualOfflineRevenue\",{\"_58\":3285,\"_271\":3286,\"_3270\":3287},\"线下年收入额\",\"请输入您的公司线下年收入额\",{\"_3272\":270,\"_3288\":3289,\"_3290\":3291,\"_3292\":3293,\"_3294\":3295,\"_3296\":3297},\"UNDER_250K\",\"0 到 250,000 美元\",\"BETWEEN_250K_500K\",\"250,000 到 500,000 美元\",\"BETWEEN_500K_1M\",\"500,000 到 1,000,000 美元\",\"BETWEEN_1M_10M\",\"1,000,000 到 10,000,000 美元\",\"OVER_10M\",\"10,000,000 美元以上\",\"marketingCommunicationConsent\",{\"_58\":3300},\"我同意接收 Shopify 和提供此资源的合作伙伴发送的推广信息。我知道我可以随时退订。更多信息详见我们的\u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003e隐私政策\u003c/a\u003e。\",\"thanks\",{\"_1090\":3303,\"_341\":3304,\"_3305\":3306,\"_3307\":3308,\"_459\":3309},\"感谢您的注册！\",\"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。\",\"subheading_onehourbefore\",\"活动的观看链接即将通过电子邮件发送给您。\",\"subheading_after\",\"请检查您的电子邮件，获取视频录像的链接。\",\"添加到日历\",\"homeLink\",{\"_382\":3312},\"前往 Shopify.com\",\"protected\",{\"_341\":3315},\"这是一项私人活动。\",\"event\",{\"_3301\":3318},{\"_1090\":3303,\"_3319\":3320,\"_3321\":3322,\"_341\":3323,\"_3324\":3325,\"_3326\":3327,\"_459\":3309},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3301\":3329,\"_3332\":3333},{\"_1090\":3330,\"_459\":3331},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1090\":3334,\"_459\":3335,\"_3142\":3336},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 (ET)\",\"1-844-686-1946\",\"resource\",{\"_3301\":3339},{\"_1090\":3340,\"_3341\":3342},\"感谢您关注此资源\",\"download_button_label\",\"立即下载\",{\"_58\":3344,\"_3345\":3346},\"提交\",\"label_submitting\",\"正在提交…\",\"lead\",{\"_3236\":3237,\"_3238\":3239,\"_19\":3349,\"_426\":3350,\"_3246\":3351,\"_339\":3352,\"_1056\":3353,\"_3256\":3354,\"_3355\":3356,\"_3422\":3423,\"_3298\":3455,\"_3457\":3458,\"_3462\":3463,\"_3466\":3467,\"_3470\":3471,\"_3491\":3492,\"_3493\":3494,\"_3497\":3498,\"_266\":3501,\"_3504\":3505,\"_3521\":3522},{\"_58\":3241,\"_271\":3242},{\"_58\":3244,\"_271\":3245},{\"_58\":3248,\"_271\":3249},{\"_58\":3251,\"_271\":3252},{\"_58\":3254,\"_271\":3255},{\"_58\":3258,\"_271\":3259},\"industries\",{\"_58\":3357,\"_271\":3358,\"_3270\":3359},\"行业\",\"请选择您的行业\",{\"_3272\":270,\"_3360\":3361,\"_3362\":3363,\"_3364\":3365,\"_3366\":3367,\"_3368\":3369,\"_3370\":3371,\"_3372\":3373,\"_3374\":3375,\"_3376\":3377,\"_3378\":3379,\"_3380\":3381,\"_3382\":3383,\"_3384\":3385,\"_3386\":3387,\"_3388\":3389,\"_3390\":3391,\"_3392\":3393,\"_3394\":3395,\"_3396\":3397,\"_3398\":3399,\"_3400\":3401,\"_3402\":3403,\"_3404\":3405,\"_3406\":3407,\"_3408\":3409,\"_3410\":3411,\"_3412\":3413,\"_3414\":3415,\"_3416\":3417,\"_3418\":3419,\"_3420\":3421},\"ADULT\",\"成人用品\",\"ALCOHOL\",\"酒类\",\"ANIMALS_AND_PET_SUPPLIES\",\"宠物用品\",\"APPAREL_AND_ACCESSORIES\",\"服装和配饰\",\"ART_AND_PHOTOGRAPHY\",\"艺术与摄影\",\"AVIATION_AND_AEROSPACE\",\"航空航天\",\"BABY_AND_TODDLER\",\"婴幼儿用品\",\"BANKING_FINANCE_INSURANCE\",\"银行、金融、保险\",\"CHARITY_NONPROFIT_AND_ORGANIZATIONS\",\"慈善、非营利组织\",\"CONSTRUCTION_AND_INDUSTRIAL\",\"建筑与工业\",\"EDUCATION\",\"教育培训\",\"ELECTRONICS_AND_GADGETS\",\"电子产品和小工具\",\"ENTERTAINMENT\",\"娱乐\",\"FOOD_AND_BEVERAGE\",\"食品和饮料（不包括酒类）\",\"FURNITURE\",\"家具\",\"GIFTS_AND_COLLECTIBLES\",\"礼品和收藏品\",\"HEALTH_AND_BEAUTY\",\"健康与美容（不包括制药）\",\"HOME_DECOR\",\"家居装饰\",\"JEWELRY\",\"珠宝首饰\",\"MEDIA_AND_COMMUNICATION\",\"媒体与传播\",\"REGULATED_INDUSTRY_CANNABIS\",\"受监管行业 - 大麻\",\"REGULATED_INDUSTRY_FIREARMS\",\"受监管行业 - 枪支\",\"REGULATED_INDUSTRY_PHARMA\",\"受监管行业 - 制药\",\"REGULATED_INDUSTRY_TOBACCO\",\"受监管行业 - 烟草\",\"SERVICES\",\"服务\",\"SPORTS_AMD_RECREATION\",\"体育与娱乐（不包括枪械）\",\"STATIONERY_AND_OFFICE_SUPPLIES\",\"文具及办公用品\",\"TOYS_AND_GAMES\",\"玩具和游戏\",\"TRAVEL_AND_TOURISM\",\"旅行和旅游\",\"VEHICLES_AND_PARTS\",\"汽车和零配件\",\"OTHER\",\"其他\",\"posSystem\",{\"_58\":3424,\"_271\":3425,\"_3270\":3426},\"当前使用的 POS 解决方案\",\"请选择您当前使用的 POS 解决方案\",{\"_3272\":270,\"_3427\":3428,\"_3429\":3430,\"_3431\":3432,\"_3433\":3434,\"_3435\":3436,\"_3437\":3438,\"_3439\":3440,\"_3441\":3442,\"_3420\":3421,\"_3443\":3444,\"_3445\":3446,\"_3447\":3448,\"_3449\":3450,\"_3451\":3452,\"_3453\":3454},\"APTOS\",\"Aptos\",\"CEGID\",\"Cegid\",\"CELERANT\",\"Celerant\",\"CLOVER\",\"Clover\",\"HEARTLAND_RETAIL\",\"Heartland Retail\",\"KWI_CLOUD9\",\"KWI Cloud9\",\"LIGHTSPEED\",\"Lightspeed\",\"NEWSTORE\",\"Newstore\",\"PREDICTSPRING\",\"Predictspring\",\"RETAIL_PRO\",\"Retail Pro\",\"SQUARE\",\"Square\",\"STRIPE\",\"Stripe\",\"SUMUP\",\"SumUp\",\"TEAMWORK_COMMERCE\",\"Teamwork Commerce\",{\"_58\":3300,\"_372\":3456},\"提交此表单，即表示您同意接收 Shopify 和提供这些资源的合作伙伴发送的关于其产品和服务的推广信息。您可以随时点击电子邮件底部的链接取消订阅。\",\"revenueRanges\",{\"_3270\":3459},{\"_3272\":270,\"_3460\":3461},\"LESS_THAN_250K\",\"低于 250,000 美元\",\"annualOnlineRevenueRange\",{\"_58\":3464,\"_271\":3465},\"线上年收入额\",\"请输入您公司的线上年收入额\",\"annualOfflineRevenueRange\",{\"_58\":3468,\"_271\":3469},\"实体店年收入额\",\"请输入您公司的实体店年收入额\",\"locations\",{\"_58\":3472,\"_271\":3473,\"_3270\":3474},\"当前零售地点数量\",\"请选择您当前的零售地点数量 \",{\"_3272\":270,\"_3475\":3476,\"_3477\":3478,\"_3479\":3480,\"_3481\":3482,\"_3483\":3484,\"_3485\":3486,\"_3487\":3488,\"_3489\":3490},\"ONE\",\"1 个\",\"TWO_TO_THREE\",\"2 至 3 个\",\"FOUR_TO_TEN\",\"4 至 10 个\",\"ELEVEN_TO_TWENTY\",\"11 至 20 个\",\"TWENTY_ONE_TO_TWO_HUNDRED\",\"21 至 200 个\",\"TWO_HUNDRED_PLUS\",\"200 个以上\",\"NO_LOCATIONS\",\"无零售地点\",\"OPENING_SOON\",\"即将开业\",\"jobTitle\",{\"_58\":3251,\"_271\":3252},\"city\",{\"_58\":3495,\"_271\":3496},\"城市\",\"请输入您的城市\",\"state\",{\"_58\":3499,\"_271\":3500},\"州/省\",\"请选择您所在的州/省\",{\"_58\":268,\"_271\":3502,\"_3503\":270},\"请选择您的国家/地区\",\"defaultCountryOption\",\"dietaryRestrictions\",{\"_58\":3506,\"_3507\":3508,\"_3270\":3509,\"_3519\":3421,\"_271\":3520},\"请注明饮食限制/食物过敏\",\"optional\",\"可选填\",[3510,3511,3512,3513,3514,3515,3516,3517,3518,3421],\"不含乳制品\",\"不含麸质\",\"清真\",\"犹太洁食\",\"不含乳糖\",\"坚果过敏\",\"贝类\",\"纯素\",\"素食\",\"textFieldLabel\",\"请输入您的饮食限制\",\"accessibilityNeeds\",{\"_58\":3523,\"_3507\":3508,\"_3270\":3524,\"_3519\":3421,\"_271\":3529},\"如果您有任何无障碍要求，请告知我们\",[3525,3526,3527,3528,3421],\"听力\",\"哺乳室\",\"移动能力\",\"视力\",\"请输入您的无障碍要求\",\"argoTrigger\",0,{\"_11\":12,\"_13\":3533,\"_99\":3543,\"_116\":3545,\"_128\":3546,\"_209\":3547,\"_241\":3548,\"_255\":3549,\"_262\":3550,\"_273\":3553,\"_326\":327,\"_328\":329,\"_330\":286,\"_51\":331,\"_332\":3555,\"_336\":3556,\"_310\":311,\"_73\":3557,\"_350\":3558,\"_378\":3560,\"_430\":431,\"_432\":433,\"_434\":435,\"_436\":437,\"_438\":439,\"_440\":441,\"_442\":443,\"_444\":3569,\"_454\":3571,\"_457\":3572,\"_461\":3573,\"_29\":3574},{\"_15\":16,\"_17\":3534,\"_29\":3535,\"_37\":3536,\"_47\":3537,\"_51\":52,\"_53\":3538,\"_60\":61,\"_62\":3539,\"_67\":68,\"_69\":70,\"_71\":72,\"_73\":3540,\"_75\":76,\"_77\":78,\"_79\":3541,\"_89\":90,\"_91\":3542},{\"_19\":20,\"_21\":22,\"_23\":24,\"_25\":26,\"_27\":28},{\"_31\":32,\"_33\":34,\"_35\":36},{\"_39\":40,\"_41\":42,\"_43\":44,\"_45\":46},{\"_49\":50},{\"_55\":56,\"_35\":57,\"_58\":59},{\"_15\":64,\"_65\":66},{\"_69\":70,\"_67\":68},{\"_81\":82,\"_83\":84,\"_67\":85,\"_69\":86,\"_25\":87,\"_27\":88},{\"_25\":93,\"_27\":94,\"_95\":96,\"_97\":98},{\"_101\":102,\"_103\":3544},{\"_105\":106,\"_107\":108,\"_109\":110,\"_111\":112,\"_113\":114,\"_115\":112},{\"_118\":119,\"_120\":121,\"_122\":123,\"_124\":125,\"_126\":127},{\"_130\":131,\"_132\":133,\"_134\":135,\"_136\":137,\"_138\":139,\"_140\":141,\"_142\":143,\"_144\":145,\"_146\":147,\"_148\":149,\"_150\":151,\"_152\":153,\"_154\":155,\"_156\":157,\"_158\":159,\"_160\":161,\"_162\":163,\"_164\":165,\"_166\":167,\"_168\":169,\"_170\":171,\"_172\":173,\"_174\":175,\"_176\":177,\"_178\":179,\"_180\":181,\"_182\":183,\"_184\":185,\"_186\":187,\"_188\":189,\"_190\":191,\"_192\":193,\"_194\":195,\"_196\":197,\"_198\":199,\"_200\":201,\"_202\":203,\"_204\":151,\"_205\":206,\"_207\":208},{\"_211\":212,\"_213\":214,\"_154\":215,\"_150\":216,\"_152\":217,\"_156\":218,\"_158\":219,\"_170\":220,\"_221\":222,\"_223\":224,\"_225\":226,\"_182\":227,\"_190\":228,\"_192\":229,\"_230\":229,\"_231\":232,\"_198\":233,\"_200\":234,\"_235\":236,\"_237\":238,\"_239\":240},{\"_243\":244,\"_245\":246,\"_247\":248,\"_249\":250,\"_251\":252,\"_253\":254},{\"_243\":257,\"_245\":258,\"_247\":259,\"_249\":260,\"_251\":252,\"_253\":261},{\"_264\":3551},{\"_266\":3552},{\"_58\":268,\"_269\":270,\"_271\":272},{\"_275\":276,\"_277\":278,\"_279\":280,\"_281\":282,\"_283\":284,\"_285\":286,\"_287\":288,\"_289\":290,\"_291\":292,\"_293\":290,\"_294\":295,\"_296\":295,\"_297\":298,\"_299\":300,\"_301\":302,\"_303\":304,\"_305\":302,\"_306\":307,\"_308\":3554,\"_322\":323,\"_324\":325},{\"_310\":311,\"_312\":313,\"_314\":315,\"_316\":317,\"_318\":319,\"_320\":321},{\"_334\":335},{\"_37\":338,\"_339\":340,\"_341\":342,\"_343\":344,\"_345\":346},{\"_348\":349},{\"_122\":295,\"_352\":295,\"_353\":307,\"_354\":355,\"_58\":356,\"_269\":357,\"_358\":359,\"_360\":361,\"_362\":363,\"_364\":365,\"_366\":3559},{\"_368\":369,\"_370\":371,\"_372\":373,\"_374\":375,\"_376\":377},{\"_380\":3561,\"_390\":3562,\"_395\":3563,\"_409\":3564,\"_413\":3565,\"_417\":3566,\"_421\":3567,\"_426\":3568},{\"_382\":383,\"_384\":385,\"_386\":387,\"_388\":389},{\"_382\":392,\"_384\":393,\"_388\":394},{\"_382\":397,\"_384\":398,\"_386\":399,\"_400\":401,\"_402\":403,\"_388\":404,\"_405\":406,\"_407\":408},{\"_382\":411,\"_384\":412},{\"_382\":415,\"_384\":416},{\"_382\":419,\"_384\":420},{\"_382\":423,\"_384\":424,\"_388\":425},{\"_382\":428,\"_384\":429},{\"_446\":3570,\"_452\":453,\"_269\":357,\"_122\":300},{\"_448\":449,\"_450\":451},{\"_382\":456},{\"_459\":460},{\"_463\":464,\"_465\":466,\"_467\":468,\"_469\":470,\"_471\":472,\"_473\":474,\"_475\":476,\"_477\":478,\"_479\":480,\"_481\":482,\"_483\":484,\"_485\":486,\"_487\":488,\"_489\":490,\"_491\":492,\"_493\":494,\"_495\":496,\"_497\":498,\"_499\":500,\"_501\":502,\"_503\":504,\"_505\":506,\"_507\":508,\"_509\":510,\"_511\":512,\"_513\":514,\"_515\":516,\"_517\":518,\"_519\":520,\"_521\":522,\"_523\":524,\"_525\":526,\"_527\":528,\"_529\":530,\"_531\":532,\"_533\":534,\"_535\":536,\"_537\":538,\"_539\":540,\"_541\":542,\"_543\":544,\"_545\":546,\"_547\":548,\"_549\":550,\"_551\":319,\"_552\":321,\"_553\":554,\"_555\":556,\"_557\":558,\"_559\":560,\"_561\":562,\"_563\":564,\"_565\":566,\"_567\":568,\"_569\":570,\"_571\":572,\"_573\":574,\"_575\":576,\"_577\":578,\"_579\":580,\"_581\":582,\"_583\":584,\"_585\":586,\"_587\":588,\"_589\":590,\"_591\":592,\"_593\":594,\"_595\":596,\"_597\":598,\"_599\":323,\"_600\":601,\"_602\":603,\"_604\":605,\"_606\":607,\"_608\":609,\"_610\":611,\"_612\":613,\"_380\":614,\"_615\":616,\"_617\":618,\"_619\":620,\"_621\":622,\"_623\":624,\"_625\":626,\"_627\":628,\"_629\":630,\"_631\":632,\"_633\":634,\"_635\":636,\"_637\":638,\"_639\":640,\"_641\":642,\"_643\":644,\"_645\":646,\"_647\":648,\"_649\":650,\"_651\":652,\"_279\":295,\"_653\":307,\"_654\":655,\"_656\":655,\"_657\":658,\"_659\":660,\"_661\":662,\"_663\":664,\"_665\":666,\"_667\":668,\"_669\":670,\"_671\":672,\"_673\":674,\"_675\":676,\"_677\":678,\"_679\":680,\"_681\":682,\"_683\":684,\"_409\":411,\"_685\":686,\"_687\":688,\"_689\":690,\"_691\":692,\"_693\":694,\"_695\":696,\"_697\":698,\"_699\":500,\"_700\":701,\"_702\":703,\"_704\":705,\"_706\":707,\"_708\":709,\"_710\":711,\"_712\":713,\"_714\":715,\"_716\":717,\"_718\":719,\"_720\":721,\"_722\":723,\"_724\":725,\"_726\":727,\"_728\":729,\"_730\":731,\"_732\":733,\"_734\":735,\"_736\":737,\"_738\":739,\"_740\":741,\"_742\":743,\"_744\":745,\"_746\":747,\"_748\":749,\"_750\":751,\"_752\":753,\"_754\":755,\"_756\":757,\"_758\":759,\"_760\":761,\"_762\":763,\"_764\":765,\"_766\":767,\"_768\":769,\"_770\":771,\"_772\":773,\"_774\":775,\"_776\":769,\"_777\":778,\"_779\":280,\"_780\":781,\"_314\":315,\"_782\":783,\"_784\":785,\"_786\":787,\"_788\":789,\"_790\":791,\"_792\":793,\"_794\":795,\"_796\":797,\"_798\":799,\"_800\":801,\"_802\":803,\"_804\":805,\"_806\":807,\"_808\":809,\"_810\":811,\"_812\":813,\"_814\":815,\"_816\":817,\"_818\":819,\"_820\":821,\"_822\":823,\"_824\":825,\"_103\":826,\"_827\":828,\"_829\":830,\"_831\":832,\"_833\":834,\"_835\":836,\"_837\":838,\"_336\":839,\"_840\":841,\"_842\":843,\"_844\":845,\"_846\":847,\"_848\":849,\"_850\":851,\"_852\":853,\"_854\":851,\"_855\":856,\"_857\":858,\"_859\":860,\"_861\":862,\"_863\":864,\"_865\":866,\"_867\":638,\"_868\":869,\"_870\":743,\"_871\":741,\"_872\":873,\"_874\":875,\"_876\":877,\"_878\":879,\"_880\":881,\"_882\":883,\"_884\":626,\"_885\":319,\"_886\":887,\"_888\":319,\"_889\":317,\"_890\":793,\"_891\":892,\"_893\":894,\"_895\":896,\"_897\":898,\"_350\":300,\"_378\":899,\"_900\":901,\"_902\":903,\"_904\":905,\"_906\":907,\"_908\":909,\"_910\":911,\"_912\":913,\"_914\":915,\"_916\":917,\"_918\":919,\"_920\":921,\"_922\":923,\"_924\":925,\"_926\":927,\"_928\":929,\"_930\":931,\"_932\":933,\"_934\":935,\"_413\":415,\"_936\":937,\"_938\":90,\"_939\":940,\"_941\":942,\"_943\":944,\"_945\":946,\"_947\":948,\"_949\":950,\"_395\":397,\"_951\":952,\"_953\":954,\"_955\":956,\"_957\":958,\"_959\":960,\"_961\":962,\"_963\":964,\"_965\":966,\"_967\":968,\"_969\":970,\"_971\":944,\"_972\":973,\"_974\":975,\"_976\":977,\"_318\":319,\"_978\":979,\"_980\":981,\"_982\":983,\"_9\":984,\"_985\":986,\"_987\":290,\"_988\":989,\"_990\":991,\"_992\":993,\"_994\":995,\"_996\":997,\"_998\":999,\"_1000\":1001,\"_1002\":1003,\"_1004\":1005,\"_1006\":1007,\"_1008\":1009,\"_1010\":841,\"_1011\":648,\"_1012\":476,\"_1013\":1014,\"_1015\":1016,\"_1017\":1018,\"_1019\":1020,\"_1021\":1022,\"_1023\":295,\"_1024\":1025,\"_1026\":1027,\"_1028\":1029,\"_1030\":1031},{\"_463\":1033,\"_1034\":464,\"_1035\":1036,\"_1037\":1038,\"_1039\":1040,\"_1041\":1042,\"_1043\":1044,\"_1045\":1046,\"_1047\":1048,\"_1049\":1050,\"_1051\":1052,\"_1053\":1054,\"_521\":522,\"_509\":510,\"_527\":528,\"_533\":534,\"_551\":1055,\"_1056\":1057,\"_1058\":1059,\"_1060\":307,\"_1061\":1062,\"_1063\":1064,\"_1065\":268,\"_1066\":1067,\"_1068\":1069,\"_1070\":1071,\"_1072\":1073,\"_1074\":1075,\"_1076\":944,\"_971\":944,\"_581\":1077,\"_583\":584,\"_1078\":1079,\"_1080\":1081,\"_1082\":1083,\"_426\":428,\"_608\":609,\"_612\":1084,\"_1085\":1029,\"_621\":622,\"_633\":634,\"_647\":648,\"_1086\":1087,\"_1088\":1089,\"_661\":662,\"_1090\":1091,\"_1092\":1093,\"_1094\":1095,\"_1096\":1097,\"_1098\":1099,\"_1100\":1101,\"_1102\":1103,\"_1104\":1105,\"_1106\":1107,\"_1108\":1109,\"_1110\":1111,\"_772\":999,\"_1112\":1113,\"_1114\":1115,\"_1000\":1001,\"_1116\":622,\"_808\":809,\"_1117\":1118,\"_1119\":1120,\"_1121\":1122,\"_1006\":1007,\"_822\":823,\"_824\":1123,\"_1124\":1001,\"_842\":843,\"_1125\":1126,\"_1127\":1128,\"_1129\":650,\"_1011\":1130,\"_857\":858,\"_859\":860,\"_310\":311,\"_1131\":466,\"_1132\":1133,\"_1134\":1084,\"_1135\":1136,\"_885\":319,\"_1137\":1138,\"_888\":1139,\"_1140\":1141,\"_378\":1142,\"_1143\":1144,\"_908\":909,\"_1145\":1027,\"_924\":925,\"_1146\":1147,\"_1148\":1149,\"_1150\":1151,\"_1026\":1027,\"_1152\":646,\"_1153\":1154,\"_1155\":1156,\"_91\":90,\"_1157\":1158,\"_1159\":952,\"_1160\":1161,\"_473\":1162,\"_491\":492,\"_1163\":1164,\"_541\":542,\"_1165\":1166,\"_1167\":1168,\"_1169\":1170,\"_1171\":1172,\"_1173\":1174,\"_1175\":1176,\"_645\":646,\"_659\":660,\"_669\":670,\"_1177\":1093,\"_1178\":1179,\"_1180\":1181,\"_754\":755,\"_770\":771,\"_1182\":1183,\"_1184\":825,\"_1185\":1186,\"_1019\":1020,\"_1187\":1188,\"_1189\":1123,\"_1190\":1191,\"_1192\":1193,\"_934\":935,\"_945\":946},{\"_9\":3576,\"_3011\":3577,\"_3043\":3578,\"_3210\":3579,\"_3005\":3580,\"_3007\":3581,\"_262\":3582,\"_3009\":3583},{},{},{},{},{},{},{},{},{\"_3009\":3585,\"_3011\":3591,\"_3043\":3671,\"_3007\":3783,\"_262\":3883,\"_9\":4060,\"_3005\":4103,\"_3210\":4408},{\"_2034\":3586},{\"_2036\":2037,\"_2038\":2039,\"_2040\":2041,\"_2042\":3587,\"_2050\":3589},{\"_1974\":3588},{\"_150\":2045},{\"_2052\":3590},{\"_150\":2054},{\"_11\":3013,\"_3014\":3592},{\"_339\":1417,\"_3016\":1210,\"_3017\":3593,\"_3019\":3594,\"_3030\":3599,\"_3607\":3608},\"Homepage\",{\"_3021\":3595,\"_3023\":3596,\"_718\":1520,\"_3025\":3597,\"_3027\":1536,\"_842\":1708,\"_3028\":3598},\"Find an Idea\",\"Starting Up\",\"Latest\",\"Business Ideas\",{\"_659\":1491,\"_3032\":3600,\"_3034\":3601,\"_3035\":3602,\"_816\":3603,\"_581\":1459,\"_3038\":1585,\"_3039\":3604,\"_3041\":3605,\"_3606\":1418},\"The Shopify Podcast\",\"Founder Stories\",\"Ecommerce Business Tips\",\"Products to Sell\",\"Entrepreneurship\",\"See All topics\",\"enterprise-blog\",\"variants\",{\"_581\":3609,\"_583\":3622,\"_1992\":3645},{\"_3019\":3610,\"_3030\":3614},{\"_581\":1459,\"_912\":3611,\"_3612\":3613,\"_659\":1491,\"_752\":1536},\"How to Start\",\"suppliers\",\"Suppliers\",{\"_1006\":1649,\"_3615\":3616,\"_3617\":3618,\"_938\":3619,\"_3620\":3621},\"apps\",\"Dropshipping Apps\",\"tips\",\"Success Tips\",\"Dropshipping Videos\",\"help\",\"Dropshipping Help\",{\"_3019\":3623,\"_3030\":3630},{\"_583\":3624,\"_3625\":3611,\"_3626\":3627,\"_3628\":3629,\"_752\":1536},\"Ecommerce Guide\",\"blue-print\",\"ai-tools\",\"AI Tools for Ecommerce\",\"tutorial\",\"Shopify Tutorial\",{\"_3631\":3632,\"_3633\":3634,\"_3635\":3636,\"_718\":3637,\"_3638\":3639,\"_965\":3640,\"_3641\":3642,\"_3643\":3644},\"checklist\",\"Ecommerce Store Checklist\",\"platforms\",\"Best Ecommerce Platforms\",\"strategy\",\"Ecommerce Strategy\",\"Ecommerce Marketing\",\"merchandising\",\"Ecommerce Merchandising\",\"Ecommerce Checkout\",\"conversion-rate\",\"Ecommerce Conversion\",\"internationally\",\"International Ecommerce\",{\"_3019\":3646,\"_3030\":3654},{\"_3647\":3648,\"_3649\":1462,\"_3650\":3651,\"_3652\":3653,\"_752\":1536},\"seo-marketing\",\"SEO Marketing\",\"ecommerce-seo\",\"seo-checklist\",\"SEO Checklist\",\"seo-tools\",\"Free SEO Tools\",{\"_3655\":3656,\"_3657\":3658,\"_3659\":3660,\"_3661\":3662,\"_3663\":3664,\"_3665\":3666,\"_3667\":3668,\"_3669\":3670},\"shopify-seo\",\"Shopify SEO\",\"ai-seo\",\"AI Tools for SEO\",\"content-hub\",\"Content Hubs\",\"seo-copywriting\",\"SEO Copywriting\",\"keyword\",\"Keyword Research\",\"on-page-seo\",\"On-Page SEO\",\"technical-seo\",\"Technical SEO\",\"seo-international\",\"International SEO\",{\"_11\":3013,\"_3045\":3046,\"_2050\":3672,\"_3058\":3679,\"_3068\":3688,\"_3073\":3692,\"_3075\":3693,\"_3090\":3702,\"_3093\":3704,\"_3096\":3706,\"_3113\":3719,\"_3131\":3728,\"_3135\":3730,\"_2042\":3759,\"_2005\":3765,\"_1010\":3769,\"_3196\":3773,\"_3199\":3775,\"_2059\":3776,\"_3203\":3778,\"_3206\":3780},{\"_339\":3673,\"_3049\":3674,\"_3051\":3675,\"_3053\":3676,\"_3055\":3677},\"On this page\",\"Start your online business today.\",\"For free.\",\"Try Shopify for free, no credit card required.\",{\"_3049\":3678},\"Unify online and in-person sales today.\",{\"_339\":3680,\"_1803\":3681,\"_269\":3682,\"_122\":3683,\"_3064\":3684,\"_452\":3685},\"Keep up with the latest from Shopify\",\"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Enter email\",\"Subscribe\",\"By entering your email, you agree to receive marketing emails from Shopify.\",{\"_1090\":3686,\"_124\":3687},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_339\":3689,\"_1803\":3690,\"_3064\":3691},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_446\":3694,\"_3079\":3696},{\"_426\":3695},\"Please enter a valid email address.\",{\"_3081\":3697,\"_3083\":3698,\"_271\":3701},\"Get updates\",{\"_1090\":3699,\"_3086\":3700,\"_3088\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_339\":3703},\"Read more\",{\"_339\":3705},\"Related article\",{\"_3098\":3707,\"_3102\":3710,\"_3106\":3713,\"_448\":3717},{\"_1090\":3708,\"_1780\":3709,\"_3088\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1090\":3711,\"_1780\":3712,\"_3088\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.\",{\"_1090\":3714,\"_1780\":3715,\"_3088\":3716},\"Become a Shopify Affiliate\",\"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.\",\"Apply now\",{\"_1090\":3708,\"_1780\":3718,\"_3088\":1345},\"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_3115\":3720,\"_3117\":3721,\"_3119\":3722,\"_3121\":3723,\"_3123\":3724,\"_3125\":3725,\"_3127\":3726,\"_3129\":3727},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_3133\":3729},{\"_382\":491},{\"_1090\":3731,\"_3086\":3732,\"_1974\":3733,\"_3142\":3735,\"_3145\":3736,\"_3148\":3737,\"_2689\":3739,\"_2695\":3742,\"_3158\":3745,\"_3055\":3747,\"_3164\":3749,\"_3170\":3753,\"_3175\":3757},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3140\":3734},\"My alt.\",{\"_2010\":3144,\"_382\":1342},{\"_2010\":3147,\"_382\":1358},{\"_382\":3738,\"_2010\":3151},\"See plans\",{\"_1090\":3740,\"_3086\":3741,\"_382\":1358,\"_2010\":3147},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1090\":3743,\"_3086\":3744,\"_382\":1358,\"_2010\":3157},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",{\"_3160\":3746},\"How does Shopify work\",{\"_1090\":3678,\"_3086\":3748},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2689\":3750,\"_2695\":3751},{\"_382\":1405,\"_2010\":3167},{\"_382\":3752,\"_2010\":3167},\"View features and plans\",{\"_2689\":3754,\"_2695\":3756},{\"_382\":1358,\"_2010\":3755},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_382\":1358,\"_2010\":3167},{\"_1090\":3758,\"_3086\":3741,\"_382\":1358,\"_2010\":3178},\"Start dropshipping with Shopify today\",{\"_1090\":3680,\"_3086\":3760,\"_372\":3761,\"_3182\":3762},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.\",{\"_382\":3683,\"_3184\":3763,\"_452\":3764},\"Email here\",{\"_1090\":3686,\"_124\":3687},{\"_1090\":3766,\"_53\":3767},\"Latest from Shopify\",{\"_382\":3768},\"See all\",{\"_3115\":3770,\"_3193\":3771,\"_3142\":3772,\"_358\":3676},\"Sell anywhere with Shopify\",\"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",{\"_382\":1342,\"_2010\":3144},{\"_2010\":3144,\"_382\":3774},\"Click here to start selling online now with Shopify\",\"The point of sale for every sale.\",{\"_37\":3777},\"Sources\",{\"_122\":3779},\"AI Summary\",{\"_339\":3781,\"_122\":1348,\"_3209\":3782},\"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e\",\"get in touch\",{\"_3784\":3785},\"steps\",{\"_3786\":3787,\"_3793\":3794,\"_3823\":3824},\"first\",{\"_122\":3788,\"_1090\":3789,\"_1974\":3790},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_3140\":3791,\"_2028\":3792},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_3795\":3796,\"_1090\":3822},\"answers\",[3797,3802,3807,3812,3817],{\"_1796\":3798,\"_382\":3801},{\"_2028\":3799,\"_3140\":3800},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1796\":3803,\"_382\":3806},{\"_2028\":3804,\"_3140\":3805},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1796\":3808,\"_382\":3811},{\"_2028\":3809,\"_3140\":3810},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1796\":3813,\"_382\":3816},{\"_2028\":3814,\"_3140\":3815},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":3818,\"_382\":3821},{\"_2028\":3819,\"_3140\":3820},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_3825\":3826},\"cards\",[3827,3843,3853,3865,3874],{\"_3828\":3829,\"_3832\":3833,\"_3019\":3836},\"headingGroup\",{\"_3115\":3830,\"_3193\":3831},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3140\":3834,\"_2028\":3835},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[3837,3840],{\"_382\":3838,\"_384\":3839},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_382\":3841,\"_384\":3842},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_3828\":3844,\"_3832\":3847,\"_3019\":3849},{\"_3115\":3845,\"_3193\":3846},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3140\":3834,\"_2028\":3848},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[3850],{\"_382\":3851,\"_384\":3852},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_3828\":3854,\"_3832\":3857,\"_3019\":3859},{\"_3115\":3855,\"_3193\":3856},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3140\":3834,\"_2028\":3858},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[3860,3862],{\"_382\":1561,\"_384\":3861},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_382\":3863,\"_384\":3864},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_3828\":3866,\"_3832\":3869,\"_3019\":3871},{\"_3115\":3867,\"_3193\":3868},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3140\":3834,\"_2028\":3870},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[3872],{\"_382\":1342,\"_384\":3873},\"https://accounts.shopify.com/store-create\",{\"_3828\":3875,\"_3832\":3878,\"_3019\":3880},{\"_3115\":3876,\"_3193\":3877},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3140\":3834,\"_2028\":3879},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[3881],{\"_382\":3882,\"_384\":3167},\"Learn about Shopify\",{\"_3234\":3884,\"_3316\":3938,\"_1060\":3945,\"_3337\":3952,\"_3081\":3956,\"_3347\":3959,\"_3530\":3531},{\"_3236\":3885,\"_3238\":3886,\"_19\":3887,\"_426\":3890,\"_3246\":3893,\"_339\":3896,\"_1056\":3899,\"_3256\":3901,\"_3260\":3904,\"_3266\":3908,\"_3283\":3917,\"_3298\":3926,\"_3301\":3928,\"_3310\":3934,\"_3313\":3936},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_58\":3888,\"_271\":3889},\"Full name\",\"Please enter your full name\",{\"_58\":3891,\"_271\":3892},\"Business email\",\"Please enter a valid email address\",{\"_58\":3894,\"_271\":3895},\"Business phone\",\"Please enter your business phone number\",{\"_58\":3897,\"_271\":3898},\"Job title\",\"Please enter your job title\",{\"_58\":1673,\"_271\":3900},\"Please enter your company name\",{\"_58\":3902,\"_271\":3903},\"Website URL\",\"Please enter your website URL\",{\"_58\":3905,\"_271\":3906,\"_3264\":3907},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_58\":3909,\"_271\":3910,\"_3270\":3911},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3272\":1332,\"_3273\":3912,\"_3275\":3913,\"_3277\":3914,\"_3279\":3915,\"_3281\":3916},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_58\":3918,\"_271\":3919,\"_3270\":3920},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3272\":1332,\"_3288\":3921,\"_3290\":3922,\"_3292\":3923,\"_3294\":3924,\"_3296\":3925},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_58\":3927},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1090\":3929,\"_341\":3930,\"_3305\":3931,\"_3307\":3932,\"_459\":3933},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_382\":3935},\"Go to Shopify.com\",{\"_341\":3937},\"This is a private event.\",{\"_3301\":3939},{\"_1090\":3929,\"_3319\":3940,\"_3321\":3941,\"_341\":3942,\"_3324\":3943,\"_3326\":3944,\"_459\":3933},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3301\":3946,\"_3332\":3949},{\"_1090\":3947,\"_459\":3948},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1090\":3950,\"_459\":3951,\"_3142\":3336},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3301\":3953},{\"_1090\":3954,\"_3341\":3955},\"Thank you for your interest in this resource\",\"Download now\",{\"_58\":3957,\"_3345\":3958},\"Submit\",\"Submitting...\",{\"_3236\":3885,\"_3238\":3886,\"_19\":3960,\"_426\":3961,\"_3246\":3962,\"_339\":3963,\"_1056\":3964,\"_3256\":3965,\"_3355\":3966,\"_3422\":4001,\"_3298\":4005,\"_3457\":4007,\"_3462\":4010,\"_3466\":4013,\"_3470\":4016,\"_3491\":4028,\"_3493\":4029,\"_3497\":4032,\"_266\":4035,\"_3504\":4037,\"_3521\":4052},{\"_58\":3888,\"_271\":3889},{\"_58\":3891,\"_271\":3892},{\"_58\":3894,\"_271\":3895},{\"_58\":3897,\"_271\":3898},{\"_58\":1673,\"_271\":3900},{\"_58\":3902,\"_271\":3903},{\"_58\":3967,\"_271\":3968,\"_3270\":3969},\"Industry\",\"Please select your industry\",{\"_3272\":1332,\"_3360\":3970,\"_3362\":3971,\"_3364\":3972,\"_3366\":3973,\"_3368\":3974,\"_3370\":3975,\"_3372\":3976,\"_3374\":3977,\"_3376\":3978,\"_3378\":3979,\"_3380\":3980,\"_3382\":3981,\"_3384\":3982,\"_3386\":3983,\"_3388\":3984,\"_3390\":3985,\"_3392\":3986,\"_3394\":3987,\"_3396\":3988,\"_3398\":3989,\"_3400\":3990,\"_3402\":3991,\"_3404\":3992,\"_3406\":3993,\"_3408\":3994,\"_3410\":3995,\"_3412\":3996,\"_3414\":3997,\"_3416\":3998,\"_3418\":3999,\"_3420\":4000},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_58\":4002,\"_271\":4003,\"_3270\":4004},\"Current POS solution\",\"Please select your current POS solution\",{\"_3272\":1332,\"_3427\":3428,\"_3429\":3430,\"_3431\":3432,\"_3433\":3434,\"_3435\":3436,\"_3437\":3438,\"_3439\":3440,\"_3441\":3442,\"_3420\":4000,\"_3443\":3444,\"_3445\":3446,\"_3447\":3448,\"_3449\":3450,\"_3451\":3452,\"_3453\":3454},{\"_58\":3927,\"_372\":4006},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3270\":4008},{\"_3272\":1332,\"_3460\":4009},\"Less than $250,000\",{\"_58\":4011,\"_271\":4012},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_58\":4014,\"_271\":4015},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_58\":4017,\"_271\":4018,\"_3270\":4019},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3272\":1332,\"_3475\":4020,\"_3477\":4021,\"_3479\":4022,\"_3481\":4023,\"_3483\":4024,\"_3485\":4025,\"_3487\":4026,\"_3489\":4027},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_58\":3897,\"_271\":3898},{\"_58\":4030,\"_271\":4031},\"City\",\"Please enter your city\",{\"_58\":4033,\"_271\":4034},\"State\",\"Please select your state\",{\"_58\":1331,\"_271\":4036,\"_3503\":1332},\"Please select your country\",{\"_58\":4038,\"_3507\":4039,\"_3270\":4040,\"_3519\":4050,\"_271\":4051},\"Please indicate dietary restriction/food allergy\",\"Optional\",[4041,4042,4043,4044,4045,4046,4047,4048,4049,4050],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"Please enter your dietary restrictions\",{\"_58\":4053,\"_3507\":4039,\"_3270\":4054,\"_3519\":4050,\"_271\":4059},\"Please let us know if you have any accessibility requirements\",[4055,4056,4057,4058,4050],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",{\"_11\":12,\"_13\":4061,\"_99\":4071,\"_116\":4073,\"_128\":4074,\"_209\":4075,\"_241\":4076,\"_255\":4077,\"_262\":4078,\"_273\":4081,\"_326\":1356,\"_328\":1357,\"_330\":286,\"_51\":1358,\"_332\":4083,\"_336\":4084,\"_310\":311,\"_73\":4085,\"_350\":4086,\"_378\":4088,\"_430\":1393,\"_432\":433,\"_434\":435,\"_436\":437,\"_438\":439,\"_440\":441,\"_442\":443,\"_444\":4097,\"_454\":4099,\"_457\":4100,\"_461\":4101,\"_29\":4102},{\"_15\":1200,\"_17\":4062,\"_29\":4063,\"_37\":4064,\"_47\":4065,\"_51\":1216,\"_53\":4066,\"_60\":1220,\"_62\":4067,\"_67\":1224,\"_69\":1225,\"_71\":1226,\"_73\":4068,\"_75\":76,\"_77\":1230,\"_79\":4069,\"_89\":91,\"_91\":4070},{\"_19\":17,\"_21\":21,\"_23\":1202,\"_25\":1203,\"_27\":1204},{\"_31\":1206,\"_33\":1207,\"_35\":1208},{\"_39\":1210,\"_41\":1211,\"_43\":1212,\"_45\":1213},{\"_49\":1215},{\"_55\":1218,\"_35\":1219,\"_58\":59},{\"_15\":1222,\"_65\":1223},{\"_69\":1228,\"_67\":1229},{\"_81\":1232,\"_83\":1233,\"_67\":1234,\"_69\":1235,\"_25\":1236,\"_27\":1237},{\"_25\":1239,\"_27\":1240,\"_95\":1241,\"_97\":1242},{\"_101\":1244,\"_103\":4072},{\"_105\":1246,\"_107\":1247,\"_109\":1248,\"_111\":1249,\"_113\":1250,\"_115\":1249},{\"_118\":1252,\"_120\":1253,\"_122\":1254,\"_124\":1255,\"_126\":1256},{\"_130\":1258,\"_132\":1259,\"_134\":1260,\"_136\":1261,\"_138\":1262,\"_140\":1263,\"_142\":1264,\"_144\":1265,\"_146\":1266,\"_148\":1267,\"_150\":1268,\"_152\":1269,\"_154\":1270,\"_156\":1271,\"_158\":1272,\"_160\":1273,\"_162\":1274,\"_164\":1275,\"_166\":1276,\"_168\":1277,\"_170\":1278,\"_172\":1279,\"_174\":1280,\"_176\":1281,\"_178\":1282,\"_180\":1283,\"_182\":1284,\"_184\":1285,\"_186\":1286,\"_188\":1287,\"_190\":1288,\"_192\":1289,\"_194\":1290,\"_196\":1291,\"_198\":1292,\"_200\":1293,\"_202\":1294,\"_204\":1268,\"_205\":1295,\"_207\":1296},{\"_211\":1298,\"_213\":1299,\"_154\":1300,\"_150\":1301,\"_152\":1302,\"_156\":1303,\"_158\":1304,\"_170\":1305,\"_221\":1306,\"_223\":1307,\"_225\":1308,\"_182\":1309,\"_190\":1310,\"_192\":1311,\"_230\":1312,\"_231\":1313,\"_198\":1314,\"_200\":1315,\"_235\":1316,\"_237\":1317,\"_239\":1318},{\"_243\":1320,\"_245\":246,\"_247\":1321,\"_249\":250,\"_251\":1322,\"_253\":1323},{\"_243\":1325,\"_245\":258,\"_247\":1326,\"_249\":260,\"_251\":1322,\"_253\":1327},{\"_264\":4079},{\"_266\":4080},{\"_58\":1331,\"_269\":1332,\"_271\":1333},{\"_275\":1335,\"_277\":1336,\"_279\":1337,\"_281\":1338,\"_283\":284,\"_285\":286,\"_287\":1339,\"_289\":1340,\"_291\":292,\"_293\":1341,\"_294\":1342,\"_296\":1343,\"_297\":1344,\"_299\":1345,\"_301\":1346,\"_303\":1347,\"_305\":1346,\"_306\":1348,\"_308\":4082,\"_322\":1354,\"_324\":1355},{\"_310\":311,\"_312\":1350,\"_314\":315,\"_316\":1351,\"_318\":1352,\"_320\":1353},{\"_334\":1360},{\"_37\":1362,\"_339\":1363,\"_341\":1364,\"_343\":1365,\"_345\":1366},{\"_348\":1368},{\"_122\":1342,\"_352\":1343,\"_353\":1348,\"_354\":1370,\"_58\":1371,\"_269\":1372,\"_358\":1373,\"_360\":1374,\"_362\":1375,\"_364\":1376,\"_366\":4087},{\"_368\":1378,\"_370\":1379,\"_372\":1380,\"_374\":1381,\"_376\":1382},{\"_380\":4089,\"_390\":4090,\"_395\":4091,\"_409\":4092,\"_413\":4093,\"_417\":4094,\"_421\":4095,\"_426\":4096},{\"_382\":383,\"_384\":385,\"_386\":387,\"_388\":389},{\"_382\":392,\"_384\":393,\"_388\":394},{\"_382\":397,\"_384\":398,\"_386\":399,\"_400\":401,\"_402\":403,\"_388\":404,\"_405\":406,\"_407\":408},{\"_382\":411,\"_384\":412},{\"_382\":415,\"_384\":416},{\"_382\":419,\"_384\":420},{\"_382\":423,\"_384\":424,\"_388\":425},{\"_382\":1392,\"_384\":429},{\"_446\":4098,\"_452\":1398,\"_269\":1372,\"_122\":1399},{\"_448\":1396,\"_450\":1397},{\"_382\":1401},{\"_459\":1403},{\"_463\":1405,\"_465\":466,\"_467\":1406,\"_469\":1407,\"_471\":1408,\"_473\":1409,\"_475\":1410,\"_477\":1411,\"_479\":1412,\"_481\":1413,\"_483\":1414,\"_485\":486,\"_487\":1415,\"_489\":1416,\"_491\":1417,\"_493\":1418,\"_495\":1419,\"_497\":1420,\"_499\":1421,\"_501\":1422,\"_503\":1423,\"_505\":1424,\"_507\":1425,\"_509\":1426,\"_511\":1427,\"_513\":1428,\"_515\":516,\"_517\":1429,\"_519\":1430,\"_521\":1431,\"_523\":1432,\"_525\":1433,\"_527\":528,\"_529\":1434,\"_531\":1435,\"_533\":1436,\"_535\":1437,\"_537\":1438,\"_539\":540,\"_541\":1439,\"_543\":1440,\"_545\":1441,\"_547\":1442,\"_549\":1443,\"_551\":1352,\"_552\":1444,\"_553\":1445,\"_555\":1446,\"_557\":1447,\"_559\":1448,\"_561\":1449,\"_563\":1450,\"_565\":1451,\"_567\":1452,\"_569\":1453,\"_571\":1454,\"_573\":1455,\"_575\":1456,\"_577\":1457,\"_579\":1458,\"_581\":1459,\"_583\":1460,\"_585\":1461,\"_587\":1462,\"_589\":1463,\"_591\":1464,\"_593\":1465,\"_595\":1466,\"_597\":1467,\"_599\":1354,\"_600\":1468,\"_602\":1469,\"_604\":1470,\"_606\":1471,\"_608\":1472,\"_610\":1473,\"_612\":1474,\"_380\":614,\"_615\":1475,\"_617\":618,\"_619\":1476,\"_621\":1477,\"_623\":1478,\"_625\":626,\"_627\":1479,\"_629\":630,\"_631\":1480,\"_633\":1481,\"_635\":1482,\"_637\":1483,\"_639\":1484,\"_641\":1485,\"_643\":1486,\"_645\":1487,\"_647\":1488,\"_649\":650,\"_651\":1489,\"_279\":1342,\"_653\":1348,\"_654\":655,\"_656\":655,\"_657\":1490,\"_659\":1491,\"_661\":1492,\"_663\":1493,\"_665\":1494,\"_667\":1495,\"_669\":1496,\"_671\":1497,\"_673\":1498,\"_675\":1499,\"_677\":1500,\"_679\":1501,\"_681\":682,\"_683\":1502,\"_409\":411,\"_685\":1503,\"_687\":1504,\"_689\":1505,\"_691\":1506,\"_693\":1507,\"_695\":1508,\"_697\":1509,\"_699\":1510,\"_700\":1511,\"_702\":1512,\"_704\":1513,\"_706\":1514,\"_708\":1515,\"_710\":1516,\"_712\":1517,\"_714\":1518,\"_716\":1519,\"_718\":1520,\"_720\":1521,\"_722\":1522,\"_724\":1523,\"_726\":1524,\"_728\":1525,\"_730\":1526,\"_732\":1527,\"_734\":1528,\"_736\":1529,\"_738\":1530,\"_740\":1531,\"_742\":1532,\"_744\":1533,\"_746\":1534,\"_748\":1535,\"_750\":751,\"_752\":1536,\"_754\":1537,\"_756\":1538,\"_758\":1539,\"_760\":1540,\"_762\":1541,\"_764\":1542,\"_766\":1543,\"_768\":1544,\"_770\":1545,\"_772\":1546,\"_774\":1547,\"_776\":1544,\"_777\":1548,\"_779\":1337,\"_780\":781,\"_314\":315,\"_782\":1549,\"_784\":1550,\"_786\":1551,\"_788\":1552,\"_790\":1553,\"_792\":793,\"_794\":1554,\"_796\":1555,\"_798\":1556,\"_800\":1557,\"_802\":803,\"_804\":805,\"_806\":1558,\"_808\":1559,\"_810\":1560,\"_812\":1561,\"_814\":1562,\"_816\":1563,\"_818\":1564,\"_820\":821,\"_822\":1565,\"_824\":1566,\"_103\":1567,\"_827\":1568,\"_829\":1569,\"_831\":1570,\"_833\":1571,\"_835\":1572,\"_837\":1573,\"_336\":1574,\"_840\":1575,\"_842\":1576,\"_844\":1577,\"_846\":1578,\"_848\":1579,\"_850\":1580,\"_852\":853,\"_854\":1581,\"_855\":1582,\"_857\":858,\"_859\":860,\"_861\":1583,\"_863\":1584,\"_865\":1585,\"_867\":1483,\"_868\":1586,\"_870\":1587,\"_871\":1531,\"_872\":1588,\"_874\":1589,\"_876\":1590,\"_878\":1591,\"_880\":1592,\"_882\":883,\"_884\":626,\"_885\":1352,\"_886\":1593,\"_888\":1352,\"_889\":1351,\"_890\":1594,\"_891\":892,\"_893\":1595,\"_895\":1596,\"_897\":1597,\"_350\":1345,\"_378\":1598,\"_900\":1599,\"_902\":1600,\"_904\":1601,\"_906\":1602,\"_908\":1603,\"_910\":1604,\"_912\":1605,\"_914\":1606,\"_916\":1607,\"_918\":1608,\"_920\":1609,\"_922\":1610,\"_924\":1611,\"_926\":1612,\"_928\":1613,\"_930\":1614,\"_932\":1615,\"_934\":1616,\"_413\":415,\"_936\":1617,\"_938\":1618,\"_939\":940,\"_941\":1619,\"_943\":1620,\"_945\":1621,\"_947\":1622,\"_949\":1623,\"_395\":397,\"_951\":952,\"_953\":1624,\"_955\":1625,\"_957\":1626,\"_959\":960,\"_961\":1627,\"_963\":1628,\"_965\":1629,\"_967\":1630,\"_969\":1631,\"_971\":1632,\"_972\":1633,\"_974\":975,\"_976\":1634,\"_318\":1352,\"_978\":1635,\"_980\":1636,\"_982\":1637,\"_9\":1638,\"_985\":1639,\"_987\":1340,\"_988\":1640,\"_990\":1641,\"_992\":1642,\"_994\":1643,\"_996\":1644,\"_998\":1645,\"_1000\":1646,\"_1002\":1647,\"_1004\":1648,\"_1006\":1649,\"_1008\":1650,\"_1010\":1651,\"_1011\":1652,\"_1012\":476,\"_1013\":1653,\"_1015\":1016,\"_1017\":1654,\"_1019\":1020,\"_1021\":1655,\"_1023\":1342,\"_1024\":1656,\"_1026\":1657,\"_1028\":1658,\"_1030\":1659},{\"_463\":1661,\"_1034\":1405,\"_1035\":1662,\"_1037\":1663,\"_1039\":1664,\"_1041\":1665,\"_1043\":1666,\"_1045\":1046,\"_1047\":1667,\"_1049\":1668,\"_1051\":1669,\"_1053\":1670,\"_521\":1671,\"_509\":1672,\"_527\":528,\"_533\":1436,\"_551\":1055,\"_1056\":1673,\"_1058\":1674,\"_1060\":1675,\"_1061\":1676,\"_1063\":1677,\"_1065\":1678,\"_1066\":1679,\"_1068\":1680,\"_1070\":1681,\"_1072\":1682,\"_1074\":1683,\"_1076\":1684,\"_971\":1632,\"_581\":1685,\"_583\":1686,\"_1078\":1687,\"_1080\":1688,\"_1082\":1689,\"_426\":1392,\"_608\":1472,\"_612\":1690,\"_1085\":1658,\"_621\":1477,\"_633\":1481,\"_647\":1488,\"_1086\":1691,\"_1088\":1692,\"_661\":1492,\"_1090\":1693,\"_1092\":1694,\"_1094\":1695,\"_1096\":1097,\"_1098\":1696,\"_1100\":1697,\"_1102\":1698,\"_1104\":1699,\"_1106\":1700,\"_1108\":1701,\"_1110\":1702,\"_772\":1645,\"_1112\":1113,\"_1114\":1703,\"_1000\":1646,\"_1116\":1477,\"_808\":1559,\"_1117\":1704,\"_1119\":1705,\"_1121\":1706,\"_1006\":1649,\"_822\":1565,\"_824\":1707,\"_1124\":1646,\"_842\":1708,\"_1125\":1709,\"_1127\":1710,\"_1129\":650,\"_1011\":1652,\"_857\":858,\"_859\":860,\"_310\":311,\"_1131\":466,\"_1132\":1711,\"_1134\":1690,\"_1135\":1712,\"_885\":1352,\"_1137\":1138,\"_888\":1139,\"_1140\":1713,\"_378\":1714,\"_1143\":1715,\"_908\":1603,\"_1145\":1657,\"_924\":1716,\"_1146\":1717,\"_1148\":1718,\"_1150\":1719,\"_1026\":1657,\"_1152\":1720,\"_1153\":1721,\"_1155\":1722,\"_91\":1723,\"_1157\":1724,\"_1159\":952,\"_1160\":1725,\"_473\":1726,\"_491\":1417,\"_1163\":1727,\"_541\":1439,\"_1165\":1728,\"_1167\":1729,\"_1169\":1730,\"_1171\":1731,\"_1173\":1732,\"_1175\":1733,\"_645\":1487,\"_659\":1491,\"_669\":1683,\"_1177\":1734,\"_1178\":1735,\"_1180\":1736,\"_754\":1537,\"_770\":1545,\"_1182\":1737,\"_1184\":1566,\"_1185\":1738,\"_1019\":1020,\"_1187\":1739,\"_1189\":1707,\"_1190\":1740,\"_1192\":1741,\"_934\":1742,\"_945\":1621},{\"_3135\":4104,\"_2050\":4170,\"_3196\":4209,\"_2532\":4248},{\"_2689\":4105,\"_2695\":4144},{\"_4106\":4107},\"clusters\",[4108,4112,4116,4120,4124,4128,4132,4136,4140],{\"_4109\":581,\"_1090\":4110,\"_3086\":4111},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_4109\":4113,\"_1090\":4114,\"_3086\":4115},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_4109\":4117,\"_1090\":4118,\"_3086\":4119},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_4109\":4121,\"_1090\":4122,\"_3086\":4123},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_4109\":4125,\"_1090\":4126,\"_3086\":4127},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_4109\":4129,\"_1090\":4130,\"_3086\":4131},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_4109\":4133,\"_1090\":4134,\"_3086\":4135},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_4109\":4137,\"_1090\":4138,\"_3086\":4139},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_4109\":4141,\"_1090\":4142,\"_3086\":4143},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_4106\":4145},[4146,4149,4151,4153,4156,4158,4161,4164,4167],{\"_4109\":581,\"_1090\":4147,\"_3086\":4148},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_4109\":4113,\"_1090\":3743,\"_3086\":4150},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_4109\":4117,\"_1090\":4152,\"_3086\":4119},\"HEY, THAT'S A GREAT IDEA!\",{\"_4109\":4121,\"_1090\":4154,\"_3086\":4155},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_4109\":4125,\"_1090\":4157,\"_3086\":4127},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_4109\":4129,\"_1090\":4159,\"_3086\":4160},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_4109\":4133,\"_1090\":4162,\"_3086\":4163},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_4109\":4137,\"_1090\":4165,\"_3086\":4166},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_4109\":4141,\"_1090\":4168,\"_3086\":4169},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2689\":4171,\"_2695\":4190},{\"_4106\":4172},[4173,4175,4177,4178,4180,4182,4184,4186,4188],{\"_4109\":581,\"_3049\":4174,\"_3051\":3675},\"Start your dropshipping business today.\",{\"_4109\":4113,\"_3049\":4176,\"_3051\":3675},\"Build your dream business today.\",{\"_4109\":4117,\"_3049\":4176,\"_3051\":3675},{\"_4109\":4121,\"_3049\":4179,\"_3051\":952},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_4109\":4125,\"_3049\":4181,\"_3051\":3675},\"Create your online store today.\",{\"_4109\":4129,\"_3049\":4183,\"_3051\":3675},\"Start your side hustle today.\",{\"_4109\":4133,\"_3049\":4185,\"_3051\":3675},\"Start your online store today.\",{\"_4109\":4137,\"_3049\":4187,\"_3051\":3675},\"Try Shopify’s marketing tools today.\",{\"_4109\":4141,\"_3049\":4189,\"_3051\":952},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_4106\":4191},[4192,4194,4196,4199,4200,4202,4204,4205,4207],{\"_4109\":581,\"_3049\":4193,\"_3051\":952},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_4109\":4113,\"_3049\":4195,\"_3051\":952},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_4109\":4117,\"_3049\":4197,\"_3051\":4198},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_4109\":4121,\"_3049\":4197,\"_3051\":4198},{\"_4109\":4125,\"_3049\":4201,\"_3051\":952},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_4109\":4129,\"_3049\":4203,\"_3051\":952},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_4109\":4133,\"_3049\":4195,\"_3051\":952},{\"_4109\":4137,\"_3049\":4206,\"_3051\":952},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_4109\":4141,\"_3049\":4208,\"_3051\":952},\"Move your business to Shopify.\",{\"_2689\":4210,\"_2695\":4229},{\"_4106\":4211},[4212,4214,4216,4217,4219,4221,4223,4225,4227],{\"_4109\":581,\"_382\":4213},\"Click here to start dropshipping with Shopify\",{\"_4109\":4113,\"_382\":4215},\"Click here to start your business with Shopify\",{\"_4109\":4117,\"_382\":4215},{\"_4109\":4121,\"_382\":4218},\"Click here to build your print on demand store\",{\"_4109\":4125,\"_382\":4220},\"Click here to build your online store with Shopify\",{\"_4109\":4129,\"_382\":4222},\"Click here to start your side hustle with Shopify\",{\"_4109\":4133,\"_382\":4224},\"Click here to start building your online store\",{\"_4109\":4137,\"_382\":4226},\"Click here to start marketing on Shopify\",{\"_4109\":4141,\"_382\":4228},\"Start your business with Shopify’s all-in-one platform\",{\"_4106\":4230},[4231,4233,4235,4236,4238,4240,4242,4244,4246],{\"_4109\":581,\"_382\":4232},\"🚀 Click here to launch your dropshipping store\",{\"_4109\":4113,\"_382\":4234},\"🚀 Click here to launch your business with Shopify\",{\"_4109\":4117,\"_382\":4234},{\"_4109\":4121,\"_382\":4237},\"🚀 Click here to launch your print on demand store\",{\"_4109\":4125,\"_382\":4239},\"🚀 Click here to launch your store with Shopify\",{\"_4109\":4129,\"_382\":4241},\"🚀 Click here to launch your side hustle\",{\"_4109\":4133,\"_382\":4243},\"🚀 Click here to launch your store\",{\"_4109\":4137,\"_382\":4245},\"🚀 Click here to launch your next marketing campaign\",{\"_4109\":4141,\"_382\":4247},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2534\":4249,\"_2537\":4253,\"_2540\":4257,\"_2543\":4261,\"_2546\":4265,\"_2549\":4269,\"_2551\":4273,\"_2554\":4277,\"_2557\":4281,\"_2560\":4285,\"_2563\":4289,\"_2565\":4292,\"_2568\":4296,\"_2570\":4299,\"_2573\":4303,\"_2576\":4307,\"_2579\":4311,\"_2582\":4315,\"_2585\":4319,\"_2588\":4323,\"_2591\":4327,\"_2594\":4331,\"_2596\":4334,\"_2599\":4338,\"_2602\":4342,\"_2605\":4346,\"_2608\":4350,\"_2611\":4354,\"_2613\":4356,\"_2616\":4360,\"_2618\":4363,\"_2621\":4367,\"_2624\":4371,\"_2627\":4375,\"_2630\":4379,\"_2633\":4383,\"_2636\":4387,\"_2638\":4390,\"_2641\":4394,\"_2644\":4398,\"_2647\":4400,\"_2650\":4404},{\"_1090\":4250,\"_3086\":4251,\"_3088\":4252},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1090\":4254,\"_3086\":4255,\"_3088\":4256},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1090\":4258,\"_3086\":4259,\"_3088\":4260},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1090\":4262,\"_3086\":4263,\"_3088\":4264},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1090\":4266,\"_3086\":4267,\"_3088\":4268},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1090\":4270,\"_3086\":4271,\"_3088\":4272},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1090\":4274,\"_3086\":4275,\"_3088\":4276},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1090\":4278,\"_3086\":4279,\"_3088\":4280},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1090\":4282,\"_3086\":4283,\"_3088\":4284},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1090\":4286,\"_3086\":4287,\"_3088\":4288},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1090\":4290,\"_3086\":4291,\"_3088\":4288},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1090\":4293,\"_3086\":4294,\"_3088\":4295},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1090\":4297,\"_3086\":4298,\"_3088\":4295},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1090\":4300,\"_3086\":4301,\"_3088\":4302},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1090\":4304,\"_3086\":4305,\"_3088\":4306},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1090\":4308,\"_3086\":4309,\"_3088\":4310},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1090\":4312,\"_3086\":4313,\"_3088\":4314},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1090\":4316,\"_3086\":4317,\"_3088\":4318},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1090\":4320,\"_3086\":4321,\"_3088\":4322},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1090\":4324,\"_3086\":4325,\"_3088\":4326},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1090\":4328,\"_3086\":4329,\"_3088\":4330},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1090\":4332,\"_3086\":4333,\"_3088\":4330},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1090\":4335,\"_3086\":4336,\"_3088\":4337},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1090\":4339,\"_3086\":4340,\"_3088\":4341},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1090\":4343,\"_3086\":4344,\"_3088\":4345},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1090\":4347,\"_3086\":4348,\"_3088\":4349},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1090\":4351,\"_3086\":4352,\"_3088\":4353},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1090\":4355,\"_3086\":4352,\"_3088\":4353},\"Increase average order values with the Shopify Bundles app\",{\"_1090\":4357,\"_3086\":4358,\"_3088\":4359},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1090\":4361,\"_3086\":4362,\"_3088\":4359},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1090\":4364,\"_3086\":4365,\"_3088\":4366},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1090\":4368,\"_3086\":4369,\"_3088\":4370},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1090\":4372,\"_3086\":4373,\"_3088\":4374},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1090\":4376,\"_3086\":4377,\"_3088\":4378},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1090\":4380,\"_3086\":4381,\"_3088\":4382},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1090\":4384,\"_3086\":4385,\"_3088\":4386},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1090\":4388,\"_3086\":4389,\"_3088\":4386},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1090\":4391,\"_3086\":4392,\"_3088\":4393},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1090\":4395,\"_3086\":4396,\"_3088\":4397},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1090\":3714,\"_3086\":4399,\"_3088\":3716},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1090\":4401,\"_3086\":4402,\"_3088\":4403},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1090\":4405,\"_3086\":4406,\"_3088\":4407},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",{\"_3079\":4409},{\"_62\":4410,\"_957\":4413,\"_4418\":4419,\"_4426\":4427,\"_4432\":4433,\"_4437\":4438,\"_501\":4443,\"_4448\":4449,\"_4454\":4455,\"_4460\":4461,\"_4464\":4465,\"_4468\":4469,\"_4473\":4474,\"_4478\":4479,\"_4484\":4485,\"_4490\":4491,\"_4495\":4496,\"_4501\":4502,\"_4506\":4507,\"_4511\":4512,\"_4516\":4517,\"_4521\":4522,\"_4526\":4527,\"_4530\":4531,\"_4535\":4536,\"_4539\":4540,\"_4544\":4545,\"_4548\":4549,\"_4553\":4554,\"_426\":4559,\"_4563\":4564,\"_4568\":4569,\"_4572\":4573,\"_4577\":4578,\"_4582\":4583,\"_4588\":4589,\"_4593\":4594,\"_4599\":4600,\"_4606\":4607,\"_4612\":4613,\"_4616\":4617,\"_4621\":4622,\"_4626\":4627,\"_4630\":4631,\"_4634\":4635,\"_4640\":4641,\"_4645\":4646,\"_4651\":4652,\"_4656\":4657,\"_4661\":4662,\"_4665\":4666,\"_4671\":4672,\"_4675\":4676,\"_4681\":4682,\"_4686\":4687,\"_4692\":4693,\"_4697\":4698,\"_4701\":4702,\"_4705\":4706,\"_4710\":4711,\"_4714\":4715,\"_4718\":4719,\"_1006\":4723,\"_4728\":4729,\"_4732\":4733,\"_4736\":4737,\"_4740\":4741,\"_4745\":4746,\"_4750\":4751,\"_4756\":4757,\"_4761\":4762,\"_4766\":4767,\"_4771\":4772,\"_4776\":4777,\"_4781\":4782,\"_4786\":4787,\"_1992\":4790,\"_4794\":4795,\"_4800\":4801,\"_4804\":4805,\"_1011\":4808,\"_4813\":4814,\"_4818\":4819,\"_378\":4823,\"_4828\":4829,\"_4834\":4835,\"_4837\":4838,\"_4841\":4842,\"_4845\":4846,\"_4849\":4850,\"_4854\":4855,\"_4859\":4860,\"_3222\":4863,\"_4867\":4868,\"_4871\":4872,\"_390\":4875,\"_4879\":4880,\"_4883\":4884,\"_4887\":4888,\"_4891\":4892,\"_91\":4895,\"_4898\":4899,\"_4902\":4903},{\"_3086\":4411,\"_372\":4412},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1090\":4414,\"_1780\":4415,\"_3088\":4416,\"_3220\":4417},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1090\":4420,\"_1780\":4421,\"_3088\":4422,\"_3220\":4423,\"_4424\":4425},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1090\":4428,\"_1780\":4429,\"_3088\":4430,\"_3220\":4431,\"_4424\":4425},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1090\":4434,\"_1780\":4435,\"_3088\":4430,\"_3220\":4436,\"_4424\":4425},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1090\":4439,\"_1780\":4440,\"_3088\":4441,\"_3220\":4442},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1090\":4444,\"_1780\":4445,\"_3088\":4446,\"_3220\":4447},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1090\":4450,\"_1780\":4451,\"_3088\":3955,\"_3220\":4452,\"_4424\":4453},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1090\":4456,\"_1780\":4457,\"_3088\":4458,\"_3220\":4459,\"_4424\":4425},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1090\":4462,\"_1780\":4463,\"_3088\":4458,\"_3220\":4459,\"_4424\":4425},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1090\":4466,\"_1780\":4467,\"_3088\":4458,\"_3220\":4459,\"_4424\":4425},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1090\":4470,\"_1780\":4471,\"_3088\":4430,\"_3220\":4472},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1090\":4475,\"_1780\":4476,\"_3088\":4458,\"_3220\":4477},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1090\":4480,\"_1780\":4481,\"_3088\":4482,\"_3220\":4483},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1090\":4486,\"_1780\":4487,\"_3088\":4488,\"_3220\":4489},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1090\":4492,\"_1780\":4493,\"_3088\":3955,\"_3220\":4494},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1090\":4497,\"_1780\":4498,\"_3088\":4499,\"_3220\":4500},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1090\":4503,\"_1780\":4504,\"_3088\":4458,\"_3220\":4505},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1090\":4508,\"_1780\":4509,\"_3088\":4458,\"_3220\":4510},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1090\":4513,\"_1780\":4514,\"_3088\":4458,\"_3220\":4515},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1090\":4518,\"_1780\":4519,\"_3088\":4458,\"_3220\":4520},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1090\":4523,\"_1780\":4524,\"_3088\":4446,\"_3220\":4525},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1090\":4528,\"_1780\":4529,\"_3088\":4430,\"_3220\":4494},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1090\":4532,\"_1780\":4533,\"_3088\":4430,\"_3220\":4534},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1090\":4537,\"_1780\":4538,\"_3088\":4430,\"_3220\":4494,\"_4424\":4425},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1090\":4541,\"_1780\":4542,\"_3088\":4446,\"_3220\":4543},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1090\":4546,\"_1780\":4547,\"_3088\":4458,\"_3220\":4494,\"_4424\":4425},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1090\":4550,\"_1780\":4551,\"_3088\":4446,\"_3220\":4552},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1090\":4555,\"_1780\":4556,\"_3088\":3955,\"_3220\":4557,\"_4424\":4558},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1090\":4560,\"_1780\":4561,\"_3088\":4416,\"_3220\":4562},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1090\":4565,\"_1780\":4566,\"_3088\":3955,\"_3220\":4567},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1090\":4570,\"_1780\":4571,\"_3088\":4458,\"_3220\":4459,\"_4424\":4425},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1090\":4574,\"_1780\":4575,\"_3088\":4416,\"_3220\":4576},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1090\":4579,\"_1780\":4580,\"_3088\":4430,\"_3220\":4581},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1090\":4584,\"_1780\":4585,\"_3088\":4586,\"_3220\":4587,\"_4424\":4425},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1090\":4590,\"_1780\":4591,\"_3088\":4586,\"_3220\":4592,\"_4424\":4425},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1090\":4595,\"_1780\":4596,\"_3088\":3955,\"_3220\":4597,\"_4424\":4598},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1090\":4601,\"_1780\":4602,\"_3088\":4603,\"_3220\":4604,\"_4424\":4605},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1090\":4608,\"_1780\":4609,\"_3088\":3955,\"_3220\":4610,\"_4424\":4611},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1090\":4614,\"_1780\":4615,\"_3088\":4430,\"_3220\":4494},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1090\":4618,\"_1780\":4619,\"_3088\":4430,\"_3220\":4620,\"_4424\":4605},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1090\":4623,\"_1780\":4624,\"_3088\":4430,\"_3220\":4625,\"_4424\":4611},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1090\":4628,\"_1780\":4629,\"_3088\":4458,\"_3220\":4625,\"_4424\":4611},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1090\":4632,\"_1780\":4633,\"_3088\":4458,\"_3220\":4625,\"_4424\":4611},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1090\":4636,\"_1780\":4637,\"_3088\":4638,\"_3220\":4639,\"_4424\":4425},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1090\":4642,\"_1780\":4643,\"_3088\":4446,\"_3220\":4644},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1090\":4647,\"_1780\":4648,\"_3088\":4649,\"_3220\":4650},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1090\":4653,\"_1780\":4654,\"_3088\":4458,\"_3220\":4655},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1090\":4658,\"_1780\":4659,\"_3088\":3955,\"_3220\":4660},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1090\":4663,\"_1780\":4664,\"_3088\":4430,\"_3220\":4459,\"_4424\":4425},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1090\":4667,\"_1780\":4668,\"_3088\":4669,\"_3220\":4670},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1090\":4673,\"_1780\":4674,\"_3088\":4430,\"_3220\":4494},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1090\":4677,\"_1780\":4678,\"_3088\":4679,\"_3220\":4680},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1090\":4683,\"_1780\":4684,\"_3088\":4685,\"_3220\":4597},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1090\":4688,\"_1780\":4689,\"_3088\":4690,\"_3220\":4691},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1090\":4694,\"_1780\":4695,\"_3088\":4690,\"_3220\":4696,\"_4424\":4425},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1090\":4699,\"_1780\":4700,\"_3088\":4430,\"_3220\":4494,\"_4424\":4425},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1090\":4703,\"_1780\":4704,\"_3088\":4430,\"_3220\":4494,\"_4424\":4425},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1090\":4707,\"_1780\":4708,\"_3088\":4458,\"_3220\":4709},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1090\":4712,\"_1780\":4713,\"_3088\":4458,\"_3220\":4494,\"_4424\":4425},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1090\":4716,\"_1780\":4717,\"_3088\":4458,\"_3220\":4494,\"_4424\":4425},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1090\":4720,\"_1780\":4721,\"_3088\":4446,\"_3220\":4722},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1090\":4724,\"_1780\":4725,\"_3088\":4726,\"_3220\":4727},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1090\":4730,\"_1780\":4731,\"_3088\":4458,\"_3220\":4494,\"_4424\":4425},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1090\":4734,\"_1780\":4735,\"_3088\":4458,\"_3220\":4425},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1090\":4738,\"_1780\":4739,\"_3088\":4430,\"_3220\":4494},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1090\":4742,\"_1780\":4743,\"_3088\":4744,\"_3220\":4534},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1090\":4747,\"_1780\":4748,\"_3088\":4690,\"_3220\":4749,\"_4424\":4425},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1090\":4752,\"_1780\":4753,\"_3088\":4754,\"_3220\":4755,\"_4424\":4425},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1090\":4758,\"_1780\":4759,\"_3088\":4458,\"_3220\":4760},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1090\":4763,\"_1780\":4764,\"_3088\":4458,\"_3220\":4765,\"_4424\":4425},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1090\":4768,\"_1780\":4769,\"_3088\":4603,\"_3220\":4770,\"_4424\":4425},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1090\":4773,\"_1780\":4774,\"_3088\":4603,\"_3220\":4775,\"_4424\":4425},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1090\":4778,\"_1780\":4779,\"_3088\":4430,\"_3220\":4780,\"_4424\":4425},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1090\":4783,\"_1780\":4784,\"_3088\":4458,\"_3220\":4785,\"_4424\":4425},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1090\":4788,\"_1780\":4789,\"_3088\":4458,\"_3220\":4765,\"_4424\":4425},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1090\":4791,\"_1780\":4792,\"_3088\":4638,\"_3220\":4793},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1090\":4796,\"_1780\":4797,\"_3088\":4649,\"_3220\":4798,\"_4424\":4799},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1090\":4802,\"_1780\":4803,\"_3088\":4638,\"_3220\":4597},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1090\":4806,\"_1780\":4807,\"_3088\":4638,\"_3220\":4597},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1090\":4809,\"_1780\":4810,\"_3088\":4811,\"_3220\":4812,\"_4424\":4799},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1090\":4815,\"_1780\":4816,\"_3088\":3955,\"_3220\":4817,\"_4424\":4605},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1090\":4820,\"_1780\":4821,\"_3088\":3955,\"_3220\":4822,\"_4424\":4453},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1090\":4824,\"_1780\":4825,\"_3088\":4826,\"_3220\":4827,\"_4424\":4799},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1090\":4830,\"_1780\":4831,\"_3088\":3955,\"_3220\":4832,\"_4424\":4833},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1090\":4824,\"_1780\":4825,\"_3088\":4826,\"_3220\":4836,\"_4424\":4425},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1090\":4839,\"_1780\":4840,\"_3088\":4430,\"_3220\":4459,\"_4424\":4425},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1090\":4843,\"_1780\":4844,\"_3088\":3955,\"_3220\":4459,\"_4424\":4425},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1090\":4847,\"_1780\":4848,\"_3088\":4603,\"_3220\":4775,\"_4424\":4425},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1090\":4851,\"_1780\":4852,\"_3088\":4853,\"_3220\":4765,\"_4424\":4425},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1090\":4856,\"_1780\":4857,\"_3088\":4458,\"_3220\":4858},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1090\":4861,\"_1780\":4862,\"_3088\":4422,\"_3220\":4690,\"_4424\":4799},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1090\":4864,\"_1780\":4865,\"_3088\":4866,\"_3220\":4597},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1090\":4869,\"_1780\":4870,\"_3088\":3955,\"_3220\":4489,\"_4424\":4799},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1090\":4873,\"_1780\":4874,\"_3088\":4422,\"_3220\":4690,\"_4424\":4799},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1090\":4876,\"_1780\":4877,\"_3088\":4416,\"_3220\":4878},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1090\":4881,\"_1780\":4882,\"_3088\":4430,\"_3220\":4459,\"_4424\":4425},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1090\":4885,\"_1780\":4886,\"_3088\":4430,\"_3220\":4459,\"_4424\":4425},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1090\":4889,\"_1780\":4890,\"_3088\":4458,\"_3220\":4459,\"_4424\":4425},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1090\":4893,\"_1780\":4894,\"_3088\":4430,\"_3220\":4494,\"_4424\":4425},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1090\":4896,\"_1780\":4897,\"_3088\":4446,\"_3220\":4543},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1090\":4900,\"_1780\":4901,\"_3088\":4458,\"_3220\":4494,\"_4424\":4425},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1090\":4904,\"_1780\":4905,\"_3088\":4458,\"_3220\":4597,\"_4424\":4425},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",\"minervaUser\",{\"_4908\":4909,\"_4910\":4911,\"_4912\":4913,\"_4914\":4915,\"_4916\":1754,\"_4917\":4918,\"_4919\":1795,\"_4920\":4921,\"_4922\":4923,\"_4924\":4925,\"_4929\":4930,\"_4932\":1795,\"_4933\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_4926\":1793,\"_1753\":1754,\"_4927\":4928},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[4931],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->